20 Top PPC Management Software Solutions for 2022

Opteo总部位于伦敦，受到数千个营销机构和企业的信任和喜爱，包括Etsy，Dropbox和Spotify等人。他们将他们的软件解决方案描述为一个完整的工具包Google Ads agencies和经理。它将不断跟踪您的Google广告帐户，并在进行重大更改时，它将分享有关如何改善当前广告系列的建议。实际上，它可以共享40多种不同的改进类型。这些智能建议可以在几秒钟内将其直播到Google广告。

If you’re working as part of a bigger marketing team, it also lets you share in-depth performance graphs. In short, it offers all the tools you need to make sense of how your Google Ads are performing.

关键功能包括：

• Google广告报告
• 广告创意的拆分测试
• Spelling mistakes detection
• 行为指标
• Budgeting tools
• 松弛整合

Pricing:定价起价为每月99美元，最低支出为每月50,000美元。

If you don’t meet Opteo’s ad spend, you can check out Optymzr. It offers Optymzr Lite for brands with an ad spend of less than $10,000. It’s been designed for PPC account managers, analysts, and strategists and is the PPC software that steers Volvo in the right direction.

尽管他们是在2013年正式成立的，但他们的团队自90年代后期以来一直参与PPC。与我们列表中的其他一些解决方案不同，OptyMZR不仅关注Google广告。除Google广告外，您还可以使用它来管理Facebook广告, Amazon Advertising, and Microsoft Ads. It also supports a number of ad formats including search ads, shopping ads, display ads, and video ads.

关键功能包括：

• 一键优化
• Budget optimization
• 出价管理
• 松弛整合
• 预定报告

Pricing:订阅的起价为每月249美元，但是如果您选择每年收费，则可以免费获得两个月。

Formerly called Kenshoo, Skai is a self-serve tech platform that can help brands create an unbiased, holistic optimization strategy for paid search and paid social. With the help of its actionable insights and predictive strategies, brands can take advantage of machine learning to plan, forecast, and optimize budgets automatically.

例如，对于Tinuiti，top CRO agencies, they helped to control their spend by means of their proprietary tool, Budget Navigator. The results – an overall revenue increase of 15%.

Key services include:

• Dynamic budgeting
• Campaign mirroring
• 定制指标
• A/B大规模测试
• Direct API integrations with Facebook, Instagram, Pinterest and Snapchat

Pricing:他们的定价基于年度许可费和广告支出的百分比。有关定价的更多信息，您需要在其网站上填写表格。

词流started as a keyword research tool but grew to a full suite of advertising solutions and services. With regards to PPC management specifically, you can check out their award-winning Google Ads and Facebook Ads Graders.

他们的Google广告Performance Grader是一个免费的工具，可以帮助您在专有分级算法的帮助下了解广告系列的性能。它将为您提供10个重要领域的总分和个人分数，例如浪费的支出，点击率（CTR）和着陆页优化。

The Facebook Ads Performance Grader is also free. It’s aimed specifically at agencies and small businesses to help them identify misused opportunities.

马Acquisio旨在数字广告公司和品牌rketers who need help with display, search, and social advertising. Initially, it was launched as a digital marketing agency, but has expanded to a proprietary suite of tools to integrate Google Ads, Bing Ads, and Google Analytics. You can also use it to import, manage, optimize, and report on Instagram and Facebook.

例如，您可以在其机器学习的帮助下使用它来优化智能。这将帮助您最大化每月预算，并最终提高投资回报率。

关键功能包括：

• KPI builder that identifies underperforming accounts
• 搜索查询关键字扩展工具
• 报告模板
• Round-the-clock bid and budget management

Pricing:For more info about their tailored pricing solutions, you can reach out to their sales team.

阿德斯帕索经过Hootsuite is one of the顶级电子商务工具for businesses and startups. With it, advertising on Facebook, Instagram, and Google becomes a whole lot easier.

One of its features that deserve a special mention is its automatic page post promotion. This feature lets you boost organic posts based on the parameters set by you. Then, with the help of its solid reporting tools, you can get detailed insights into your posts’ performance.

另一个有用的功能是自动优化。此功能将通过研究所有广告并暂停最高成本并将广告预算重新分配给表现最好的广告来自动改善您的广告。

关键功能包括：

• Split testing across Facebook, Google, and Instagram
• 网格作曲家
• 自动PDF报告

Pricing:Pricing starts at $49 per month and requires an ad spend of $1,000 per month.

马里诺is a customizable, enter-price software solution. According to their website, their clients usually enjoy about a 30% lift thanks to increased volume and better efficiency. Their powerful platform operates across multiple channels including paid social and paid search.

With regards to paid social specifically, its cross-channel dashboard gives you visibility into how your campaigns are performing across Instagram, LinkedIn, Facebook, and Twitter. Then, with the help of MarinOne Insights, you can automatically identify opportunities to increase your revenue while decreasing your costs.

如果您主要专注于付费搜索，则支持所有主要的Google广告格式。另外，就像付费社交一样，它还提供了一个界面，可让您在其他平台（例如Yandex和Microsoft）上测量，管理和优化所有付费搜索程序。188滚球地址

关键功能包括：

• 批量上传工具
• 全渠道竞标
• Message Booster for Instagram

Pricing:For pricing information, you’ll need to reach out to them.

为了特别了解Google广告，您也可以查看Bluewinston。它是一种自动化工具，用于为Google创建智能购物活动和文本产品广告以及在YouTube，Google Search，Google Display和Gmail上显示的产品广告。

They’re one of the top-ranked PPC management software solutions on Capterra and are used by PPC agencies as well as individual users across the globe for product advertising. While they only support Google campaigns at this stage, according to their website they’re planning to expand their functions to Yandex andBingtoo.

关于您的期望，根据他们的网站用户的说法，您可以期待ROI的增加高达500％，而点击率提高了高达20％。它还可以帮助将每次转换成本降低几乎三分之一。

Key services include:

• 动态再营销
• Automatic ad creation for product groups
• 自动关键字生成
• 自动文本广告构建器
• 24/7 support

Pricing:Their pricing works a bit differently and is based on the total number of products instead of the ad spend. For example, for 1,000 products, you’re looking at spending €59 per month. Though, if you opt to be billed quarterly instead, you can save a generous 34%.

If you specifically need help with click fraud, you can check out Clixtell. According to their website, as much as 25% of clicks can be defined as click fraud.

简而言之，它可以通过阻止攻击Bing Ads和Google Ads广告系列的尝试来帮助您确保PPC预算。它还将提供深入的自定义报告，您可以与Google和Bing共享，以证明单击无效并获得全额退款。

关键功能包括：

• 千次点击欺诈检测
• 点击通话广告跟踪和录制
• 定制分析和报告

Pricing:Pricing starts at $15 per month for up to 5,000 ad clicks.

Madgicx受Rip Curl等大品牌的信任，是一个由AI支持的全面广告平台，可帮助您在Google，Facebook和Instagram上优化广告。基本上，您只需要共享您的KPI和目标，其算法将全天候优化您的帐户。由于最低广告支出仅为$ 1,000，因此对于企业家，小型企业和初创公司来说，这是一个很好的竞争者。

It also made Capterra’s 2021 shortlist for PPC software. This shortlist was created by analyzing 130 products and comparing the highest-rated and most popular products. In fact, it was one of the highest scoring products in both user ratings and popularity.

关键功能包括：

• Budget optimization
• Bid optimization
• A/B testing tools
• Predictive analytics
• Audience segmentation

Pricing:每月一次的广告支出最高1,000美元的每月费用仅为49美元。

影响者营销中心的常规读者会知道我们经常金博宝188备用网址写有关Semrush的文章。总而言之，这只是适用于各种规模的企业的坚实的多合一数字营销工具。它不仅是top SEO tools, but it’s also great for PPC. With regards to paid advertising and PPC specifically, they offer seven tools in total.

借助其付费营销工具，您可以通过深入了解他们竞标哪些关键字来分析竞争对手的境地。这对于进行关键字研究也很有用。它的关键字魔术工具可让您访问最大的关键字数据库，您可以用来识别问题关键字和相关短语和术语。

其他值得特别提及的其他两个工具是其关键字管理器和关键字差距。借助关键字管理器，您可以一次对多达1,000个关键字进行深入分析。另一方面，关键字差距工具对于发现竞争对手正在使用的常见付费关键字很有用。

关键功能包括：

• Competitor analysis
• Rank tracking
• PPC keyword research

Pricing:Pricing starts at $119.95 per month, but if you pay annually you can save as much as 17%.

如果广告支出是一个问题，则可以查看Proformetrics。这是一种利润优化工具，旨在营销经理，数字代理商和企业主。

According to their website, their users have saved as much as 60% on their Facebook and Google ad spend and increased their profit on ad spend by as much as 80% in some instances. In short, they offer a plug-and-play tool for accessing real-time profit data into Facebook and Google. Equipped with this information, you’ll know which ads aren’t rendering a profit allowing you to stop these and shift your focus to those that are more profitable.

Pricing:Similarly to BlueWinston, their pricing is based on total monthly orders and not ad spend. For example, for one website that gets up to 1,000 monthly orders, you’re looking at about $137 per month.

Trusted and loved by brands like NordVPN, ClickGUARD is another click fraud prevention tool that you can check out. In total, they’ve helped their clients to save $50 million from click fraud by investigating billions of clicks.

开始非常容易。您需要做的就是创建一个ClickGuard帐户，然后将其链接到您的Google广告。然后，在实时监视传入流量的帮助下，他们的软件将能够跟踪源头，并监视点击点击行为，以针对典型的欺诈模式进行监视。如果确定它是一个不好的点击，它将自动阻止源以保护您的Google Ads广告系列。

关键功能包括：

• Various types of forensic reports
• Refund claims documents

Pricing:定价的起价为每月74美元，但是如果您注册其年度计划，则可以节省多达20％。

If you specifically need help with budgeting, you can try EDEE. It’s a digital marketing budget management platform that integrates with Google, Microsoft, and Facebook to help you with spending too little or too much. It can, for example, create custom budget cycles, keep tabs on rollover amounts, and automatically pause campaigns. That said, considering that the minimum monthly ad spend is more than $20,000, it’s probably not something that small businesses have budgeted for.

关键功能包括：

• Overspend control
• Monthly and custom budget cycles
• 预算节奏报告

Pricing:定价为每月79美元，最低每月广告支出为25,000美元。

With AdRoll, tracking your results becomes easy. You’ll get insights about all your campaigns and see the holistic picture of your impact across different channels including Google, Facebook, and Instagram. You can, for instance, use it to identify the top conversion paths across campaigns. Armed with this knowledge, you can quickly act on the data to improve your results by changing your spending accordingly.

Not only does it have a free Starter plan, but it doesn’t matter if your ad spend is as little as $150 per month. It will grow with your business.

Pricing:If you’ve outgrown the Free plan, pricing starts from as little as $25 per month (and includes a free 30-day trial).

顾名思义，代理分析专注于分析。它为营销机构提供自动客户报告。您可以使用它来创建一个可自定义的仪表板，以便您可以通过一个地方方便地查看所有客户的数据。

多亏了其拖放报告构建器，它易于使用，您可以根据自己的喜好设计报告。例如，您可以添加徽标或配色方案，并以您的专业程度进一步打动客户。

如果你也依赖于电子邮件营销和搜索引擎优化(you obviously should), it’s a great tool for accessing all the data via a unified, easy-to-use interface.

关键功能包括：

• More than 60 marketing integrations
• White-labeled branding
• Suite of SEO tools

Pricing:Pricing starts at only $10 per month per client campaign.

Fiuiti is an all-in-one solution that can help you to optimize your Google Ads campaigns. It offers a SKAG generator tool that you can use to build campaigns in Google Ads faster. Other useful features include a keyword planner and a keyword mixer. If you’re not entirely sure if this is the tool for you, it lets you generate your first report for free.

关键功能包括：

• Keyword planner
• Campaign builder
• 广告和扩展发电机
• Keyword mixer

Pricing:定价为每月65美元。

Adzooma可以全面地接近数字营销。虽然其PPC平台是其核心，但用户已经评论了它不仅仅是PPC工具。迄今为止，他们已经优化了超过10亿美元的广告支出，产生了130多个印象，并实现了近2亿美元的转换。

一切都始于您的业务评分。凭借更好的了解，您需要更多地关注您的业务发展，第二步是使用其易于使用的广告系列制造商来创建新的在线营销活动。创建广告系列后，它将监视广告系列的性能，并通过可行的建议分享免费报告。

关键功能包括：

• Optimization of Google, Microsoft, and Facebook paid ads
• PPC性能报告
• Google Analytics integration

Pricing:如果提供免费计划，但是要访问诸如BID调整和高级SEO Insights之类的功能，则需要注册其每月69英镑的加上计划。

For help specifically with亚马逊PPC，您可以查看RevenueWize。它提供了一个亚马逊广告系列监视器，可帮助您提高销售量并减少浪费的支出。实际上，根据他们的网站，他们帮助客户增加了多达25％的销售额。

It can also help you with keywords. With the help of its Amazon Keyword Tool, you’ll be able to uncover new terms without creating duplicates.

关键功能包括：

• Powerful reporting
• 出价建议
• Ad spend analysis
• 可行的见解
• Placements optimization

Pricing:Pricing starts at $119 per month.

与Edee类似，Shape的重点是PPC预算管理。这将有助于避免超支或付费负担，并消除手动调整PPC预算的需求。

它的主要优点之一是它与所有主要渠道集成。因此，如果您想将重点扩展到LinkedIn，Twitter和YouTube等平台188滚球地址，则此工具可能会派上用场。

关键功能包括：

• 超支保护
• 预算建议

Pricing:定价的起价约为每月299美元。