哦,船!如何以正确的方式进行运输和履行

在运输方面,有很多危险。在当今时代,快速运输是​​新的标准,但客户希望运输几乎没有支付(如果没有)。不用说,如果产品到达损坏的状况,即使客户享受了当日免费交付,他/她将从您的品牌提供的购买经验中获得任何积极的看法。

事实上,整个履行过程非常重要。如果您没有成功地处理和交付订单,则不会运行在线商店。如果您的客户未收到他们订购的产品,您作为在线零售商的声誉将为零。

为了帮助您了解运输和履行的其他关键方面的复杂性,我们已经汇编了有关运输和履行时要考虑的所有最重要的事情的指南。从运输提供商到包装,我们将帮助您将产品从A到B。


哦,船!如何以正确的方式进行运输和履行:


什么是运输运营商?

In a nutshell, the shipping carrier is the business that will be responsible for delivering your products to the customers. Some of the most popular shipping carriers in the United States include United Parcel Service (UPS), United States Postal Service (USPS), and FedEx. Your shipping carrier will charge a specific rate for each package depending on various factors that include speed, weight, address of the receiver, address of the sender, tracking and insurance.


What Shipping Methods Are Available?

运输方法是指您在结帐时向客户提供的服务和价格。您提供的运输方法将受到您选择的承运人的影响,并最终会影响速度和负担能力。

在运输方法方面,您基本上有四个选择。您可以提供免费送货,包括本地交货作为选择,收取统一费用或使用因素来确定最终价格。

Free shipping

不用说,免费送货非常受欢迎。Digital Commerce 360​​发现,在决定支持哪个零售商时,免费送货是消费者最重要的因素。显然,仍然有人必须支付运输费用,如果不是客户,它只会留下您的业务。但是,很多成功的电子商务业务仍然设法提供免费送货。这是您可以为客户提供免费送货的方法:

  • You can consider making it available only for orders that exceed a certain amount. This approach is a popular shipping strategy employed by many as it also helps to encourage your customers to buy more.
  • 您可以向某些客户提供折扣,以便只有他们有资格获得免费送货。例如,免费送货可能​​仅适用于应用购买或首次购买者。
  • 您可以提高产品的价格,以便您的客户实际上是在为自己的运输付费。
  • 您只需将产品的价格提高一点,以便您和您的客户都不负责全部金额。
  • 您可以使用利润率来支付运输费用。因此,您的利润率将会变小,但希望您的忠实客户群会变得更大。

Providing local delivery

提供本地交付通常会被遗忘。对于主要出售给当地人的在线商店来说,这可能是一种非常有效的方法。简而言之,您可以使用邮政编码,并为属于特定区域内的客户提供检查时选择“本地交付”。许多企业免费提供本地送货服务。如果这不可行,您至少可以以降低的速率提供此运输方法。


收取统一费率

Offering a flat rate for all packages is one of the most popular options. To make this shipping method work, you need to find a way that you can charge your customers a fair flat rate. Though, this becomes exceedingly difficult if your online store sells a huge selection of products without a real average size or weight. So, this approach is more effective and easier for products of similar weights and sizes like scarfs and greeting cards.


Charging a variable rate

如果您要遵循此策略,则可以将您的在线商店连接到运营商。许多popular eCommerce platforms,例如WooCommerce和Shopify,提供某种类型的扩展名,可以帮助您自动计算成本。这样,您的客户将有一些选择,然后他们可以选择所需的服务。您可以考虑的因素包括:

  • Delivery speed (for example standard or overnight)
  • 重量
  • 包装的大小

Whichever approach you decide on, it is key that you communicate the shipping speed to your customers before they check out. By offering clarity from the start, you can boost cart conversion and confidence in your store.


How to Pick a Shipping Carrier

您可以确定用于电子商务业务的最佳运营商这是关键。实际上,您不必只选择一个。例如,您可能会发现最好与一个运营商一起过夜运输,而另一个则更好地用于运输脆弱的物品。无论采用哪种情况,以下是研究运输运营商时应记住的一些事情。

国际运输

如果你计划的一部分是船国际,我t is best that you select a carrier from the start that will be able to tick this requirement.

重量

To make selecting a carrier easier, it is key that you have an updated list of the weights of all the different products that you stock. This will help you to get a more accurate understanding of the estimated total costs. Also, if the average weight of your products is more on the bulky side, you might find that not all shipping carriers will be able to help you. So, not only will it affect your costing, but also the availability of carriers.

产品类型

一些产品(例如食品和酒精)将需要提前进行特殊安排。例如,如果您要出售食物,则可能需要使用额外的绝缘或冰。如果您要出售酒精,则可能必须采取额外的措施,以确保您遵守该国关于饮酒的法规。无论是哪种情况,您都需要确保运输承运人能够满足这些要求。

费用

您的客户是否必须支付确切的总计或将其分配给您的预算,您的目标是找到一个具有成本效益的合作伙伴都没关系。根据方法,运输可能是电子商务业务的最大费用之一。

Also, remember that there are a number of costs linked with shipping. It can cost a pretty penny. So, be sure that you also consider costs like packaging and customs/duties in addition to the rate that a carrier quotes you.

Delivery times

信不信由你,并非所有运营商都提供周末送货作为选择。请务必事先询问您的入围承运人清单,即他们仅在一周内或公共假期和周末也要发货。


How Can Your Streamline the Fulfillment Process?

简而言之,实现是指一切公顷ppens as soon as a customer has placed an order successfully online to when the product gets delivered. It can be broken down into the following steps:

  • 接收订单
  • Storing the order
  • 选择订单
  • Packing the order
  • 船运
  • Dealing with possible returns

Managing your inventory will be an integral part of the success of your eCommerce business, unless you plan on taking a代发货在下达特定物品的订单时,您只会从第三方购买股票。如果您没有可靠的系统,则最终可能会比运输方式交付订单更快。

事实上,有效的履行已被确定为电子商务trends for 2021, especially for eCommerce businesses that focus on the B2B industry. Nowadays, the line between consumer expectations for B2B and B2C businesses is blurry. Consumers expect that B2B companies should be able to offer the same fast shipping methods that B2C companies typically offer.

因此,为了帮助电子商务企业简化和改善履行流程,企业应认真考虑将自动化作为可能的解决方案。例如,履行服务可以帮助您自动化运输过程。

If you opt for this route, your stock will be stored at the warehouses of the fulfillment services. The benefits of enlisting the help of a fulfillment service is that you can get a better shipping rate (fulfillment services often get better shipping rates because of the sheer quantity) and your products could also get shipped faster as you will be able to store your stock at a central warehouse that is closer to the majority of your customers. Not only can it speed up the process by reducing the time required to store and collect products, but it can also reduce human error.

但是,不利的一面是,如果为您的客户创造令人难忘的拆箱体验对您来说非常重要,那么这可能不是您的最佳解决方案。由于这不是他们自己的品牌,因此,如果您打包自己的包裹,您可能不会像投资那样投入的努力。

一旦您将电子商务业务发展到每天运送五个包裹的阶段,就可以更具成本效益来吸引物流合作伙伴的服务。有许多第三方物流提供商(或简称为3PL)可以帮助您收集,打包和运送订单。

Here are someapps to help with inventory management and shippingthat you can check out:

造船厂

造船厂is one of the top电子商务apps这可以帮助您扩展在线商店并将其提升到一个新的水平。这是3PL,拥有整个美国的履行网络。他们每个月将数百万包装运送到电子商务商店。下面是它的工作原理:

  1. You connect it to your store, import your products and forward them your inventory.
  2. 造船厂will then store your stock at their fulfillment centers.
  3. 当客户在线订购您的一些产品时,ShipBob将从最接近的履行中心运送这些物品。

Shipwire

Shipwire will help you to manage your orders and inventory levels and optimize your shipping costs and delivery time. With the help of Shipwire, you can either connect to an international network of 150+ fulfillment centers in 45 countries or connect your existing locations.


易于生产

在此运输平台的帮助下,电子商务企业可以以低运输成本运送给全球客户。它与大多数电子商务平台和国际快递员集成在一起。188滚球地址然后,您可以连接自己的快递帐户,也可以利用预先谈判的特殊廉价生产率。从准备好文书工作来交付和海关到纳税,这种强大的运输软件解决方案将使运输流畅的航行。


Veeqo

通过Veeqo的单个平台,您将完全控制运输和库存。每当您进行销售时,它将实时更新您的股票。除了跨仓库和渠道同步库存水平外,它还可以通过使用过去的销售数据来帮助您预测需求。


How Do You Select Your Packaging?

如今,包装不仅仅是确保您的商品安全到达客户门口的一种方式。正确完成时,这是一个机会增强您的品牌身份而且,与此同时,让您的客户赞叹不已。

打开包应该是一种体验。如果您曾经购买过Apple产品,您将知道我们在这里谈论的内容。因此,如果您的预算负担得起,最好为品牌包装支付额外费用,而不是依靠运输运营商提供的免费包装。和拆箱视频成为YouTube的趋势,您甚至可以为您的品牌评分一些有价值的宣传。

以下是您可以探索的一些常见包装选项:

  • 盒子
  • 带衬垫的信封
  • 未加工的信封
  • 多邮件

Whichever packaging you decide on, remember that packaging contributes significantly to retail waste. Not only should you think about your target audience when packaging their orders, but also the environment. As a matter of fact, by making more sustainable choices, you will very likely gain more customers. So, try to stick to paper, cardboard, bioplastics, and biodegradable plastics. Also, by trying to keep your packages small and light, you will most likely be able to score a better rate from the shipping carrier.

Lastly, you will also have to label your packages. The best route is to print out your labels instead of writing them out by hand. Not only is this way much faster, but it looks more professional.


Do You Need Insurance?

跟踪和保险提供额外的安全性,并强烈建议您出售昂贵的产品。大多数运输运输公司的跟踪和保险费用不高,一些承运人甚至可能会以固定的金额进行免费承保范围。


When Should You Include Customs Documentation?

如果您将在国际上运送产品,则必须附加海关声明。简而言之,本文档将包装的内容,其价值以及是否作为礼物发送。客户可能必须支付额外的自定义职责或税款。因此,最好在您的运输信息中包括客户在交货时可能必须支付此类费用。

While paying this extra fee will not be your responsibility, it is important that you fill out the documentation correctly. Failure to do so could mean that your packages get delayed at customs.


包裹东西

We’ve tried to cover all the most important aspects that eCommerce businesses should pay attention to when it comes to fulfillment and shipping in particular. As you can see, there are many different pieces that all need to work together seamlessly to ensure that orders get delivered correctly, on time and in one piece to keep the peace.

Not only is it important that you are up to date about every step of the process, but your customer will also appreciate updates about an order’s status. Good communication regarding shipping will keep your customers happy and it can also lighten your own load (and we’re not referring to your inventory now). By giving your customers the ability to track their orders, they will have one less reason to contact your support team.

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