6 YouTube SEO Tips to Get Your Videos Ranked

将您的YouTube视频排名不仅仅需要创建出色的内容，并希望合适的人找到它。要获得结果，您需要花时间来优化YouTube频道和视频供搜索。这就是您一次又一次地将视频排名第一的方式 - 或至少让它们显示在YouTube搜索结果的第一页中。But you've probably already guessed that getting your videos ranked isn't easily done. That's why we've put together this list of 6 YouTube SEO tips you can use to accelerate your path to the highest rankings.

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6 YouTube SEO提示以使视频排名：

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What Is YouTube SEO?

YouTube SEO is the process of optimizing your channel, videos, and channel to rank higher in YouTube's organic search results. This could include optimizing your video descriptions, meta descriptions, and video titles as well as adding closed-captioning to your videos and targeting the right keywords. With more than 2 billion monthly active users, YouTube gives you plenty of opportunities to get your video content in front of your target audience, boosting your rankings, increasing your brand affinity, andgetting more YouTube subscribers。

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YouTube SEO如何工作？

YouTube SEO与您网站的SEO相似。就像任何其他搜索引擎一样，YouTube具有排名算法，该算法确定您的视频内容在平台上的排名。YouTube根据相关性，视频参与，描述和元描述对视频进行排名，特定用户在YouTube频道上观看的视频数量，用户观看历史记录，您的订户数量以及视频发布后的订户之后，您的订阅者在您中观看它的速度其他事情。您可以了解有关YouTube algorithmin our article about the topic.

Since Google owns YouTube, your videos are indexed on Google pretty much as soon as they're uploaded. Unlike your website SEO, search engine bots don't need to crawl your videos. That doesn't mean that you're guaranteed to rank well, of course. Your content still has to be optimized.

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为什么YouTube SEO很重要？

您可能会认为您只会创建内容并发布它而不必担心YouTube SEO，但是如果您希望您的YouTube频道成为您的强大部分marketing strategy, YouTube SEO is important. Since search engine bots deal in text, just posting a video isn't going to help you get ranked. You need to include video titles, tags, descriptions, captions, and transcripts to improve your chances of ranking.

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6 YouTube SEO Tips

Now that you're more familiar with how YouTube SEO works and why it matters, let's get into some YouTube SEO tips that will help you get your videos ranked, get more subscribers, and increase sales.

1. Conduct YouTube Keyword Research

一切始于关键字研究。由于相关性是一个重要的YouTube排名信号，因此您需要找到正确的关键字包括在您的视频标题，描述，元描述和脚本中。您需要短尾和长尾关键字。短尾关键字将帮助您针对更广泛的受众，而长尾关键字将带来更高的目标受众。

要在YouTube上进行关键字研究，您可以从YouTube的搜索栏开始。YouTube具有自动完成功能，该功能将显示与实际YouTube查看器正在搜索的关键字相关的其他关键字。让我们找到一些关键字，如果我们是一位发型师试图找到视频的关键字想法，我们可能想定位，我们正在考虑创建观众如何染发粉红色。

We could start by searching for "dying hair:"

That brings us several keywords, some of which might work for us. We'll make note of "dying hair pink" and "dying hair at home" and search again, this time for "dying hair pastel pink:"

Now we have several keywords that will work for us. We'll make note of the ones we want to include in our video script, description, and title. In addition to YouTube's autosuggest, there are otherYouTube SEO tools您可以用来查找在YouTube视频内容中使用的正确关键字。

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2.确定搜索意图

Search intent is the reason why a user is searching for a specific keyword and it makes a huge difference in whether or not a viewer will watch your video or skip it. Search YouTube for your target keyword (the one you want your video to rank for) and take a look at the top five results. What are they talking about? Whattype of YouTube contentare they using? Using our "dying hair pastel pink" example from earlier, let's see what the first few results look like:

It looks like the content is mostly "how-tos" and "dos and don'ts," so if our video is "how to dye your hair pastel pink" we're probably in good shape. If our video was about the different brands that have pastel pink hair dye, we probably wouldn't rank as well as we want to with that keyword.

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3. Publish a Video That Keeps Viewers Watching

Now that we have our keywords worked out and have checked search intent, it's time to create video content that keeps viewers engaged and watching. Audience retention is a big ranking factor for YouTube SEO. It makes sense since YouTube wants to keep people on the platform so they reward creators who create content that is going to keep people engaged longer.

为了让人们观看您的视频更长的时间，我们将遵循SEO Guru Brian Dean的建议，并遵循此三步格式：

1. Start your video by telling viewers what your video is about.This is important because 20% of your viewers will leave after the first 10 seconds, mostly because viewers don't know if this video is going to meet their needs.
2. Jump right into the content.You don't need long introductions. Just get to the content.
3. 添加开路。Preview things that are going to happen later in the video. This piques curiosity and keeps viewers watching.

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4.执行页面上的YouTube视频优化

因此，到目前为止，您已经完成了关键字研究，并且您知道自己专注于正确的搜索意图。您已经创建了一个带有简短介绍和大量开路的视频。你edited your videoto look great. All that's left is publishing the video, right?

没那么多。

在您在“很棒的视频”上点击“发布”之前，您将要进行一些页面上的YouTube SEO，以确保YouTube的算法以及您的目标受众知道您的视频是什么。在这里，我们将向您展示如何优化YouTube视频标题，描述，标签和缩略图。

标题

Your YouTube video titles are like headlines. They should be short and catchy to grab the viewer's attention and compel them to click. You already know the keyword you want to target so that is a great place to start. Try creating a title that includes your target keyword and is at least five words (or ~75 characters) long. Here are a few types of titles that work well on YouTube:

• 问题
• Lists
• How-Tos和教程
• 比较

Descriptions

Not enough YouTube creators take the time to write descriptions that are going to get their video ranked. YourYouTube video description有机会提供支持信息像l吗inks and calls to action. There's a reason that YouTube gives you 5,000 characters to work with. It's a great way to not only include your target and related keywords but to share more information about you, your brand, and your offer.

写那种将要注意的描述，您需要：

• Write a description of at least 250 words
• Include your target keyword in the first 25 words
• Add your target keyword 2–4 times throughout your description
• Include a brief summary of your video
• 链接到YouTube频道上其他相关视频
• Detail timestamps that include relevant search terms
• Link out to your website and social media platforms

标签

In your video tags, use relevant keywords and phrases. In our hair dyeing example, we might want to tag our video with "hair dye," "pastel pink hair," and "dying hair pastel pink." We also recommend searching out your competitor's tags and using those, too. This is a great way to get your videos to show up as related content.

缩略图

Your YouTube video thumbnail is incredibly important in terms of getting viewers to actually click on your video. If your thumbnail is ugly, viewers are going to pass you by. There are severalYouTube缩略图创建者that will help you build beautiful, eye-catching thumbnails that will command attention and drive clicks. Here are some quick and easy tips to create professional-looking, clickable thumbnails:

• 使用不冲突的惊人颜色
• Don't include a huge logo
• 包括一个人或非文本
• Use a combination of graphics, images, and text

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5. Conduct In-Video Optimization

Not only do you have to think about on-page YouTube SEO, but there is in-video optimizing you can do to create a better user experience and keep viewers engaged. In #5 on our list of YouTube SEO tips, we'll share four ways you can do in-video optimization.

Use High-Quality Closed Captions

YouTube automatically transcribes videos but only at about 70% accuracy. What's kind of funny about this is that Google, YouTube's parent company, penalizes spam, including "automatically generated gibberish." So, if your YouTube transcriptions are garbage, you might get that big "spam" label attached to you.

Not good.

为了打击这一问题并提高可访问性，您应该在YouTube视频中添加自己的闭合捕获。您可以自己执行此操作，也可以将视频发送到视频转录服务（建议）。视频成绩单很重要，因为诸如Google之类的搜索引擎即使无法观看您的视频，也可以爬网文本。

说您的关键字

Since you're using your own transcripts, be sure to say your target keyword in your video so it makes it into the transcript.

添加YouTube卡

YouTube牌t是一个很棒的互动功能hat gives viewers the chance to take action from your YouTube video. They can watch another video or playlist, make a donation to a cause or to you as the creator, discover another YouTube channel, answer a poll, or visit an external link. Cards are easy to use, too. You just choose the type of card you want to use and customize it, then choose the timecode where you want it to show up. At that time, viewers will see the card slide in. You can add up to five cards in a single video but we recommend smart usage by adding them only when it makes sense for a viewer. This could be to learn more about a topic you mentioned briefly or before drop-off points.

Use YouTube End Screens

End screens are another great YouTube feature. These are similar to Cards but don't show up until the video is over. This is where you might ask viewers to subscribe to your channel, go to your website, watch a playlist, or anything number of other calls to action.

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6.推广您的YouTube视频

你created an awesome video with a well-researched keyword. You've optimized both on-page and in-video SEO. It's ready for the world to see. Of course, after you publish your video, you'll need topromote your YouTube video它是为了最大的发现机会。在我们的YouTube SEO提示列表中的＃6中，我们将讨论可以确保您的视频引起应有的关注的方法。

Publish Your Video at the Right Time

There's no "one size fits all" when it comes to finding the best time to publish on YouTube. We recommend taking a look at your real-time reports to look for patterns of activity. If no single timeframe is standing out, pick a few times and test the engagement your videos get.

Engage with Viewers in the Comments

在发布视频后的第一周左右，请尝试在该视频的评论部分中出现并活跃。回应评论，与评论的人互动，并让心脏让评论者知道您重视他们。

将您的YouTube内容推广到现有受众

如果您活跃在其他社交媒体平台上，请188滚球地址email newsletter, or publish a blog, you can use those channels to promote your new YouTube videos. While you can probably get away with embedding your YouTube video into a blog post, you'll probably want to link back to the video in your newsletter. For social media, you'll want to create a teaser video and then link back to YouTube for the full video.

Add Your Videos to Playlists

为特定主题创建播放列表，然后在这些播放列表中添加相关视频。由于播放列表会在播放列表中自动播放每个视频，您可以get more views on your videos比您在单个视频中获得的。

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Wrapping Up

It's so important to consider all aspects of YouTube SEO when you're creating, publishing, and promoting your YouTube content. With these YouTube SEO tips, you'll be able to stay ahead of your competition and get your videos ranking higher, faster.