TikTok has exploded in popularity over the last few years, and while COVID-19 probably helped this, TikTok is still likely to increase its user base over the next couple of years, at least. If you just look at its ad revenue growth predicted for the next three years alone, it’s clear that you should watch this channel. According totiktok统计, it’s expected that by 2026 it will generate a whopping $14 billion in ad revenue.
就像它的增长一样，我们相信2023年的Tiktok趋势将主要是积极的。对于品牌，尤其是针对年轻人群的品牌，要认识到Tiktok的营销可能性前进至关重要。
帮助你Tiktok营销策略在2023年达到右标记，以下是预计平台的12个主要趋势。
TikTok Trends to Guide You in 2023:
- 1.更多的品牌将与Tiktok影响者合作
- 2. Certain Songs Will Become Exceptionally Popular and Used to Back Multiple TikTok Videos
- 3. Hashtags Will Remain Popular
- 4.用户生成的内容对营销人员将变得越来越重要
- 5.诚实将是最好的政策
- 6.品牌将使用二重奏并缝合更多与粉丝互动
- 7. Focus on More Behind the Scenes Videos
- 8.付费广告将被更多地使用
- 9.娱乐内容激发喜悦将带来结果
- 10.社区建设将增长
- 11. Certain Industries Will Have More Success Than Others
- 12. Search Features Will Improve
TikTok Trends to Guide You in 2023:
1.更多的品牌将与Tiktok影响者合作
TikTok has grown in popularity so rapidly that many brands have yet to understand or even recognize the platform. However, this is changing, particularly now that TikTok has a formal advertising network. As a result, expect to see a sizable increase in the number of brands marketing on TikTok this year, particularly those targeting Generation Z or millennials.
同样，随着Tiktok数字的增加，平台上的影响者人数也有所增加。在早期，Tiktok主要以制作音乐视频版本的人而闻名。但是，现在，人们将更全面的视频上传到Tiktok，使更多的人被公认为不同领域的专家。此外，其他平台上有很多影响者创造了Tiktok的存在，以扩大他们的曝光率。188滚球地址
影响者的增加还将有助于增加平台上的公司营销数量。许多公司与影响者合作，帮助将产品出售给众多追随者。Tiktok具有一种智能算法，可以准确地向观众提供建议。这使品牌更容易通过付费广告或有影响力的营销来吸引目标客户。金博宝188备用网址
原因之一金博宝188备用网址Tiktok的影响者营销它将在2023年进一步发展，它允许品牌创建和共享其目标受众可以更好地相关的真实消息。当您探索本文的其他趋势时，您会很快意识到真实性是金线之一。
当与影响者合作时，笑了品牌顶级的UGC188滚球地址平台, suggests that more brands will collaborate with micro influencers. They predict that 2023 will be micro influencers’ year and that the platform will continue to help smaller creators by, for example, featuring them more often in For You Pages.
2. Certain Songs Will Become Exceptionally Popular and Used to Back Multiple TikTok Videos
This trend is probably relevant every year on TikTok. Although music isn't essential for a successful TikTok video, many videos feature a soundtrack. TikTok has arrangements with most major music studios, permitting short clips from songs, and, as a result, music has become an integral part of many TikTok videos.
The challenge, though, is predicting which songs will go viral on the platform. Adding to this challenge, is that often years after the track initially gained popularity, it will almost out of nowhere go viral on TikTok. This will continue in 2023, and many people will make videos backed by these popular tracks.
通常，这些曲目变得流行，因为人们将它们用于舞蹈挑战。To give you an idea of what you can expect in 2023, here are some of 2022’smost popular songs on TikTok根据Mashable：
- “Sunroof” by Nicky Youre & Dazy
- “So Hot You’re Hurting My Feelings” by Caroline Polachek
- “We Don’t Talk About Bruno” fromEncanto
- 法雷尔·威廉姆斯（Pharrell Williams）的“只是乌云密布”
- “As It Was” by Harry Styles
- 凯特·布什（Kate Bush）的“奔跑”
3. Hashtags Will Remain Popular
从主题模式到品牌标签，主题标签将仍然是用于围绕Tiktok视频的关键要素（尤其是考虑到Tiktok可能会更多地关注其搜索功能，稍后再介绍）。在2023年尝试的流行主题标签包括：
- ＃讲故事的时间
- #POV
- #ExpectationVsReality
- #FactOrCap
- #musthaves
- #tiktokmademebuyit
- #InnerChild
- #hotgirlwalk
- #TreatYourself
- #unwindwithme
- #EduTok
- #TikTokMadeMeTryIt
- ＃成长心态
- ＃建议
- #shopwithme
- ＃跟我来
4.用户生成的内容对营销人员将变得越来越重要
User-generated content (UGC) is becoming valuable for many brands across most social network sites. However, it can be challenging for brands to make fresh content continually. If they canbenefit from content created by others, that makes their posting easier.
在Tiktok的情况下，用户生成的内容是粉丝或客户为品牌创建的任何类型的内容 - 视频。品牌可以使用UGC将客户和支持者变成品牌拥护者。企业用户生成的内容最重要的优势之一是Tiktok观众发现它比官方内容更有利。尤其是Z世代，对真实人的内容的信任远远超过他们信任品牌内容。
Brands sometimes try to imitate UGC. You have to ensure that your content looks as natural as UGC does if you do this. Don't work with offline celebrities; focus on TikTok influencers and ordinary people反而.You can, for example, check out yours truly’s免费影响者搜索工具to help you find influencers in your niche on TikTok.
5.诚实将是最好的政策
Adding to the previous point, increasingly more users will crave content that’s honest. This will mean that creators will need to become comfortable to be vulnerable in front of the camera, if they haven’t done so yet. While content on TikTok is generally lighthearted and entertaining, it’s still a place where creators can show their real selves and share more trying moments.
6.品牌将使用二重奏并缝合更多与粉丝互动
One of the more popular features of TikTok is Duets. Duets allow somebody to make a video and then encourage others to create a video to play alongside their original. It provides a way for TikTok followers to interact with other people's or brands' videos. You can make a duet with any TikTok video from a brand, influencer, friend, or even yourself, as long as the original video's creator allows it.
Brands can also use Duets as a challenge. They are a clear example of user-generated content, potentially leading to massive engagement by your potential customers. If you're working with influencers, you have the potential for considerable viewership of your video, as your video will be visible to the followers of anybody who makes a Duet containing it.
A similar feature that will also become more popular in the new year is TikTok Stitch. With this feature, you can take a short snippet of another TikTok user’s video and include it into your own by expanding on their story or adding your take on it. Plus, it’s a great way to help others get more exposure as original creators will get the attribution that they deserve in the caption of the new video.
7. Focus on More Behind the Scenes Videos
@disneyparksPOV：您正在幕后＃迪士尼 #Imagineers看到新的冒险#JungleCruise#disneyland ＃船长 #BTS ♬ original sound - Disney Parks
大多数人对他们使用和欣赏的企业的幕后发生的事情感到真正的兴趣。Tiktok为您提供了一个很好的机会来展示自己的个人。如果您做一些不寻常，令人兴奋甚至混乱的事情，这可能特别有效。
@localproplumbing #FYP #FYPシ #viral #plumbing #plumberBLOCKED SEWERAGE ALERT Warning ⚠️ uses might find disturbing toilet ⛲️♬ original sound - Local Pro Plumbing
As we move forwards into2023, expect to see many firms using their employees as the brand's public face.这种类型的内容不仅可以有助于提高品牌知名度，而且仅仅是如何创建更真实的内容的一个例子。
For example, if you have a product that’s interesting to make, why not record the process? Users come to TikTok to be entertained and an interesting backstory can be very entertaining.
8。Paid Advertising Will Be Used More
来源：eMarketer
A number of online sources predict that paid advertising will be used more often moving forward. Considering that the platform has grown significantly in popularity, this move makes sense for marketing departments. In fact, eMarketer estimates thatad spending on TikTokwill reach $8.75 billion in 2023. To put this growth into better perspective, in 2022 it was estimated at just shy of $6 billion.
Not only will big brands turn more to paid advertising, but also individual creators.Grin explainsthat it will become more challenging for creators to enjoy the same reach as before. As such, they will turn to other strategies — like paid advertising — to attract more followers.
That said, Grin also predicts thatTiktok广告价格will increase in the coming year(s). They base this assumption on the basic principle of supply and demand. Their suggestion — leverage TikTok ads before the price probably increases.
任何Tiktok广告商的基本规则是确保您的广告看起来不像广告。Z世代臭名昭著地讨厌任何类似广告的东西。
因此，营销团队应转向Tiktok上的本地广告。简而言之paid content that aligns with the typical style and tone of the content of everyday TikTok videos. In the case of influencer marketing, native advertising videos are just like the other videos an influencer uploads – they just happen to incorporate a sponsor's product as naturally as possible.
While official TikTok ads are clearly signposted as such, to be successful, they still have to entertain viewers. So, they certainly can't be the same ads a company plays on TV or even a 15-second cut-down version of one.
Some brands may resist this trend, as they can't keep a consistent look across all their advertising channels. But they will quickly learn that TikTok users don't subscribe to the one-size-fits-all mentality.
9.娱乐内容激发喜悦将带来结果
根据Tiktok的下一个2023年趋势报告在2022年底发布的“可行娱乐”将成为2023年的主要趋势之一，因为通过使用用户发现娱乐作为指导方针，该平台上共享的内容进行了策划。What this means for marketers is that whatever messaging they share should be entertaining. In short, it should be engaging and fun.
At the same time, TikTok also shares in this trend report that users should “make space for joy”. Self-care ideas, like well-being life hacks, that are meaningful and uplifting will also deliver results moving forward. They key takeaway — whatever you share, keep it lighthearted to fit the overall tone of the platform.
10.社区建设将增长
根据Tiktok的下一个2023年趋势报告, TikTok communities are more specific compared to groups formed on other channels. To use their own words, “it’s a collection of tiny clubs where people can find new ideas on how to explore their passions”.
用户不仅要纯粹是为了无意识的娱乐。相反，他们还想激发对话并获得答案。
前进,TikTok表明品牌空洞e specific niches and get to know these groups. While sharing creative content is key, brands should also focus on building communities and highlight key voices and authentic conversations.
11. Certain Industries Will Have More Success Than Others
在社区的话题上，现实是Tiktok并不适合所有人。它不仅在年轻的受众中更受欢迎，而且某些行业在一天结束时也会产生比其他行业更好的结果。
也许令人惊讶的是Tiktok在过去两年中启发的“书籍复兴”，特别是年轻人（YA）类别的书籍。预计#BookTok标签#BookTok将保持流行，因为阅读是一项年轻人可以享受的活动，因此基本上任何品牌或创造者都可以加入这一趋势并分享他们喜欢的头衔。
其他行业将在2023年在Tiktok获得更多成功的行业是美食和美容品牌。与Booktok社区类似，食谱和Beautytok社区也非常活跃，并将在2023年保持强大。
12. Search Features Will Improve
Lastly, to help users discover all the entertaining content, it’s anticipated that the platform will introduce more changes to its search features. This prediction is in light of the fact that more and more younger TikTokkers are using TikTok (and Instagram) as an alternative to Google.
Research shared by a senior VP at Google revealed that in 2022,将近一半of Gen Z users used TikTok instead of Google Search to find info for tasks like planning a trip and product recommendations. When interviewed by NBC News, Gen Zers explained that they simply preferred a visual platform.
In addition to improvements like predictive text that suggests common searches, it’s anticipated that in the new year we’ll see a number of other related improvements too. One such prediction is that moving forward the platform will start to prioritize local content and Grin goes as far as to say that we might just see a “Near You” tab soon.
包裹东西
By the look of these predictions for 2023, TikTok isn’t going anywhere soon. From songs to hashtags to Duets, there are many features that brands can use to expand their online presence. After all, if TikTok can get young people to pick up a book, there’s basically nothing that it can’t achieve, right?
向前迈进，专注于如何利用Tiktok社区。无论是通过使用付费广告还是创建幕后视频，您都可以使用各种策略。就是说，无论您创造什么，都要确保它是真实而有趣的。
Then, remember to keep an eye out on changes made to its search capabilities. While TikTok is a visual platform, SEO practices will likely start to come into play more.
