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If the social media networks had their way, we would never use social media posting apps. Instead, they would have us signing into each social channel individually, doing all our posting, content management, and social interactions there. Indeed kudos must be given to all these social media apps for doing their best to get around some of the limitations placed on them by Instagram, Facebook, Twitter, and the rest.
但是,尽管社交网络可能更喜欢我们将其本机应用程序用于我们的所有社交活动,但如果您从事社交媒体营销,这可能非常困难且耗时。没有一个包括内置的调度设施,每当他们认为应该发表职位时,营销人员都可以上网。想象杰夫·布拉斯(Jeff Bullas)平均每天有96条推文every day, having to go onto Twitter every 15 minutes, 24 hours per day, seven days per week. It would either drive him mad from lack of sleep (and time to do anything else) or require him to pay staff around the clock simply to monitor his Twitter account.社交媒体营销应用程序在使批量社交媒体发布可行中起着至关重要的作用。没有他们,该行业将永远不会发展到今天的水平。
最佳社交媒体发布2023年的应用程序:
1。BrandWatch(以前为Falcon.io)
BrandWatch声称,超过30,000名营销人员将其社交媒体发布应用程序用于其社交媒体管理,并列出了一些备受瞩目的客户,包括柴油,可口可乐,丰田,Tui,Tui,Green Pearece和Columbia University。
它显然是针对认真的社交媒体用户,其计划最便宜的计划(必需品)在进行14天的试用期后每月为108美元。“基本计划”为您提供内容日历和广告系列计划者,高级分析仪表板,社区管理和应用内支持。顾名思义,中小型企业将发现他们在大多数社交平台上开展社交媒体活动所需的一切,尽管仅限于一个用户和五个渠道。188滚球地址
较大的企业可能更喜欢已定制定价的完整套房。在决定其他功能是否使您的组织受益之前,您可以要求进行演示。完整的套件为您提供了基本计划的所有功能,但允许无限的渠道,报告和团队。此外,它还增加了社交媒体广告(您可以在BrandWatch中设置,组织和监视您的社交广告),竞争对手的基准测试,协作和批准流,定制入职和24/7支持。
Brandwatch’s content calendar provides a view of all scheduled content. It shows your posts scheduled by date, clearly identifiable by social platform. You can plan, schedule, edit, and post across multiple networks.
You may prefer to use Campaign Planner, in collaboration with your team members if you have the Full Suite. You can use this to map, create a brief, roll-out, and collaborate on campaigns across all your social platforms.
BrandWatch支持图像,视频,Instagram故事和Facebook旋转木马。您将所有内容存储在BrandWatch版本的共享媒体库中,称为“内容池”。您的内容池与您首选的数字资产管理工具或喜欢的云存储平台集成在一起。
2。织机
The first thing you notice when using Loomly is its clean, uncluttered interface. The first time you use the social management app, Loomly launches a well-structured, helpful wizard, that is effectively a guided tutorial.
As you go through the wizard, you will begin by setting up a calendar, giving it a time zone, and selecting the most appropriate industry. You can choose whether you wish to use Loomly for your posting, or whether you would prefer to integrate a Buffer account. You set various preferences, so Loomly clearly understands the type of posts you like to share.
日历是成功运行织布时的核心。设置日历的重要阶段之一是决定您喜欢的工作流程。这些是您发表帖子时要执行的步骤。如果一个人自主创建您的帖子,则可能会有一个简单的工作流程。如果您使用团队进行社交发布并需要在各个步骤中获得批准,则将涉及您的工作流程。
When it comes time to create and schedule posts, you will go through various steps (the exact sequence depends on your preferred workflow):
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- 设置帖子详细信息
- 选择社交渠道(从Facebook,Instagram,LinkedIn,Twitter,Pinterest和Google我的业务)
- 定义“基础”内容 - 您可以在步骤4中对每个平台进行调整的内容。
- Fine-Tune Each Channel
- 目标受众和促进 - Facebook(可选)
Loomly提供了一个详细的仪表板,提供有关帖子所需的所有分析。
织机also offers an Interactions feature where you can manage comments, messages, and track social handle mentions (through tagging).
3。Sendible
An essential part of Sendibles’s social media management is its use of Services. These are like channels or profiles that you create within your Sendible account. Services allow you to select which features you need from a social platform.
与大多数这些社交媒体发布应用程序一样,可发送的应用程序允许您安排帖子。您可以单独或批量计划和安排内容。Sendible的调度功能使您可以将帖子交付到所有社交网络,并在需要的情况下包含图像和视频。
在可发送中排队的消息可能很复杂,但功能强大。它为您提供了相当大的灵活性。Sendible还使用智能队列来帮助您共享常绿内容。
可发送的包含优先收件箱,该收件箱汇集了您的品牌收到的所有需要响应的消息。
4。PromorePublic
PromorePublic的主要差异是其强大的设计功能。您不仅可以在PromorePublic中创建和安排帖子,而且还可以在应用程序中进行大量设计工作,而无需打开专业图形程序。
You can use PromoRepublic to schedule and share posts with all the major social networks, including importantly for such a visual app, Instagram, and Pinterest.
它还提供了非常强大的调度工具。您可以为不同类型的帖子设置发布时间表。确实,它建议为您的每个社交网络提供合适的发布时间表,尽管如果您更喜欢对发布的更多控制权,则可以轻松修改它。
You organize your posting schedules across a centralized calendar, which you can display in many different ways.
它带有100,000个帖子想法,涵盖了广泛的主题。大多数是预先设计的,具有引人注目的图形。您可以在PromorePublic的图形编辑器中轻松修改和自定义他们的帖子想法,以适合您的业务。您还可以为每种类型的社交帖子选择要创建的内容的适当维度。
5。Agorapulse
Agorapulse是一项功能齐全的社交媒体管理计划。这意味着您不仅可以将其用于社交媒体发布应用程序。但是,它的价格反映了这一点,因此,如果您只是想安排社交帖子,则不太可能使用Angorapulse。
The heart of AgoraPulse is its Inbox. It shows your comments, mentions, conversations, and reviews relating to each of your social accounts. It also includes a social listening function, where firms can keep track of mentions of their brand name.
Agorapulseoffers multiple ways to publish content. You can schedule a post by clicking the appropriate time slot in a calendar. It also provides a bulk publish feature, where you import posts from a CSV file, a website using RSS feeds, or as a group of pictures to transform into posts. You can use these to create a queue (dropping new content into your queue as needed).
It gives you the ability to take a close look at your fans and followers. You can click on your more active followers, label them however you like, view your past activity with them, and add relevant notes.
6。hootsuite
Hootsuite并没有将其所有服务捆绑到单个应用程序中,而是选择为不同目的创建单独的应用程序。这意味着,如果您想要一个社交媒体发布应用程序,而没有其他额外的铃声和哨子(例如社交听力和深入见解),则可以以合理的价格注册主要的Hootsuite应用程序。
Hootsuite的核心是流。您在流页面上为每个社交网络设置了一个选项卡。然后,对于每个社交帐户,您添加了一系列流。每个流都是信息列。例如,如果您运行一个Twitter帐户,则可以为每个Twitter列表,预定帖子,提及,Twitter主页以及您制作的推文列表创建流。
Hootsuite还包括一个统一的收件箱,显示您在帐户中的所有传入消息。
hootsuiteincludes a variety of ways for you to publish posts, depending on your requirements. One is to click on the big green New Post button at the top of the Streams page that takes you to the Composer page. You can compose your post directly on this page. The composer changes the options it makes available, depending on the social networks to which you’re trying to post.
You can also create content on the Publisher screen. Publisher is Hootsuite’s scheduler. If you have already posted or scheduled content, it will show in your Planner. You can create a new post on this screen by clicking the green New Post button, or you can save some time by directly clicking the time for which you want to schedule your post.
7。coschedule
coschedulecaters to businesses of all sizes. However, it particularly focuses on organizations that run a blog or at least a frequently-changing website. It offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses. This blog and social media editorial calendar is a cut-down version of its full product
coschedule’s Marketing Suite comprises four parts:
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- 内容组织者
- 工作组织者
- 社会组织者
- 资产组织者
以代理工具包和营销学院的形式,还有进一步的附加组件。
You begin the process of setting up CoSchedule by creating a calendar. You see all of your upcoming blog posts, social posts, email blasts, and other types of content in your calendar.
Each distinct marketing activity is a project. You can build, plan, and even execute all of your marketing projects in CoSchedule. With the simple Editorial Calendar, you have two main types of project – blog posts and social posts. If you subscribe to the more advanced Marketing Suite, you can add many more varieties.
You can write your blog posts in CoSchedule (or whatever preferred method you use) and then use CoSchedule to create social posts to accompany it.
You can also start a social campaign from scratch by selecting the Social Campaign attachment when you set up your project, adding as many social posts as you like across your chosen social networks.
Coschedule还提供了必要条件,使您可以选择过去的博客文章将来重复出现。
8。发芽社交
Sprout Social是一个专业的社交媒体管理平台。它针对有重型需求的较大组织。
它具有清晰直观的界面,并在逻辑上布置。它包括一个智能收件箱,收集您的所有社交信息。
“ feeds”选项卡显示了您的所有Twitter feed,Instagram主题标签,显示器,LinkedIn feeds以及您已订阅的所有RSS提要。这带来了您可以共享的大量内容。
您可以轻松地为所有社交帐户创建内容,并根据需要添加图形,链接和其他材料。日历显示您的所有社交帖子。
Being heavy-duty, Sprout Social includes many other features like social listening and advanced analytics.
9。缓冲
像Hootsuite一样,缓冲区将其产品分为组件。它的核心应用程序是缓冲区发布,您可以在其中创建和安排您的帖子。如果您有更高的需求,则可以考虑订阅缓冲区答复(其参与工具)或缓冲区分析(其详细的报告工具)。
一旦连接社交帐户,就可以在应用程序中轻松创建新帖子。更高的计划还使添加其他来源的内容非常容易,例如您最喜欢的博客。
您在免费计划中的选择是有限的,但是您可以最多创建(和安排)十篇文章。但是,一旦您选择付费计划,缓冲区的功能就会提高。在创建发布时间表时,它们为您提供了很大的灵活性(这对于缓冲区的工作至关重要)。您为每个社交帐户设置了出版时间表。
您可以单击任何发布时间以编辑或删除它。您可以添加任何相关的文本,图像,视频和链接。写完帖子后,您可以安排一段时间或将其添加到队列中。
10.社交活动
您可以将每个帐户整理成相关的组,因此可以干净有效地进行社交账户的管理。社交飞行员简要介绍了时间表,排队,编辑和分享您的所有内容。甚至还有一个内容策划功能,您可以在其中搜索关键字的相关内容。当您找到合适的东西时,您可以在此处发布,排队或安排它。
它包括一个强大的分析模块,该模块可以深入了解表现后的洞察力,该模块比标准追随者,覆盖范围和参与度指标更深入。
11。认识埃德加
Technically, this social media posting app is called Edgar. When we come to use it, we “Meet Edgar.”
遇见埃德加(Edgar)有一个单一的计划,可让您连接到25个社交资料
You can use Meet Edgar to schedule different categories of posts across your social networks.
将社交帐户连接到埃德加(Edgar)后,您就会创建每周的重复时间表。您可以决定要分享任何插槽的帖子类别,也可以告诉Edgar随机选择帖子。
您可以一次创建帖子,也可以通过RSS feed创建帖子。
Once you approve enough content, Edgar creates a queue for the next two weeks. It matches your queue to your schedule and categories.
经常问的问题
您可以使用什么应用在所有社交媒体上发布?
The best social media posting apps for 2023:
- Brandwatch
- 织机
- Sendible
- AgooraPulse
- hootsuite
- coschedule
- 发芽社交
什么是最佳的社交媒体应用程序?
这些是2023年要使用的顶级社交媒体应用程序和网站的完整列表:
- TikTok
- 推特
- Snapchat
- YouTube
Which app is best for making post?
社交媒体免费图形设计的最佳应用程序:
- Canva
- Adobe Express
- Buffer的Pablo
- Desygner
- Snappa
前8 soc是什么ial media apps 2023?
These are the 8 most popular social media apps of 2023:
- TikTok
- 推特
- Snapchat
- YouTube