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社交媒体已成为每种业务策略的重要组成部分，因为人们不仅会使用它与朋友互动。他们还使用它来接触品牌和公众人物。发芽社交found that:
- 当品牌在社交媒体上回答客户的查询时，有48％的消费者会提示购买
- 46％的人说促销和社交活动的竞赛
- 教育内容导致42％的消费者进行转化。
同时，你不能只是活跃在社交媒体上并期望销售成倍增长。您需要制定适当的策略，以相关和有用的方式推广您的品牌。为此，您需要有效地监视人们与您的互动以及他们对您或您的竞争对手的看法。
Social listening helps you discover scope for improvement, sales and service opportunities, and more. In fact,Clutchfound that:
- 86% of businesses monitor requests, concerns, and questions from customers with the help of social listening
- 25％的人使用它，以便他们可以学习如何改善产品
- 24％使用它吸引客户
- 21％使用它来提供更好的客户服务。
All of these numbers show that social media monitoring can have a multitude of benefits for businesses. But if you’re going to do it right, you need to equip yourself with comprehensive tools that help you monitor various aspects of your social media presence and performance.
Best Social Media Monitoring Toolsavailable在2023年：
1。BrandWatch消费者智能
Brandwatch is a full-scale social media marketing platform that solves critical problems for brands who want to lead on social media. It combines listening, publishing, engagement, analytics, and reporting tools.
作为其社交媒体监控的一部分，您可以使用它来跟踪趋势，例如，确定流行的主题和主题标签。结果，您可以针对广告系列和内容，以更好地触及和参与。您可以监视品牌，并保留有关品牌和产品周围进行的对话的标签。
如果您有国际观众，则可以在全球范围内跟踪和参与。BrandWatch提供多种语言的情感分析，包括德语，普通话和西班牙语。它标记为正面，中立或负面。
2。Digimind
Digimind is a versatile tool to add to your tech stack. Included in its long list of features is social media monitoring and listening. Not only will it help you to make sense of how your own content performs, but it will also let you see the bigger picture — your online rep.
值得特别提及的有用功能之一是其广告系列分析功能。您可以使用它来实时监视受众反应和广告系列嗡嗡声，从而帮助您优化社交媒体内容策略。
Using its real-time social analytics, you can, for example, identify the best times for communication. Then, to help you improve your communication via social media and react faster, it sends real-time alerts to keep you in the loop.
3。Brand24
Brand24 is one of the most comprehensive social media monitoring tools available. You can monitor comments and conversations about your brand on various social networks. Set up alerts using certain keywords relevant to your brand so you can quickly respond to your customers – thanking the happy ones and appeasing the disgruntled ones.
您甚至可以通过此过程发现潜在客户并与他们互动以引起他们的注意。这可能涉及回答他们的查询，建议您的产品或提供有用的信息。
该平台还使您可以监视社交媒体提及有关竞争对手的提及。这使得进行竞争对手研究并了解人们对竞争的感觉更加容易。此外，Brand24甚至可以帮助您发现具有最大社会影响力的人，从而简化了您的influencer search process。
4。可发送
If you’re an agency that’s looking for the perfect social media management platform, Sendible is an excellent option. It’s specifically designed for agencies, so it offers features that will enable you to create a unified social inbox for all of the brands you’re working with. Sendible lets you monitor and manage every social media account in one place.
您可以使用社交听力功能来发现与您合作的每个品牌的对话。您可以通过强调需要优先考虑的负面提及来轻松管理响应。该工具生成了快速准确的社交媒体报告，可帮助您在印象，覆盖范围，参与等方面彻底了解自己的绩效。
5.socialmention.net
socialmention.netis a free social listening tool that is fairly easy to use. It lets you run a search on relevant keywords across various platforms. You can view the results of mentions on specific channels such as blogs and microblogs. You’ll also be able to filter the results to show just image or video content created on your specific keyword.
The tool analyses all of these conversations to help you understand your brand’s positive to negative sentiment ratio. It also helps you analyse your brand reach and its likelihood of being talked about.
6.提到
提及可让您实时监视超过10亿源的品牌提及和对话。您不仅可以跟踪社交媒体对话，而且该工具还可以监视论坛和博客以及互联网上的各种渠道。它的精确过滤功能使您能够超越噪音，并专注于对您最重要的数据，见解和对话。
此外,它有助于简化你的搜索的影响identifying the most influential people leading conversations around your brand or specific keywords. You’ll be able to conduct your search beyond Twitter, narrowing down on influential bloggers and Instagram power users.
7.Awario
Awariohelps you discover brand mentions on a real-time basis so you can react in a timely manner. It monitors 13 billion sources and comes with useful location and language filters that let you pick out the most relevant mentions.
该工具使您可以跟踪广告系列的结果，以了解它们的全部影响力和影响。这些见解可以帮助您在正在进行的活动中进行更改和更正，并在将来开展更好的运动。
8.Unamo
UNAMO通过使用布尔搜索操作员来帮助您获得有关品牌提及和对话的准确结果。您还可以监视行业内的趋势并发现顶部trending content and hashtags。然后，您将能够将这些见解适应您的社交媒体策略，以保持领先地位并吸引更广泛的受众。
It even lets you break down your results according to specific social media platforms including Facebook, Twitter, Instagram, and YouTube. Unamo even lets you visualise the most popular words and terms based on your query to help you better understand where conversations are going.
9.Konnect Insights
Konnect Insights是一种全面的社交媒体管理工具，具有社交听力功能。您可以使用相关关键字的组合创建自定义的搜索查询。您甚至可以选择在查询中排除某些术语，以进一步提高搜索结果的准确性。
10。hypervue.ai
HyperVue是一个社会智力的工具,让you run effective monitoring efforts across social media. Their brand listening feature gives you an overview of the total number of mentions, potential reach, sentiment, and mood around certain topics. You’ll even be able to compare the performance of different topics.
该工具通过分析某些社交媒体帐户的追随者来使您对受众有微观的了解。它还分析对话以获得高度具体的结果，例如对您或您的竞争对手负面评价的用户。
11。发芽社交
发芽社交gives you access to useful social data that you can implement into your overall marketing strategy. Not only does it provide you with rich social performance data, it also monitors your incoming messages across various networks and tracks relevant brand-related keywords. It helps you understand trends within your niche or surrounding your brand so you can make more informed decisions.
此工具的伟大是，您可以根据他们的评论来对其进行标记，从而轻松地将各种用户分类为相关类别。您可以将它们标记为销售潜在客户，也可以将它们分类为需要一定水平支持的类别。或者，您甚至可以将他们标记为人们为您即将举行的竞选活动的目标。
12。Hootsuite Insights
Hootsuite Insightsmonitors brand mentions and relevant conversations from more than 100 million data sources. It lets you see the overall sentiment around your brand based on these conversations.
You can even filter the results to get a better understanding of where you stand with various market segments. It gives you real-time reports so you can quickly look for resolutions when the sentiment towards your brand starts dropping.
13。Zoomph
Zoomph offers a social media monitoring tool that seamlessly integrates with their Audience tools. This makes it easier for you to filter results based on different segments and customer profiles. It lets you measure the impact of your brand across various social media channels. The best part is that it provides you with a detailed demographic breakdown of audiences that engaged with your brand.
This tool makes it easier for you to get a closer look at your audience and discover what appeals to them. You can use it to analyze the performance of your content by tracking keywords, mentions, and hashtags. Based on these insights, you’ll get a clearer idea of what people love and then adapt it into your strategy.
14。HubSpot社交媒体软件
HubSpot社交媒体软件专为小型企业设计。这对于筛选社交媒体对话以发现您需要参与的最相关的对话非常有效。它可以帮助您将社交互动与数据库的一部分联系起来，这可以帮助您专注于重要的人。
You can customize your keyword monitoring streams for each team member. This will help them quickly discover conversations that are relevant to their unique roles and take necessary action. This significantly reduces the time taken to sort all of your social mentions for relevant teams.
结论
这些是目前可用的最佳社交媒体监控工具。您可以查看它们的每个功能，并查看最适合您的特定要求的功能。我们提供了免费的工具以及适合各种预算尺寸的工具。因此，您可以比较它们，并找出哪个是您业务的理想选择。
经常问的问题
What is the best social media monitoring tool?
These are the best social media monitoring tools:
1。Brandwatch (Formerly Falcon.io)
2. Digimind
3. Brand24
4。可发送
5. Socialmention.net
6.提及
7. Awario
8. Unamo
9. Konnect Insights
10。hypervue.ai
11。发芽社交
12。Hootsuite Insights
13. Zoomph
14. HubSpot社交媒体软件
What are the best media monitoring tools?
These are the best media monitoring tools:
融水。
Semrush.
Cision Communications Cloud.
TVEyes.
Muck Rack.
雅致。
Critical Mention.
Dataminr.
Facebook的最佳社交媒体监控工具是什么？
Hootsuite是Facebook的最佳社交媒体监控工具。Hootsuite是可用的最好的免费社交媒体听力工具之一，它也涵盖了多个社交网络，例如Twitter，Instagram，LinkedIn，WordPress和Foursquare。它以其先进的社交媒体监控和管理功能而闻名。
什么是社交媒体监控工具？
Social media monitoring tools help you discover scope for improvement, sales and service opportunities, and more. Much like search engines, which send crawlers to the far reaches of the Internet, social media monitoring tools are algorithm-based tools that crawl sites and index them.
什么是10个强大的社交媒体监控和听力工具？
These are the most powerful social media monitoring and listening tools:
＃1：BrandWatch
#2: Brand24
＃3：可发送
＃4：社会提及
＃5：提及
#6: Awario
＃7：UNAMO
＃8：Konnect Insights
#9: HyperVue.AI
＃10：Sprout Social
