使用人工智能(AI)在marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.
If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.
Top 20 AI Marketing Tools for 2022:
What is an AI Marketing Tool?
An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move.
所有这些都是实时完成的，而没有实际人的干预。正是这种以照明速度做出自动决策的能力使AI营销工具为业务如此强大。
Why Use AI-Powered Marketing Tools?
Speed is the number one reason why artificial intelligence marketing tools should be present in every business. An AI tech crunches huge chunks of information taken from platforms like social media, email, and the Web. It also bridges the gap between the data and the actionable solutions you can implement to improve your marketing and sales campaigns.
在营销中使用AI的好处
自动化决策
One of the biggest benefits of AI marketing technology is it can automate data-based decisions in an instant. Data is everything in marketing. It can show you how your customer would react to your message or tell you the best strategy to use for youremail marketing campaigns.
Saves time and money
Every business wants to save money when running marketing campaigns. An AI marketing tool may require initial investment, but it pays in dividends by giving you cost savings. It allows businesses to work fast and efficiently without having to pay for staff to do the manual work. Instead of hiring a full team, you can focus on recruiting employees to perform critical tasks. AI tech also lessens human error.
创建实时个性化
Customers expect you to know what they want. One way AI marketing tools can help out is by adapting your sales and marketing strategy to generate a personalized experience for any specific customer. Artificial intelligence can use predictive analysis to gain a better understanding of the customers behavior and buying habits. This is the same thing Google, Netflix, and Instagram use to give you recommendations to watch or suggest posts.
想象一下，能够根据他们以前与公司的互动来指导客户获得特定产品或服务的可能性。创建个性化体验可以使他们与您的品牌建立关系。实际上，今天的消费者希望品牌提供量身定制的信息，而不是通用的信息。
Increases return of investment (ROI)
Smart marketing tools such as this allows marketers to maximize the information produced without wasting money on other campaigns.
In addition, AI technology provides deep customer insight and shows you what your buyers want. It also groups warm leads and guides them to move forward, ultimately leading to a sale and an increased ROI for your business.
如何在营销中使用人工智能（AI）
From forecasting sales, generating content, to improving the customer experience, there are countless ways to use top AI marketing tools for your business. Here are a few suggestions:
内容产生
数字营销的主要驱动力是内容。没有它，公司很难出售其产品或说服消费者进行购买。写作和生成内容每天可能需要几个小时。营销人员需要计划其目标，编写副本，编辑，然后在适当的时间分发，以创造最大的影响。
AI营销工具可以通过简化内容生成过程来帮助这方面。它可以自动化消息或使用各种social media marketing platforms.
Automated email marketing campaigns
最佳的AI电子邮件营销工具使营销人员能够生产有效的电子邮件，使客户与客户保持联系并维护品牌关系而无需努力。电子邮件是营销中最重复的任务之一。使用AI工具，企业可以减少研究，创建和测试电子邮件内容所花费的时间。
Chatbots
AI聊天机器人非常适合培养铅。正确设置后，聊天机器人可以创建更好的客户服务体验。这些机器人可以回答重复性问题，例如价格或产品或服务的可用性。如果需要更复杂的答案，则可以将它们转发给客户服务代理。聊天机器人还有助于确保当客户想与您联系时不会被忽略。
Control dynamic pricing
当产品或服务的价格根据市场条件以及物品的供应或需求更改时，就会发生动态定价。
AI-powered tools can use this pricing strategy to gain better margins, as it allows retailers to update their prices several times a day. Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability.
预测销售
为了蓬勃发展，企业需要拥有目标收入，并找到一种方法来确保在整个竞选期间实现这一目标。AI营销计划的应用使营销人员可以根据客户数据和过去的购物行为来理解并估算可能的销售。
这种预测性的见解使企业知道哪些产品将成为最畅销产品，他们应该库存多少以避免库存问题，或者需要进一步推广的哪些项目。
20 Best AI Marketing Tools You Should Be Using Today
AI电子邮件营销工具
1.牧师
Price:自定义报价
最大的特点：
非常适合发现和创建有效的广告副本
来源：Phrasee.co
Phrasee是一种专注于“品牌优化”的AI工具。这个AI动力的营销平台通过增强公司在其副本中使用的品牌语言来起作用。它可以与机器学习算法一起生成电子邮件，Instagram，Facebook，甚至推送通知的副本。结果是一个听起来像人体的副本，符合品牌和有效性。它将处女和多米诺骨牌视为其客户。
2.SEMRush
Price:(Monthly) $119 for Pro / $229 for Guru / $499 for Business
最大的特点：
位置跟踪使您可以查看目标关键字的排名
来源：semrush.com
Semrush是SEO工具的瑞士军刀。它的整个套件使您可以执行SEO，内容营销活动，社交媒体营销，PPC，分析等。它最强的功能之一是其位置跟踪器。它为企业提供了一个机会，可以跟踪他们如何在竞争对手网站上排名关键字。您甚至可以看到您的网站如何在Google的有机或付费结果中排名前100名。
另一个重要特性是它的内容营销lkit. It lets users perform topic searches to find out what’s trending and create content marketing plans from there.
They count popular ethical skincare brand, Lush Cosmetics, as among their clients.
3.第七感觉
Price:（每月）起价为64美元，HubSpot / Marketo的价格为360美元
最大的特点：
优化电子邮件营销活动
An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time.
The smart platform also helps with increasing email deliverability, which improves the sender score. This is an important parameter for companies who send out hundreds or thousands of emails a week. Seventh Sense is designed to work with Hubspot and Marketo only.
4.smartwriter.ai
Price:(Monthly) $59 for Basic / $149 for Popular / $369 for Pro
Best Features:
Perfect for creating personalized email outreach
来源：vimeo.com
SmartWriter.ai协助自动化您的电子邮件外展。该AI工具生成了个性化的电子邮件，包括个人主题行，以激发客户的兴趣。它还提供反向链接生成，Shopify产品标题和描述创建，甚至提供个性化的冷电子邮件外展。
它还允许与其他第三方工具和平台集成，以改善您的冷电子邮件外展流程。188滚球地址
5.Optimove
Price:自定义报价
最大的特点：
Optibot，内置优化营销机器人
来源：youtube.com
Optimove是具有基于AI的营销功能的客户数据平台。它有助于从不同平台收集数据，以提供一个仪表板中所有信息的统一视图。188滚球地址企业可以轻松地分析或共享信息，并可以轻松地决定营销策略。
Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.
Optimove的客户包括John Hardy，Sweaty Betty和New York Racing Association Inc.（NYRA）。
AI内容营销工具
6.语法
Price:Free for Basic / Custom Quote for Premium and Business
Best Features:
强大的语法和拼写检查器
语法是最佳免费营销工具对于任何业务。这个功能强大的AI内容营销平台使企业可以仔细检查其书面副本，以确保其精致和专业。
它具有高度准确的AI，可实时检查拼写和语法。但是，您也可以将其作为Google Chrome的扩展名安装。更强大的功能，例如检查音调，清晰度和样式，可提供高级和业务选择。
7.Marketmuse
Price:(Monthly) Free for Single User / $149 for Standard / $999 for Premium
最大的特点：
长形内容创建和优化，SEO
Marketmuse以在其所有服务中使用AI技术而自豪。该工具专为需要帮助的企业设计，以制定优化的长格式内容，例如电子邮件，销售副本，着陆页或文章。
It starts by conducting deep AI research about the topic. Then, it creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI’s suggestions.
8。Acrolinx
Price:自定义报价
最大的特点：
分数现有内容，因此符合品牌指标和准则
来源：acrolinx.com
该AI驱动的营销软件可提高内容的质量，因此它符合品牌参数。像Google和Amazon这样的大公司，使用此工具来确保其所有营销内容与他们的品牌保持一致。您可以设置样式，音调，语法，甚至可以添加公司特定的措辞。它的AI将介绍内容，并为改进提供建议。
9。instatext
Price:(Monthly) $11.99 for Single Users / Custom Quote for Business and Scholar
最大的特点：
检查基本语法，拼写，同时还保留作者的声音
instatextis an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences, so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer is preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in all of their communications.
Another great InstaText feature is it lets you specify multiple keywords. When you use the program, it preserves the keywords as is, saving you time when editing the copy.
10。深色
Price:自定义报价
最大的特点：
文件和文档的瞬时和准确的翻译
来源：deepl.com
If you’re a business serving a global market, it’s beneficial to offer accurate translations of your marketing content or copy. DeepL is a powerful AI tool that translates documents and files into several popular languages of your choosing. It not only translates the text word for word, but it adds subtle nuances and words that some of the biggest translation tools like Google and Microsoft, have difficulty grasping. The end result is fluent text that is accurate and easy to read.
11.Jasper.ai
Price(Monthly):售价$ 49（20,000个单词） / $ 99的老板模式（50,000个单词）
最大的特点：
自动化您的内容营销策略
来源：jasper.ai
Jasper曾经被称为Conversion.ai，是一种高级AI营销工具，旨在创建高质量的广告副本，电子邮件，着陆页，文章或社交媒体帖子。该工具使用OpenAI开发的GPT3模型来编写听起来像人类的文本。它还具有用于AIDA的内置模板，受益的功能，PAS和桥梁前框架。您需要做的就是添加您的品牌名称或产品，它将为您生成副本。
电子商务商店还可以使用此功能强大的AI制作产品描述。它可以生成Amazon产品项目符号点或描述，并单击按钮来编写标题和元描述。
AI Chatbot and Monitoring Tools
12.Chatfuel
Price:（每月）免费的50个聊天 / $ 15的PRO / Premium $ 199
最大的特点：
Available 24/7 for customers, Easy drag-and-drop builder
来源：chatfuel.com
Chatfuel是市场上最常用的聊天机器人之一。它有助于自动化常见问题解答以及合格的潜在客户，然后如果他们准备购买，则可以将其定向到现场销售代理。
它还为日历，shopify或Google表（例如，都提供了各种第三方工具的集成。如果您需要系统的自定义集成，它们甚至具有API。
13.MobileMonkey
Price:自定义报价
最大的特点：
实时多平台机器人，出色的B2C
Mobile Monkey是一个多平台聊天机器人创建者，使企业能够轻松地轻松管理其营销聊天内容。它具有一个统一的聊天收件箱，其中包括一个集成工具箱，可轻松缩放任何广告系列。他们还提供Intachamp，这是一款为IG企业设计的出色营销聊天机器人。
14.ManyChat
Price:（每月）免费 / Pro 15美元
Best Features:
捕获电话号码和电子邮件地址
来源：manychat.com
Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes.
AI SEO工具
15.GrowthBar
Price:(Monthly) $29 for Standard / $79 for Pro / $129 for Agency
最大的特点：
伟大的内容生成功能
GrowthBar使用GPT-3 AI自动化内容的生成。它可以建议关键字，确切的单词计数，链接，图像等。该工具能够提供广泛的反向链接以及创建博客文章内容大纲。还有一个镀铬扩展名。
GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.
16.冲浪者SEO
Price:$ 49的基本 / $ 99 for Pro / $ 199的业务
最大的特点：
方便的SERP分析仪
Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.
17.Frase.io
Price:(Monthly) $44.99 for Basic / $114.99 for Team / Custom Quote for Enterprise
最大的特点：
内容洞察软件
来源：frase.io
frase.io使您可以更好，更快地创建SEO优化的内容。输入主题后，FRASE会自动比较并从顶部站点提取相同关键字的数据。然后，该人工智能营销工具生成了SEO友好的轮廓，因此您可以编写在搜索结果上排名更高的内容。
创建内容时，Frase将为您的工作评分。您的分数越高，您的内容将越好在竞争对手网站上排名。
AI Social Media Tool
18.Smartly.io
Price:自定义报价
最大的特点：
Allows for creative ad testing across multiple platforms
Smartly.iois an AI-based ad marketing tool that lets teams plan, test, and launch only the best performing ads to their target audience. It integrates with various major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all of their ad marketing on a single dashboard.
它的优势之一是它允许跨不同通道进行模块化广告测试。这使企业可以看到哪些广告设计表现最好。
19。社交者
Price:自定义报价
最大的特点：
金博宝188备用网址影响者营销发现和跟踪
社交者is a social media management AI marketing tool that helps manage all of your social media profiles in one dashboard. You can use it for tracking campaigns to see how they performed.
但是，最好的利用是跟踪您的影响者营销。金博宝188备用网址统一的仪表板可让您找到，兽医并与影响者保持联系。它还提供洞察分析，甚至允许您安排帖子以获得最佳结果。
麦当劳，Pinterest，Instagram和YouTube等大型公司也使用该工具进行营销。
围绕AI工具
20。Brand24
Price:（每月）Plus / $ 99的高级 / $ 99 / $ 199的业务 /专业人士249美元
Best Features:
强大的社交媒体声誉监控
来源：Brand24.com
For any business, reputation is everything. With Brand24’s powerful AI social media monitoring tool, brands can keep track of positive and negative feedback about the company in real time. It analyzes conversations about the brand, products, and competitors all over the web.
Aside from monitoring brand reputation, it also lets you assess marketing campaigns and address issues that may come up before it gets out of hand.
包起来
Machine learning and AI marketing isn’t new. For years, companies have always looked towards technology to apply improvements in their work systems and draw actionable insights to improve revenue. But now, with an increasingly digital landscape, the use of top AI marketing tools is deemed a necessity and no longer a luxury.
作为一家企业，重要的是要利用AI营销工具来创建一个可持续的，具有前瞻性的品牌，旨在持续数年。
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订阅世界排名第一的有影响力的营销新闻通讯，该时事通讯在星金博宝188备用网址期四每两周发表。
