Moz Pro

自电影以来Field of Dreamswas released in 1989, people have loved to quote its most famous line—”If you build it, they will come”—as a kind of inspiration to take action. In the movie, a farmer cuts down a huge section of his cornfield (aka the source of his income), at the insistence of the ghost of a long dead ballplayer, to build a baseball field where the dead teammates of the dead baseball player can come to play the game they love. Without any marketing, thousands of people show up to watch, their cars forming a miles-long traffic snarl to watch baseball.

这是一部美丽的电影，甚至鼓舞人心，但也令人鼓舞：这是纯粹的幻想。如果说话的死棒球运动员没有透露这件事，那么从字面上看，没有人知道存在的经济成功应该使重点归还。不，在现实世界中，人们不仅仅是因为您构建了一些东西，甚至是网站。Especially网站，因为Internet上不存在流量流量。如果您想要更多的流量进入您的电子商务网站，则需要确保人们知道去哪里以及如何到达那里。

And if you’re not an expert at the practice? Well, then there’s Moz Pro, the software version of a growth hacking consultant, guiding you through tweaks and changes to your site that will result in better SEO and increased traffic to your corner of the internet. Founded by Rand Fishkin and Gillian Muessig in 2004, Moz started out as a blog and online community dedicated to learning, defining, and shaping the practice of search engine optimization. Fishkin and Muessig were able to parlay their knowledge and high standing within the community into a successful consultancy.

As with any kind of programmatic practice, they quickly understood that much of what they did could be done with software. A funding round in 2007 got the ball rolling, and SEOMoz became the go-to SEO tool for a lot of marketers. Over the course of the next several years, SEOMoz evolved. Their focus became less…well, focused, as they expanded from SEO to a full inbound marketing suite. With this, SEOMoz rebranded to just Moz, and their software became Moz Analytics, aimed at becoming a platform for campaign-based marketing management.

并没有糟糕的情况，但也没有导致他们预期的增长（对这一扩张的费用所需的增长都没有说明）。莫兹（Moz）宣布，这是一个非常罕见的例子，这是一个非常罕见的例子，莫兹宣布，其最大的努力并没有取得他们想要的成功，他们将缩回简单地成为一个很棒的SEO工具。将他们的专业知识加倍成为正确的举动。在即将到来的完整圈子回到SEO的五年后，Icontact是一家电子邮件营销公司Icontact收购的，该公司希望提供更多的工具和服务。通过这种方式，该软件现在已成为较大的工具套件的一部分，而不必稀释其最佳功能。

---

Summary:

---

价钱

Despite the acquisition, Moz is still a standalone product with its own pricing. Whatever plans iContact has to integrate Moz into its own ecosystem have not yet come to fruition—nor have they been announced. Tracking is done per “campaign,” but this doesn’t necessarily mean a specific marketing campaign. Instead, for each campaign that you create you can track one of your own websites and three competitors.

根据您需要做的跟踪，爬行和研究，提供了四个不同的计划。对于这些计划中的任何一个，预付一年的预付款可为您带来20％的折扣。

• Standard, $99/month —1 user can run 3 campaigns; get rankings for up to 300 keywords; have Moz automatically crawl up to 100k pages per week; and perform up to 5 on demand crawls per month. Research functions are available with the following limits: 150 keywords queries per month, 10k rows per query; 5 keywords lists, 100 keywords per list; 5k backlink queries per month, 10k rows per query; 1 link tracking list, 100 links per list; 200 rank checker queries per day; unlimited On-Page Grader reports and other scheduled reports.
  

• Medium, $179/month —2 users; 10 campaigns; 1,500 keyword rankings; 500k pages crawled; 30 on demand crawls; 5k keyword queries, 30k rows per query; 30 keyword lists, 500 keywords per list; 20k backlink queries per month, 40k rows per query; 30 link tracking lists, 500 links per list; 200 rank checker queries per day; unlimited On-Page Grader reports; Unlimited scheduled reports, branded reports, and report templates
  

• Large, $299/month —3 users; 25 campaigns, 3k keyword rankings; 1.25m pages crawled; 60 on demand crawls; 15k keyword queries, 50k rows; 60 keyword lists, 750 keywords/list; 70k backlink queries, 50k rows/query; 60 link tracking lists, 750 links/list; 500 Rank Checker queries/day; unlimited reporting as above
  
• Premium, $599/month —5个用户；50个运动；4.5K关键字排名；2M页爬行；100按需爬行；30k关键字查询，100K行；10个关键字列表，100个关键字/列表；100K反向链接查询，每个查询75K行；100个链接跟踪列表，1K链接/列表；800等级检查器查询； unlimited reporting as above

All plans get 24/7 support and a 30 minute onboarding session with a “Moz expert.”

---

The Details

Of all the things that go into building and growing an e-commerce site, optimizing your site for search engines is the least sexy. It’s also the most important, as the competition for rankings can be intense. If you bristled at the phrase “optimizing your site for search engines” because the word “engines” is a plural noun, then you’ve probably been at this for some time. We say “search engines” but we mean “Google.” Google owns 80% of the search market, and you wouldn’t be paranoid to think they probably fudge the number down just to avoid antitrust lawsuits. What even is a Bing, anyway?

That Moz Pro offers SEO tools for Bing and Yahoo, then, can be seen as a sign that the developers really went the extra mile to make the platform thorough as all hell. Once you log in, add a campaign, and then start poking around, there are many more signifiers of this fact. The navigation menu is chock full of options and suboptions, and it would be daunting to figure out where to start if Moz Pro didn’t also provide a To-Do list for getting started. Number one on that list is connecting with an expert for the free onboarding session, followed by items like “Check your keyword rankings” and “Audit your site for SEO issues.”

Keyword ranking is definitely a great place to start, since it’s at the heart of search. Before you start optimizing your pages for a given keyword, you need to know which keywords you want to optimize for. If you sell pet supplies, for example, you’ll likely want to enter “pet supplies” in the analysis tool and you’ll get some useful information, like the search volume of that keyword, how hard it might be to rank for it, as well as a results page analysis forthe search engine of your choice谷歌。通过这样做，您将能够确定最佳关键字供您排名，并为他人获取建议，并查看您的竞争对手在结果页面上是谁。

弄清楚您的最佳关键字策略后，您可以按页面开始优化网站。You’ll of course want to start with your homepage, and by pointing Moz Pro to it—along with the keyword you’re trying to optimize for—the software will let you know good (or bad) a job you’ve done with an optimization score, and then drilling down to show you what’s helping you and what’s hurting you. And, when something is having a negative impact, you’ll be given clear-language instructions on how to fix it. Have you stuffed your page with that keyword? Moz Pro will let you know that you’ve done that, explains why it hurts you, and then prescribes the solution. It will also give you suggestions for other keywords that may help to increase your ranking.

Moz Pro中发现的每一个工具都可以使用：您给它一些评估，并在几秒钟内回到您的问题，并分析您的问题的位置，解释为什么这些问题是问题的，以及有关如何进行的指导修复它们。当您让Moz Pro在商店中进行广泛爬网时，您将不仅可以评估关键字。您的网站有404个错误吗？URL太长了吗？是否有“ Noindex”元标记的页面实际上应该被索引？有许多因素会影响网站的排名，而Moz Pro比您了解的要好得多。它在诊断页面，将关键问题与次要警告分开，并让您相应地优先考虑时间和努力后，将其进行分类。

Moz Pro是它的链接探索的一大亮点r tool. With this, you can see all the inbound links on the rest of the web that point back to your site. This can be especially helpful if you’ve been trying to build a network of backlinks. You can view the Domain and Page Authority for the sites that are linking back to you, and each one will get a Spam Score, as well. This helps you to identify which sites are benefitting you most and to guide you in future backlink building. It will also show you lost links, a great way to monitor whether people you’ve guest posted for are holding up their end of the bargain by keeping the link back to you live. It’s also helpful to run Link Explorer on your competitors' sites. When you see who's linking back to them, it helps you to understand where your backlink building efforts should be focused.

For any and all of these tools, you’re getting a wealth of data that can all be sliced and diced in different ways. Each tool has an overview that summarizes the more precise data underneath. A great feature that assists in the reporting is Moz Pro’s ability to create lists of keywords and links that you want to monitor and get reporting on. While both the Keyword and Link Explorer tools have overview summaries of all keywords you rank for and all links that point to you, creating lists helps you to focus on the ones that matter the most. Maybe you have just 10 keywords that you really want to focus on: by creating a list you can get the metrics for each of them presented as an aggregate, giving you a high level view of how they’re working as a whole. Given that Moz Pro is at its heart an analytics tool, it comes as no surprise that the reporting is so thorough and dynamic.

---

一体化s

作为独立工具，确实没有太多的要求将技术堆栈的其他任何部分集成到Moz Pro。也就是说，您可以访问他们的链接API来构建自己的工具（或聘请开发人员来这样做）。

Moz has created a Chrome extension called MozBar, which can show you some metrics directly from a search results page. With MozBar activated, your search results will include information about Domain Authority, Page Authority, backlinks, and other page elements. This extension is free to use, even if you don’t have a Moz account. However, if you are using Moz Pro, this will unlock some premium features for MozBar. This includes showing more metrics than the free version, but also gives you the difficulty and optimization suggestions for any keyword directly on the page.

---

Conclusion

Moz Pro isn’t specifically an e-commerce tool, it’s designed to increase the search ranking of any kind of website. An e-commerce shop is, of course, a website so SEO is just as important. The tools found in Moz Pro are the results of 15 years of development and expertise. As one of the oldest and most trusted names in SEO, you could say that Moz is the Domain and Page Authority Authority. This is must-have software for the owner of any website, and it’s downright crucial for e-commerce. People can’t buy what they can’t find.