Do you collect identifying information about your followers? If you have tracking pixels or opt-ins on your site or social media, the answer is “yes.” So, how many of them are EU citizens? If the answer is “one or more,” you need to make sure that you’re complying with GDPR laws—and you have to be able to prove it.
即使GDPR已经有效了几年，但许多企业仍未完全遵守，因为不遵守GDPR可能会给您的业务带来严重的风险company’s global annual turnover of the previous financial year—whichever is higher.
你能负担得起吗？而且，即使你can，您为什么要付钱？
The GDPR was put in place to protect the privacy of consumers, which is a great thing. But with businesses around the world using social media more and more, you may not be in compliance even if you think you are.
我们汇总了本文，以帮助您更好地了解GDPR和社交媒体如何共同努力，以及消费者数据保护和隐私对社交媒体营销人员的意义。如果您不太熟悉GDPR和社交媒体，并且想提高速度，那么这就是您的文章。不过，请理解，本文不能替代法律建议，也不应将其代表。这只是GDPR和社交媒体的一般资源。请务必咨询律师以获取进一步的法律建议！
在本文中，我们将介绍GDPR和社交媒体的所有内容，但首先...
GDPR和社交媒体：哪些数据保护和隐私对社交媒体营销人员意味着什么:
What Is GDPR?
一般数据保护法规（GDPR）是一项数据隐私法规，旨在使欧盟公民控制其个人数据以及何时收集和共享其个人数据。反过来，这影响了企业如何find new clients并使用他们的个人信息。这延伸到social media。
GDPR适用于处理任何欧盟居民个人信息的任何公司。这意味着，即使您在美国经营一家企业，您仍然对欧盟的潜在客户，潜在客户和客户的GDPR法律负责。
When considering GDPR compliance related to social media, there are several things you need to consider:
Data Protection and Privacy
您必须在网站和社交媒体上使用隐私政策声明，让访问者知道您打算在此之前收集他们的数据。
社交媒体上的员工权利
您必须查看您的工作场所社交媒体政策确保它们不会与隐私法相冲突。
Governance and Oversight
您必须开发强大的内部控制和程序，以确保您有效地管理社交媒体风险。
信息存档和保留
您必须实现记录保存系统以捕获社交媒体历史记录并将其保存在有效的档案中。
It feels like a lot because it is. GDPR was primarily put into place to protect consumers. However, don’t assume that means it doesn’t help your business.
How GDPR Benefits Businesses
尽管GDPR确实需要大量的努力才能合规，但这里只是一些优势：
激发信心
潜在客户和现有客户知道他们的数据将要谨慎处理，building trust and confidence in your business。
向敬业的受众市场
Requiring consumers to explicitly opt-in to receiving促销材料从您的业务中，您将向实际对您必须出售的东西感兴趣的人进行营销。
改善用户体验
由于您需要更具创造力的营销和广告，因此为您的企业提供了改善最终用户体验的机会。
GDPR如何保护消费者
As we mentioned, the primary purpose of GDPR is to offer more protection to consumers. It does that in a few ways like:
更好的隐私
Businesses can only capture, store, and use personal data for the specific purpose they have disclosed and must take measures to safeguard the data.
Authority Over Personal Data
Consumers have better control over who gets access to their data and how they can use it.
控制互联网体验
消费者决定是否想获得营销电子邮件from businesses or have their behavior tracked for analytics and advertising.
什么是“个人数据？”
因此，我们已经提到了几次“个人数据”，但是什么是个人数据？使用GDPR，个人数据是可以用来识别特定消费者的任何东西。这是从名称，地址和电话号码开始的，但还包括：
- 银行信息和财务帐户附加的任何数字
- 相片
- Medical information
- 与社交媒体帖子，广告和聊天工具相关的信息
- Mac或IP地址
- 用于分析的饼干
GDPR和社交媒体：对社交媒体营销的影响
The connection between GDPR and social media isn’t an easy one to see clearly. It primarily impacts paid社交媒体广告and reporting efforts. Here are three key ways GDPR affects social media marketers.
社交媒体和再营销广告
几乎每个社交媒体广告平台提供再营销或重新定位广告。These are ads that follow visitors from your website to the different social media platforms (or the other way around). They’re very effective and help advertisers创建高度针对性和相关优惠。但是，并非所有的消费者都可能这些广告。而且，可以肯定的是，在GDPR忽略了这种使用消费者数据所需的同意之前，重新定位和再营销广告。
借助GDPR，向欧盟消费者提供再营销或重新定位广告，要求这些消费者同意这种数据使用。这涉及在您的竞选活动中添加额外的步骤和销售渠道，这使消费者有更多的机会退出。另外，这使得通过社交媒体推销到那些最有可能对您提供的产品感兴趣的人，例如那些已经访问您的网站的人都更加困难。
If you’re targeting EU consumers, you must be clear where you’re using consumer data and how you track and disclose your compliance with GDPR at each step of your marketing funnel.
Social Media Traffic and Your Privacy Policy
您是否有社交媒体着陆页鼓励访客选择加入您的电子邮件通讯or to get a free tool or download? With GDPR, your visitors will have to opt-in twice—once to accept your privacy terms before opting into your offer and again to opt-in to your offer.
Many websites have started adding popup messages requiring visitors to accept cookies and privacy policies as soon as they land on the site. It seems like a small thing, but it’s another step your site’s visitors need to take before you can get them to opt-in to your actual offer.
When you think about the volume of your社交媒体流量that comes from mobile devices, this requirement of visitors to scroll through or accept your privacy terms is disruptive to用户体验在访问者甚至获得您的报价之前。当然，在过去的几年中，这些通知变得如此普遍，以至于网站访问者习惯了他们，这几乎是一种接受隐私条款和披露的毫无意义的姿态。
有限的行为跟踪
Google Analytics and other社交媒体分析工具give marketers the information they need to know if they’re getting a good ROI from their social media marketing efforts. But what happens when you can’t monitor social traffic’s behavior or attribute visitors to social media? While this isn’t a huge issue for most businesses, it could easily result in a lack of understanding of your social media visitors. Fortunately, Google has taken steps to be compliant with GDPR so Analytics can still provide insight. For those who accept your privacy terms, at least.
如果您注意到GDPR的流量更改（例如下车或区域数据滞后），则可能需要测试cookie选择加入，以确保更多的社交流量接受该条款。
社交媒体营销人员可以做什么以保持合规性
到现在为止，您可能想知道如何保持符合GDPR的作用社交媒体营销人员。在本节中,我们将介绍六个地区佤族nt to address and show you how to do it.
Active Opt-Ins
If you are responsible for collecting, storing, or analyzing data for marketing, you can get started on the right path toward GDPR compliance by offering opt-ins for people who are engaging with your social content. The opt-ins should be mobile-friendly.
您用于GDPR的选择要比前GDPR Opt-Ins更多。具体来说，您需要包括隐私和合规性通知，这可能意味着您的选择加入表格中的一个以上的复选框，以确保您明确获得收集数据类型的许可。
Explicit Privacy Notices
社交媒体营销人员应在所有人上包含明确的隐私通知营销活动to ensure that consumers understand how their data will be used. Not only should the process be documented, but opt-ins and permissions also need to be tracked so you can prove compliance if needed.
Social Media Policy
It’s important for social media marketers to create detailed documentation for their social media policy. This should serve to educate your users as well as those working within social media for your business and needs to include the rules around GDPR and social media as well as what your business is doing to keep user data safe.
相信
这是您品牌的责任，激发您对业务的信心并采取步骤与用户建立信任。如果您的潜在客户和客户不信任您，那么您将很难让他们选择加入您的隐私政策或要约。这是您可以做的几件事来建立信任：
- 放弃有价值的内容。您不能一直出售，否则您的用户会疲劳。确保你providing valuable content to your users免费。这可能是指南，何处tos或有趣的内容。
- 向您的社交营销展示真实的人。人们信任人。激发信任的一种非常简单的方法是将您的员工或客户包括在社交媒体营销中。你可以通过user-generated content, employee and customer highlights, or “behind the scenes” content.
- Cultivate a good online reputation.您的online reputation很重要。注意社交媒体，并解决用户的问题，疑虑和评论，以灌输对您品牌的信心。
- 参与社交倾听。社交媒体听goes beyond monitoring your mentions and can give you a better understanding of sentiment about your brand.
安全
Data breaches are a real concern when dealing with social media. You can minimize the possibility of data and privacy breaches by using only a fewsocial media platforms(ideally the ones where your目标观众闲逛）。您可以尽可能设置两因素身份验证来提高社交媒体帐户的安全性。
记住，你想避免数据泄露。一旦发生后，就可以重新回到消费者的心中和信任。
关系
您可能已经知道品牌对品牌的重要性建立和培育关系有了潜在客户和客户，但重要的是，我们仍然需要在此处包含它。
在社交媒体上建立关系很容易做到。它涉及伸出援手，评论，回复评论，并通常与您的追随者互动。尽管社交媒体不是建立关系的唯一方法，但您可以使用社交媒体来添加接触点。更多的接触点意味着更多的机会激发前景采取行动。另外，如果潜在客户认为自己与品牌有现有关系，那么潜在客户可以选择加入隐私政策或要约。
What Are Social Media Networks Doing Differently for GDPR?
并非所有社交媒体平台都是相同的，因此，它们188滚球地址对GDPR的反应也不同。但是，很明显，每个主要的社交媒体播放器都必须遵守GDPR，他们都认真对待它。这是前四个社交媒体平台如何处理它的方法。188滚球地址
Facebook和Instagram
如果您正在使用Facebook广告要收集潜在客户，您可能已经注意到，Facebook现在要求企业在运行这些广告之前接受特定于潜在客户广告的条款。Facebook这样做是为了确保企业知道他们需要做什么，然后才能在创建竞选活动的过程中太远。它们还可以帮助企业通过免责声明和同意复选框创建符合GDPR的广告。
Instagram由Facebook拥有，并遵循相同的GDPR协议。
推特
Twitter已与第三方业务订婚，为美国以外的用户处理其数据。像Facebook一样，Twitter还确保在广告客户访问任何受保护的数据之前，请确保用户同意。
像Facebook一样，LinkedIn要求用户更新lead generation formsto ensure compliance with GDPR. Many companies are simply adding a link to their privacy policies along with text that explains how they’ll use the data they collect.
坚持GDPR和社交媒体最佳实践
GDPR has changed the way brands with EU audiences handle personal data, and fines of up to €20 million for failure to comply encourage brands to implement GDPR policies. If you’re concerned about GDPR compliance, you’ll want to seek legal advice.
While GDPR makes it a bit more complicated for brands to collect and use users’ private information, it’s important to remember that GDPR isn’t intended to keep brands from marketing to or communicating with prospects and customers. In fact, GDPR has forced businesses to create better, more有针对性的营销活动反过来，这导致了数据质量的提高。这对企业来说是个好消息，因为更好的数据倾向于意味着更具吸引力的潜在客户清单。
而且，尽管在GDPR法律中使用了法律，但规则还是很简单：
- Don’t contact people unless they ask to be contacted
- 不要以为人们想收到您的来信
- 不要冷漠接触人
- 不要发送无关的信息
- Keep track of the data and permission you’ve received
If you’re doing those five things, you’re well on your way to GDPR compliance.
