创建者收入:基准报告2021

The Creator Economy has emerged as the leading marketing and business leader.自2020年10月以来,仅31家创业资本投资就记录了8亿美元的行业增长。That type of cash injection into the Creator Economy is sending strong signals confirming the Creator Economy is not only legit, but a force to be reckoned with.

自成立以来,创造者经济中的个人可以依靠其内容在线产生的收入。来自赞助帖子和品牌交易的金博宝188备用网址传统影响者营销只是通过社交媒体和数字平台为创作者提供现有货币化机会的一小部分。188滚球地址实际上,43% of surveyed Creators report making a liveable wage from their content年收入或更高的年收入为5万美元。

TikTok burst into the scene a little over a year ago and secured the #2 place for Creator platforms behind Instagram.Tiktok是去年夏天的Tiktok以及Instagram和You188滚球地址Tube的三大货币化平台之一,但它们绝对不会消失。

在本报告中,Neoreach与影响者营销中心合作进行了广泛的研究,以从创作者的角度揭示创作金博宝188备用网址者的经济。通过从我们组合的网络和一对一的访谈中收集的2,000多个被调查的创作者收集的数据,我们正在发现创建者的收入基准,因为该行业现在是该行业的,并且随着创造者的发展发展。

从经济的分析开始,我们瞧oking at startups, VC funds, and market size. Then, we dive into the earning power of Creators through their existing content channels and understand how they define success in the profession of content creators. We break down the platforms for monetization, analyzing which channels are most popular, most profitable and garner the largest Creator following.

Altogether, this report provides a holistic view of the Creator Economy as it pertains to the Creators themselves and their earning power. Where it is headed and how we can elevate it to the next level is what this report will help decide.


Notable Highlights

  • 8亿美元的风险投资已投资给创造者经济初创公司since October 2020.
  • 46%of Creatorswho have been building an audience for每年4年以上的年收入超过20k美元across their monetized channels.
  • We estimate thetotal Creator Economy market size to be around $104.2 Billionand on par with a substantial growth trajectory similar to the Gig Economy. That’s a future valuation of TRILLIONS of dollars.
  • 72%的创作者喜欢Instagram,并将其识别为其主要内容平台
  • Of the surveyed Creators that considered themselves full time Creators, ie. content creation is their main source of income –78% make more than $23,500 annually.
  • 赞助的权力不应被低估。77%的创作者依靠品牌交易,这就是3倍与其他所有收入来源的总和在一起。
  • There is not a definite correlation between follower count and income.Between the $50-100k and $500k-1M reported income levels from creating content, there is一百万美元的收入差异,但仅有1.8k的关注者

研究方法论

In a time sensitive, open survey, NeoReach and Influencer Marketing Hub contacted our network of Creators to collect information on the Creator Economy, Creator monetization, and Creator sentiment towards making money through their content. These Creator survey submissions ranged from nano to supernova Creators to cover the spectrum of opportunity available for Creator earning power.

本报告中提供的数据是从2,000多名创作者那里收集的,他们提交了调查,并通过Neoreach的数据团队验证了其信息。本报告中包含的其他统计数据和信息是由Neoreach社会情报API与影响者营销中心的资源套件一起捕获的。金博宝188备用网址188金宝慱网站我们的分析包括调查结果和数据调查结果,在3月至2021年4月之间提交和批准。

因此,以下报告并未包含有关赞助内容和其他形式的创建者货币化的所有创建者数据。188滚球地址但是,它确实包括各种不同创作者的选择,按照规模,收入水平,社交媒体平台等等,以描绘创作者经济的状态并展示创作者的收入能力和货币成功。188滚球地址


编者注

It’s official, the Creator Economy is BOOMING! In the last year alone, over $1B in fresh venture funding has poured into the market. You’ve heard of YouTube, Snapchat, Twitch, and, more recently, OnlyFans and Patreon, or maybe even Cameo. These social networks allow Creators to monetize directly. Create an account, grow an audience, make compelling content, and get paid!

但是这种生活方式真的可以提供可持续的生活吗?您真的需要全职多少个关注者?

Is there real money in being an “influencer”?!

当然是。还是不相信我吗?上面列出的那些公司不仅每年支付了数亿美元到成千上万的创作者,而且还有100多家新资助的公司进入该空间。因此,可以肯定地说,创作者的经济繁荣在2021年取得了全面的进步,估计$ 104.2B的市场规模(截至2021年5月)。

Neoreach&Fr金博宝188备用网址angener Marketing Hub进行了一项创作者调查,以回答有关该行业的燃烧问题。让受访者匿名,我们与2,000多个创作者进行了交谈,以了解他们实际上如何“获利的追随者”。完成这份报告后,您将了解到互联网周围有无数的口袋,任何创造者都有可行的机会使内容创建其生计。更不用说这位新一代的艺人和企业家实际上在做什么非常有趣的寒冷数字。令人印象深刻,我们将留下来。

Old media feels真的old now. The migration to digital media is well underway. Stay tuned as we continue to cover the backbone of this new market – the Creators themselves. Our goal is simple, to shine a positive spotlight on the very people we all watch on our phones everyday.

  • 自2013年以来,Neoreach一直是创作者经济的积极贡献者。我们的软件和服务为所有社交媒体的创作者创造了超过1亿美元。

创作者估计收入潜力

在社会医疗的追随者ia

Engagement (%)

easy 中等的 难的

转换 (%)

easy 中等的 难的
Creator Type
Fitness
Podcaster
Writer
Musician
Gamer/Streaming
课程创建者/教练
Chefs/Food
时尚/美丽
订阅
AVG Value
$ 5-$15
PlayBook
PlayBook
Strydal
Strydal
Superset
Superset
My PT Hub
My PT Hub
acast
acast
Squadcast
Squadcast
超级广播
超级广播
Ghost
Ghost
revue
revue
Substack
Substack
卡哈比
卡哈比
Heights
Heights
Samcart
Samcart
几乎
几乎
Patreon
Patreon
Buy Me a Coffee
Buy Me a Coffee
课程/会员资格
AVG Value
$15-$ 45
圆圈
圆圈
Strydal
Strydal
Superset
Superset
Glow
Glow
信件
信件
Podia
Podia
Airsubs
Airsubs
Teachable
Teachable
有思想的
有思想的
Avocado
Avocado
Macro Mentor
Macro Mentor
Maestro
Maestro
Mandolin
Mandolin
Crowdcast
Crowdcast
Mighty Networks
Mighty Networks
Strydal
Strydal
数字商品
AVG Value
$ 9-$27
Merchlabs
Merchlabs
Poshmark
Poshmark
Curtsy
Curtsy
Goat
Goat
Big Cartel
Big Cartel
E-Junkie
E-Junkie
Etsy
Etsy
Shopify
Shopify
gumroad
gumroad
Ko-Fi
Ko-Fi
皮特拉
皮特拉
塞尔菲
塞尔菲
塞尔兹
塞尔兹
GlobalBelly
GlobalBelly
Foodnome
Foodnome
异常
异常
Teespring
Teespring
总收入潜力
$ 0-$ 0/月
How this stacks up to some of the highest paying jobs in the USA:
$141,890 $141,890 $220,430 $77,980 $ 145,300 $ 147,530 $149,200 $ 178,040

创造者经济分析

创造者经济Startup Analysis

In the past three quarters dating back to October 2020,8.5亿美元风险投资中的风险投资中的创建者经济领域已涌入。在过去的七个月中,筹集的资金促成了该领域许多不同初创公司的增长。2021年4月在其他几个月中,最高投资总共贡献$338.8 millioninvested in fundraising rounds from Series A to Series F.


创建者市场规模

与记录额外的8.5亿美元invested into the industry since late 2020, the Creator Economy is growing at an unprecedented rate. Paired with an influencer marketing industry size of$13.8 Billion in 2021以及该空间中数百家新创业公司we predict the total Creator market size to be at least$104.2 Billionand growing by the day.

If you consider that the Gig Economy is estimated to be valued at anywhere between$1-4.5 Trillion by 2023and the Creator Economy is on a similar trajectory, then we’ve got some bold growth ahead of us – to $1 Trillion, and beyond!Creators are businesses themselves.The faster you realize that, the quicker you can jump into this exploding market.

What is the Creator Economy? It is everything in the market map and then some. We didn’t even attempt to include merch sales.From social media platforms to other industries like Influencer Marketing to the more than 50 million Creators themselves to the 500+ new startups joining the scene, the Creator Economy is attracting multi-billion dollar attention.


调查结果

NeoReach and Influencer Marketing Hub surveyed over 2,000 social media Creators to collect information on the Creator Economy, Creator monetization, and Creator sentiment towards making money through their content. The data presented in this report was collected from those 2,000+ Creators who submitted the survey and whose information was verified.

Creators’ Earning Power

Content creation can be a full or part time job depending on the platforms and amount of content a Creator produces. We analyzed how much Creators are making annually just from their content.受调查的创作者中只有0.53%赚100万美元,但参加我们调查的创作者中有43%make a livable wage above $50k in annual income doing content creation work within the industry of influencer marketing.

创作者规模,收入和参与度的并排比较表明,控制者的核心创造者作为全职职业和热情的出口。

收入能力随着行业的时间而增加。46%of Creators who have been building an audience for每年4年以上的年收入超过20k美元across their monetized channels.


Measuring Success

尽管收入对生活成本最重要,但创造者还是在7个平台中有4个列出188滚球地址了参与率作为成功衡量成功的量度,如果他们只需要一个。考虑到个人品牌和赞助的重要性,也就不足为奇了17.11% of the Creatorskey in on engagement.


Platforms for Monetization

Though it is not uncommon for Creators to have accounts on multiple digital platforms,Instagramis by and large the most popular social media platform.Instagram将宝座作为内容货币化的第一平台。72% of Creators prefer Instagram作为他们的主要内容渠道,与第二和第三名平台相比,巨大的领先优势:188滚球地址13% for TikTok and 9% for YouTube


Creator Follower Tiers

更大似乎更好,但只有4%of Creators surveyed rank in the topmost Supernova tier with超过1000万的追随者。Nearly half of all Creators are categorized as nano-Creators, with followings starting at 100k.较大的追随者通常牺牲参与度,这是成功的最重要指标之一。With smaller followings, nano and micro Creators can lead more successful campaigns.


Content Creator Employees Age Breakdown

牌s are hiring in-house content creators today and they are an integrated part of social media and marketing teams. But, these aren’t your typical content creators that you would think of for non-company-owned social media channels. The age breakdown of content creator employees is much older with anaverage age of 30-40 years old- 绝对不是Z Gen。在30-40岁的年龄段之内40% of the employee content creators。更多的品牌应该偏向年轻吗?


创作者的年收入与美国的薪水相比

Though being a Creator is not often recognized as a legitimate job,70% of the Creators surveyed commit to social media work full time.That means it is their primary source of income AND where they spend the most of their time in order to earn a living. Of the Creators that considered themselves full time,78% make more than the average bartender.The average annual income of a Creator is on par with that of an entry-level software engineer.


花时间成为薪水的创造者

The ability to support yourself off of social media content creation becomes easier with time and dedication.51% of Creators working for 4+ years make a livable wage over $50k each year.三年后,超过四分之一可以自给自足,而6年后只有17%的人赚到20万美元。

创作者在行业中工作的时间越长,就越容易接受这种激情并将其转变为全职工作。Even after only two or three years, the majority of people choose to create full time.到6年,almost 84% of Creators work full time as Creators.


赞助帖子与创建者收入

Sponsorships bring in the bulk of Creator income, with94% of Creators having made at least one sponsored post this year。Those that reported zero sponsored posts were either Creators not yet monetizing their platforms or rely on forms of monetization other than sponsored posts. Regardless of income bracket,42%的创作者报告上传了16个或更多赞助的帖子 -more than one every month.


Engagement with Fans

Creators with a reach in the millions are probably familiar with the term “superfan”, but the amount of followers affects how well Creators actually know them.Though 54% said they frequently interact with superfans, Creators above 8M followers answered rarely to never.

Superfans or not, Creators are almost certain to interact with their followers regularly. In fact,这项调查中有91.7%的创作者每天多次与粉丝互动。这是建立紧密联系的参与类型,信任社区,使创作者对竞选如此无价。


收入来源

赞助的权力不应被低估。77%的创作者依靠品牌交易,这就是3倍与其他所有收入来源的总和在一起。

Luckily, the dream is not much different from the reality.70%的创作者同意,在一个完美的世界中,品牌交易仍然是他们最高的收入来源。但是,广告股收入的响应增加了8.5%,这表明有些创作者希望依靠不太活跃的收入形式。


Sponsored Posts & Income

将创作者除以其年收入,您可能会惊讶地看到追随者数量与收入之间没有明确的相关性。在$ 50-100k至500k美元的收入水平支架之间,有50万美元,但只有1,800个关注者的差额。

尽管有42%的创作者每年创建超过16个赞助的帖子,但与许多关注者相同的人选择较少的人,每年创建约11-15个赞助的帖子。但是,最高收入的人的比较后果也是如此。最后,所有这些数据都支持创建者的价值及其与受众的联系。


取得联系

Ready to launch your most lucrative marketing campaign ever? Are you prepared to go viral with your biggest powerhouse Creators on social media?NeoReach has the software and data capabilities for your brand to tap into the most strategic influencer initiatives. Discover how the NeoReach Social Intelligence tool can help your brand reap the benefits of influencer marketing.

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