氦10

What’s the difference between twistedhumor.com and Helium 10? About 16 years.

If you didn’t get that joke, there are probably two reasons. The first is that it wasn't funny at all, so there’s nothing to really “get.” The second reason will at least enable it to make some sense to you. Manny Coats, one of Helium 10’s founders, launched twistedhumor.com, his first online business, in 1999. Several startups and 16 years later, Manny launched Helium 10 with his co-founder, Guillermo Puyol.

Both of them had been interested in the potential of e-commerce, and Coats had launched his own Amazon Private Label business. It took him nine months to earn his first million as an Amazon seller—a grueling stretch of research, research, and a little more research. Two truths emerged from this time period.

• It was possible to make a lot of money on Amazon just by researching what kind of products were selling well
• Even more money could be made if you had the right software tools to facilitate that research

这problem was, these tools didn’t exist. Coats began developing his own, and when he realized he had something maybe more valuable than unbranded wholesale goods, he and Puyol formed Helium 10, an Amazon listing optimization tool. Over time, they added new features, creating one of the most robust tools for Amazon sellers available. It’s gone pretty well for them, to put it mildly.

这se days, Helium 10 processes and analyzes over two billion data points daily, and serves them up to its one million users worldwide. Collectively, those one million users sell $4 billion worth of merchandise every month. That kind of money, just like the opening line of this review, is no joke.

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Summary:

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Pricing

氦气10包括从产品和关键字研究到列出优化到严格运营的多种工具，以帮助商人最大化其销售。像大多数SaaS解决方案一样，订阅级别越高，您获得的访问越多。包括很多工具，其中许多工具被赋予了自己的品牌名称，并且在每个订阅级别的每个级别上都可以使用多少差异。因此，我们打破定价的正常格式看起来像是一个令人困惑的混乱。相反，我们将在这里为您提供有关计划的高级摘要，您可以查看10的氦气定价页面to see the exact list of features for each. And, of course, we’ll go into more detail on each of these tools in The Details.

• Free, $0/mo —一个用户计划限于5个亚马逊产品研究用途。您确实可以访问其他两打+工具中的大多数，尽管每月有限。
  
• Starter, $39/mo ($29/mo if paid annually) —几乎与免费计划相同，因此有所不同：20种亚马逊产品研究用途，无限使用Chrome扩展，财务分析仪表板一直以来（不仅过去30天），沃尔玛的利润分析可以追溯到90天，访问权限Freedom Ticket (H10’s Amazon Sellers training).
  
• Platinum, $99/mo ($84/mo if paid annually) —仍然是单个用户，但是对于亚马逊的无限产品和关键字研究（沃尔玛工具仍然有限），无限或大大增加了清单优化，操作，营销和分析工具的限制。
  
• 钻石,$ 249 / mo(如果每年支付209美元/ mo) -Up to 3 users with unlimited access to most tools, or really high limits if there are any. This also adds a slew of marketing tools and monthly “expert” training.
• Elite, $599/mo (No breaks for annual purchase, weirdly) —Up to 5 users with unlimited access to everything, or even higher limits than Diamond for those features which still have them. Also includes in-person workshops and access to a private facebook community/forum.
  

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这Details

It’s rare that we’d start any review by giving a shout-out to the online help that comes with any software we look at. But Helium 10’s Freedom Ticket should be what we lead with here, because it’s what you should lead with when you first start using the platform. Really, to call it “online help” isn’t accurate and an understatement—we only did that for rhetorical effect, if we’re being honest. Freedom Ticket is actually an online course, an eight week super in-depth course that goes beyond teaching you how to use the software. Actually, it doesn’t show you how to use the software at all. Instead, it goes into the ins and outs of setting up and succeeding with an Amazon Business, from branding and marketing to choosing the right products and working with suppliers.

经过此培训后，氦10提供的工具变得不那么神秘。但是，以防万一，每个工具都有自己的操作视频，您可以观看以了解如何最好地进行它。那么这些工具是什么？

Let’s start withBlack Box,这是产品的研究工具。这听起来like something you’d use to research your competition and see how best to position your products against them. It isn’t that. It’s actually cooler: you’ll use Black Box to find products to sell in the first place. You know how some people do well on tests, not entirely because they know things but also they’re good at taking tests? People who make money selling on Amazon aren’t just smart business people, they’re also good at selling on Amazon. It’s a specific skill, and Black Box is one way to put that skill to use. So, you begin researching products, by category and keyword, but then also with a bunch of filters. In this way you can find something that interests you, but then you can also narrow it down to something that suits your needs. Helium 10’s hooks into Amazon mean you’re getting data directly from the source, so you’re not taking guesses at how something performs on Amazon. You’re getting the exact information of how it performs.

如果您知道自己不能将全职时间投入全职销售，或者只有足够的钱用于有限的股票，则可以找到每月卖出太多单位的东西。如果您知道要赚取多少利润，则将其应用于您的起始费用，并且该数字成为您的目标收入 - 然后您可以搜索其销售与之相匹配的产品。假设您知道您将针对大学和研究生的受众群体 - 它不会太昂贵，因此您要搜索售价约为20美元的产品。这些只是示例，但是您可以看到该工具如何通过它们起作用。

当结果出现并且您看到可能适合您业务的产品时，您可以更深入地研究它，并了解其性能。也许这表明它的每月销售是您想要的，但这还不足以进行。单击该统计数据，您会看到一张图表显示了随着时间的推移销售的图表，如果它在前一个月售出了一堆，甚至更多，那么这可能是超过其质量的产品（无需双关语，亚马逊）。

Once you find something that looks good, you’ll want to see what the market for that product is as a whole on Amazon. Hop on over to amazon.com and type search for it—if there’s a maroon hoodie you’ve got your eye on, then that’s what you type in the search bar. With all the search results up, you can run anX-Rayon it. This is a Chrome extension from Helium 10 that gives you data on every product that shows up in the results: who’s selling it, what the price is, how many sold, how much revenue, who’s fulfilling the orders. But it also tells you about searches: how many searches with the keywords “maroon hoodie” were run, and what the trends are in that search (again, a downward trend lets you know this isn’t the best time for such a product).

但是，X射线比这更重要。单击您将与之竞争的产品列表中的搜索结果。仅安装了扩展名，就会向列表添加信息，以供您查看。首先，您会注意到的是清单得分，这是该清单的优化程度为1-10的。单击分数，您会发现Lister在图像和文本中对李斯特做对与错（例如描述中有多少个字符或包含多少张图像）。它还将报告库存水平，总计和每个卖方，使您了解是否有供您参与的空间。

X射线最酷的功能之一也许是利润计算器。Open it up and it’s automatically populated with all the Amazon fees you’re charged as a seller—you just enter the amount it costs you to buy, and how much you’d like to sell it for, and it spits back out your profit margin and ROI per unit.

Once you’ve determined the product you want to sell, then you need to research the keywords for the listing you’re going to create. You see those first three or four listings that come up when you type “maroon hoodie?” They clearly are doing something right to get that high up in the results and, as Picasso said, “Good artists copy. Great artists steal.” Running Helium 10’s keyword research toolCerebro, you’ll get a detailed and maniacally precise amount of information on the keywords they used. There are likely thousands, so you can filter down to find the most effective—the ones with the highest search volume, and ones that all the Page 1 results have in common, and make sure they’re organic/not paid.

现在，您有一个非常有效的关键字列表，但是事实证明您可以做得更好。将这些关键字喂给磁铁tool, and it will give you a bunch of related keywords to choose from. When you start looking at the search volume of each of these keywords, you start to see some of them having a high demand. By virtue of the fact they didn’t show up in your Cerebro search, you know that your chief competitors aren’t using them and putting you in a unique position. The one criticism we have with this tool is: If you named the first one Cerebro, why wouldn’t you just name this one Magneto? Missed opportunity.

但这只是研究阶段。拿着您的新产品和关键字列表，是时候创建清单了。进入Scribbles. Essentially it’s an editor to help you write the product description and optimize it for searches. The editor displays your list of all keywords and phrases, color coded according to search frequency, and crosses out each one as you use it. The goal here is that once something is crossed out you can move on to the next one, keeping the text natural/unstuffed with keywords.

For as much data as there is, it should come as no surprise that Helium 10 has impressive analytics tools to monitor your listings. Nutshell descriptions: TheKeyword Tracker报告有关您选择的关键字的工作状况。这市场追踪器向您展示您的产品的市场份额，然后建议您可能想要跟踪的新产品。这Profitstool gives a birds eye view of your sales, revenue, profits, etc. There are reporting tools for库存，费用，退款，andReturns.

In addition, there are more than a handful of operational tools, each with some very specific use. The most notable of these is the Follow-Up tool, which allows you to automate sending post-sale email follow ups based on triggers and exclusions.

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结论

这depth and breadth of the tools available with Helium 10 is almost dizzying. Almost any good business tool worth its cost assumes you already know what your business is. Helium 10 has no such requirement, as it was built to figure that out for you, too. This isn’t to say that it’s some magic elixir that guarantees success—you still need to be smart about your research and be ready to execute. Helium 10 helps you stand out, so that you rise above the competition. I bet that’s why they call it Helium.