如何开始使用亚马逊FBA并增加在线销售

亚马逊是电子商务企业主和消费者的非常受欢迎的电子商务平台。在线销售产品可能会令人生畏 - 尤其是当您不得不担心从营销到订购履行到退货和退款的一切时。那是亚马逊FBA发挥作用的地方。这是您可以利用亚马逊FBA进行在线销售以及免费时间和精力来专注于业务其他方面的方法。

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如何开始使用亚马逊FBA并增加在线销售：

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什么是亚马逊FBA？

Amazon FBA means "fulfillment by Amazon." It's a service offered by Amazon for third-party sellers on the platform in which Amazon handles the inventory, picking, packaging, shipping, delivery, returns, refunds, and exchanges. With Amazon FBA, you send your products to one of Amazon's warehouses and when someone places an order, the warehouse is responsible for taking the order and shipping it out. It's a great alternative to the下降模型与您的订单履行相关联的亚马逊名称对于与客户建立信任有很长的路要走。

为了换取亚马逊的费用，您可以访问：

• 24/7为客户服务（由亚马逊处理）
• 所有订单履行和运输费用
• 访问大型而动态的履行网络

但是，您怎么知道亚马逊FBA是否适合您？在决定之前，让我们看看亚马逊FBA的利弊，这样您就可以更好地了解该服务的期望。

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亚马逊FBA的好处

让我们从使用Amazon FBA为您的一些好处开始电子商务business。请记住，此列表并不详尽，但它确实包括我们认为使用该服务的最大优势。

轻松运输，折扣价

亚马逊为您处理所有订单履行，运输和相关物流。您只需要确保您跟踪每个亚马逊产品列表，并且有足够的库存。另外，由于您正在与世界上最大的履行网络之一合作，因此您可以节省运输成本。

客户服务和退货管理

Amazon FBA处理客户服务管理和产品返回管理。想象一下，不必处理客户查询，处理退款或处理收益。您还可以满足所有其他时间的业务目标？

多通道实现

除了让您通过亚马逊平台为客户提供针对客户，亚马逊还提供多通道fulfillment services. That means you can sell your products on other platforms and Amazon FBA will still handle them.

通过Prime快速交付

Amazon FBA产品将自动添加到Prime Spients中。这意味着您的客户可以快速交货，而无需为运输支付额外费用 - 已经包括在内。

储存空间

Amazon FBA包括用于您的产品的存储空间，因此您不必找到存储它们的地方。另外，由于您有可用的存储空间，因此从供应商那里购买产品时，您可以享受更大的折扣。而且，由于亚马逊到处都有履行中心，因此您可以放心，您永远不会用完产品的空间。

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Disadvantages of Amazon FBA

我们无法看待亚马逊FBA的好处，而没有涵盖不利的一面。没有两个业务是相同的，因此在直接潜入平台并发现它不适合您的业务之前，了解有关亚马逊FBA的所有细节很重要。以下是使用亚马逊FBA的一些弊端。

成本

亚马逊FBA的价格是一定的。如果你只是开始电子商务业务，您可能没有钱可以致力于这种服务。而且，如果您的产品处于成本范围的低端，亚马逊FBA可能对您来说是不值得的。我们建议使用亚马逊的FBA计算器to figure out if Amazon FBA is a good choice for your particular situation.

同样重要的是要注意，亚马逊在向您付款之前扣除了所有欠它们的费用。如果您的帐户中没有足够的费用来支付费用，您将被要求提供信用卡以支付余额。

存储费

While having storage available for your products is great, it does come at a price. Amazon charges more the longer your products sit in their warehouses. They'll also charge you more to store products that aren't actively listed for sale. This means that it's really important for you to stay on top of your business, understand and be able to cover any dings to your budget for storage, and ensure that you have space available to store items that you're going to stop selling for a while.

返回

亚马逊有一个公开退货政策，这意味着将产品返回亚马逊并拿回钱真的很容易。有时，您甚至不需要退还产品 - 他们只是退款。尽管亚马逊确实处理了该处理，但一些第三方卖家表示，此开放式退货政策增加了回报的数量和频率。要记住的事情。

Sales Tax

If you're based in the United States, you already know that sales tax is a mess. It's managed at the state level, but there are also different local municipalities that add in sales tax adjustments to cover projects that voters have agreed to support. That means, you could have a 7% sales tax in your city, but your neighboring city has a sales tax of 4.5%. This can be especially confusing if you operate in one state and have items warehoused in another state. While Amazon can help manage a lot of this for you, it's important to stay on top of sales tax rates and charge the right amount.

Product Prep

Amazon has a list of requirements for products that will be stored in their fulfillment centers and handled through FBA. It's up to you to make sure that your products are prepped correctly before they get to the warehouse, including packaging, labeling, and shipping according to FBA guidelines.

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开始和扩展亚马逊FBA业务的提示

现在，我们已经涵盖了亚马逊FBA的一些利弊，您可能对这是否是您业务的好解决方案有一个很好的了解。在本节中，我们将分享提示，以帮助您使用Amazon FBA开始并扩展业务。

开始小

Amazon FBA is not something to rush into. Start by choosing a few products with limited inventory to sell and grow from there. This makes it a lot easier to figure out what products are selling and which aren't and you're less likely to have tons of product left to unload if people aren't buying it.

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跟随你的激情

不要仅仅因为产品出现在列表中而选择产品最有利可图的电子商务产品出售。好吧，如果您对这些产品充满热情，那就去吧。只是不要让盈利能力是您选择出售商品的唯一原因。您对产品的兴奋和热情越兴奋，您就越容易销售和推广这些产品。另外，您很有可能已经在销售的利基市场或行业中建立了联系，因此您可以利用这些联系。

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选择正确的产品

The products you offer should be carefully curated. You'll need to balance between high-ranking, high-competition products and low-ranking, low-competition products. Each has benefits and drawbacks. For high-ranking products, you're going to have a lot of competitors. If you do break through as a seller, those products are going to move fast. On the other hand, low-ranking products are less in demand but give you the potential to become a leading seller of that particular product. These products are still likely to move slower, though.

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捆绑产品以增加价值

亚马逊与第三方卖家充满了边缘。这意味着您将与平台上与您非常相似的其他列表中的数十个（即使不是数百个）竞争。您将如何从人群中脱颖而出？您可以注意到的方法之一是通过捆绑产品为客户增加价值。因此，与其单独销售沐浴盐，沐浴油和肥皂，不如创建三个捆绑包，以折扣，以吸引可能去其他地方的客户。

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建立您的品牌

只是因为你selling on Amazondoesn't mean you should forego branding. In fact, focusing on your branding and working to increase brand awareness on the platform can help you earn repeat business. For eCommerce businesses, your brand depends on high-quality products, so make sure that you're sourcing from reputable suppliers. And, you'll want to actively seek out product reviews from happy customers.

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广告和促进

广告是一种非常有效的工具，可以帮助您增加客户群并增加收入。以下是您可以宣传亚马逊产品的几种方法：

• 创建社交媒体广告并与亚马逊影响者
• Include keywords your target buyers are Googling in your product listing to improve SEO
• 寻找机会反向您的亚马逊列表
• 通过出色的卖家指标赢得购买盒
• 在亚马逊产品搜索结果中排名高（考虑因素是：文本，价格，可用性，选择和销售历史记录）
• 购买赞助产品广告
• 运行竞争对手分析
• 通过诚实的产品描述和出色的客户服务保持高产品评级
• Monitor your seller rating
• Use Lightning Deals

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Build Your Business Off Amazon

尽管亚马逊FBA非常适合帮助您自动化您的订单和履行过程，但它并不是帮助您建立客户关系。亚马逊处理客户服务以及所有这些服务，因此您实际上无法直接访问客户或他们的信息。这意味着亚马逊而不是您拥有您的客户列表。幸运的是，有一些工具可以帮助您导出客户信息，因此您可以将其添加到自己的CRM中。但是我们认为这真的还不够。这就是为什么我们建议您将亚马逊用作仓库，并在亚马逊平台上建立您的业务和品牌。

这可以通过几种方式使您受益：

• Your own site will be able to rank on search engines and grab some of your customer traffic that's currently going directly to Amazon.
• 您可以通过在您自己的网站上使用Amazon会员链接并在亚马逊上链接到产品，从而获得30％的亚马逊FBA费用。
• 你会增加您的电子邮件列表通过电子邮件新闻通讯订阅，铅磁铁和您自己网站的其他增长工具。

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使用内容营销

内容营销是为您的网站生成自然流量的一种了不起的方法。这可能包括文章，电子书，视频，网络研讨会和其他内容。有几个SEO toolsavailable that will help you find the right keywords to target based on your niche and the products you sell. Then, you get to create the content (or outsource it). Content marketing will help you build authority in your niche, add value for your customers, and get found by the people who are interested in the products and services you have to offer.

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利用亚马逊FBA的力量进行更好的生意

从头开始开展电子商务业务可能会令人不知所措。借助亚马逊FBA，您可以减轻一些压力和空闲时间，否则您将花费​​满足订单并处理客户服务。尽管亚马逊FBA并不适合所有人，但如果您经历了利弊并确定它将适用于您，那么我们本文中包含的提示将足以使您离开并运行。