How to Build a Successful Membership Business – A Guide for Creators

在做其他事情之前，您需要identify and define your target audience。这se are the people who are looking to solve the problem that you can solve with your membership business. Given that there's nothing new under the sun, chances are good that whatever your idea is, it's been done by someone else. Maybe even a few times.

That doesn't mean that you shouldn't do it, it just means that you need to be intentional with who it is you're seeking to reach and help and how you can do it in a way that your competitors can't.

After you've defined your target audience, you'll need to validate your idea. This means finding out whether or not there's demand for what it is you're offering. An easy way to do this is to look at other companies that are offering products similar to yours. Here are some竞争对手分析工具that will make this process easy.

此外，您可以检查Google搜索或使用SEO工具查看您的利基，产品和服务是否具有不错的搜索量。搜索量越高，寻找您所提供的东西的人就越多。这意味着您可能有一个可行的会员业务理念。

好的，因此您已经确定了目标受众，并进行了研究，以了解您有可行的报价。接下来，您需要为会员产品定价。从字面上看，有无数的方法可以为会员业务定价，但是大多数会员业务使用会员级别的价格点决定会员可以访问什么。

定价任何产品都是棘手的。如果您收取太多费用，没有人想购买。但是，如果您收取的费用很少，那么潜在的成员可能不会认为您提供的产品很有价值，他们也不会购买。当您处于定价阶段时，测试没有危害。实际上，我们鼓励它。在考虑是否想向您购买时，了解并了解潜在成员的寻找和了解也很重要。

• Members pay for ROI.If your membership has a higher perceived return on investment, members are going to be willing to pay more for it.
• 成员支付解决方案。如果您提供方便且有用的高质量内容和信息，人们将愿意付费访问它。

在你制定你的会员定价普杜拉。布辛ess, you get to start building your site. And that means choosing the right membership business platform. Many successful membership businesses are run by creators just like you on the WordPress platform. There are tons of plugins that will do everything you need to run an awesome membership site. Here's a very small sampling of some of the best:

• 会员按摩（起价为179美元/年）
• WooCommerce Memberships (starting at $199/year)
• 简单会员资格（免费）

这downside of WordPress and plugins is that you might find yourself lacking the technical skill to build the membership site of your dreams. If you'd rather have a ready-built system, those are out there, too. Website builder Wix has a members-only feature that's available on all of its plans (yes, even the free plan). Wild Apricot is another website builder, this one created specifically for membership sites. If you're selling courses, there are tons ofonline learning management systems (LMS)从中选择。像Kajabi，Thinkific and Techable这样的网站只是您的一些选择。

如果您不关心将您的会员网站纳入您自己的域和网站，则有类似的网站Patreon，给我买咖啡，波迪亚和其他您可以用来快速，轻松地建立会员网站的其他人。

根据您选择构建会员业务网站的平台，您将拥有不同的设计选择。我们已经提到的许多选项都有出色的设计工具，您可以用来创建您的订户会喜欢的品牌会员网站。但是，即使您不知道如何设计一个很棒的网站，最简单的设计工具也无关紧要。您需要考虑以下三件事，以确保您的网站不仅美丽，而且功能正常。

Branding

这品牌您的会员网站应与您的其余业务相匹配。如果可能的话，我们强烈建议将您的会员网站托管在您的域上，并在整个网站上保持颜色，字体和样式统一。

菜单和导航

这main menu and navigation on your website should be clear and easy to understand. Your most important pages should be clearly visible on the main menu (generally along the top of the page). If links must be nested in navigation menus, don't make people go too deep to find them—nested menus shouldn't really be more than two deep. And, offer a site search option so people can just enter what they're looking for and go.

Sign-up Page

此页面很重要。这就是让人们真正注册您的会员业务的原因。这使其成为销售页面。这就是它应该做的：卖出。将页面限制为单个call-to-actionand don't put anything on the page that will distract visitors or draw them away from the page. You want them to hit this page with intent and have that intent grow the longer they're there.

构建会员网站后，您可以填写内容！您将要确保包含与您的成员有用且相关的内容，并以可访问的方式进行布置，并且对人们的使用方式很有意义。有几种不同内容类型您可以向会员提供，从独家文章和白皮书到诸如计算器以及仅适用于它们的工具之类的资源。188金宝慱网站

在为会员网站计划内容时，请考虑您可以（和想）创建的内容类型，如何提出新的内容产品以及将为会员添加新内容的频率。

一旦您填写了一些有价值的内容，就可以促进您的网站并获得付费会员。在建立会员业务时，您需要采用两种策略：获得新会员并保持现有会员。您共享的内容和您提供的价值对于保持现有成员至关重要。为了引入新成员，您将转向营销和广告策略，包括：

社交媒体广告

Advertising on the社交媒体平台188滚球地址您的潜在会员使用是建立对会员网站认识的好方法。许多平台都188滚球地址有自己的广告平台，可让您确切地针对您要带来的合适的人。此外，它们具有成本效益。

我们还鼓励您使用有机社交媒体内容（除了付费广告之外），以向现有受众推广您的作品。

SEO

为了为您的会员网站带来新会员，您可能也需要创建免费的内容。这是将由搜索引擎索引的内容，并将吸引潜在的会员搜索您涵盖的主题。一旦他们降落在您的网站上，他们就可以看到您的某些内容锁定在付费墙后面。如果您要赠送的内容是高质量且有用的，那么潜在的成员将假设人们为您支付的内容是出色的（应该如此）。

电子邮件

Never underestimate the power of电子邮件营销。它具有荒谬的ROI（根据您阅读的研究，在3500％–4400％之间），是保持现有订户参与的好方法，同时向尚未加入的订户推广您的会员网站。