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When you talk about the word "plugin," you usually think of the type of plugin that adds to a WordPress site's capabilities. There are millions of WordPress sites, each using one of thousands of WordPress themes. Indeed, according to网络，35％的互联网由WordPress提供支持。但是，开箱即用的WordPress几乎没有电子商务功能。如果您想在网站上参与电子商务，则需要某种形式的插件才能使其可行。
Some of these plugins are full-blown eCommerce platforms, designed to sit on top of a WordPress site – WooCommerce is an excellent example of a specialist WordPress eCommerce platform. Others bring many of the capabilities of a stand-alone platform to WordPress sites – the WP Shopify plugin is an example of this. Other plugins serve a specific purpose useful to eCommerce – Cart Recovery for WordPress is a typical example of this plugin type. The fourth type of plugin we look at is the more general plugin that is not specific to eCommerce sites but greatly helps their efficient running – Yoast SEO being an example of this type of plugin.
Top eCommerce Plugins to Make Your eCommerce Site Powerful:
WordPress eCommerce Platforms
1.WooCommerce
WooCommerceis a top-rated open-source eCommerce solution. It is particularly suitable for firms with an established web presence who want to add an eCommerce platform to their existing site. Of course, it will always be easier to build a site from scratch, using a WooCommerce-enabled WordPress theme from theWooCommerce Theme Store.
You can use WooCommerce to showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items. Bookings, memberships, subscriptions, and dynamic pricing rules are only an extension away. And you can always leverage WordPress’ SEO advantage to bring people to your eCommerce store.
您可以使用WooCommerce Admin（商店的功能强大，可自定义的中央仪表板）来保留对您最重要的性能指标的标签。
Another essential advantage of a WordPress-based WooCommerce site is that your data will always belong to you. Should you wish to migrate to a different platform, you’re free to export all your content and take your site wherever you choose, with no restrictions.
Stand Alone eCommerce Platforms With a WordPress Plugin
2.BigCommerce
BigCommercefor WordPress is a plugin that allows you to scale eCommerce. You can use WordPress as your site’s front-end while using BigCommerce to manage things like catalog management, processing payments, fulfillment logistics, and more on the back end.
It is built to integrate seamlessly with WordPress yet gives you access to BigCommerce’s native电子商务来自单个插件的功能。您可以使用它从一个位置跨多个渠道和市场出售。它为您提供嵌入式结帐体验，代表您遵守PCI合规性和客户安全性。
This plugin pairs the unrestricted customization of WordPress with BigCommerce’s scalable SaaS eCommerce engine. It ports over a copy of your product catalog and stores products as custom post types in WordPress. It also creates pages for your cart, checkout, account profiles, sign-in, shipping & returns, gift certificates, and order history. You don’t need to install additional extensions to get access to common eCommerce features.
3.WP Shopify
您可能不想创建一个完整的Shopify网站，但是WP Shopify使您能够在WordPress上出售和建立自定义的购物体验。您可以轻松显示单个购买按钮或整个产品列表。WP Shopify提供了强大而无缝的方式来展示您的产品。
WP Shopify还可以创建您的结帐和购物车体验，而无需设置。基本插件包括您期望Shopify的许多功能，包括自动同步，可将您在WordPress上显示的产品与您的Shopify商店和产品详细信息页面保持在WordPress上，并将您的Shopify数据与WordPress代码同步。
Alternatively, you could opt for WP Shopify Pro, which includes additional shortcodes, PHP Templates, Gutenberg Blocks, Dedicated Live Support, and much more.
有一次，Shopify有一个官方的WordPress插件，但现在已经停止了。Shopify取而代之的是将注意力集中在他们的购买按钮上，该按钮是一个开源库，它允许您使用HTML和JavaScript片段嵌入产品。但是，它确实需要使用限制您自定义设计能力的iframe。WP Shopify结合了购买按钮和Shopify API来创建无iFrame的体验。
4。ecwid电子商务购物车
Theecwid电子商务购物车helps you add an online store to your WordPress site. It is powerful, easy-to-use, and Gutenberg-friendly. It integrates with major carriers, including USPS, UPS, FedEx, Canada Post, Australia Post, and others, to automatically calculate shipping rates. It includes automated tax rate calculations for the U.S. and Canada, as well as EU VAT. Integration with TaxJar provides automatic sales tax reporting and filing in the U.S.
You can add your online store to Facebook and sell to millions of Facebook and Instagram users. Ecwid automatically synchronizes your products, customers, orders, and inventory between your WordPress and Facebook storefronts. With Ecwid, you can include your eCommerce shop on multiple websites, blogs, social sites, and eCommerce marketplaces like Amazon, eBay, and Google Shopping and sell simultaneously everywhere.
无论您使用的WordPress托管服务如何，您的在线商店数据都完全托管在Ecwid的安全服务器上。
专业电子商务插件
5。Cart Recovery for WordPress
Cart Recovery for WordPress专注于废弃的购物车恢复和跟踪到您的WordPress商店。您可以在结帐时输入客户名称和电子邮件。它发送自动购物车恢复电子邮件。
它附带了WooCommerce，WP电子商务，简单的数字下载以及限制内容兼容的内容。
您可以跟踪废弃的购物车，查看WordPress仪表板中的统计信息，并配置自动恢复电子邮件发送。
此外，还有一个Pro版本，其中包括能够生成并包括动态的人均折扣代码。它提供灵活的电子邮件时机；您可以选择何时发送多个电子邮件的时间表。借助Pro版本，您可以在恢复过程中查看购物车的两个详细信息和单个购物车的详细交互历史记录。
6。Easy Digital Downloads
If you want to sell digital products from a WordPress site, thenEasy Digital Downloads应该使您的生活更轻松。它提供了一个完整的系统，用于轻松销售您的数字产品，无论是软件，文档，照片，电子书，歌曲，图形，视频，视频，或任何其他媒体文件类型。
Easy Digital Downloads aims to be simple enough for eCommerce beginners to configure without sacrificing any important functionality.
It includes a front-end shopping cart, so customers can browse your product catalog, add items to their cart, and check out when they are ready. They can even bypass the cart using Buy Now buttons. Buyers complete their purchase with ease, directly on your site’s checkout page.
该插件使您可以查看和管理所有客户及其购买历史记录的详细记录。您可以跟踪收入，退款，销售等等。
It works with any theme, so you can design your site how you wish.
该插件的核心版本支持PayPal标准和亚马逊付款。通过免费或保费扩展名支持其他付款网关。
7。会员按
会员按称自己为WordPress的“多合一”会员插件。它可以帮助您构建WordPress会员网站，安全地接受信用卡，出售在线课程，控制谁看到您的内容并出售数字下载。您可以将其与任何WordPress主题一起使用。
With MemberPress, you can manage your members by granting and revoking their access to posts, pages, videos, categories, tags, feeds, communities, digital files, and more based on the memberships to which they belong.
会员按integrates with many third-party solutions for processing payments, running an affiliate program, email, and more.
8。OptinMonster
OptinMonster是一个铅优化工具箱。它针对的是marketing agencies, bloggers, eCommerce websites, and all small businesses. You can use it to grow your email list, improve your website conversions, and reduce cart abandonment.
OptinMonster can be installed on nearly every website platform on the internet and integrates with every major email marketing service. The only requirement is that you must have a website where you can add custom JavaScript in the body of your website’s pages. It has a WordPress popup plugin that integrates OptinMonster with your self-hosted WordPress site.
使用Optinmonster有三个步骤：
- Create a visually stunning offer using one of OptinMonster’s pre-built template designed for maximum conversions or start from scratch with a blank canvas.
- Target and personalize your offers with behavior automation so that you can show your perfect offer to the right people at the exact right time
- Test and adjust in real-time
9。TrustPulse
TheFOMO & Social Proof Notifications by TrustPulseplugin uses FOMO (Fear of Missing Out) to boost your sales and conversions with social proof notifications. It helps boost sales on your WooCommerce store, increase signups on your membership site, and get more email subscribers.
TrustPulse is a stand-alone social proof app that integrates with all website platforms, including WordPress. It comes with an easy-to-use social proof notification builder that allows you to create beautiful WordPress FOMO popups that are proven to convert. You can customize the message, colors, images, and more to match your FOMO social proof notifications with your website.
10。WordPress Simple PayPal Shopping Cart
If you don’t want a full-blown store on your WordPress site, theWordPress Simple PayPal Shopping Cart让您在任何帖子或页面上为您的产品添加一个“添加到购物车”按钮。它使您可以直接从WordPress网站销售产品和服务，并将任何WordPress博客变成电子商务网站。
You can add/display a shopping cart on any post, page, or sidebar easily. The shopping cart shows the user what they currently have in the cart and allows them to change the quantity or remove the items. You can create products by using shortcodes dynamically. Indeed, you can sell digital products via this plugin easily too.
General Plugins Useful to eCommerce Stores
11.Yoast Seo
If you want your eCommerce store to be visible for organic search, you need to ensure that you correctly use search engine optimization (SEO) on your site.Yoast Seo是＃1 WordPress SEO插件。
Yoast的使命是每个人的SEO，插件的用户从拐角处的面包店到地球上一些最受欢迎的网站。它几乎涵盖了SEO的各个方面，从优化标题和元描述模板以获得更好的品牌化，到按按钮按钮时最先进的XML站点链功能。
除其他优势外，Yoast SEO Premium还增加了通过新闻SEO，Video SEO，本地SEO和WooCommerce SEO扩展扩展的Yoast SEO的能力。
12.SeedProd
Even eCommerce sites need special pages.即将推出的页面，seedprod的维护模式和着陆页helps you create appropriate Coming Soon pages, Maintenance Mode pages, landing pages, and custom 404 pages. You can upgrade to Landing Page Pro for even more features.
它与任何WordPress主题一起使用，并使用拖放页面构建器。
Landing pages can be handy for eCommerce stores, as you can send people to them without the distractions of the rest of your site. You could also put together special landing pages for different promotions and audiences as part of your marketing.
Pro版本包括100多个专业设计的着陆页模板，其中包含布局部分。它还具有与MailChimp，Aweber，ActiveCampaign GetResponse的集成，convertkit, Zapier, and more.
13.Contact Forms
wpforms的联系表格是WordPress的拖放形式构建器。它使您可以在几分钟内为您的网站创建精美的联系表，反馈表格，订阅表格，付款表格和其他类型的表格。WPForms带有预制的表单模板，以帮助您节省时间。您可以根据需要添加，删除或重新安排字段。默认情况下，联系表是100％响应且移动友好的。您可以将联系表嵌入任何页面上，并具有优化的标题和描述。
This plugin is a lite version of the WPForms Pro plugin.
14.Relevanssi
Relevanssireplaces the standard WordPress search engine. There are both free and paid versions of Relevanssi.
搜索结果按相关顺序排序，而不是按日期分类。它具有模糊匹配：如果完整单词不匹配，则匹配部分单词。
您可以找到仅匹配一个搜索词（或查询）的文档，或者需要出现所有单词（和查询）。相关者还识别搜索带语录的短语，例如“搜索短语”。您可以搜索评论，标签，类别和自定义字段。
但是，相关功能更具高级功能，包括调整标题，标签和评论的加权，以及Google风格的“您的意思是吗？”基于成功的用户搜索的建议。高级过滤有助于以所需的方式破解搜索结果。
有很多额外的功能the Pro version, including indexing attachment content (PDF, Office, Open Office) and searching across multiple sites in the same multisite installation.
