您需要了解的有关Tiktok购物的一切

TikTok continues to add new features, some of which will greatly interest brands interested in marketing on the social platform. After nearly a year of trials, TikTok has rolled out TikTok Shopping, its latest offering in the world ofsocial commerce。这是tiktok进入电子商务世界的全面条目。社会商业销售正在迅速增加，eMarketer预测，仅在2021年，仅在美国就可以达到366.2亿美元，而2020年的26​​9.7亿美元则增长了35.8％。Emarketer认为，到2025年，美国零售社会商业销售额将达到792.6亿美元，因此Tiktok希望成为这种组合的一部分也就不足为奇了。中国的社会销售使美国的社会销售相形见war，预计2021年，蒂克托克的祖国将达到3516.5亿美元。

TikTok is one of the fastest-growing social platforms, with over 1 billion users worldwide. It consistently adds new features to keep its users interested and engaged. Bytedance, TikTok's developer, has also begun to understand the app's benefit for commercial activity. TikTok Shopping adds additional opportunities for businesses to market and sell on TikTok.

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您需要了解的有关Tiktok购物的所有信息：

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Tiktok与其他社交应用不同

许多营销人员和企业主不在典型​​的Tiktok用户人口统计之外。他们通常年龄更大。这可能使他们在试图在平台上进行营销和销售时处于不利地位，因为它的运行方式与Facebook，YouTube或Instagram相比不同。Tiktok的原始卖点是，它为主要年轻人创建自己的视频，为自己喜欢的音乐曲目创建一个易于使用的平台。现在，人们上传了更多的原始视频，涵盖了更广泛的流派。正是视频品种的增加为品牌提供了营销机会。

To some extent, it is like YouTube on steroids. Although TikTok users can upload videos of up to a minute, most still upload 15-second clips, and TikTok offers more musical backing options for videos of this length.

当您打开Tiktok应用程序时，您会在您的页面上查看视频，Tiktok的算法认为会引起您的注意。这些包括相关广告。这些视频通常来自完全陌生人，但Tiktok认为您会喜欢的一种类型。这与诸如Facebook或Instagram之类的应用程序大不相同，该应用程序专注于您的关注者发表的帖子。

TikTok requires people and brands to upload vertical videos, as this is the way that most people orientate their phones. This, along with the short video length, means that brands are generally unlikely to share the same videos on TikTok as they do on YouTube and Facebook.

TikTok’s Gen Z and Millennial users are wary of marketing. The absolute worst mistake would be to post anything resembling a traditional advertisement, particularly one using scripted dialogue. However, that doesn’t mean that you can’t use TikTok to market and sell to its young audience. They are still shoppers, who still take a real interest in many products. Brands just need to be savvy with their marketing and ensure that their customers get value from their TikTok channels. User-generated content (UGC) performs well on TikTok. Virtually everybody has a smartphone with a camera nowadays, and people are willing to engage with a brand for a hashtag challenge or create some other form of UGC if the topic interests them.

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What is TikTok Shopping?

As the name indicates, TikTok Shopping provides a way for TikTok users to buy products in the app without opening a web browser to go to a separate eCommerce store. According to the company, "TikTok Shopping is the suite of solutions, features, and tools that give businesses the opportunity to tap into the power of commerce on TikTok."

When a business sets up TikTok Shopping, it will have a dedicated Shopping tab on its profile. This is represented by a shopping bag icon. Customers can then browse through and select products within TikTok and then buy the product, either within TikTok or transferred to the company's online store for checkout.

Tiktok最初与美国和英国的精选Shopify商人进行了购物，后来扩展到加拿大，但此后已将其推广到更广泛的规模。

凯莉詹纳的商店,凯莉化妆品、就是其中之一the first to let their customers shop directly on TikTok. It made sense to them, as they have nearly 35 million TikTok followers. Jenner observed at the time, "I built my business on social media; it's where my fans go first to look for what's new from Kylie Cosmetics. I have so much fun creating TikTok videos, and I love sharing posts of my fans using the products. That's why I'm excited for Kylie Cosmetics to be one of the first to let customers shop directly on our TikTok!"

从Kylie Cosmetics个人资料页面上可以看到，如果您用购物袋的图标点击“中间”标签，则可以查看待售产品的选择。点击产品的一个图像开始结帐过程。

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链接到产品

One important part of TikTok Shopping is the ability to link to tag products in your TikTok videos. This way, you can refer to products in your videos, and your viewers can click through the tagged products to learn more about them. At this point, TikTok will either direct people through to your storefront to complete the process or finish it within TikTok if you prefer. You can tie in live shopping offers, real-time demos, and live-streamed product showcases with relevant links to buy products and services.

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Trialing TikTok Shopping

在Tiktok购物审判开始时，Shopifyobserved that "social commerce represents one of the fastest-growing channels for Shopify merchants, especially as more creators rely on these platforms to build their businesses." They added, "Shopify merchants with a TikTok for Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout." TikTok users can shop directly from a merchant's storefront or click a tagged product in a merchant's TikTok video, which will take them to that merchant's online store for checkout. Shopify merchants can create, run and optimize their TikTok marketing campaigns directly from their Shopify dashboard.

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每个人都可以使用Tiktok购物吗？

Tiktok最初将Tiktok购物限制在美国，英国和后来的加拿大的选定零售商。他们想在将计划扩展到更广泛的受众之前对此进行良好的试验。

蒂克托克（Tiktok）在2021年9月的第一次Tiktok世界营销活动中宣布了该计划的扩展。现在，它在大多数国家 /地区都可以使用，而且还可以满足Shopify零售商的需求，Tiktok现在已经在其他平台上开发了针对零售商的应用程序。188滚球地址该公司透露了当前的和未来的集成合作伙伴，包括Prestashop，Base，Square，BigCommerce，OpenCart，Ecwid，Shopline和Wix电子商务。任何品牌都可以主持现场购物或将视频链接到产品页面。

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Moving on from the TikTok Shopping Trial

蒂克托克（Tiktok）清楚地从其美国/加拿大审判和中国社会平台杜林（Douyin）的经验中学到了很多东西。Douyin曾与Louis Vuitton，EstéeLauder，Verrical Cosmetics和Mac Cosmetics等品牌合作，在中国介绍社交贸易，主持现场购物和开设Douyin商店。Douyin的电子商务业务在2020年产生的年度商品价值约为5000亿人民人（775亿美元）。

Tiktok还能够从东南亚的社会商业实验中学习。

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How to Set up TikTok Shopping

You need to have a TikTok for Business account to set up TikTok Shopping. If you have a Shopify business, you should download the TikTok Shopify app. You can use the app to create video ads, track results, and manage your orders all from within Shopify. As well as making it possible for you to manage your TikTok Shopping tab, the Shopify app also integrates with TikTok For Business Ads Manager.

There are now apps for other store types. For example, if you operate a BigCommerce store, you can now download their TikTok for Business app. This app automatically installs the TikTok Pixel on your storefront so that you can track the results of your advertising campaigns. By syncing your BigCommerce catalog to TikTok, you can create rich, dynamic ads that showcase relevant ads to interested users. You can then add a Shopping tab to your profile page with product links that redirect to your BigCommerce store for a seamless checkout experience.

在试验期间，采购过程仅部分发生在Tiktok内。首先，消费者使用Tiktok购物链接观看了视频，向他们展示了可单击的购物标签，这将它们带到了相关的Tiktok购物选项卡。但是，在这一点上，Tiktok将它们移到了零售商的Shopify商店，以结帐时完成该过程。如果零售商更喜欢，仍然可以使用此过程。但是，如果您愿意，现在可以将转换阶段保留在Tiktok中。根据Tiktok的产品战略和运营总经理兼全球业务主管Ray Cao：“我们确实提供了两个集成点：一个直接在Tiktok上，另一个是 - 我们仍将为用户提供转换的灵活性在商人自己的网站上。”

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Your Shopping Tab is Your TikTok Shopping Storefront

如果您正在经营Tiktok商店，则需要将购物选项卡视为电子商务店面的扩展。因此，您希望它看起来对潜在客户的吸引力。因此，请确保您的产品图片尽可能吸引力和清晰。理想情况下，它们应该是您的，而不仅仅是您从供应商网站采购的一些通用图片。

将您的产品标题保持在34个字符以下，以确保它们保持完全可见；但是，您可以编写Fuller描述，并包括有关您的产品可能回答客户问题的所有必要详细信息。

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您该怎么做才能创建成功的Tiktok商店？

It may take some time before most people begin to purchase items directly from TikTok. Therefore, you can't expect your fans and followers to discover your new TikTok Shopping tab by themselves. The shopping bag icon is relatively inconspicuous and low profile.

您需要确保您的业务Tiktok帐户正确完成了所有基础知识。首先检查您的Tiktok Bio。与其他一些社交平台相比，您没有很多角色，但是请使用您必须提供有关品牌的准确信息。188滚球地址确保包含一些改进SEO的关键字，但请确保自然读取。

As you are probably targeting Generation Z (or even Generation Alpha), make sure to speak their language. Don’t sound like some old fuddy-duddy trying to sell something to them, even if that is your aim. Include plenty of有趣的表情符号, but make certain you don’t accidentally use anything inappropriately. It’s vital that you know what an emoji means before you use it.Emojipedia可以为此提供帮助。

Make sure to mention that people can buy directly without leaving the app in your TikTok videos, include clear links, and explain how people can shop from your store.

准备在视频中宣传目录，但在每个视频中都不是。Tiktok用户对全面广告进行了精通营销和愤世嫉俗的态度。将视频与其他有趣的视频剪辑相结合，将目录中的物品推广。尝试使您的促销视频变得有趣，也许会给它们增添一些幽默感。请记住，人们不会来Tiktok购物；他们来观看娱乐视频。但是，他们可能会决定购买您的视频是否引起了人们的注意，并且不必经过太多步骤即可购买他们的首选物品。

不要忘记将Tiktok Feed嵌入您的网站上，将其暴露给更广泛的受众。您可以使用类似的应用Vopto embed it into your sales website.

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使用品牌标签

People aren’t going to use your TikTok Shopping if they don’t know about it. You need to promote your TikTok activities and opportunities to as many people as possible. One way to do this is with a Hashtag Challenge Plus, which allows users to shop for products related to a sponsored hashtag. You tie together a paid-for hashtag with a particular challenge you set for TikTok users.

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Use Some of the Other Tools in the Shopify and Other eCommerce Platform Apps

这些应用程序不仅提供了从Tiktok内出售产品的能力。它们实际上是希望将Tiktok用作渠道的公司多合一的营销工具。Tiktok Shopify的一些更重要的功能包括：

• 轻松创建一个新帐户，设置付款方式并运行广告
• A Video Generator tool, helping you to create high-quality TikTok-style videos in minutes. No video production expertise is required, you simply upload product images or videos, and the tool does the rest
• 用Tiktok像素跟踪性能。您只需单击即可安装像素，而无需编码或开发人员。您可以使用Tiktok像素来跟踪用户事件类型，跟踪进行购买的Tiktok用户以及重新定位现有客户。
• 使用指导的广告系列创建工具轻松设置和跟踪Shopify中的转换活动
• 通过人口，位置和行为选择的混合来针对观众
• 查看有关报告仪表板上重要的广告系列绩效数据的快照，并了解您的转换渠道

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未来的扩展

TikTok sees a bright future for social commerce on its platform. It is continuing to expand the range of eCommerce platforms with which it works, adding additional ad products, and it plans to release a TikTok Shopping API before the end of 2021.

TikTok now offers three in-feed ad products for online shopping: Collection Ads, Dynamic Showcase Ads (DSAs), and Lead Generation. Collection Ads allow brands to include custom, swipeable product cards in their in-feed videos. Dynamic Showcase Ads help brands promote thousands of product SKUs via personalized video ads. Finally, Lead Generation is available within in-feed video ads and offers brands an easy way to collect information from TikTok users through online forms.

TikTok has also launched a "卖方大学" website aimed at its Indonesian audience. Here it shows brands how to advertise their products on video, either by making their own videos or by working with affiliates.

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不要忘记在tiktok上有影响力的力量

与新的Tiktok购物功能一样强大，有影响力的营销仍然是Tiktok推销最成功的方式之一。金博宝188备用网址我们最近重点介绍了13成功的案例研究Tik金博宝188备用网址tok上有影响力的营销。其中之一是美国最大的实体零售商沃尔玛（Walmart），您可能会认为会遵循更多传统的途径。

即使是ACCA(特许协会认证Accountants), a leading international accounting body, chose to become involved with TikTok influencer marketing. They worked with TikTok influencers who visited accountancy firms to create killer ‘day in the life of an accountant’ content to share with their huge followings. These received 1 million+ views and over 100,000 hearts.