2022金博宝188备用网址的顶级影响力营销软件工具

虽然有可能逐渐和有机地建立与影响者的影响者的影响力,但有挑战性的工作。金博宝188备用网址如果您要考虑到您(或员工)创建必要的关系,那么它也可以相对昂贵。许多影响者金博宝188备用网址营销软件工具使这一过程更加简单,很可能会为您节省资金。

虽然这些软件e tools (also known as software platforms) initially just focused on influencer search and discovery, they have widened the services they now offer. Indeed, you can run virtually an entire influencer campaign using one or a combination of these apps or other types of software.

除了影响者发现外,您还可以找到涵盖关系管理,活动管理,第三方分析,影响者内容放大,影响者市场等的软件平台。188滚球地址

我们已经审查了这些软件工具,以及我们的每个软件工具金博宝188备用网址影响者营销平台188滚球地址页。下面的每个链接都带您到相关的审查。


2022金博宝188备用网址年度影响者营销软件工具:


1.Grin

Grincapitalizes on the genuine influence of influencers. Its philosophy is that influencer marketing is marketing to the influencer – brands need to build a trusting relationship with potential influencers.

咧嘴定制其定价以满足客户的需求。所有尺寸的公司都使用该软件,虽然Grin侧重于电子商务业务,但在主要的购物平台上具有集成。188滚球地址

It offers all the significant features that a top-tier marketing management software should and organizes it all into workflows so that users never get lost. Grin integrates with all the major social media channels, eCommerce software like Shopify, WooCommerce, and Magento, email systems like Gmail and Outlook, real-time communications like SMS and Slack, and Office tools like Google Drive and Office 365.

Services Offered:内容放大,搜索/发现,影响力生命周期管理,影响者关系管理,内容审查,内容库,广告系列管理,竞选报告,影响者分析,观众分析,电子商务工具,产品/赠品工具,形式和遵守,

频道:Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


2.Upfluence.

Upfluence.分析了近300万的影响力,具有820亿粉丝的集体覆盖范围。软件索引并实时更新所有配置文件,每条内容分析为REACH和参与。

一个新的工具,现场捕获,试图为您的品牌找到最佳影响者。它假设您的客户是您品牌的最佳倡导者,可以成为推广您的产品的大使。

电子商务businesses can connect their online store to Upfluence’s software to discover influencers who visit their website and activate them through dedicated campaigns

品牌和代理商可以通过最新搜索来查找使用尽可能多的关键字的影响者。您可以在每个关键字上放置一个相对的重量。Upfluence.covers all major social media platforms: Instagram, YouTube, Facebook, Twitter, Pinterest, Twitch, and TikTok.

Services Offered:搜索/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Payment Processing, Social Listening,

频道:Instagram,Youtube,Facebook,抽搐,Tiktok,Twitter,Pinterest,博客


3.CreatorIQ

CreatorIQ依赖于其技术软件来简化影响者营销过程,并解决了一些长期困扰整个行业的问题,例如,追随者欺金博宝188备用网址诈,膨胀度量和雇佣军的影响。该公司于2019 Martech奖项中被评为最佳影响者营销平台金博宝188备用网址。

CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. The marketing software considers more than 15 million creator accounts worthy of being indexed on the system. It is a discovery software tool that will show you influencers who are astoundingly relevant. The AI assigns each influencer an “Integrity Quotient.”

Services Offered:搜索/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

频道:Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs


4.Klear

Although Klear offers many influencer marketing services, its main strength is the quality of its data. It initially focused on Twitter influencers but now also analyzes those on other platforms, including Facebook, Instagram, YouTube, and TikTok. In fact, it has over 900 million influencers in its database. Its AI has classified these influencers across 60,000 topic categories, offering deep analytics about audience demo- and psychographics.

One of the tools within Klear is “Monitors,” hybrid social listening/analytics software. Not only can you use it to monitor mentions of your own business, but also those of your competitors and selected hashtags. Klear uses this data to teach its algorithms the kind of accounts and content relevant to your brand. They use this to help discover suitable influencers for your business and give brands the contextual data they need to accomplish their goals.


5。标签媒体

Taggerbegan life as a music recommendation engine but discovered how its software could be adapted for influencer marketing. Tagger tracks more than 9 billion social conversations, resulting in an incomprehensible amount of data points—all indexed, analyzed, and searchable, by brands and agencies.

在分析方面,Tagger是一项全面的数字营销研究工具。然而,它也是一款直接的影响者市场,拥有超过350万的影响者概况。它还具有竞选管理和报告。

但是,Tagger不是一个小型企业的软件。它提供更多的使用和数据,而不是小公司会知道该怎么做。

Services Offered:搜索/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

频道:Instagram Facebook, Twitter、YouTube, TikTok


6。Creator.co.

Creator.co.’s focus is as much on creating content as it is on distributing it. As its name indicates, it is a tool to bring together brands and creators. It mainly targets small and medium-sized businesses wanting to work with nano and micro-influencers. It offers two very different plans. Self-Serve gives you all the self-service features of the platform. You use the tool to find suitable influencers and manage the campaign yourself. Alternatively, you might opt for the Community Driven plan, where you create a campaign and then let the software take it from there. The software selects suitable influencers, who then apply to take part. Brands accept or decline any influencer who applies, and every other section of the campaign occurs behind the scenes.

What sets Creator.co apart are their “Deep Insights” reports available for any influencer. They present all the data you expect in a greater context than usual. They export these Insight reports as PDFs in excess of 15 pages, and they contain an incredible amount of data and analysis.


7。#有薪酬的

#PAID认识到影响者首先是创作者。由于他们所做的内容的质量,他们已经影响了他们的影响。#PAID了解您需要修改您的营销,具体取决于您定位的销售漏斗的阶段。一种尺寸不适合所有。因此,他们专注于强调创造令人兴奋的内容的影响力,这是一个适合您的品牌的良好。

A unique service offered by #Paid is Whitelisted Ads. With these, you can whitelist specific creators and content for use with paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s handle. These posts are still marked as Sponsored Posts, but the fact that they are not coming from a brand account gives them a more authentic feel to audiences. When you set up a campaign, you can specify the percentages of your budget allocated to organic posts and whitelisted ads.


8。NeoReach

NeoReach使用算法将社交Web挖掘数据,并索引它以搜索软件。Neoreach数据库在Facebook,Twitter,Instagram,YouTube,Pinterest和Snapchat上提供超过300万的影响者。每个客户端都会根据用户数和其他一些因素收到定制定价。但是,它的目标客户是有大型营销部门的大公司。

The heart of the NeoReach software is data. It features a mind-boggling array of information for each influencer in its database.

界面很干净,并且使用搜索结果非常简单,即使是每个配置文件附加的信息。用户还接收由AI支持的软件的建议,该产品使用您的性能数据与品牌关联搜索耦合。

Neoreach徽标

Services Offered:Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

频道:Facebook,Twitter,Instagram,YouTube,Pinterest,Snapchat


9.AspireIQ

AspireIQ以前是反转。它是一个影响者市场,包括影响者搜索和发现,关系管理和竞选管理。使用像Aspireiq这样的软件来管理您的影响者使得该过程简单。

您可以轻松识别高性能的影响力,软件有工具培养这些关系。其推荐引擎指出了与您合作的人相似的影响因素。还有工具将广告系列内容重新发挥为付费广告。AspireIQ还包括社交听力能力,帮助您跟踪您的品牌提到,保留那些人的名单。您甚至可以监控竞争对手的社交活动。Pricing for Aspire IQ’s three levels of service is customized and requires a yearly commitment.

Services Offered:搜索/发现,影响者关系管理,影响者市场,团队协作工具,内容审查,内容库,广告系列管理,广告系列报告,电子商务工具,产品/赠品工具,形式和合规,支付处理,社会听力,竞争研究,视觉发现,影响含量放大,

频道:Instagram,YouTube,Facebook,Twitter,Pinterest,博客


10.邮寄租金

邮寄租金is marketplace software that describes the process of influencer marketing in its name. It serves all sizes of brands and has plenty of room for agencies and talent managers, as well.

租赁租赁提供一系列定价水平,品牌/机构的四个不同的价格和人才经理的三个费率。他们的定价模型可以被视为一种尝试以及所有公司的所有东西。

As with most of this influencer software, Post for Rent includes a Discover tool to find influencers who’ll be a good fit for your brand. It includes a database of more than 154k profiles, although you can also look at people you already would like to work with. The influencer analysis for each profile is in-depth.

Services Offered:Influencer Marketplace, Search/Discovery, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,

频道:Instagram Facebook, Twitter、YouTube, TikTok, Blogs, Snapchat


11.Julius

Juliusis now a full-fledged self-service influencer marketing suite, with nearly 120,000 influencers in its database. It includes over 50 different criteria for narrowing a search, with demographic and psychographic data for influencers and audience.

Julius is software-as-a-service (SASS), and you pay an annual fee. The specific fee you’ll pay depends on the number of users you’ll want to have access to the software. All subscriptions come with complete access to the platform, unlimited messaging, custom influencer lists, and a dedicated and on-demand account manager for guidance/assistance.

朱利叶斯的仪表板就像一个社交饲料,宣布新的影响力,新的品牌/影响者隶属关系,以及与行业相关新闻的策划饲料。


12.Fanbytes.

Fanbytes.places a strong emphasis on helping marketers reach Generation Z. Unsurprisingly, it focuses on the social networks most used by 13 - 24-year-olds – TikTok, Snapchat, Instagram, and YouTube. In its early days, the Fanbytes software was very much Snap-based, but it has recognized the recent surge in TikTok usage, particularly by Generation Z.

品牌可以使用有影响力的TIK唱歌用户来创建主题视频挑战。观众不仅与类似的评论啮合或评论,而且他们也以对挑战的回应来制作自己的视频。

Brands work with Fanbytes on a campaign-by-campaign basis, spending whatever their budget will allow for each one.


13.亮度nu

亮度nu是一个独立的,目的内置的工具,可以补充品牌目前使用的平台。您将无法找到任何影响者发现工具,软件不会管理您的广告系列。相反,它充当了所有影响者的仪表板及其内容,以允许您将影响者内容转换为Facebook和Instagram广告。

It acts as a frontend for deploying your ads—you can create the ads, set your budget, and push everything through your influencer accounts to Facebook and Instagram directly from within Lumanu.

亮度nu allows marketers to do more than they can with Facebook/Instagram’s Branded Content Tool. You can target influencer audiences, make edits to influencer copy, and run A/B tests between different headlines.


14.下一个

下一个is the second platform Post for Rent has created (its “next” platform), focusing on cutting down the administrative tasks needed to operate successful influencer marketing campaigns. It mainly targets more sizable brands and agencies, many of whom work with hundreds of influencers.

Post for Rent is currently offering NEXT on a 60-day free trial, so you can view how you can use it to oversee all of your contracts, payments, team efficiency, content, reporting, and documentation in one place. In addition, it integrates well with some of your other software, like Google Drive, DocuSign, and Slack.

您可以使用集中式仪表板将其用于多个帐户和广告系列,以跟踪您的合同,内容,发票,付款和广告系列到DOS。例如,您可以使用它来监控您的团队的性能,跟踪您的发票和付款,创建和存储合同,并将所有内容保存在一个地方。


15。板条

板条is an influencer marketplace, with its focus being on executing campaigns quickly and at scale. There’s no influencer discovery or relationship management software. It believes you can use separate influencer discovery software to find great influencers and data insights. As an influencer marketplace, PitchBoard believes it makes you more effective at reaching new and different influencers.

Pitchboard使用自己的机器学习软件来解析来自几个来源的影响者数据,并确定那些受众最适合运动的人。他们这样做,没有客户必须滚动到影响者列表中,然后不得不刻意刻意。


16。开放影响

开放影响以前称为Instabrand。该软件包括影响者发现和管理,以及广告系列管理和第三方分析。

正如现在所占的价格,开放影响不是小企业的工具。您需要支付每月500美元的保费计划或定制的企业计划以获得最有用的功能。这包括图像识别,这是它的终结。

影响的人工智能软件使用形象recognitio开放n to label images with descriptors, all of which become searchable. For example, the algorithm understands the difference between a person in a t-shirt and somebody practicing yoga. You see images showing you what you want to see, unlike most influencer software. Once you’ve found someone who’s just right, the software can do a look-alike search to discover other influencers just like that one. The software has indexed over 20 million recognized keywords for interests-based searches, and it only indexes for engaged users, not audiences as a whole.

Frequently Asked Questions

What are the benefits of using an influencer marketing software tool?

大多数影响金博宝188备用网址者营销软件工具使其更容易与影响者建立关系,甚至可以节省您的资金。虽然开始许多这些软件解决方案刚刚集中在影响者搜索和发现上,但这些工具现在已经扩大了他们的服务。事实上,您现在可以在这些软件解决方案之一的帮助下实际上运行整个影响者运动。如今,这些工具还可以帮助您解决关系管理,第三方分析和影响者内容放大。

你可以用什么工具来达到z?

Fanbytes.places a lot of emphasis on assisting marketers to reach Generation Z. It is an influencer marketing software solution that concentrates mostly on TikTok, Instagram, YouTube and Snapchat. A brand can work with Fanbytes on a campaign-by-campaign basis and spend whichever they can afford for each campaign.

What makes Open Influence good?

开放影响力拥有一个非常强大的图像识别功能。其AI软件使用图像识别来标记可搜索描述符的图像。这意味着您只会看到您实际上要查看的图像。它为基于兴趣的搜索已索引了超过2000万公认的关键字。更重要的是,它只索引有订阅者而不是整个受众。虽然,解锁这个有用的功能,但它将花费您每月500美元的优质计划。

How can you complete an influencer marketing campaign quickly?

像板板这样的影响者市场可以真正加快执行竞选活动。它使用自己的机器学习软件来通过不同来源的影响者数据来确定其受众是最适合运动的。因此,您可以通过不必通过影响者列表来节省宝贵的时间,因为它为您提供了影响。

Meoreach易于使用吗?

由于其干净的界面,Meoreach易于使用。即使使用每个配置文件的所有信息,也可以使用搜索结果非常简单。虽然,它主要针对有大型营销部门的大公司。

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