作为品牌社交策略的一部分，您使用品牌监控工具是关键。这样，您将能够降低情况，甚至可能阻止负面评论获得任何动力。
实际上，它不仅仅是损害控制。在一个好的工具的帮助下，您还可以跟踪人们在网上分享有关您的品牌及其产品的所有积极事物。此信息对于帮助您改善营销策略同样有用。毕竟，每个人（甚至大品牌）都有那些虚荣的时刻，他们只是想盯着自己的喜欢。只要您制定了扎实的社交媒体策略并根据信息采取行动，我们就不会判断您时不时地计算出您的喜好。
尽管许多社交媒体管理工具提供了某种类型的社交听力功能，但有许多工具可以使品牌监视其主要重点领域之一。这里有18种顶级品牌监控工具，您可以检查一下，以测量您的性能。
每个品牌都应考虑的18个品牌监控工具：
18 Best Brand Monitoring Tools:
1.BrandWatch（以前为Falcon.io）
Founded in 2010, Brandwatch can help you with social media listening, publishing, measurement, and customer data management. With the data that it offers, your brand gains a competitive edge over its competitors as you’re equipped to make more informed decisions.
它的社交听力工具使您可以跟踪有关品牌及其产品的对话，以多种语言。除了跟踪品牌提及外，您还可以使用它来识别流行的主题和主题标签。有了这些信息，您可以创建更有效的营销活动，以更好地参与和触及。
Considering that it can help you with much more than simply brand monitoring, Brandwatch is a great choice if you’re searching for an all-in-one tool to tackle every aspect of social media. That being said, it does come at a price.
主要特征：
- 跟踪600多个指标
- Custom reporting via an intuitive drag-and-drop builder
- AI识别增加和下降，以告知您异常活动
- 关于负面评论的自动通知
- Historical data of up to a year
- 无限搜索查询
价钱：经过14天的免费试用期，每年收费时，定价为每座$ 108。
2.Brand24
Brand24受到Twitch，Tailor Brands，Uber，Intel和Stanford University等大品牌的信任，是市场上较旧的品牌监控工具之一。在该公司成立于2011年之后，他们很快就为自己雕刻了一个名字，直到今天，他们仍然是品牌监控的主要工具之一。
One of the main reasons behind this tool’s success is that its list of features continuously gets updated. In addition to brand monitoring, it also offers first-class analytics to help you boost your marketing and branding strategies. Not only does it list social mentions, but it also helps you to make sense of those mentions’ impact such as the engagement stats on comments and shares.
While it boasts powerful functionality, it’s pretty easy to get started. Whether you want to monitor more than one brand or specific campaigns, its setup is flexible enough.
主要特征：
- 访问播客，社交，博客，论坛和视频的品牌提及
- 积极，阴性和中性评论的细分
- 否定提及的即时通知
- 自动报告
- Important metrics like reach, engagement, and hashtags
价钱：Pricing starts at $49 after a free 14-day trial.
3.品牌
与BrandWatch和Brand24不同，Brandmentions在现场更新，并且仅在2017年底推出。与其他许多工具不同的是，它不仅提供基本的聆听。取而代之的是，用户对全球网络中的每一项提及都进行了全面了解，以更好地了解他们的在线形象。这意味着除了社交媒体网站外，它还将在博客，评论网站和任何其他非社交网站上获得品牌提及。
All its plans also offer multiple projects which you can use to monitor the social handles of your competitors too. This can serve as a good yardstick to put your brand’s own performance into perspective. Plus, it will give you valuable insight into their target audience (aka potential new customers for you) and how they market to them.
主要特征：
- 有关您行业趋势的一致信息
- 通过电子邮件即时警报
- 情感分析
- Analysis of your top competitors’ performance
价钱：7天免费试用期后，定价为每月99美元。
4。谈话人士
谈话人士’s top comprehensive features are trusted by brands like Adidas and Duracell. With its brand monitoring, you can get access to mentions across 10 social media sites as well as more than 150 million non-social websites like online news sites, blogs, and forums. What’s more, thanks to its image and video recognition tools, you can also keep track of where your business logo gets used. In fact, it’s the only tool that empowers brands to analyze brand exposure in video.
与我们列表中提到的其他一些工具不同，TalkSwalker更难设置要监视的不同主题。另一个缺点是它很昂贵。对于其听力功能，您每年要查看约9,000美元。因此，它更适合需要企业级软件解决方案的更大品牌。
主要特征：
- 视频和图像识别
- Tracking in 187 languages
- 25种语言的高级情感分析
- 即时自动警报
- Smart spike analysis
- 访问最多两年的历史数据
- 对话聚类
- 可定制的仪表盘
价钱：Pricing starts at $9,000 per year.
5。锁孔
使用KeyOl，您可以跟踪品牌的名称，其产品或竞争对手的名称何时在所有主要的社交媒体网站以及数百万个其他网站中提及。通过其直观的仪表板，您还可以概述与发布量，参与量，印象数和达到量的数据有关。这些基本数据将为您提供一个很好的起点。然后，它还需要进一步提供情绪分析，这对于竞争对手分析很有用。
Unlike similar tools, Keyhole also offers hashtag analytics. While it doesn’t relate to brand monitoring, it’s useful for curating content and helping your content reach more people.
主要特征：
- 卷预测功能会通知您有关您的品牌的帖子的宣传
- AI驱动的情感分析
- A QuickTrends feature for identifying trends across social media
- Account recommendations
价钱：Enterprise solutions are available. For more information about the pricing and free trial, you’ll need to contact Keyhole directly.
6。Mention
成立于2012年，提到了代理商和企业客户。除了提供实时品牌监控外，其软件还可以用于竞争性分析，自定义见解和自动报告。
From press articles to review websites, with Mention you can monitor more than 1 billion sources across the web. All in all, it’s a great tool to help you manage your brand’s reputation online, plan your social media content, and engage with your audience. Its interface is super intuitive and the fact that the keywords that you’re searching for are highlighted in yellow makes it even easier to find your way around the software.
主要特征：
- Advanced alerts
- 智能文件夹
- 脉冲电子邮件通知您，只要提到峰值
- Boolean query
价钱：For individuals who want to dip their toes into brand monitoring, it offers a Free plan. For the ability to track more mentions, its plans start at $29 per month.
7.Sendible
如果您是普通的IMH阅读器，您会知道我们已经有许多有关SENDIBLE的列表social media scheduling工具。除了使用它为LinkedIn，YouTube和Instagram等平台安排内容外，您还可以将其用188滚球地址于品牌监控。
它的八个标准报告之一仅专门用于讨论您的品牌的内容。另一个有用的功能是，您还可以使用它来监视关键字，然后通过源（例如，查看网站，社交网络，博客或新闻）或情感过滤结果。
主要特征：
- Alerts via email, Slack or your Sendible account whenever keywords match your criteria
- 向团队成员分配特定消息的能力
- Hashtag monitoring
- 能够在不离开可言的情况下回应评论的能力
价钱：经过14天的免费试用，定价为每月29美元。
8。Hootsuite
Hootsuite提供了另一个功能，Hootsuite Insights，由BrandWatch（我们列表中的另一个工具）提供支持。有了它，您可以了解有关关键主题，跟踪品牌提及的讨论，并监视竞争对手的活动。另外，如果您已经在社交媒体管理中使用了Hootsuite，则可以整合TalkSwalker，以通过Hootsuite仪表板方便地获得重要的见解。
One of its most useful features is that you can get alerted instantly of any unusual spikes to identify possible customer complaints that can go viral. This makes it a lot easier to get ahead of a crisis.
It also offers a personal AI analyst, affectionately dubbed Iris. With this sidekick, you can transform raw data into insights faster and identify important conversations that others might overlook.
主要特征：
- 布尔弦
- 行业领先的消费者见解
- A number of filters that include date, demographics, and location
- Customizable reports
价钱：After a generous free 30-day trial, pricing starts at about $20. For information about Hootsuite Insights specifically, you’ll need to contact its sales team that will be able to confirm the pricing information.
9。YouScan
YouScan可信的品牌如麦当劳d Adidas and offers five products in total. Similar to Talkwalker, it also boasts image recognition features. With this feature, you can identify logos in digital media to help you protect the reputation of your brand or measure sponsorship ROI.
If you simply want to gather all your brand mentions by means of keywords, you can do that too. Its real-time mention stream gives you access to more than 500 billion historical conversations!
主要特征：
- AI驱动的自动数据分割
- Flexible filters
- 垃圾邮件过滤
- 重复的功能以合并重复的帖子
- 竞争分析
- Custom dashboards
- Automatic reports via email
价钱：有关其价格的信息，您需要直接与YouScan联系。
10。Sprout Social
Sprout Social提供了一种高级听力工具，您可以使用该工具来聆听有关品牌的讨论。它提供了五个预制的主题模板，其中包括品牌健康模板，该模板使您可以轻松地在社交景点和社交网络的策划网站上，在公开对话中进行有关品牌或其产品的首要对话，例如Reddit，Facebook，Twitter和Tumblr。
不过,它不s offer some limitations. For example, you can only listen for your brand name in descriptions of YouTube videos and not the comments too. Also, with Facebook, you can pick certain pages as it doesn’t give you the ability to listen to the whole network.
主要特征：
- Industry insights
- Event monitoring
- 竞争分析
- 直观报告
- 情感研究
- 竞争对手比较
价钱：After a generous free 30-day trial, pricing starts at $99 per month.
11.Agorapulse
Agorapulseis one of the most comprehensive social media management tools and includes features to help you with brand monitoring across Twitter and YouTube. You can also use it to track unlimited hashtags on Instagram, while its Listening feature will automatically collect public mentions of your Instagram business profile.
虽然它的爬网几乎没有我们列表中大多数其他工具的在线资源多数，但它的界面非常简单，可以轻松识别您的侦听参数。它还使您可以将项目分配给团队的特定成员，使其成为一个很好的工具，如果您是大型团队的一部分，则可以考虑工作。
主要特征：
- Boolean search
- 重要内容的标签
- 无限的保存搜索
- 移动应用程序
价钱：After a generous free 30-day trial, pricing starts at $79 per month when billed annually. It also offers a limited Free plan for individuals getting started.
12.Buzzsumo
While BuzzSumo is one of the toptools for content marketing，它也可以帮助您进行品牌监控。有了它，您可以为提及您的品牌及其产品以及其他可能影响您业务的关键字和主题创建警报。这样，您可以成为第一个（或至少很快）回应以防止危机的人。
In addition to tracking the use of your own brand name, you can also use it for competitor monitoring. You can, for example, set it up to receive a real-time notification when one of your competitors gets mentioned online or set up a dashboard to keep tabs on your competitors.
主要特征：
- 跟踪有影响力的博客
- 监测有机生长
- Competitor tracking
- 品牌提及监视
价钱：While it offers a Free plan, this plan excludes alerts. For the ability to set up custom alerts to track brand mentions and more functionality, pricing starts at $99 per month.
13.BrandWatch
BrandWatchhas been around for 15 years and during this time it has built a portfolio of over 5,000 clients that include big names like Nestlé and Unilever. In 2020, it was also named as a leader in the Forrester Wave for Social Listening Platforms. In fact, this guide for buyers praised its user interface, alerts, and product vision by awarding these features the highest scores possible.
With regards to its brand monitoring feature specifically, it can help you to find out how your brand and its logos and products are shared across millions of online sites. Though, what sets it apart from many other tools is that you can access 1.4 trillion historical conversations that go as far back as 2010.
您也可以使用它来分析围绕品牌的重要趋势。它将通过扫描关键出版物，地区和影响者来为您提供所需的所有行业见解。
主要特征：
- 检测异常活动
- 实时通知
- 通过投诉，反馈和意见对对话进行分类
- 现场报告
- AI分析师
价钱：For information about its pricing, you’ll need to contact Brandwatch directly.
14。ahrefs
如果您向前迈进并迅速扫描下面列出的关键功能，您会发现Ahrefs非常关注SEO。它的一部分功能还包括一个提及功能，可让您跟踪整个网络中提到的主题或品牌名称。您所要做的就是将其设置在AHREFS警报中，您将以自己喜欢的频率收到收件箱中的通知。使此功能有用的原因是，它使您可以决定是否要在帖子标题，帖子的内容或两者中查找关键字。
但是，一个骗局是它不是市场上最便宜的工具。另外，虽然几乎所有其他工具都提供某种形式的免费试用，但AHREF仅提供7天的付费试验。
主要特征：
- Keyword difficulty score
- 1000s of keyword suggestions
- 高级SEO指标
- 反向链接检查器
- Organic and paid traffic research
价钱：定价为每月99美元。
15。融水
Meltwater通过从Reddit，Twitch，Pinterest和Tiktok等主要社交网络以及博客，讨论论坛，客户评论网站和在线新闻等主要社交网络进行搜索。更重要的是，它还使用AI算法来识别成千上万播客中您品牌何时是讨论的重点。
Then, to help you make sense of all the data, it also offers social analytics tools. This useful feature comes in handy if you want to identify patterns and trends to help you make better marketing decisions.
主要特征：
- 对您的品牌健康的全面看法
- 无限关键字搜索功能
- Analytics tools
- Access to a 15-month archive of social data
- Custom dashboard and report building
价钱：有关其价格的信息，您需要直接与Meltwater联系。
16。Awario
Awario每天爬行超过130亿个网页，以帮助您识别品牌提及。这样，您可以通过社交媒体提供客户服务，以与客户建立更好的关系。
Not only does the information that it collects help you to respond to comments, but it will also help you to gain more insight into your audience so that you can adapt your marketing strategy. You can, for example, use it to identify potential new customers who are currently searching for products or services that you offer and turn these prospects into leads faster.
主要特征：
- Boolean search
- 情感分析
- Slack integration
- 主题标签跟踪
- 报告
价钱：定价为每月29美元。
17。声誉学
如果您正在寻找一种工具来帮助您进行审核监控，则还可以查看声誉。从物业管理公司到医疗保健组织，它将在Facebook，本地搜索目录和Google等地方全天候监视有关您的品牌的评论。
主要特征：
- 从单个平台回应评论的能力
- Semantic analysis
- Actionable insights
- Customized email alerts
- 竞争性基准测试
价钱：定价起价为每座$ 110。
18。NetBase Quid
NetBase Quid offers a range of features relating to brand monitoring that can help you to improve your business. For example, with its Brand Health feature, you can get a better understanding of how consumers and the media view your brand by analyzing customer experience data from any source in real time. You can also use it to keep tabs on brand sentiment over time. With this information, you can see if the perception of your brand is improving or, worse, taking a hit.
Similarly to Talkwalker and YouScan, it also uses AI to identify when your brand shows up in pictures. This is a great feature if you want to focus more on user-generated content.
主要特征：
- Historical benchmarks
- Analysis of brand sentiment
- 趋势分析
- Competitor analysis
价钱：For more information about its pricing, you’ll need to reach out to NetBase Quid directly.
