Patreon

究竟是什么？

Patreon’s tagline/slogan, “Changing the way art is valued,” is a pretty optimistic statement—at least in the United States where, let’s be honest, art isn’t valued much at all. At least not new art. Being deadmay or may not increase the value在艺术家的作品中，但这是一个毫无意义的。死亡总是对收入潜力产生负面影响。但是，对于众所周知的艺术家来说，这是有原因导致价值提高的原因：他们的工作体系成为限量版。由于无法创建未来的工作，FOMO就开始了。需求按排他性成比例上升。

And that right there is the premise behind Patreon: exclusivity. Creators of all stripes, those with a demand for their work, and can trade exclusive access for money. Artists don’t need to die to create FOMO, they just need to make sure they can create a demand for exclusive access. In this regard, Patreon is the perfect tool for two groups of people:

• 已经著名和/或以其他方式具有粉丝基础的创意who’ll pay, no questions asked, to fund more personal projects.Issa Rae, creator of the show Insecure, andPhilip DeFranco这是一个拥有数百万订户和数十亿次观看次数的YouTuber，都使用Patreon继续为粉丝创建而没有网络或广告客户的压力。
• 社交媒体影响者和创作者拥有粉丝基础谁还不必为自己喜欢的内容和/或个性付费。

对于第二组,Patreon是天赐之物,if gods were in the business of forming tech startups. Influencers achieve their status by being talented, yes, but also by being human and accessible and authentic. When they start taking money from brands, even ones they genuinely love, it may sully some of their fans’ perceptions. But even the ones who remain faithful may mourn the loss of a more intimate experience. Patreon can help correct that, for as little as a few dollars a month.

---

What’s the Cost?

There’s no out-of-pocket cost for creators joining Patreon. Instead, the service takes a percentage of your earnings, as you earn them. You can do this at three different levels.

• Lite，占收入的5％ -With the Lite level, you can create your own Patreon page, use their communication tools (for sending out mailers, as well as receiving messages from patrons), and get access to Patreon workshops designed to help you get the most out of your account.
  

• Pro，占收入的8％ -以上所有这些，以及会员层，分析，促销工具（特殊优惠等），创建者主导的研讨会，应用程序集成和优先支持。使用Pro，您还可以选择为会员创建商品。商品可以是T恤，手提袋，连帽衫，所有这些都可以使用您自己的自定义设计（例如Cafe Press），并且可以将其用作人们加入和/选择更高级别的会员资格的激励措施。如果启用此功能，它将增加3％的收入削减。
  
• Premium, 12% of earnings —上述所有内容，以及专门的合作伙伴经理，包括会员功能的商品以及团队帐户。并非每个人都可以成为高级创造者 - 有一定的要求，例如与至少100k关注者拥有社交形象。

At all levels, there are also a couple fees to be aware of, some of which aren’t mentioned till you get deep into the help files.

• 处理费 -Patreon将信用卡处理的行业标准费用传递给了创作者。费用为3美元或更少的费用，您的交易中的5％加上10美分。任何高于$ 3的东西都会以2.9％的费用加30美分。
  
• 提取费 -You have two options for transferring money out of Patreon, and both of them incur another fee which, for real, is nonsense. Direct deposit to your bank account is 25 cents per transaction, which is ludicrous because that is a fee-free way to transfer money. If you’re transferring money to PayPal, it’s 1% of the total, not to exceed $20, another way in which Patreon charges you for something that doesn’t cost them anything. It doesn’t sound like a lot of money on an individual level, but when you consider there are 200,000+ creators on the site, Patreon is pulling in free money off the backs of the people it’s already making lots of money from. That’s shady.

These fees differ outside of the US, and you can checkherefor the charges in other currencies and countries.

---

Is It Easy to Setup and Use?

Patreon服务在设置期间有很多很少的细节要注意，但这并不意味着很难。通过设置非常容易。

从您的名字和快速简历等基本内容到设置会员层（例如设置会员层），该界面易于使用。要考虑您希望如何设置会员层以及每个人的好处，比实际设置它们需要更多的努力。

但是，在所有这些简单性中都坐落在非常强大的工具中，旨在使您的帕特雷恩（Patreon）存在像您想要的那样复杂或简单。您可以拥有明确定义的会员资格，每个会员资格都有自己的特殊特权和福利，也可以使用自定义的誓章选项保持简单。有了自定义的承诺，顾客可以给他们想要的东西，而不必期望收到任何东西，除了知道他们支持自己喜欢的艺术家的满意之外。自定义的承诺可以自己存在（即，这是您赚钱的唯一途径），也可以与已建立的层一起使用。

The backend interface also gives creators easy tools for managing their memberships. There’s a relationship manager that lets you see all your members, their member level, and their lifetime spend with you. The Special Offers tools allow you to extend limited time offers as a way of driving membership. If you offer specific perks that require you to follow up, the Benefits Tracker allows you to see who is owed what. There are also a number ofintegrations您可以用来保持自己的活跃并与社区互动。对于依靠这种亲密和真实体验来维持品牌的影响者来说，帕特雷恩（Patreon）的方法不乏确保没有人被遗忘的方式。

---

Show Me the Money

There are plenty of Patreon success stories out there, and it’s not hard to find them if you go looking. Their own website lists many of them, of course, but they aren’t fringe cases. There are tons of例子out there ofpeoplemaking认真的银行with their Patreon accounts. It doesn’t come easy, though, but that shouldn’t be a problem for social influencers and creators looking to make the jump. They’re already used to putting most of their energy into their crafts.

不过，请注意，只有在极端情况下，人们实际上才以收入为生。即使对于每月收入数万美元或数十万美元的创作者来说，也可以重新制造出更好的专业产品。这就是最成功的Patreon帐户背后的动机：按照您自己的意愿，渴望做更大更好的事情。

---

底线

尽管Patreon扮演的一些恶作剧及其支出费用，但它仍然是一项顶尖的服务，可以促进创作者的品牌发展，超越他们仅使用社交媒体而做的任何事情。工具和集成的巨大广度使人们能够将自己的创造力提高到以前可能无法想象的水平。在品牌合作方面，有影响力市场的影响者可以寻求Patreon来帮助补充其收入。YouTuber通常会受到算法变化的影响，从而对其底线产生负面影响，因此可以通过服务找到更可预测的收入来源。拥有大量粉丝群但不希望在社交资料上创建赞助内容的创作者还有另一种方式来货币化。要说帕特里昂（Patreon）对他们来说很容易，这是对工具，服务和教育研讨会的经过深思熟虑的评论。进行经常出现的收入来源意味着您可以轻松一些，但是您不能只是坐下来期望金钱会借入现有。当然，这需要大量的工作和奉献精神。只要您将其带到桌子上，Patreon就会覆盖其余的。