编写电子商务业务计划的分步指南

您被发现几次问：“如果我事先知道吗？”或“如果有人可以告诉我怎么办？”可以通过花时间编写业务计划来避免这些类型的问题。您会看到，编写电子商务业务计划迫使您思考未来。它促使您仔细考虑开展和经营业务所涉及的所有关键方面，无论是在线还是从物理位置。虽然您不想考虑可能出错的事情，但这是一个很好（必要的）练习，因为它可以帮助您在开始新的事业之前避免可能的问题。

To help you with this chore, in this article, we share a business plan template that you can adapt to fit your needs. Whether you are creating it to share with investors or simply want to get more clarity for yourself, you will see the fruits of your labor.

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编写电子商务业务计划的分步指南:

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谁应该编写电子商务业务计划？

简短（诚实）的答案 - 任何想创办在线业务的人。无论您只是启动，寻找投资者还是准备进一步发展业务，您都需要在所有这些阶段进行电子商务业务计划。如果您仅进入市场，商业计划将帮助您设定特定的目标并制定策略以确保您的合资企业成功，而后来又有线路将帮助您说服投资者或金融机构帮助您获得资金这样您就有资金可以扩展。

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What Should You Include in an eCommerce Business Plan?

With all these hopes and dreams for your new online business, where do you start? Here is an outline of the different sections that you can use to ensure that all the most important details are included.

1。执行摘要

While an executive summary is only a single page, it is one of the most important sections in your business plan. It's here where the readers will get the main synopsis of your eCommerce business. While your executive summary should be the first section, there is nothing preventing you from writing this last. The following are the most important information that you should include in this section:

• The concept behind the business
• Objectives and vision
• 独特的销售主张
• Target audience
• 市场策略
• Current and projected financial state
• The team behind the business

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2.业务描述

When you are writing the description of your eCommerce business, you should focus on explaining who your business is, what you hope to achieve, and what sets you apart from your competitors. The following are some more specifics that you can include in this section:

• 您的电子商务业务的结构
• Your niche
• Yourbusiness model
• A vision and mission statement
• 业务历史
• Key employees
• 业务目标

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3.市场分析

There are three main factors that you should pay attention to when analyzing your market: the size, the position of your business, and the competition.

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4. The size of the market

简而言之，当您分析市场规模时，您正在估计有多少人对您要出售的产品或服务感兴趣。要估计市场的潜在规模，请先考虑您理想的客户类型。例如，如果您针对新生婴儿的母亲，请收集有关有多少个有新生婴儿的母亲的数据。这个数字或多或少保持不变吗？也许该小组在未来五年内将增加三分之一的数据项目？

After you have gained a better understanding of the demographics, turn your attention to trends and predictions. For example, if you plan on selling baby clothing, you could look at overall trends in the niche. Is it anticipated that the need for newborn clothing will grow in the next couple of years?

While your information about the size of the market will never be set in stone, you should be able to back it up by data. So, be sure to refer to academic research and reputable industry-related news sources for these statistics.

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5. The position of your business

To be able to understand where your eCommerce business fits into the market, you need to get a comprehensive picture. So, start by taking a look at its own strengths and weaknesses. In addition, you also need to try and identify if there are possible changes in the industry that it will be able to leverage or factors that could hinder its chances to grow.

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6. The competition

您可能会认为您的产品是独一无二的，但事实是总会有竞争。如果您的市场已经存在了一段时间，那么过程的一部分是确定您将其视为主要竞争对手的几个业务。然后，请务必解释是什么设置了您的产品或服务除了产品之外。

如果没有什么能区分您的产品，也许您可​​以击败它们的成本？如果您有能力以较低的价格出售产品，则可以将其用作您的电子商务业务如何与其他在线商店区分开来的示例。

If you struggle to identify competitors because very few (if any) offer what you are selling, do not forget about indirect competition. Are there any businesses that sell something that could be viewed as an alternative solution to what you are offering? These will be your indirect competitors and should also be kept in mind when analyzing your potential market.

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7. Management

Unlike the other sections, this section is more straightforward. Here you will summarize who is in charge of running your business and what each team member’s responsibilities are. To help you communicate this information in a format that is easy to read, you can create an organizational chart.

In addition to introducing your team, you should also include information about the legal structure. For example, will you function as a sole proprietorship, partnership, or a corporation?

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8.产品和服务

While you have referred to the products or services that you sell already, it deserves its own dedicated section. Here, you can add more general information about your产品范围以及有关单个项目以及如何采购的额外详细信息。如果您打算将产品范围扩展到生产线，则还可以包括有关您计划出售的新产品类型的信息。

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9. Customer segmentation

An in-depth, intimate understanding of your target audience is crucial. It is this knowledge that will continuously guide your decision-making. To understand your target audience better, the following are some of the traits and details that you need to describe in your eCommerce business plan:

• 年龄
• Neighborhood
• Average income
• 教育程度
• Hobbies
• Values and beliefs

The more detailed answers you can provide, the better. At the end of the day, it should be completely clear who your ideal customer is.

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10. Marketing

Armed with this insight into who you are targeting your products or services at, you can set out to outline your marketing plans. Which strategies do you currently use? Are there any new methods that you plan to introduce in the near future?

在编写你的电子商务商业计划,确定to include the basics like cost, which online platforms you will be selling your products on, which features and unique selling propositions you will focus on, and how you will promote your offering. The latter will get the most attention, but it is still important that you dedicate a few sentences to covering the other aspects as well.

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11. Operations plan

From suppliers toshipping, there are several aspects that will impact your day-to-day workflow. This information will help you to create backup plans and guide you with other key decisions that will ultimately affect your budget. The following are some of the questions you need to answer in this section:

• Where are your products produced?
• If you will be making them yourself, who will supply the raw materials?
• How long does it take to manufacture your products?
• Do you have any measures for dealing with high season or a sudden increase in demand?
• How many products will you have readily available?
• Where will you store your products or raw materials?
• Which shipping couriers will you use?
• How will you manage your inventory?

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12.财务

At the very least, you should include a balance sheet, an income statement, and a cash-flow statement. Ideally, you can also include financial forecasts.

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How Long Should My Business Plan Be?

业务计划可以是15页到50页的任何内容。例如，美国小型企业管理局建议，如果您需要向投资者申请贷款或资金，则可以长达50页。

Whether you write 20 pages or double that, an effective business plan is concise. It should be helpful to those reading it, and achievable for those who need to write it. At the end of the day, there is no right or wrong answer regarding its length as much of it will depend on your reason for writing one. If it is to secure funding, it will have to cover more details in depth, while if it is merely to act as a guide for yourself, it will likely be much shorter.

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Wrapping Things Up

Even if you are not looking to secure funding for your eCommerce business, it is still important that you write a business plan. Not only will it help you to assess the feasibility of your business idea before you jump in head first, but it can also help you to identify potential hurdles allowing you to be better prepared.

编写电子商务业务计划可能并不是最令人兴奋的，但仍然很重要。您可以将其视为垫脚石，可帮助您完成更有趣的任务，例如营销。

在编写您的业务计划时，最好一开始就保持简单。您可能有最大的梦想，但是在写业务时，最好最初使您的想法保持较小。一个涉及太多风险的大想法更有可能被拒绝以进行资金，或者在第一个障碍之后让您灰心。毕竟，业务计划是动态文档。换句话说，随着您的电子商务业务的增长，您的业务计划也应。最重要的是，即使您的业务仍处于起步阶段，也要写一封。