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Make no mistake, social media remains one of the most powerful marketing tools. It’s key that you grow your fan base across a number of social media platforms and engage regularly with them by posting relevant content.
Though, how can you turn those followers into a community? Sometimes you need more than just likes, shares, and the odd comments to build a strong community.
Whether you feel more comfortable sticking to the familiar discussion forum format or want to givelive-streaminga go, there are various tools that can help you to encourage engagement among members of your target audience. To help you get started, here’s our handy list of tools that can help you to ignite real-time interaction, create meaningful connections between participants, and possibly even allow you to monetize your content.
Best Online Tools for Building an Engaging Community:
14个顶级社区建设工具
1。Mighty Networks
简而言之，强大的网络使您可以创建自己的社交网络，涉及您选择的主题，例如您的品牌。但是，它与众不同的是，您也可以使用它来创建和共享自己的教育课程，使其成为有影响力的人和创作者的绝佳工具。因此，您可以直接将教育内容获利，而不是像使用YouTube这样的频道那样依赖于广告收入。
另外，如果您不想创建课程，也可以简单地使用它来托管每周活动或实时流媒体。
It’s also very easy to get started. And, as you would expect of a community building tool, it has its own community that you can join to see principles in action, read up on others’ success stories, and find inspiration.
Key features include:
- Unlimited members
- 欢迎和发现部分
- Custom landing page
- Custom domain
- 本地课程建设者
- 100+ currencies supported
- Private direct messaging
- 小组聊天
- Event calendar
- 小组聊天活动
价钱：每月收费时，定价为每月39美元。
2。圆圈
Circle是针对创作者的，是一个现代化的全合一社区管理平台，可提供数千个集成和小部件以及详细的报告。品牌可以利用它在内容，讨论，实时流和会员资格的帮助下创造紧张的社区体验。
Then, to help everyone get to know each other better, it offers a few features. Community members can use the searchable member directory with rich profiles to get to know other members better, while the analytic and community insights can help you to identify the most active members among other things.
All in all, it’s very easy to use (you can refer to our review for a detailed look at its usability). Though, if you do get stuck, they offer templates, guides, checklists, and live weekly workshops to help you onboard members, build your community, and keep everyone engaged.
Key features include:
- Custom domain
- 群聊天室
- Private spaces
- 私人消息
- Searchable member directory
- Custom profile fields
价钱：经过14天的免费试用，定价为每月39美元。
3。话语
讨论论坛可以在建立敬业成员的社区中发挥关键作用。如果您特别想放大此方法，则可以查看话语。受到创作者，科技公司和金融机构在内的数千名用户的信任，它是一个开源讨论平台，您可以用作讨论论坛，聊天室甚至邮件列表。
为了帮助它摆脱垃圾邮件发送者和巨魔，它允许最敬业的成员帮助监管社区。并且，为了限制负面行为，它可以用徽章和喜欢奖励积极的贡献。
Then, to help stimulate interaction, it lets you mention another participant by name or keep the conversation interesting by adding links or images. To prevent that the conversation gets killed by long-winded discussions, you can use the summarize button to include only the most popular and interesting posts.
Key features include:
- 较小屏幕的内置移动布局
- Just-in-time loading
- Notifications
- Badges
- 管理仪表板
价钱：经过14天的免费试用，定价为每月100美元。如果您在法律上被公认为是非营利组织或教育机构，则可以获得最高折扣85％。
4。Discord
Discord might have initially found favor among gamers, but it’s become a popular chat app among many other types of creators. According to不和谐统计，截至2021年6月，它每月约有3.5亿个用户。它在青少年中特别受欢迎，其中3％的美国青少年将其列为他们最喜欢的社交媒体平台。
无论您是想出售会员资格还是只是想创建私人服务与您的追随者聊天，这都是最受欢迎的工具之一。什么时候using Discord as a creator, it’s a good idea to get verified and possibly even apply to become a Discord Partner. Getting verified will help you to grow your follower count, while joining the Discord Partner Program will give you access to a personalized service with a custom URL and many more other perks.
Key features include:
- Moderation tools
- Custom member access
- Private channels
价钱：It’s free to join. However, it also offers paid subscriptions with added benefits and bonuses, with pricing starting at $9.99 per month.
5。Hivebrite
Hivebrite是一个精致的，一合大的社区管理和参与平台，可帮助企业建立活跃和有影响力的社区并发挥其潜力。无论是仅仅创建一个专用的网络空间，该空间使用户可以相互联系，还是将其用作共享资源和机会共享的空间，他们的平台都提供了大量功能。188金宝慱网站
It makes it easy to manage community members and content. To help you stay up to speed with your members, it offers advanced search and targeting filters and a profile update tracker.
Then, to help ensure that all content remains safe for work, it lets you control all the content that members publish. Alternatively, you can entrust a specific member of your community with moderation too.
虽然内容是国王，但如果您想将社区从力量发展到力量，则还需要提供更具互动性的东西。为此，它还使您能够组织活动，您可以在社交网络上做广告，以获取更多的曝光率并在不同的销售点出售这些活动的门票。
That’s not the only way that you can monetize your content, though. It also lets you sell memberships or accept donations.
Key features include:
- Direct messaging
- Automatic newsletters that summarize the community’s recent activity
- 应用内通知和移动推送通知
- Online payments via major payment gateways
价钱：根据要求提供定价。
6。Tribe
Founded in 2018, Tribe is one of the newer community platforms on the market, helping brands to start brand-led online communities that they can integrate into their website, product, or run it as a stand-alone community website. While they might have been around for only a few years, they’ve already gained the trust of companies like ConvertKit, Asus, and IBM.
它是完全可定制的。您可以更改配色方案和区块以匹配自己的品牌，并创建独特的社区，而无需任何编码知识。对于额外的功能，您还可以将其与许多著名的软件解决方案（如Slack）集成，或者转向“ Tribe App Store”以获取模块化应用程序。
为了确保您的社区安全，它提供了工具和自动化规则。您还可以使用控件来保持社区的私密部分。然后，为了鼓励参与，它提供了排行榜和其他游戏化元素，例如徽章。
Key features include:
- Reliable search with filtering
- Gamification
- Integration with analytics and CRM tools
价钱：它提供了一个免费的计划100 members. For more than 100 members, pricing starts at $22 per month.
7。弟子
弟子is a community management platform that was founded in 2013. Headquartered in London, it helps businesses and creators to create independent communities where participants can feel they belong, share their passions, and benefit from meaningful experiences.
They boast clients like The Rolling Stones (the band) who used Disciple to create the perfect experience for their more than 250,000 fans. Compared to other social media channels, Disciple helped them to create a much higher engagement (in fact, more than 15 times higher) with fans spending nearly 14 million minutes in the app during a span of just a year.
您可以使用各种布局（例如组，列表和文件夹）为您的社区创建结构，同时您还可以选择通过将社区成员变成订阅者或提供应用内购买以及其他方式来获取新社区。然后，为了改善您的社区，您可以利用他们的开放API来同步其他第三方工具，例如MailChimp，Google Suite和YouTube。
Key features include:
- Push notifications
- 直播
- Direct messaging
- Analytics
价钱：对于仅网络社区，每年收费时，定价为每月46美元。对于一个移动社区，每年收费时，您每月要寻找458美元。
8.Crowdstack Pro
Crowdstack Pro是最新的社区参与platform created by Social Strata. To date, the online community engagement platforms that they’ve created have been used by millions of users and businesses.
You can think of Crowdstack Pro as an extension of your main website. You can set the engagement rules and you end up owning all the member data.
您不仅可以使用它来建立一个忠实的用户社区，而且还可以使用它来创建功能强大的SEO工具来补充您的主要网站。说到这，它可以轻松以与您现有品牌融合的方式进行设计。
如果您想使用它来创建收入，也可以做到这一点。它提供了一个内置的高级会员系统，您可以使用该系统来获利某些内容或功能。
Key features include:
- Custom domain
- User role management
- A leaderboard
- 无限数量的子组
- Customizable workflows
- Built-in privacy tools
- Responsive design
价钱：每月收费时，定价为每月49美元。
9.帕特雷恩
帕特雷恩is one of the most popular and well-knowncreator toolsand needs no real introduction. While it might sound counterintuitive, sometimes one of the best ways to build a community is by giving them the option to show their appreciation via donations.
With Patreon, you can create memberships by giving your patrons exclusive access to your work. If you want to take it beyond rewarding your supporters with content and communicating with them via Patreon’s communication tools, you can integrate it with a tool like Discourse or Discord and create a patron-only forum for Q&A sessions or deeper discussions.
Key features include:
- Membership tiers
- Analytics and insights
- A hosted creator page
价钱：It charges a percentage of the monthly income you earn via Patreon. Depending on your plan, this percentage can be anything from 5% to 12%.
10.MemberSpace
If you’re searching for an alternative to Patreon, you can check out MemberSpace. It lets you turn any section of your business website into a members-only area. This way, you cancreate a membership businesswithout needing to know coding. Not only is it easy to use, but it also works with most content management systems (CMS) and you have complete control over the design.
例如，您可以使用它来构建付费社区，也可以用作销售数字内容（例如在线课程，电子书甚至播客）的工具。如果您喜欢使用社区论坛以外的想法，则可以将其与诸如Circle这样的工具集成，使您的会员可以相互互动。然后，为了帮助您监视参与度，您可以使用其成员的分析来查看活动时间表，并更好地了解哪种类型的内容正在趋势。
Key features include:
- Unlimited members
- Tiered access
- Automated upselling
- 即时支出
价钱：After a free 14-day trial, pricing starts at $29 per month.
11。Habitate
根据他们的LinkedIn页面，栖息地是“艺术设计的无代码社区工具”。它仅在2019年推出，这是一家位于印度的初创公司，主要针对SaaS，Fintech和Edtech Companies。您可以使用它为您的域名创建一个品牌，功能齐全的社区，该社区通过讨论和聚会将客户聚集在一起。
It offers a number of performance analytics that include data on monthly growth, number of visitors, and number of members, that you can use to measure the overall growth of your community. And, to ensure that your “new members” don’t make all your hard work come undone with spam, they offer内容审核工具帮助您组织和控制发布的内容。
Key features include:
- User role management
- Analytics
- Rich text editor
- Content moderation
- Custom domain
价钱：经过21天的免费试用期，每年收费时，定价为每月9美元。
12。Facebook Groups
如果您知道您的目标受众大多在Facebook上活跃，请不要忘记Facebook组。它仍然是鼓励网上社交互动的最受欢迎的工具之一。您可以为几乎任何东西创建一个组。
什么时候it comes to privacy, it does give you a few options. For example, if you chose private, you can also choose to hide your Facebook group. This way, only members will be able to find your group when searching for it on Facebook. If you don’t have a big community yet and your main goal is to build a community from scratch, you can make the group visible so that anyone can find the group in search and other places on the platform.
To help keep your Facebook group a safe, inclusive space, you can appoint a moderator too. This person will help with membership requests approval, post approval, and removing content or members. As Facebook is known for spam, it’s best to put in place some membership approval and appoint additional moderators, otherwiseFacebook Group marketingcan do more harm than good.
Key features include:
- Privacy options
- 管理员协助
- Keyword alerts
价钱：自由
13。Slack
Slack不仅必须用作协作工具creating digital workplacesand it can also be used for other types of community building. As it functions as an invite-only platform, you can use it to invite followers too. In addition to creating a public channel where members can easily share information, you can also create private channels and use direct messaging for more urgent matters.
That being said, if you simply want to use it as a communication tool for your employees, there’s no crime in that. After all, before you can create a community of loyal fans, you first need to set an example and ensure you have a positive company culture that encourages (and rewards) participation.
Key features include:
- Thousands of integrations
- 文件共享
- Workflow builder
- 中央空间对话
- Direct messaging
价钱：It offers a Free plan, two paid plans, and custom pricing for enterprise clients. Pricing starts at about $7 per month.
14。InfluPush
If your target audience is mostly active on Instagram or searching for an alternative toInstagramlink-in-bio tools, be sure to check out InfluPush. In short, it’s a direct communication platform aimed at creators and influencers to help them to get their content in front of their community of followers.
By creating an account on its app, you can invite your community to follow you there increasing the chance that they’ll get to see more of your posts. Using the push notifications feature, you can share links and embedded media making it much easier to reach your followers directly.
总而言之，使用非常简单。您需要做的就是连接您的Instagram帐户并创建一个配置文件。虽然它在易用部门中得分完整，但您可能会发现缺乏自定义选项。除此之外，这是一个很棒的通信枢纽，可以帮助您集中在线形象，并确保您的社区永远不会错过任何节拍（或帖子），同时使您更加控制与他们的联系。
Key features include:
- Push notifications to inform followers about new social media content
价钱：The app is available free of charge on Google Play and the App Store.
包裹东西
No man or brand can be an island. We rely on each other to keep us going and growing. Whether it’s support or simply acknowledgment, active communities play a key role in our success.
Thanks to advances in tech, that community doesn’t necessarily have to be in person. Online community platforms have come a long way and there are various tools available that can help you to create safe spaces. While we mostly focused on how these tools can help creators to grow their following and possibly generate revenue, some of these tools can simply be used for communicating with your remote team, streamlining project management, or creating a company culture that prioritizes employee recognition.
经常问的问题
什么是社区工具？
吸引观众的十大最强大的社区工具：
- Mighty Networks
- 圆圈
- 话语
- Discord
- Hivebrite
- Tribe
- 弟子
- Crowdstack Pro
- 帕特雷恩
- MemberSpace
哪个平台最适合社区建设？
这是2022年的10个最佳在线社区平台：188滚球地址
- Mighty Networks
- 圆圈
- 话语
- Discord
- Hivebrite
- Tribe
- 弟子
- Crowdstack Pro
- 帕特雷恩
- MemberSpace
What is community building example?
Community building activities are events and exercises that will help build relationships and fellowships between like-minded people - or your followers. That means volunteering, newsletter, group game nights, and more.
What helps build a community?
Building a community through personal connections can be a powerful way to bring people together. These connections create ties between people, and make the sum bigger than its parts. A community is a group of people connecting with one another - and their leader - through big ideas and larger purpose.
有哪些有用的社区评估工具？
To assess your community, you should consider using a survey as one of the best ways to engage in community assessment. A survey can touch on perceived strengths, weaknesses, needs, and more. They can be targeted to specific groups and delivered over social media, phone, or email.
