How Walmart Is Dominating Private Label Brands [+30 Private Labels]

价格上涨正在推动消费者到食品，钉书钉和消耗品的专用标签产品。Numerator report. Almost 40% of high and middle-income shoppers buy private label items. Because of this, private label brands are becoming more important for retail stores, and Walmart is at the front of the pack.

Walmart currently holds four of the top five private brands: Great Value, Equate, Marketside, and Freshness Guaranteed. Great Value items are bought by72.7％of consumers in the US. Thanks to the success of these four私人标签品牌，沃尔玛正在其房屋品牌投资更多。

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沃尔玛（Walmart）如何主导私人标签品牌 + 30个沃尔玛（Walmart）专用标签以了解：

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私人标签品牌解释了

Private labelbrands are made by a third-party manufacturer or under contract and sold under a store's name. This is ideal for entrepreneurs and businesses with an existing following that want to earn passive income online through product sales.

作为零售商，您可以选择每个产品元素。这包括产品的内容，标签和包装。私人标签的灵活性使您可以在合适的情况下尝试使用产品，包括引入新变体（例如颜色，口味和尺寸）。您必须支付其生产和交付给您的商店的费用。

Private label products are particularly popular among high-income buyers. Private label product sales at US retailers topped $5.47 trillion in 2019 and are expected to climb to5.94万亿美元by 2024. That's not surprising, given the prevalence of store-brand alternatives in most major retail outlets. Walmart has Great Value. Target owns Archer Farms. Costco's store brand is Kirkland.

Most supermarket chains have their own line of condiments, spices, and beverages. Hair salons typically produce their own range of shampoos, conditioners, and styling items. High-street boutiques often sell their own lines in addition to branded alternatives. Restaurants typically end up having their own private label of customer-favorite sauces. Pet shops also sell their own brand of food, toys, and pet supplies.

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沃尔玛和私人标签品牌

Walmart's private label brands encompass 29,000+ products. They are a part of over 315 brands in around 20 categories.

Walmart and private label brands have a long history. In 1983, the retail giant introduced its first private label brand, Ol' Roy, for dog food. The business model for private label branding developed from there.

建立像沃尔玛（Walmart's）这样的专用品牌品牌系列需要大量资源。188金宝慱网站沃尔玛（Walmart）加强了与其他零售商店竞争的努力。但是，其对私人品牌的方法与其他主要零售商的方法不同。零售公司专注于低价，这是最擅长的。结果，现有客户的品牌知名度和增长有所提高。

白贴标签的产品是沃尔玛保持预算意识的购物者回到商店的一种方式。在商店货架上看到的大多数非瓦尔玛品牌的战略投资。目的是将这些品牌与专用品牌区分开。沃尔玛（Walmart）与自己的品牌进行了大量测试，以找出做事的最佳方法。

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Why Does Walmart Sell Private Labels?

Shoppers like Walmart's private brands because they consistently meet or exceed their quality and value standards.

Prevalence

Since Walmart has been carrying private labels for decades now, they have grown in popularity. Buyers trust these brands since they are of comparable quality to name brands.

Customization

Owning the label means Walmart has complete authority to customize the brands in any way they see fit. It gives Walmart the flexibility to try out various concepts and figure out what works best.

Higher revenue

专用标签为沃尔玛提供了更高的利润。买家别无选择，只能从沃尔玛购买，因为这些产品只能在那里找到。这使沃尔玛能够在产生收入的同时检查费用。

Zero competition

Walmart’s private brands are exclusively available at Walmart stores.

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How to Sell Private Labels on Walmart

eCommerce对Omnichannel方法感兴趣的供应商可以通过在沃尔玛出售专用品牌产品来夺取强大的市场份额优势。这是有关如何做的基础知识。

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A List of Customer-Favorite Walmart Private Labels

Let's explore some of Walmart's popular private brands:

• Sam’s Choice

山姆的选择是以萨姆·沃尔顿（Sam Walton）创立沃尔玛（Walmart）的名字命名的商店品牌。它于1991年推出。它是顶级食品品牌。

Sample offerings:薄皮披萨，优质调味品和调味料，肉，面包，咖啡，巧克力，咸菜

• Great Value

Great Value was established in 1993. Hundreds of home and food goods are listed under the brand.

Sample offerings:fresh and frozen products, pantry staples, coffee, bread and bakery, candies, cleaning supplies, beverages, snacks, food storage bags

• 父母的选择

Parent’s Choice sells baby products at lower costs compared to national brands.

Sample offerings: diapers, baby bottles, bath essentials, skincare products, training pants, formula dispenser, compartment plates

• Equate

等同于曾经是一个独立品牌，但已被沃尔玛收购。它生产健康和个人护理产品。

Sample offerings：软牙刷，可咀嚼的片剂，软膏，沐浴露，OTA药物，超长垫，漱口水，可冲洗的湿巾，乳液

• Pen + Gear

Pen + Gear is the store brand name for school and office products at Walmart. It currently has more than 500 listings on Walmart's site.

Sample offerings: notebooks, paper products, organizers, magnets, pens, gel pens, writing instruments, novelty items, bubble wrap, folders, index cards

• Ol’ Roy

奥尔·罗伊（Ol'Roy）是一个狗食品牌，以沃尔玛（Walmart）的创始人的狗命名。该私人标签成立于1983年。ol'Roy提供高质量的狗食和美食。

Sample offerings：湿狗食品，狗零食，生涩的棍子，多叶狗饼干，花生酱扭曲棒，涂层面包卷，狗的咀嚼

• Special Kitty

Not to be left behind, Special Kitty is all about cat food and supplies.

Sample offerings：湿猫食物，气味控制猫垃圾，干猫食品，室内和室外配方，猫零食

• Marketside

The store brand was created in response to Tesco's Fresh & Easy outlets. Marketside primarily offers food and drinks. Most items are available in Walmart's deli and bakery shops.

Sample offerings: pizza, soup, bread, vegetables, pastries, salads, flatbreads, lemonade, subs and wraps, cakes, dips

• Mainstays

支柱是沃尔玛品牌low-pri著称ced bedding, kitchen utensils, DIY furniture, and home furnishings.

Sample offerings: mattresses, bath, storage and organization, patio and garden supplies, arts and crafts, cooling and heating appliances, quilts, bed covers, throws

• Time and Tru

这是沃尔玛女装，鞋子和配饰的商店品牌。

Sample offerings:衣服,裤子,外套和夹克,紧身裤,上面s and tees, skirts, shorts, shoes, handbags, maternity

• 奇妙的国家

奇妙的国家is Walmart's first label made especially for kids. It offers the best-fitting designs for infants to 24 months, toddlers, kids of all sizes, and tweens. It also carries husky sizes for boys and plus sizes for girls.

Sample offerings：T恤，短裤，夹克，polo衫，礼服，背心，船员，帽子，袜子，袜子，裤子，绑腿

• 梵

Walmart's Brahma boots are budget-friendly work boots for men and women.

Sample offerings: steel-toe boots, vertex work boots, waterproof soft-toe boots

• Play Day

Play Day is a well-known brand of fun toys for kids that don't break the bank. Play Day launched as a replacement brand for Kid Connection.

Sample offerings: inflatable pools, sports balls, bubbles, squirting gun, pool toys, chalk spray, lawn and pool games and sprinklers, sand toys, ball pits, sports equipment

• Hometrends

Hometrends是沃尔玛（Walmart）的家具，电器和家居装饰的商店品牌。

Sample offerings: table lamps, dinnerware sets, chairs, washcloths, patio set, seat cushions, sofa sets, lock lid jars, soft sheet sets

• 你的区域

你的区域is a line of home goods made specifically for young adults and college students.

Sample offerings: curtains, table lamps, dinnerware sets, string lights, microfiber sheet sets, machine-washable plushies, storage and bookcases, flip chairs

• Douglas

道格拉斯（Douglas）是沃尔玛（Walmart）的私人标签品牌，销售低成本轮胎。一些型号是在固特异工厂生产的。

Sample offerings: all-season tires

• Everstart

Everstartis a line of batteries and battery-related accessories manufactured by Johnson Controls and sold only at Walmart.

Sample offerings: automotive battery, jump starter, heavy-duty clamps, acid marine cycle battery, auto battery charger

• 混搭咖啡

混搭咖啡是由Boyer's Coffee生产的高端，特色级的有机咖啡豆，仅在沃尔玛提供。

Sample offerings：有机中等烤肉，混合咖啡，地面咖啡，深色烤，有机全豆咖啡

• Tasty

Tasty, licensed from BuzzFeed and Walmart-exclusive, is a range of kitchen utensils.

Sample offerings: cookware, bakeware, kitchen gadgets

• Walmart Family Mobile

Walmart Family Mobile is the retailer's prepaid mobile phone service. It works on the T-Mobile network.

Sample offerings：无限的每月预付费计划，预付费智能手机，国际通话和漫游计划

• ColorPlace

Colorplace由PPG制造，是沃尔玛（Walmart）的商店品牌，可用于油漆和涂料用品。

Sample offerings: spray paint, gloss paint, semi-gloss paint, interior and exterior paint, rollers, and brushes

• Clear American

目前，这是沃尔玛自己的碳酸和调味水标签。它以前被称为Sam's Choice Clean American。

Sample offerings: strawberry sparkling water, black cherry sparkling water, pineapple sparkling water, peach nectar sparkling water, huckleberry sparkling water

• No Boundaries

NOBO, or No Boundaries, is one of Walmart's private apparel brands. The label offers clothing for both young men and women.

Sample offerings: pullovers, cable knit cardigans, corduroy hoodies, jogger pants, low chunky sneakers, underwire t-shirt bra, flare pants

• 庆祝的方式！

庆祝的方式！分发一系列假期的装饰品和用品，包括圣诞节，情人节，圣帕特里克节等。

Sample offerings：塑料派对桌布，闪闪发光的花环，蛋糕盒，巧克力火锅喷泉，纸餐盘，派对礼物，新颖的物品

• Oak Leaf

This is Walmart's own brand of low-cost wines. The retail price is around $3 per bottle.

Sample offerings: cabernet sauvignon red wine, peach white wine, red blend red wine, Moscato white wine, merlot red wine, chardonnay white wine

• Athletic Works

沃尔玛自己的服装品牌之一是体育作品。该品牌为男性，女人和儿童提供运动服。

Sample offerings: knit pants, sweatpants, crewneck t-shirts, joggers, running shirts, relaxed fit yoga pants, leggings

• Holiday Time

This is Walmart's store brand that specializes in Christmas supplies.

Sample offerings: Christmas wrappers, Christmas trees, hanging ornaments, rope lights, Gingerbread boy, LED story-telling Santa Claus

• 蛋白质

Protege是零售商自己的行李和旅行配件品牌。

Sample offerings: carry-on luggage, rolling trunk duffel, rolling duffel, 2-wheel luggage set, weekender duffel bag, rolling under-seater luggage

• SuperTech

Supertech是沃尔玛的机油品牌。该品牌提供汽油和柴油发动机以及汽车产品和耗材的油。

Sample offerings: full synthetic motor oil, all-purpose spray lubricant, windshield washer fluid,

• 乔伊斯普

乔伊斯普is the retailer's own brand of sleepwear and intimates for women.

Sample offerings：睡衣套装，拖鞋袜子，毛绒睡眠长袍，不透明的紧身裤，渔网，睡眠开衫

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最后的想法

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