Napoleoncat

概述

The social marketing and management platform market has exploded over the last decade. And with tons of entrants, it's hard to imagine features that could possibly offer your brand any degree of competitive advantage. Truth be told, many tools today include key features like analytics and reporting, and content publishing and scheduling are expected. There's also the benefit of helpful automations that improve productivity.

那么，是什么让Napoleoncat值得您来之不易的预算呢？负载。当然，上面涉及的许多内容都是该平台的一部分，但还包括更多。全球品牌会喜欢的令人兴奋的整合，该平台具有漂亮的外观和感觉，这确实是您可以看到自己全职工作的工具。

Before we get ahead of ourselves, here's a little history on NapoleonCat. The company was born back in 2013. It is headquartered in Warszawa, Poland, and has under 100 employees. Since 2013, the team over at NapoleonCat has been hard at work perfecting the art of effective and efficient social media management.

为了努力工作，拿破仑猫能够帮助社交媒体营销团队赢得多达70％的时间和精力。这很重要。社交媒体不应该全天占用，如果您在社交媒体上花费时间作为渠道，至少应该能够产生深入的见解，从而对您的客户服务方式产生重大影响。

Something you’ll also appreciate about the platform is its client list. With the likes of the World Wildlife Foundation, online South African marketplace OLX, insurance giant Allianz, global cosmetics company Avon, and more, NapoleonCat is clearly onto a winning product.

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价钱

Napoleoncat’s pricing model is likely one of the most flexible available today. Most social media management tools offer a set of plans with the opportunity to upgrade. But sometimes, picking a plan that accommodates up to five or 10 users when you're fewer than a team of three kind of seems like overkill. And often, an upgrade to the next plan includes a significant bump up in pricing with potentially more features than you and your team may use.

Napoleoncat为客户提供了选择他们想要管理的社交资料数量以及支持的团队成员的数量。也可以按月或年度使用定价。

Are there any minimum social profile and user count requirements? Yes. Its lowest plan comes with three social profiles and one user account. And that's okay. Today, you're likely to be on at least three platforms as you try to reach your audience. Here's a closer look at pricing:

• 14-day free trial– you'll appreciate that this is a no-credit card trial, giving you the flexibility to play the platform without feeling like you have to commit to it financially.
• 标准,31美元/月(每月支付)/每星期一24美元th (paid annually)– Social Inbox, Publisher, Facebook Adds Moderation, Analytics (home profiles & competitors), and 12-month data retention.
• Pro, $64 per month (paid monthly)/$48 per month (paid annually)– includes everything on the Standard plan with 24-month data retention, Instagram Adds Moderation, Automatic moderation, Auto translation (100+ languages), PDF reports, XLS did exports, Custom reports Branding, Moderate activity reports, Saving reply templates, email alerts, and SMS alerts.
• Custom- 根据您的独特要求联系定价

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Ease of Use

Social media marketing and management platforms should really be an extension of your daily workflow. This means that the user experience has to be as seamless as possible, helping customers easily find and use features. I was impressed by how neatly features are integrated into NapoleonCat, but more on that in a second.

Once you've signed up, you’ll experience the standard process of setting up social media accounts. Here, there is nothing new to see. There is, however, an additional feature that serious social media marketers and managers will find terribly helpful. It’s the opportunity to keep an eye on competitors. Unlike setting up your accounts, you won't require users and passwords to keep tabs on what you market. Simply locate the account you'd like to watch by name in the search bar and your watch list.

Setting up your team is simple. You get to choose from three types of users. These include standard users, administrators, and clients. You can assign different permissions for each type of account, giving you the flexibility to control everything from who can create and edit content and projects, your messages, or have access to reports and analytics. Users are invited from within the platform and you can assign their account permissions. When you’re ready to add users, include a welcome message or simply send a blank invite.

I mentioned that NapoleonCat has a beautiful look and feel, and I'm sticking to that position. You can't help but note that every feature feels in place. And when features give off an intuitive experience, that means you're poised for a productivity boost.

其他地区使用Napoleo时注意nCat include the top navigation menu and the right-hand margin of your screen. The top navigation menu comes alive when you're accessing various features. For example, if you’re looking at analytics, you'll be able to see various metrics for a specific social media platform. This changes to a collection of options when you move to NapoleonCat's Social Inbox. You have the option to create new messages, view tasks, see hidden messages, look at archived messages, revisit deleted messages, and keep an eye on flagged messages.

屏幕的右边边距是您可以看到复选框选项的地方。像顶部菜单一样，复选框会根据您正在探索的功能而更改。For instance, when in NapoleonCat's Social Inbox and interacting with messages, the platform will give you the option to view your sender’s account, advert comments, fan posts, profile mentions, private messages (shared between you and the account holder), and reviews they’ve posted online. These are all controlled by checkboxes.

您为什么要查看此信息？原因有很多。一个真正的充分理由是潜在的伙伴关系机会。如果您与想要推广内容和要约的人建立联系，那是一个很棒的影响者关系机会。通过访问有用的指标，无需去搜索任何可用信息。您可以节省宝贵的时间。

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The Features

其余的Napoleoncat看起来和感觉如何？这是您可以访问的所有功能的细分：

社交收件箱

社交收件箱is a pride and joy of NapoleonCat's platform. And when you start tinkering with it, it’s easy to tell why. Remember that special feature that I mentioned early on? The one that global brands will love? It's likely one of the coolest I've seen in a while.

Picture this… You're the social media manager for an international brand. This means you're responsible for dealing with social engagement across different countries, some of which are not English-speaking. To add to the mammoth task, you only speak English. Your solution? Google Translate.

But toggling between tabs isn't fun or productive. NapoleonCat knows this. To help international brands get a handle on social media messages for almost any language, it’s integrated Google Translate. Google Translate isn’t a perfect tool but helps get the job done. It enables brands to quickly and easily understand what the audiences are saying and deliver messaging fast.

社会的收件箱也跟踪所有消息all social media platforms in one place. That's everything from Facebook and Instagram to Twitter, LinkedIn, YouTube, and even Google My Business. You're also able to engage with comments made on adverts on Facebook and Instagram and filter your messages using tags.

这是我发现特别有用的功能。社交媒体对垃圾邮件并不陌生。在这里，品牌也受到赞誉和相当多的投诉。通常，有效地完成所有操作并不容易。标签通过给出为每种类型的消息分配标签的选项来帮助。尽管有垃圾邮件，赞美和投诉等标准标签，但您也可以创建自己的自定义标签。Napoleoncat还允许您为消息情绪分配标签。这有助于跟踪您的参与度和内容随着时间的流逝的有效性。

Internal silos can hurt communication and be a serious roadblock, especially where getting an answer to customers is a concern. To help accelerate customer service, NapoleonCat has built its platform to support a more unified customer care model. Should you get a query that requires specialist knowledge, you can simply assign that query to a team or team member.

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Automation

Automation isn't a new concept in online platforms but it is one that can feel a little iffy if your'e thinking too long and hard about it. And when it comes to automating customer responses, you can't help but wonder if using automation is a good idea. How does it work, does it feel personalized, and will it help save time? These are all valid concerns. NapoleonCat's approach is based on "if-then" logic. If you have large volumes of repetitive conversations in your social media channels you can automate responses to them, offering quick feedback which can act as a buffer in a time of crisis.

当您不在办公时间或不在时，您对查询的自动答复也会运行。另外，您还可以设置通知。不过，一个警告，请确保您调整通知规则以适用于严重问题。这将使您免于由于在早晨奇数小时触发的通知而失去睡眠。

但这并不是您可以使用自动化的全部。自动化也是对观众进行预购和购买后问题的强大工具。Napoleoncat方法的美在于，您可以从字面上选择观众收到的回答。

Automated moderation also takes care of spammers and competitors commenting on your ads. Typically, you have to go in and actually manually delete these types of comments, but with NapoleonCat, you can automate that process. How cool is that?!

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Publisher

Publisher is where you will go to create and publish content for all social media platforms. As with native social media platforms, you can add images and videos. You can also schedule the first comment for social media posts. One of the more complex features to roll into social media management platform content is the creation of posts for different social media platforms. Each social media platform has its own limitation on character counts, image sizing, and comes with unique terms and conditions.

值得庆幸的是，Napoleoncat的发布者界面所有内容都有帐户。您将能够创建一条可以在平台上量身定制的基本消息，并且可以添加重要元素，例如Call to Action按钮，折扣代码，甚至Google M188滚球地址y Business Everve。与此类别中的许多工具一样，您可以在创建社交媒体帖子和广告中获得预览。

拿破仑猫的安排很轻松。您可以在不同时间安排单个平台的帖子，也可以设置单个日期和时间以发布所有帖子。188滚球地址说到帖子，就内容日历而言，Napoleoncat做出了出色的工作，使其易于阅读。它的颜色编码标签使组织内容可以轻松地组织到广告系列中，并且所有这些都以结构化的格式在您面前布置。

社交媒体团队通常必须与紧迫的截止日期和较大的工作量抗衡。如果您的团队一直在弄清楚完成任务和简化社交媒体日历的最简单方法的失败，那么您会喜欢Napoleoncat的工作流程。它们允许您将内容分配给不同的团队成员，创建和保存草稿，完成任务，通知内容的任何更改，并通过专门的讨论面板交换反馈。这意味着您永远不必担心在试图平衡职责时会错过一件事情。您可以轻松地在一个地方跟踪所有社交内容所发生的事情。

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分析和报告

不用说，分析和报告是所有社交媒体管理平台的关键组成部分。188滚球地址您无法改善无法追踪的内容。Napoleoncat已将最佳功能纳入了他们的分析功能。您可以衡量跨社交渠道的参与度并比较基准。您可以根据其支持的平台和指标来跟踪所有内容，印象，参与度，内容，视频，主题标签和影响者。

分析并不止于此。您可以看到最参与的十大帖子以及每个参与度指标。需要更多细节吗？深入研究，以查看您的日常活动。而且，如果您想知道您的顶级影响者是谁，那么单击顶部菜单中的“影响者”选项卡将使您了解他们是谁以及邮政反应，互动等。

在竞争对手方面，您还可以针对竞争对手对品牌进行基准测试。这种分析水平是改变游戏规则的。您可以跟踪任何公共社交媒体页面，以找出他们使用的策略和策略，从而使您有优势，并能够开始测试新想法以获得更好的结果。

When you're ready to share your analysis and reporting, NapoleonCat has downloadable PDF and XLS files. These reports can also be mailed directly to stakeholders and scheduled for delivery on a weekly, monthly, or quarterly basis. Something really cool about NapoleonCat's reporting is that you can generate reports according to your content tags. You’ll be able to tell how many times a user was tagged, and so much more.

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Integrations

如果用户可能会感到失望的一件事，那就是缺乏集成。在撰写本文时，Napoleoncat仅提供一个集成。这与Facebook Manychat机器人一起使用。对于初学者，Manychat Bot旨在帮助产生潜在客户，增加客户参与度并使用个性化对话提供即时支持。在Napoleoncat中，它是一种移交工具，从您的听众那里获取查询并在可能的情况下解决这些工具，或者推动无法处理团队中的人的查询。绝对是一个有用的功能。

在集成方面，我们希望看到的是潜在连接CRM工具的选择。这听起来可能有些复杂，但可以为客户关系管理和参与增加有用的维度。这样的集成将帮助您更好地了解您的受众是谁，从而帮助您提供更有效的广告系列，并从头到尾发展客户的生命周期。

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tl; dr（又称结论）

Napoleoncatis a powerful social media marketing and management tool. With it, you can manage content for Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google my business. Its Social Inbox will likely be your most favorite feature of the tool. It makes life simpler by offering all the features you need to engage your audience. For example, integrating Google Translate makes it easier to communicate with the audience members using different languages. Social Inbox is also designed to streamline customer care. With the ability to assign queries to knowledge experts or teams, running a customer-centric operation becomes more manageable.

发行商Napoleoncat的发布工具也同样实用且易于使用。您可以在社交媒体平台上安排广告系列和内容，而不必担心优化图像尺寸或发布副本。188滚球地址Napoleoncat将指导您完成整个过程。

分析和报告也很好。您可以深入了解自己的内容和竞争对手的帐户。自动化是一个主要的时间节目，可帮助您适度的内容，并在办公室外回复查询。报告也非常热烈。它们涵盖了所有指标，并且可以根据支持您的业务策略的间隔来将其送往您的团队。

如果您正在寻找一个清洁且轻而易举的社交媒体营销管理平台，但仍然包装不仅可以完成工作而且提供有用的数据见解的功能，也值得调查Napoleoncat。您可以访问两周的No-Credit卡，这使您有足够的时间来探索这个惊人的平台的来龙去脉。