Tiktok广告的费用是多少？

Tiktok在实施正式的广告计划时相对较慢。因此，品牌不得不找到在Tiktok上做广告的其他方法。这是影响者营销在平台上蓬勃发展的原因之一。金博宝188备用网址

Tiktok于2018年底开始尝试广告，尽管直到次年才开始使用。早期，关于Tiktok广告的高成本进行了很多讨论。例如，接管一个受欢迎的Tiktok频道的品牌可能要花费50,000至100,000美元，而主题标签挑战的成本在六天内的固定费用为150,000美元，而公司则花费额外的钱来促进挑战。

但是，既然Tiktok推出了简短的本地视频广告，那么对于希望在Tiktok上做广告的品牌来说，事情变得更加负担得起。

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Tiktok广告的费用是多少？:

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TikTok Now has a Formal Ads Program? Will it Cost You a Fortune?

Tiktok花了一段时间才进入广告市场，但他们现在已经建立了自己的formal ads program。但是，这是缓慢的，逐渐的进步。至少这意味着您没有激烈的竞争来获得Tiktok上令人垂涎的景点 - 与Facebook和Instagram, where winning the best advertising positioning can get ruthless and cutthroat.

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Tiktok广告适合您的业务吗？

TikTok is rapidly growing in popularity as a short-video sharing app. In fact, there have been months when TikTok was the most downloaded non-gaming app in both the Apple and Android (Google Play) app stores. It shouldn't be a surprise that many brands want to be part of the action. They already have active accounts on Instagram, Facebook, Twitter, and LinkedIn as well as a YouTube channel.

但是，任何Tiktok广告（甚至运营公司Tiktok帐户）都将在很大程度上取决于您预期的客户群的人口统计信息。

Tiktok的开发商（及其先行者，音乐。Ly）选择创建一个针对18岁以下的应用程序。好吧，许多Tiktok粉丝已经像他们老化一样呆在该应用程序中，但是很明显，大多数用户很年轻。即使是现在，Tiktok用户的41％年龄在16至24岁之间。的确，Tiktok的66％的用户不到30岁。

蒂克托克（Tiktok）也有一个坚强的女性偏斜。这可能并不令人惊讶，因为它倾向于反映在内容类型方面的性别之间的典型差异。蒂克托克（Tiktok）的名字称为虚拟卡拉OK的一种形式，这种消遣比男性更喜欢。

因此，如果您的业务针对年轻女性，那么您应该认真考虑在Tiktok上做广告，并设置自己的Tiktok在场。如果您出售更适合婴儿潮一代或X世代的产品，那么您可能会在他们度过的时间的平台上表现更好。188滚球地址

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TikTok Advertising Can be Expensive Compared to Facebook and Instagram

显然，蒂克托克（Tiktok）最著名的广告客户（例如耐克和迪斯尼）在广告方面具有深厚的口袋。除非存在巨大差异，否则它们极不可能对成本进行疑问。但是，它似乎比更熟悉的Facebook / Instagram广告更昂贵。

Tiktok上的广告仍然是新的。这意味着Tiktok能够为他们收取溢价费用，因为他们知道广告商不会放弃Tiktok来与竞争对手竞争Prime Facebook/Instagram广告领域。

Tiktok广告的起价为每CPM $ 10（每1000次观看费用）。另外，他们要求您在广告系列上花费至少500美元。因此，您不会使用正式的Tiktok广告来进行便宜而开朗的病毒营销活动。

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Tiktok广告和营销的类型

Working with Influencers

直到最近，如果您是一家想在Tiktok上推销的公司，那么您只有一个可行的选择 -partner with a TikTok influencer并与他们合作以推广您的品牌。在许多方面，这并没有改变。如果您可以与良好且受欢迎的Tiktok用户建立和谐的关系，Tiktok的使用者的追随者人口统计与您的目标受众相匹配，那么这仍然可能是传播信息的最具成本效益的方式。

If you can collaborate with an influencer to promote your products to a massive network of interested followers, you have the chance to gain a good return on your investment. This does, of course, assume that you sell a product that makes for interesting, enticing videos, that will spark an influencer's followers to take notice of your brand.

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推广自己的Tiktok频道

如果您有一个年轻的社交媒体营销团队，并且您的品牌针对Tiktok的正确人口统计，则可以考虑为您的公司设置Tiktok频道。这与在公司YouTube频道上设置Instagram，Facebook或Twitter帐户或分享视频的公司没有什么不同。

But remember that people don’t come to TikTok to learn about your brand and its products. They generally go there for entertainment or to share their creative endeavors. The last thing they want to watch is the ads for your products.

因此，如果您要设置一个Tiktok频道，则必须为关注者赋予价值。您想分享感兴趣的视频，也许使它们充满好奇，以仔细研究您的品牌提供的内容。

当然，某些产品和服务的时间比在Tiktok上获得吸引力的其他产品要容易得多。FIM Studios可以轻松设置并共享最新大片的视频片段。同样，音乐公司共享音乐剪辑是很自然的。

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在其他社交平台上共享Tiktok内容188滚球地址

Just because something originated on TikTok doesn’t mean that it has to stay there. You will find numerous channels on YouTube where people share TikTok highlights videos, for example.

You could even promote relevant TikTok content (either your own or those created by influencers with whom you have made arrangements) via your Instagram Stories and Snapchat Snaps. Just avoid spending too much time sharing TikTok promotions on social sites with markedly different demographics to TikTok.

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TikTok Challenges

Tiktok的名字已成为挑战的代名词。可能最著名的是吉米·法伦（Jimmy Fallon）的#TumbleWeed挑战。他挑战人们制作视频，并在tiktok上分享，有人像滚滚一样在地面上滚来滚去，西方风格的音乐在

background. The challenge was a tremendous success, with Tikok fans uploading 8,000 videos, and resulting in over 9 million views in seven days.

While a successful brand-focused challenge would bring maximum publicity, it would also be harder to get cynical TikTok followers to follow the lead.

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TikTok’s Paid Advertising Program

TikTok has finally followed Facebook, Instagram, Twitter, YouTube, and LinkedIn, and set up its official paid advertising program.

While the other forms of TikTok marketing are relatively unofficial, you might prefer the structure of TikTok's official paid advertising program. It is relatively early days for this, so the platform lacks some of the finesse of the Facebook and YouTube versions in particular. But you may be able to make up for this because it is less likely that your competition will be flooding TikTok with higher ad bids than yours.

TikTok offers three main types of ad:

1. 馈送本地广告
2. Brand takeover ads
3. 主题标签挑战

As you would expect, TikTok in-feed native ads are generally short videos, although you can opt for static images if you prefer. You can even use custom filters to enhance the look of your work.

经验丰富的营销人员在Quora上使用了本地Tiktok广告，您应该至少预算1,000美元，即使是一个简单的广告系列。一位营销人员甚至建议您准备支付50,000至100,000美元的$ 100,000来在平台上运行广告。

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Tiktok本地广告

喂食本地人广告的运行方式与Facebook和Google上的广告类似。这意味着您必须竞标广告以将其服务于有针对性的YouTube用户。我们提到了上面的CPM（每毫米技术成本，这意味着每1000次观看的成本）。有些人选择相关的指标，CPV（每次视图成本）。但是，在某些情况下，您可能更喜欢出价CPC（每次点击费用）。

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品牌接管广告

With a brand takeover ad, your ad will play as soon as a targeted TikTok user opens their app. Interested users will click on the ad, and you will redirect them to a page on your website. As TikTo ensures that no users see more than one brand takeover ad per day, there are only limited opportunities for these, and the amount you pay will reflect this scarcity. If you do manage to use a brand takeover ad, make sure that the landing page is of high enough quality to warrant the cost. There is little point redirecting people to your webpage if they are going to move away instantly.

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Hashtag Challenges

我谈到了上面的非正式挑战的普及。您可以更进一步，将其正式化为正式的主题标签挑战。

As with all challenges, the significant benefit of this is the amount of user-generated content you can generate. All this engagement can only be positive for a company. And while you have to pay for the hashtag challenge ads that begin this process, the hashtag challenge posts made by participants are effectively free publicity.

但是，对于小型企业或更喜欢更具病毒式营销方式的标签挑战的总体成本仍然太高。挑战的前六天收取$ 150,000的固定费用，可能会增加100,000至200,000美元的额外费用，以促进这项挑战。