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Social media has become much more than just a space that brands can flood with the latest promotions or the occasional competition. Instead, it should be approached as a channel for two-way communication. Followers will leave comments (and not always positive) — neither of which you should ignore.
当用户与您的品牌在线互动时，这是一个理想的机会，可以识别您最忠实的粉丝并将他们变成品牌拥护者并分析负面评论以确定有改进空间的领域。但是，这很快成为一份全天候的工作。
即使您有社区经理，也最好投资某种可以帮助您自动化许多日常任务的软件。实际上，下面列出的许多工具将作为社交媒体管理工具加倍。这是您可以用于社区管理的十大工具，没有特别的顺序。
Top Community Management Tools for Growing Brands:
What’s Community Management?
One of the main goals of successful community management is to create a platform for two-way communication and a space where members feel like they belong. In short, you want to create a large, active community, while at the same time building authentic connections.
为此，您的社区经理将：
- Add and remove members
- 调节内容和用户的交互
- Respond to comments and engage with customers
- 提供支持
- 为成员组织品牌活动
- 编写和实施社区准则和政策
最佳社区管理工具
1.creator.co
为了帮助建立和管理有影响力的社区，您可以查看Creator.co。他们位于加拿大温哥华，受到沃尔玛和高露洁等著名的全球品牌的信任。
他们可以帮助企业利用有关其品牌，竞争对手和市场的对话，帮助他们改善与潜在客户的参与。另外，如果您想利用影响者的力量建立和管理社区，他们可以帮助您立即接触100,000多个注册创作者。而且，如果那无法提供结果，您可以使用数百万个社交资料过滤他们的数据库，其中包括有关每个创建者的详细见解。
They also include affiliate programs that you can use to build a community of brand advocates. All you need to do is connect your store, pick the products, and decide on the commissions. You can then track key info like shares, clicks, and conversions, while their platform will take care of payments.
关键功能包括：
- 定制营销策略
- 创建者搜索和出口
- 招聘服务
- 会员计划
价钱：Pricing starts at $395 per month for a three-month plan.
主要特征：Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports,
频道：Instagram，YouTube，Tiktok
2.Brand24
如果您想建立和管理社区，请及时回应您的品牌是关键。不过，这并不总是足够的。如果您想被视为利基市场中的思想领袖之一，那么您还需要积极参加相关的谈判。输入Brand24。
Trusted by leading names like Twitch, Stanford University, and Uber, Brand24 can help community managers with tracking brand mentions and industry-related talks in online conversations. All brand mentions get organized into a single feed to reduce the time needed to respond. Then, to help you get a better context of these mentions, you can use the mention analytics to evaluate the quality of the source who posted it.
特别值得一提的另一个功能是其讨论量表图。这样，您将是第一个知道讨论量何时突然变化的人。例如，您可以以一种方式进行设置，以至于当您在在线资源上遇到否定的品牌时，您会立即被通知，以吸引大量的每月流量。
关键功能包括：
- 高级过滤和排序
- Engagement tracking
- Source analysis
- AI-powered sentiment analysis
- 报告和警报
价钱：经过14天的免费试用期，每月收费时，定价为每月59美元。
3.NapoleonCat
Napoleoncat提供了许多社区经理会很有帮助的功能。如果您有一个支持您的团队，也可以使用它来保持社交媒体管理团队的表现。
作为一种社交媒体管理软件解决方案，它将实时收集您的所有评论，评论和消息，您可以通过单个直观的仪表板回复。更重要的是，如果您发现收到很多重复性问题，则可以使用现成的模板自动回答这些问题。它还提供了一些其他方便的自动模式功能，您可以使用这些功能隐藏垃圾邮件消息（例如带有链接的注释）或在Instagram和Facebook上删除进攻内容。
总而言之，如果您想改善客户参与度，这是一个很棒的工具。无论您是小型企业，在线品牌还是代理商，它都可以帮助各种规模的客户建立和维持强大的社交媒体影响力。
关键功能包括：
- 自动调整规则
- 统一的社交收件箱
- 内置翻译器
- Analytics
- 模板
- Email and SMS alerts
价钱：After a free 14-day trial, pricing starts at about $30 per month when billed monthly.
4。Grytics for Communities
Grytics成立于2014年，创建了直观的社交网络分析工具，以帮助企业创建更好的社区。在WWF，Chevron和Abinbev等品牌的信任下，他们的目标是帮助用户立即了解社区的情绪，以便他们可以将这种情感创造成可行的见解。例如，您可以使用它来识别非活动成员，使用目标内容来提高参与度，并将影响者与社区成员联系起来。
这是一个伟大的工具,如果你的观众主要是活性e on Facebook as it has a Facebook Groups Management Tool that you can use to manage, keep track of, and interact with your community on Facebook. Its interactive reports offer practical insights that you can use to identify top-performing content and best times to publish your content helping you to grow yourFacebook团体营销策略更远。更重要的是，您可以通过单个仪表板安排帖子并自动出版。
如果您想专注于主持Facebook组而不是创建更多内容，它也可以帮助您。为了节省您的时间，它具有关键字警报，使您更容易响应需要尽快需要注意的内容。
关键功能包括：
- Analytics and insights
- A unified dashboard
- Reporting
- Keyword alerts
价钱：经过30天的免费试用，定价为每月99美元。
5。Keyhole
Keyhole automates social media analytics for marketers and agencies. To date, they’ve analyzed more than 6 billion posts.
Trusted by thousands of businesses that include big names like Google, Spotify, and Mashable, it’s one of the最佳用于品牌监控的工具, competitor research, and campaign monitoring. With its social listening features, you can tune in to a conversation that will help you to understand your community better. You can, for example, use it to access indirect and direct brand mentions in one platform helping you to improve your real-time engagement with your audience. Then, with the help of its AI-driven sentiment analysis, you can get a more accurate idea of how your audience actually feels about your brand and competitors.
值得特别提及的另一个有用的功能是其帐户建议。它包括标签建议和发布的最佳时间，帮助您发展社区并转换更多潜在客户。
正如您对社区管理工具所期望的那样，它也在报告部门发光。它为所有主要的社交网络提供报告，如果您正在帮助客户管理其社区，则可以自定义它以包括您的徽标和最重要的指标。
关键功能包括：
- 情感分析
- 音量预测功能
- In-depth competitor analysis
- Influencer analytics
- Account recommendations
价钱：For more info about their custom pricing, you’ll have to reach out to their customer support team.
6。Sprout Social
Sprout Social offers a Smart Inbox and engagement features that can help社区经理streamline the monitoring process of social communities. You can, for example, add message tags to make it easier to keep tabs on relevant themes and identify FAQs and common complaints.
如果您的社区主要在Twitter上很活跃，则可以使用其趋势报告，该报告列出了流行的主题标签和主题，您可以用来弄清哪些主题可以帮助推动更多的参与度。它还可以确定当对品牌进行讨论时，最常提到哪些品牌和用户，从而帮助您找到潜在的品牌大使。
It also offers analytics that can help community managers to track membership growth. To help you get a more accurate picture, you can get a breakdown per reporting period which you can then compare to previous periods. Then, to determine if your new and existing community members find your content valuable and relevant, you can also use its Post Performance report to measure other important metrics like clicks, comments, likes, and shares.
关键功能包括：
- Profiles, keywords, and locations monitoring
- Competitive reports for Twitter, Instagram, and Facebook
- Message content tagging
- 保存并建议的答复
- Message spike alerts for increased message activity
价钱：经过30天的免费试用期，每月收费时，定价为每月99美元。
7。emplifi
Emplifi（以前称为社交者）是AI顶级营销工具并提供端到端的社区管理工具，以帮助您更好地了解观众并提供改进的客户体验。它提供了一个统一的收件箱，可以简化社交聆听并帮助您改善客户服务和工作流程。您的所有入站消息，提及，评论和来自不同平台的直接消息都将一个地方分组在一起，以集中所有通信。188滚球地址
然后，为了进一步简化沟通，它还提供了一个AI聊天机器人，可以照顾所有常见的查询。这样，您可以释放时间，以便您的社区经理可以放大需要更多关注的对话。
It also uses artificial intelligence to help with crisis management. An AI priority score gets awarded to each incoming messaging. This way, you can identify potential negative audience sentiment early before it blows into something bigger.
如果您是大型团队的一部分，它还提供了一些方便的功能来帮助您改善协作。例如，您可以使用自动社交媒体工作流程进行任务分配，而代理碰撞检测则为不同的团队成员提供了已经分配了哪些消息的实时视图。
关键功能包括：
- AI聊天机器人
- 集中式收件箱
- 高级社交听力
- 危机管理
- 自动社交媒体工作流程
价钱：Pricing available upon request.
8。社会性
社会性成立于2015年，是较新的社交媒体管理平台之一。188滚球地址在管理在线社区时，它可以帮助您以有组织的方式完成各种活动。
It will collect all your social media content like your Instagram messages, YouTube comments, Twitter replies, and Facebook comments and organize it in its unified inbox. Another useful feature is its Engage module that you can use to monitor brand mentions and comments which you can organize into categories to be analyzed further. This is a useful tool for gaining a better insight into the needs of your target audience.
For better teamwork, it also offers a social CRM tool. This feature makes it easy to monitor all the actions team members have taken when engaging with audiences on social media.
Keyfeatures include:
- Social listening
- Competitor comparison
- 情感分析
- Reporting
价钱：After a free 14-day trial, pricing starts at $99 per month when billed monthly.
9。QOOB故事
If your community is mostly active on Instagram and TikTok, you can check out Qoob Stories. It’s an all-in-one downloader that you can use to save various types of media that get shared on these social media platforms.
While it’s quite different from the other tools mentioned on our list, it has real value to offer. You can, for example, use it to download and transfer the Instagram posts in which your brand was tagged to your PC to use it as user-generated content later. Alternatively, you can simply add your favorite community members’ accounts and their content will get downloaded automatically. All in all, it’s a great tool if you want to monitor the contributions of your top community members.
关键功能包括：
- 匿名查看Instagram故事
- 自动保存新上传内容
- TikTok和Instagram广告删除
价钱：它有一个免费的计划和两个付费计划，价格为每月7美元。
10.Combin Growth
Similarly to Qoob Stories, Combin Growth is aimed at brands that mainly focus on Instagram for community building. In short, it’s a powerful Instagram marketing tool that can help you with audience targeting, management, and engagement.
为了帮助您管理受众，它将确定不跟随您的帐户。如果您担心自己会意外地取消关键帐户，它可以帮助您防止这种情况的发生。
然后，为了帮助您简化参与度，您可以使用它为各种主题创建评论模板，并自动化其他重复的任务，例如喜欢帖子。并且，为了确保您通过注意更重要的帐户和内容来明智地花费时间，它提供了可以识别低质量帐户的机器学习用户分析。
关键功能包括：
- 增长和绩效统计
- User analysis
- Multiple Instagram accounts management
- 大规模观看Instagram故事
价钱：它提供了一个免费的计划和两个付费计划，价格为每月15美元。
包裹东西
There are many other things that your target audience wants to find out about in addition to your product or service. Once you broaden your focus to other topics that resonate with your audience, both your member count and engagement rate will improve. What’s more, you might even be able to win over a few brand advocates.
That being said, online communities are more than the sum of its parts (or its comments). Sure, having thousands of followers can help you to boost the credibility of your brand, but once you really tune in to the conversation, you’ll learn a lot from your members. After all, isn’t the secret to designing a successful product is to know what therealpain points and needs of your audience are?
Frequently Asked Questions
他们使用哪些工具来管理社区？
这些是最好的社区管理工具：
- Brand24
- NapoleonCat
- Grytics for Communities
- Keyhole
- Sprout Social
- emplifi
- creator.co
- 社会性
- QOOB故事
- Combin Growth
是什么工具for community engagement?
使用多种强大的工具和技术进行有效的社区参与：
- Stakeholder meetings
- 专门小组
- Planning forums
- Door knocking and surveys
- Newsletters
- 电子投票
- 圆桌会议事件
什么是社区建筑工具？
5 popular online community building tools for your platform
- 讨论论坛
- Subgroups
- 课程平台188滚球地址
- Live streaming
- Member profiles
社区管理的类型是什么？
不同类型的社区管理包括：
- 客户支持
- Content and programming
- 产品反馈
- External engagement
- Community club
- 获取和倡导
