电子商务品牌的买家指南：2023年销售的23种趋势产品

虽然您不应该围绕趋势产品构建整个产品范围，但是如果您添加了目前需要在产品范围内需要的几个产品，则可以对您有利。这样，一旦热潮结束或市场变得太饱和，您仍然会有其他物品要倒退。在2023年，有许多销售产品列表。我们已经浏览了许多列表，并总结了一些最容易添加到任何利基市场的顶级流行产品。

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电子商务品牌的买家指南：2023年销售的23种趋势产品

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1. Teeth whitening

从木炭powder (yes, you read correctly) to whitening strips, you would be surprised to learn how many teeth whitening products there are on the market. The demand for these types of products is even more surprising. To advertise teeth whitening products, it's a good idea to work with an influencer. As consumers might be sceptical about the effectiveness of such a relatively novel product, an influencer can provide social proof for reassurance.

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2.防弹药产品

根据默克手册，女性中有40％和57％的男性打sn。考虑到市场的大小，您是否应该探索这些类型的产品，因此无需入睡。From mouth guards to anti-snoring nose clips, there is also a decent selection of products that you can add. While it might be a trending product in 2023, snoring will remain a sensitive and stressful situation for almost half of all consumers.

为了销售反申请产品，您可以遵循类似的方法，该方法将用于牙齿美白产品。确保包括很多social proof，例如推荐和产品评论，在您的社交媒体帖子和您的产品页面上，以正常于使用反申请产品。

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3.指甲扩展

指甲扩展(also known as fake nails or acrylic nails) is a huge market segment that has grown more popular over the years. If you are already selling beauty products, your range will be incomplete without including nail extensions. While you are at it, you can also include accessories for creating nail art. As nail art is so visual, there are many easy ways to market these products. In addition to posting photos of beautiful nail creations, you can, for example, also create操作视频为了帮助您的目标受众钉住它。

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4. Fake lashes

根据财富业务洞察力，预计到2028年，美国的假睫毛市场的价值将约为19.6亿美元。不仅增长看起来很有希望，而且假睫毛还提供了许多销售的机会，因为您可以添加应用程序所需的配件。以及其他美容配件，例如卷发器，胶水和镊子。为了销售假睫毛，您可以实施类似的video marketing strategythat you would use for nail extension products and创建一些教程和操作视频。

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5. Hair clips

A blast from the past that is trending again in 2023 is the modest hair clip. As they come in different colors and styles, you can attract the attention of young and old. Neon barrettes, in particular, are quite popular as well as those with inscriptions. Similar to fabric face masks, female consumers are using this seemingly simple product to make personal statements. One of the perks of adding these to your collection is that they are inexpensive and lightweight which help keep shipping costs low.

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6.接发和假发

Like snoring, hair is also a sensitive issue. For many women, almost every day is a bad hair day. So, if you choose to start selling hair wigs and extensions in 2023, you will always have an audience with a growing issue. Just double-check the Ts and Cs of your电子商务平台由于某些人禁止销售人头发。在这种情况下，您总是可以出售由人造头发制成的头发假发。

您还可以将其与发夹或毛刺捆绑在一起。去年，Pinterest将头发皱纹确定为主要趋势之一。您可以批量购买它们，也可以自己制作它们，而无需花钱。另外，它们也是轻巧的，这使运输更容易。忘记了90年代震撼的限量样式 - 2023年，适度的scrunchie由高质量的豪华材料（如丝绸或皮革）制成。

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7.瑜伽垫

随着锁定法规和全职命令限制了全球人民的运动，在家中锻炼正在增加。与该名称的建议不同，瑜伽垫实际上是用途广泛的，有氧运动和普拉提等活动通常也将瑜伽垫作为其日常工作的一部分。如果您出售其他健身产品，也可以将某些物品捆绑在一起，例如瑜伽垫和阻力带，或者是瑜伽垫和水瓶。

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8. Shapewear

塑身家是女性在衣服下面穿着的衣服，以帮助塑造自己的身体。不过，有些妇女甚至开始穿着常规衣服。如果您想在产品范围内包含塑形器，请确保包括包含背心，短裤和紧身衣裤的广泛选择，以便您的目标受众更容易找到与其特定需求和形状相匹配的物品。从带有内置胸罩的塑身家到高腰的肚子tuck物品，您可以将它们推销到最近出生的女性。只需确保明智地推销它，以免造成任何犯罪。

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9.运动服

Seeing that activewear, also called athleisure, is so comfortable, it makes sense why it is so popular (and, it is no longer just yoga pants). From shorts to sports bras, nowadays consumers do not mind being dressed in activewear from top to toe. Also, as there is no shortage of健身影响者，将这些服装物品销售给目标受众应该相对容易。

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10. Swimsuits

根据Morgane Le Caer, a fashion insights reporter at Lyst.com, sporty one-piece swimsuits are currently in demand. Other styles that are also popular include high-waisted bikini bottoms, tie-dye, crochet bikini tops and animal prints. So, if your store sells women’s fashion, it could be easy to add these trending styles and see if they make a splash.

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11.可重复使用的袋子

越来越多的消费者和品牌正在清理自己的行为，并转向可重复使用的产品，例如可重复使用的袋子。事实上，全球无数商店实际上不再向客户提供塑料袋。取而代之的是，客户要么必须拿走自己的可重复使用的袋子，要么从零售商那里购买一个。总而言之，这是一个很好的产品，可以添加到您的产品范围内，如果您的目标受众具有生态意识，则更是如此。

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12.水瓶

坚持我们的可持续发展主题，随着人们正在寻找减少塑料消耗的更简单方法，水瓶也有很强的需求。使水瓶成为一种有利可图的物品的原因是，它们可以实现各种目的。有些人需要一个水瓶来去健身房，而另一些人则是在寻找可以全天补充的日常瓶子。虽然并非每个人都掌握了每天喝八杯水的自律，但每个人每天都喝水（至少，这就是我们希望的）。因此，您可以向他们推销这种熟悉的产品。

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13.门垫

在出售托斯塔剂时，您可以专注于为商业目的而需要它的企业以及需要它来家庭用途的消费者。如果您选择后一组，美学将超越耐用性和功能。从橡胶到涂料，您可以库存各种类型的垫。

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14. LED带灯

在流程中，将LED带灯确定为年度最佳产品。对于那些在黑暗中的人来说，LED带灯是一个带有各种LED的条带，它在灵活的电路板中具有各种LED。虽然它比功能性更具装饰性，但它会产生令人惊讶的光线，并且可以在任何地方放置以在房间内添加颜色和光线（甚至是增加最终的闪光体验）。

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15. Bookends

从金属字母到用石头雕刻出来的神话生物，书挡的形状，材料和尺寸都可以使用。根据Shopify的说法，“书挡”一词每月拥有135,000次搜索。

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16.沙发床

While the sofa bed is not new, they are currently trending. If you are keen on adding a bigger, bulkier product to your range, there is a good selection of different types of sofa beds that you can sell. You can, for example, market these to vacation rental owners who want to maximize space. You can also upsell it with couch covers (another trending product in 2023).

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17.空中油炸台

If you are targeting health-conscious consumers specifically, air fryers can be a nice addition to your product range. If you are one of the few who have not received an air fryer this past Christmas, it is a kitchen appliance that can cook different dishes by using heated air. The end result is crispy food that was cooked with minimum oil. As it is a popular gift, it can be a good product to add towards the end of the year.

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18.无线耳塞

AirPods目前都流行了。但是，由于这些非常昂贵，因此许多消费者正在寻找替代方案。同样，随着越来越多的人在家中工作，无线耳塞不再只是一个不错的小工具，而是实际上必须以这个词的字面意义和象征意义地保持和平。

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19.电话三脚架

随着全球远程工作的增加，越来越多的人正在购买小工具，这将使他们更容易在家中或旅途中工作。尤其是电话三脚架是定期播放的内容创作者中的一个流行小工具。为了帮助市场电话三脚架，您可以创建一系列显示其不同用途和好处的操作视频。

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20.可穿戴设备

如果您喜欢出售更昂贵的商品，则可以在商店中包括健身追踪器和智能手表等可穿戴设备。不要愚弄 - 它们可能是紧凑的，但可以执行广泛的功能。使用智能手表，您可以监视睡眠，测量脉搏率，播放音乐等等。得益于这种多功能性，许多消费者决定现在是时候将其旧模拟手表升级到智能（ER）的时候了。例如，您可以使用类似的网站阿里巴巴寻找更多负担得起的可穿戴设备可供出售。

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21.电话盒

As new styles of phone cases get launched continuously, you will be able to add new phone cases to your online store regularly. Silicone matte phone cases, in particular, are currently very popular. You can even consider using a print-on-demand service to customize your phone cases and sell unique designs. On the whole, phone cases are typically easy to make and inexpensive, which make them a less risky trending product to try.

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22.汽车持有人

A car phone holder lets you mount your cell phone to the dashboard of your motor vehicle. This way, you can easily and safely look at the screen of your phone while you are driving. It is especially useful when you need to use a map on your phone replacing the need for a stand-alone GPS system.

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23.宠物食品

根据Statista的数据，2019年至少有一只宠物拥有的美国家庭中，约有67％的家庭仅用于宠物食品。虽然有各种类型的宠物食品，但根据宠物食品行业的说法，干狗食品的销量最好。出售宠物食品的优点之一是，大多数宠物主人需要定期购买食物。因此，您可以轻松设置预定的交货。这种方法可以是双赢。宠物主人将不必担心一件事，而您的商店将拥有稳定的销售。