Advertising disclosure:
Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.
Small businesses need all the help that they can get. It’s no mean feat to break into any market and establish a reputable, well-known brand name for yourself. Sure, word-of-mouth advertising is powerful and remains one of the best forms of marketing that any brand can wish for, but brands can’t afford to wait for happy customers to start mentioning and recommending their products or services to others.
From day one, they need to market their offering actively on a range of channels. To create a lasting digital footprint, they need a website and social media profiles, at the very least. Then, to ensure that these digital assets perform as they should, they need to pay attention tosearch engine optimization (SEO)and create and post high-quality content regularly.
We’ll be honest – it’s a lot of work. Digital marketing isn’t something that any business can tackle without a decent selection of digital marketing tools. From website builders to email tools to marketing automation tools, here are 20 of the top online tools that small businesses can use to streamline their marketing efforts. As small businesses often have a tight budget, most of these business tools offer a type of free plan or free trial. If not, their pricing is reasonable, especially compared to some of the other tools available on the market.
Top 20 Digital Marketing Tools for Small Businesses:
1.Squarespace
Squarespace is another website builder that you can check out. It’s ideal for startups, but is powerful enough for established brands too, making it a great tool if you’re planning to scale significantly soon. You can choose one of its award-winning, easy-to-customize templates that are sorted by industry and use it to display your work or products. If you’re planning on starting a blog (which we recommend you include in your digital marketing strategy), it also offers powerful blogging tools to help you get started.
Key features:
- Templates
- 100s of layouts, fonts, stock photos, and colors
- Built-in SEO tools
- Analytics
Pricing:
For a personal website, pricing is $19 per month. Though, for eCommerce capabilities, you’ll need to sign up for a Business, Basic Commerce, or Advanced Commerce plan with pricing starting at $33 per month.
2.Buffer
Buffer is another social media marketing tool that you can check out. If you use our new Software Comparison Tool and compare缓冲区与hootsuite，您会发现我们给了Hootsuite的总分更好，但仅略有。
就像Hootsuite一样，它还提供了一个免费的计划，使其成为较小品牌的好起点。它提供了各种各样的工具来帮助安排，参与和分析。不过，它的分析可能有点过于基础，满足您的需求。尽管如此，总体上这是一个很棒的工具，甚至包括着陆页构建器和图像编辑器。
Key features:
- Twitter主题标签建议
- An image editor
- A landing page builder
- 发布时间表
Pricing:
It offers a Free plan and two paid plans. Pricing starts at only $6 per month per social channel.
3.Wix.com
Every small business needs a website. Wix is probably one of the most intuitivewebsite buildersthat you can use and you can create a beautiful website without knowing any coding. It offers hundreds of customizable templates and with the help of its easy-to-use, drag-and-drop editor you can add several design elements like text, photo galleries, and videos.
Depending on the type of business that you’re running, you can also add a members’ area, booking system, or an online store. Also, your website automatically comes with a version that’s been optimized for mobile and if you need to customize it further for smaller screens, you can use its mobile editor that’s just as easy to use as all of its other features.
Key features:
- 500多个网站模板
- Powerful SEO tools
- Built-in eCommerce features
- Mobile editor
Pricing:
Website plans start at only $4.50 per month.
4.Canva
Every business also needs a good design tool. Canva ticks many boxes and even its free plan offers loads of features that include templates, stock photography, fonts, and illustrations. While its free plan has more than enough to get you started, if you sign up for a paid subscription, you’ll also be able to create a brand kit which is very useful for making sure all your digital assets are consistent.
Another tool that small businesses might be interested in is its logo maker. While basic, it’s free and easy to use. So, if you don’t have a logo yet, Canva can solve many of your worries.
Key features:
- 成千上万的社交媒体模板
- Text animations
- Audio clips
- A video-to-mp4 converter tool
- Photo borders
Pricing:
它有一个免费的计划和两个付费订阅。最多五个人的定价为每月约7美元。
5.Calendly
Calendly is a free online appointment scheduling software solution. Trusted by millions of users, it can act as a great online marketing tool if you want to schedule, for example, demo sessions with prospects or meetings with team members. For example, if you’ll be using it to schedule appointments with prospects or customers, you can embed it on your business website, an effective way to improve the overall customer experience.
总而言之，这对于希望节省成本的小型企业非常有用。因为它可以自动化管理任务，例如后续电子邮件，因此基本上可以像虚拟助手一样行动。
Key features:
- Automatic reminders
- Pre-call email questionnaires
- Confirmation texts
- Post-call, follow-up links
- 开会民意调查
Pricing:它有一个免费的计划和四个付费订阅计划s. Pricing starts at $8 per seat per month when billed annually.
6.Grammarly
Whether it’s transactional texts, like emails, or something that calls for more creativity like ad copy, small businesses need to create written content every single day. Even if you’re comfortable with the pen or blessed to have a dedicated content writer, investing in an online grammar checker is recommended. And, no, your word processor’s autosuggest won’t cut it.
If you opt for one of its paid plans, you’ll also get access to a plagiarism detector. This is especially useful if you’ll be focusing on blogging.
Key features:
- 语法，拼写和标点检查检查
- Writing suggestions
- Tone detection
- Plagiarism detection
Pricing:It has a Free plan and two paid plans: a Premium plan for individuals and a Business plan for teams. Pricing starts at $12 per month for the Premium plan.
7.Hemingway App
海明威的应用是另一个自由写作工具,can help small businesses to elevate their written content. Not only is it free, but it’s also very easy to use. All you need to do is copy and paste your text into its interface and it will check your text for readability. It will highlight “errors” like complex phrases that can be simplified and areas where you’ve overused passive voice. This doesn’t replace a grammar checker like Grammarly, but can help you to make your texts, like website copy, marketing emails, and blog posts, more reader-friendly. To use the app’s own words, it’s like a spellchecker but for style instead.
Key features:
- Suggestions for words, phrases, and sentences that can be simpler
Pricing:It’s free via the web.
8.更智能的联系
While social media marketing is all the rage nowadays, there’s still a use for text marketing. In fact, text messages have a much better open rate than email and many consumers are now comfortable with the idea of using text messages to engage with local small businesses.
One such tool that can help you to leveragethe power of SMS marketing是更智能的联系。这是一个SMS营销平台，您可以用来创建自定义的营销活动。使用他们的预构建消息活动，您可以自动跟进潜在客户，这将有助于您的营销团队节省大量时间。
Key features:
- Built-in CRM
- 计划的文本
- 双向消息传递
- 模板和重复
- Skiptracing (number lookup)
- 报告
Pricing:经过7天的免费试用，定价为每月99美元。
9.mailchimp
WhileSMS marketing campaignshave a higher open rate than email marketing campaigns, it doesn’t mean that you should abandon email for text messages altogether. From weekly email letters to the occasional cart abandonment email, there are various types of email that you can send to ensure your brand stays on top of mind.
To help you with this, an email marketing platform is a must-have tool. Mailchimp is one of the most popular marketing platforms for small businesses. Not only can you use it to build beautiful email templates and send your messages based on your subscribers’ behavior, but you can also use it to create a free website.
Key features:
- Website builder
- Email templates
- Reports and analytics
Pricing:它提供了一个免费的计划和三个付费计划。定价的起价约为每月12美元。
10.Drip
Drip is another email marketing tool that small eCommerce businesses can check out. It can help you to increase revenue by creating personalized email marketing campaigns and with the help of their pre-built email templates and point-and-click visual editor there’s no need to start from scratch.
Another useful feature included is forms and pop-ups to help you grow your contact list. Without any coding skills, you can use it to customize all the form elements to create on-brand, dynamic forms.
Key features:
- Pre-built email templates
- Email segmentation and personalization
- 预先构建的电子邮件工作流程
Pricing:
After a free 14-day trial, pricing starts at $39 per month.
11.BuzzSumo
If you’re a regular reader of yours truly, you’re probably already familiar with BuzzSumo and its great functionality. It’s one of the most popular content marketing software solutions and can help you with content discovery, content research, and monitoring. You can use it to browse topics and trends to help you identify evergreen博客文章想法and viral posts. Once you’ve found relevant topics to write about, it will also share distribution tips to help you make the most of your newly created assets.
Key features:
- Keyword generation
- Forum and Reddit search to find the most popular questions for a keyword
- Influencer discovery
- Brand mention monitoring
- Backlink tracking
Pricing:
It has a Free plan and three paid plans. Pricing starts at $99 per month when billed monthly.
12.Powtoon
Powtoon视频和视觉传达platform that helps brands to transform their communication into visual experiences. You can use it to create your very own animated videos that you can use to explain how your products use, for example. Other types of videos that Powtoon can help small businesses to create include webinars, social media videos, and announcement videos.
Key features:
- Hundreds of professionally designed animated video templates
- 动画视频制造商
Pricing:
Pricing starts at $89 per month when billed monthly. However, if you opt to be billed annually, you can save as much as 79% with pricing reduced to only $240 for the whole year.
13.Yoast
If you need help specifically with SEO (which is pretty much all small businesses), you can check out Yoast. It’s one of thetop content marketing tools并帮助网站所有者从搜索引擎中产生更多流量。虽然它提供了用于Shopify的产品，该产品可以帮助您进行技术改进并优化产品页面，但它主要针对WordPress网站。它不仅可以帮助您使用本地SEO，而且还具有一个视频SEO插件，可以帮助您在网站上吸引更多搜索流量，并确保您的视频对所有显示器都有响应。
Key features:
- Page speed optimization
- Identification of key phrases and optimization opportunities
- Internal linking tools
Pricing:
它具有免费的SEO插件，每年99美元的高级SEO插件，以及一个插件，其中包括五个强大的Yoast插件，每年为229美元。
14.Moz Pro
MOZ is another leading SEO tool that you can check out. While you can sign up for its all-in-one suite of SEO tools (Moz Pro), it also offers a number of free SEO tools that include a link explorer, keyword explorer, and domain analysis. It also offers a useful, free competitive research tool. All you need to do is enter your website and it will display a list of the top search engine ranking page competitors and identify any keyword or content opportunities.
Key features:
- Search, social and page metrics
- Competitive analysis
- A keyword explorer
- Prioritized recommendations to improve page optimization
Pricing:Pricing starts at $99 per month, but you can save 20% if you opt to be billed annually.
15.Ubersuggest
Ubersuggestis a tool that’s designed by Neil Patel, one of the leading names in digital marketing. It’s another great tool that can help you with SEO and will analyze your website for SEO errors and keyword opportunities.
Want to know what your competition is doing right? It can help you with that too. Its SEO pages report helps you to identify which pages of your competitors are ranking for top organic keyword phrases and will create a list of the keywords that are delivering results for them.
Key features:
- Content ideas
- 反向链接数据
- Keyword suggestions
Pricing:Pricing starts at about $30 per month, but it also offers a lifetime offer for only $300.
16.优化
For help withwebsite personalization，您可以查看一个数字体验平台等工具。受到杜比，eBay和披萨小屋等品牌的信任，它可以帮助您创造超个性化的体验。例如，借助其网络A/B测试工具，您可以创建目标消息传递并向用户建议最相关的内容。它还提供诸如集成营销日历，数字资产管理工具和批准工作流程之类的功能，可帮助您简化内容创建过程。
Key features:
- Approval workflows
- Digital asset management
- Performance analysis
- Web A/B testing
- An intuitive visual editor
Pricing:
It offers a project management tool aimed at small marketing teams for free. Pricing for their other plans is available upon request.
17.Hotjar
Hotjar是另一个可以查看的工具，您是否想了解更多有关网站访问者在业务网站上的行为方式的更多信息。它提供了热图，您可以使用这些热图来可视化用户点击的位置，哪些元素吸引了他们的注意力以及他们只是滚动的位置。除了热图外，它还提供有用的工具，例如录音，反馈和现场调查。
Key features:
- Session recordings
- 反馈部件
- Survey templates
Pricing:
It has a basic Free plan and three paid subscription plans. Pricing starts at $39 per month.
18.Google Ads
在过去的几年中，社交媒体场景爆炸了，但Google仍然是一种强大的工具。简而言之，您可以使用Google广告创建三个简短的句子，突出显示业务的独特销售主张。然后，当用户搜索类似的服务或产品时，您的自定义广告将通过Google搜索或Google Maps显示。例如，如果您有实体位置，则Google广告可以帮助当地人在地图上找到您的业务，如果您的客户可以通过电话联系您，则可以使他们更容易通过点击来打电话给您。广告中的按钮按钮。
Key features:
- The ability to target a local or global audience
- Banner ads
- 报告和见解
Pricing:You can create a monthly budget cap that you can adjust anytime. Plus, you’ll only pay when users click on your ad to call your business or visit your website.
19. Top 20 Digital Marketing Tools for Small Businesses
If you’re in search of a customer relationship management (CRM) tool, you can check out HubSpot. Via its visual dashboard, you can track sales activity in real time helping you to stay informed about how your sales team is performing. Then, to help your team meet their targets, it offers a number of free advanced features like email tracking, prospect tracking, live chat, and a meeting scheduler.
Key features:
- Email templates and scheduling
- Meeting scheduling
- Live chat
- Task management
- Sales quotes
Pricing:
It’s completely free, but for more advanced CRM functionality you can check out its premium Sales Hub products that start at $45 per month.
20.Hootsuite
Just like every small business needs a well-designed, mobile-responsive website, a solid social media management tool is also a must. There’s a long list ofgreat social media management toolsthat will help you to manage all your social accounts and grow your online presence on social media too and Hootsuite is one of the tools that are better suited for smaller businesses. Though, make no mistake, it’s a great choice for larger brands too. Included in its impressive set of features are content curation, post scheduling (including bulk scheduling), a unified inbox, analytics, and reporting.
Key features:
- A publishing calendar
- Recommendations for the best time to post
- A content library
- Social listening
Pricing:
Pricing starts at $49 per month, but it also offers a basic Free plan.
Wrapping Things Up
There are a number of marketing channels that small businesses can explore. So, the issue doesn’t necessarily come in with opportunity, but rather with finding time to leverage all of these platforms. Sure, you don’t have to be active on all 100+ social media sites available, but you’ll need to have a website, an email marketing strategy, and social media accounts on the main platforms at least.
不过，仅靠所有这些管理已经是一项全职工作。这些工具不仅可以帮助您简化数字营销活动，而且还将帮助您提高客户服务水平。除了金钱以外，您没有理由不能投资许多这样的工具。
