你知道Facebook群组可以增加吗r organic reach? Don’t believe us?Facebookhas recently updated their algorithm so that posts by groups on which a user is regularly active, appear higher up in their feeds. There isn’t a better way to climb the popularity chart on Facebook than by creating a group.
仍然对成立Facebook组持怀疑态度？然后，得到这个，用户喜欢团体提供的社区感觉。小组允许他们与所关注的品牌一对一互动。毫不奇怪的是，小组以光速增殖。经过Facebook’s estimates, 1.4 billion people use the 10 million groups on Facebook monthly.
If you’re yet to include Facebook groups in your digital marketing plan, this post will help you get off to a great head start.
您需要了解的有关Facebook组营销的所有信息：
创建Facebook组的好处
Facebook集团营销应成为每个智能营销商的数字营销策略的一部分。要测试水域，请尝试建设性地参与其他小组的对话。只需发布相关评论和有见地的言论，您就会惊讶于您可以开车的参与。
尽管这是在Facebook上引起关注的好方法，但开始一个小组可以使您完全控制叙事。让我们仔细研究一下在Facebook上创建一个小组的好处。
1. Facebook Algorithm Favours Groups
您可以使Facebook算法为您工作，并通过创建组来获得更高的帖子知名度。如果您的小组成员会定期与您的内容互动（喜欢，分享，评论，帖子或标签），则Facebook将考虑您与朋友/家人相提并论。
The platform will prioritise your content while deciding on the feed display sequence. Consequently, your posts will be displayed higher up in your members’ feeds.
Marketers who understand this hack are using groups to increase their organic reach. As compared to paidFacebook广告，Facebook集团营销成本花生，并给予可观的回报（如果不是更好）。
2. Group Members are Qualified Prospects
Facebook groups can be your expressway to reach qualified customers. People opt to join groups with which they have an affinity. They are receptive to the content and ready to engage. With a bit of nurturing, brands can convert them into customers. This kind of targeted marketing can generate high ROI.
3. Groups Strengthen Brand-Customer Relationships
Groups can help businesses extend their customer care service. Via groups, brands can serve customers promptly by answering their queries, gathering feedback, and providing after-sales service.
Some businesses even have separate groups for each product line, where they deliver online tutorials and helpful hacks. This is guaranteed to delight customers and convert them into brand advocates.
经过monitoring conversations going on in your member communities, you can identify pain points and challenges that your customers or prospects normally face. You can come up with on-point content as well as care that is sure to delight customers.
4.小组有助于促进社区建设
经过bringing together like-minded individuals as members, groups can build self-reliant communities. As a group admin, you can encourage healthy dialogue between members.
This shift, from me to we humanises your brand. And since humans trust people more than brands, you have better chances of building trust.
从您的Facebook组获得最大成绩的提示
No marketing effort will bear results if it’s not governed by a proper strategy.
After examining top-performing groups on Facebook, we’ve identified some best practices and hacks that you can emulate while starting your group. Even if you already have a group, you can use these strategies as a checklist to evaluate your group’s performance.
Set Some Ground Rules
You don’t want your group to attract irrelevant leads or be a centre for pointless, spammy posts. To facilitate a high-quality dialogue, you’ll have to clearly convey your expectations to members via rules. Rules can help prevent member conflicts and make your group a safe and welcoming haven.
Facebook允许10小组规则。为了灵感，您可以设置一些示例规则：
-
-
- 没有纯粹的促销职位。
- 除非帖子明确要求，否则不会删除链接。
- Post properly branded posts with context. Be as detailed as you can in your posts.
- 没有上下文没有帖子。说明为什么要发布或帖子如何帮助会员。
- No hate speeches or inflammatory posts.
- 没有垃圾或无关的内容。
- Respect your fellow members’ privacy.
- Interact positively with your community.
- Report inappropriate behaviour promptly.
-
Image viaFacebook
Identify Your Goals
与所有营销策略一样，Facebook组营销需要从目标设定开始。考虑以下问题：为什么要设置小组？您想建立自己的品牌吗？为客户提供服务？提高Facebook上的参与度？
您的目标将决定您的未来行动方案。您的会员选择，基本规则，内容日历和参与策略将由您的目标决定。您小组的姓名和描述应清楚地反映其目的。
Teachable Tribescover photo，小组名称和描述与目标引起共鸣。
Image viaFacebook
选择一个私人小组
企业通常创建私人团体以保持排他性。在公共团体中，邮政和成员将受到公众的审查。私人小组只允许成员访问内容。有抱负的成员必须填写表格，并在允许他们进入之前审查其答案。
通过维护隐私，您可以将不法行为或拖钓者拒之门外，并保持讨论的重点。成员们还重视该小组的神圣性，并认为不得不成为此类团体的一部分。只有小组管理员才能更改小组的隐私，他们只能每28天进行一次。拥有5,000多名成员的团体无法将其隐私从私人更改为公众。
Optimise for Maximum Engagement
To grab maximum eyeballs, you should post during optimal times. Research proves that the在Facebook上发布的最佳时间are during weekday mornings and afternoons. You can use social listening tools to gauge the times your members are most active.
Ensure that your group info is complete and up-to-date. You should include keywords that potential members might type while searching for your group. Your group description should have a prominent call-to-action and your cover picture should be captivating.
Note the clever use of a call-to-action in the header and the emotion-stirring tagline in the screenshot below.
Image viaFacebook
有一个专门的Facebook营销团队
拥有Facebook组是一项承诺。您必须向成员带来价值，并保持小组的活力和踢球。为了处理小组的日常工作，建议拥有专用的团队。
事实上,最好是有多个管理员,especially if your group size is big. That way your members are never left in the lurch with their queries unanswered. You can pick the most active members to be admins or moderators of your group.
Image viaFacebook
Keep it Interesting
为了防止您的内容变得陈旧和停滞，请尝试不同的内容格式。你可以变得很棒内容创意经过using social media management tools or by doing a basic Google search. You can assign themes to different days of the week, such as “Motivational Monday” and “Titillating Tuesdays,” then post content that matches the theme.
Contests and giveaways are great ways to spur activity in groups, so are live Q&A sessions and podcasts. You can collaborate with some influential group members to share their trade secrets and answer member queries.
Image viaFacebook
Facebook用户的民意调查和测验也很受欢迎。您可以进行调查，并鼓励成员标记有兴趣进行调查的朋友。这样，您可以扩大覆盖范围并获得参与度。
Keep the Spotlight on Members
尽管您拥有该小组，但不仅应该与您有关。永远记住黄金法则：让您的成员说话。您的成员在小组中的帖子越热情，您的小组就会越远。
You can welcome new members and encourage them to introduce themselves. You can give shoutouts to members to acknowledge their achievements or contributions. Critique posts like an expert and offer assistance or references when you can.
Tag members in relevant threads and encourage healthy discussions in the community. It’s important not to hijack conversations and just be an active listener. You can pick up valuable pointers by tracking discussions, which can guide your next product line or content idea.
跨渠道促进
Your group won’t get traction from day one. Be ready to promote it in your newsletters, email signatures, social accounts, and websites. If you have a mailing list, send an email announcing the launch of your new group. Make it easy for people to join the group by providing a CTA in the email.
在您的网站上有一个按钮，该按钮将人们直接带到会员表格。您还可以在铅磁铁的“谢谢”页面上包含一个CTA。
Conclusion
Brands are leveraging Facebook groups to generate sales, nurture customer relationships, and gather qualified leads. If done strategically, Facebook group marketing can deliver great returns. The trick is to understand your audience and cater to their needs and expectations.
