30+ Bing Stats: Users, Revenue, and More

Google可能将其作为动词包含在字典中，使其进入“名人堂”，但这并不是唯一可用的搜索引擎。当然，您可能从未听过有人说他们已经遇到了什么。如果您这样做了，您可能不知道它们的意思。而且，如果您是90年代的孩子，那么当您听到“ bing”一词时，您可能想到的第一件事就是朋友的钱德勒。但是，Bing平均每月仍能超过十亿次访问，并且是全球第二受欢迎的搜索引擎。

To help you get to know Google’s main competitor better, we’ve scoured the Internet (and let’s rather not say which search engine we used to keep the article as unbiased as possible). In this article, we’ve also included some statistics about Microsoft, which owns Bing, and the search engine market in general so that you can get a more comprehensive picture of where this search engine fits into the bigger realm of things.

---

30多个Bing统计数据：用户，收入等：

---

1.它于2009年推出

In June 2009, Bing was launched as a rebranded version of MSN Search, Windows Live Search, and Live Search, the earlier search engines of Microsoft. Early on, it gained some acceptance and popularity.

Microsoft also made a deal with Yahoo! in 2009. This deal initially stated that Bing was to replace and power Yahoo! search engines. In 2015, this deal was changed a bit which meant that Yahoo! only had to use Bing for most of its searches.

---

2.有105种语言可用

As of October 2021, Bing is available in105显示语言。这包括主要语言，例如法语，德语，俄语，意大利语和西班牙语，以及许多非洲语言，例如南非荷兰语，伊斯伊兹卢（Isizulu）和伊博（Igbo），以及几种印度语言，例如泰米尔语，卡纳达语和泰米尔语，印地语。

---

3.可在238个国家 /地区使用

As of October 2021, Bing is available in238countries. It’s even available in Vatican City, the globe’s smallest fully independent nation-state.

---

4.这是五大的一部分

拥有Bing的Microsoft是five tech giantsthat have solidified their digital imprint and grown their influence on the global economy. The other four companies are Google, Amazon, Facebook, and Apple. Collectively these five are known as GAFAM, the few companies that dominate the digital scene.

---

5. It Gets Over 1 Billion Monthly Visits On Average

根据Statista共享的数据，Bing在2021年的前六个月中平均每月访问超过10亿。自2021年4月以来，稳定增长，六月记录了全球最多的访问 - 令人难以置信18.4亿上半年。

---

6. It Accounted for Almost 7% of the Global Search Market

截至2021年9月，Bing几乎占7％of the global search market. Google is still the undisputed leader by far boasting 86.64% of the market share. Yahoo is in third place with 2.75%.

Though, other sources estimate that this market share is more in favor of Google. For example, according to Backlinko, it currently has only a2.7%全球搜索引擎市场的份额。

---

7. The Microsoft Search Network Has a 14.2% Share of the Global PC Market

The Microsoft Search Network includes Bing.com and websites owned and operated by Bing like AOL.com, Yahoo.com, MSN.com, Bing.de and Bing.co.uk. Online data about this network reveals that it boasts a14.2％全球PC市场的份额。

---

8. It Ranks 28th in Global Internet Engagement

According to Alexa, Bing.com ranks28日in global internet engagement. It’s up by one spot in the past 90 days. In the US, Bing was ranked 9th at the time of writing this article with the majority of its visitors coming from the United States (46.3%).

另一方面，根据Sameweb共享的数据，Bing.com仅根据流量等级排名第30位。关于类别等级（搜索引擎），截至2021年9月，它处于第三位。

---

9.其三分之一的流量来自美国

According to Similarweb, as of September 2021, almost a third (31.31%它的交通来自美国。其次是中国（23.77％），德国（4.12％），日本（3.93％）和英国（3.88％）。

Though, Alexa estimates that a bigger chunk comes from the US (46.3%). Plus, its calculations also state that7％Bing的游客来自印度，只有4.9％来自中国。

---

10. It’s Less Popular in Russia and China

Bing在俄罗斯和中国等某些市场中不太受欢迎。原因是因为这些国家有自己的本地搜索引擎。

例如，Yandex是俄罗斯搜索引擎和Web门户。根据StatCounter GlobalStats的说法，截至2021年9月，Yandex的巨大41.69％search engine market share in the Russian Federation. Bing merely has 0.42%. It looked slightly better when looking only at the desktop search engine market share (0.7%), but still doesn’t come close to Yandex (46.71%).

---

11. Visitors Spend Less Than 3 Minutes Each Day

Theaverage timethat a visitor spends each day on Bing.com is 2 minutes and 51 seconds.

However, Similarweb lists its average visit duration as more than double that. As of September 2021, it estimates that Bing.com’s average visit duration was 7 minutes and 8 seconds. It also estimates the pages per visit at5.42。

---

12.一个字搜索是最受欢迎的

尽管Google绝对主导着全球搜索引擎市场，而不论查询的时间长度如何one-wordsearches. In the case of Google, its search engine market share was bigger for longer search queries.

---

13. The Microsoft Search Network Is Used More for Product Research

Microsoft搜索网络数据显示55％of searches on the Microsoft Search Network used it for online product research. Brand discovery also made up a substantial chunk with 38% of searchers using the search engines for brand discovery. In the US, product research was even more popular with 60% of searchers using the network for this purpose, while in the UK even more (65%) used it for product research.

---

14. The Microsoft Search Network Is More Popular Among Men

关于人口统计信息，Microsoft搜索网络数据显示，搜索引擎更经常被男性使用。超过一半 （56％) of the searchers identify as male, compared to 44% who identify as female. The vast majority of users are also under the age of 45 (73%), while just over half indicated that they’re married with children (53% and 58% respectively).

---

15.三分之一的搜索者毕业

根据在线数据，34%of searchers who use the Microsoft Search Network graduated from college. This is also reflected when you analyze the demographics by income. Almost 40% shared that they have a household income that places them in the top 25%.

---

16.微软赚了80亿美元的搜索广告收入

在过去的五年中，微软的全球搜索广告收入逐年增加。在2021财政年度，Statista的数据表明，它产生了有关$8.53 billion搜索广告收入。

在2020财政年度，微软在搜索广告收入中产生了77.4亿美元。

但是，由于Microsoft广告和其他外部合作伙伴关系也构成了Microsoft搜索业务的一部分，因此Bing无法归功于整个数量。

---

17.搜索广告收入预计到2025年将超过180亿美元

根据Statista共享的数据，据估计，英国2025年的搜索广告收入可以构成18.38 billion美元。

---

18.微软搜索网络受众拥有更多的购买力

The Microsoft Search Network that represents visitors to Bing web search, AOL.com, and Yahoo! web search spends almost a third (29%) more online than the average internet searcher when they shop via their desktop computers.

---

19. The Microsoft Bing App Is Also Available on Xbox

大约一年前，Microsoft Bing应用程序也在Xbox上发布。这意味着用户现在也可以通过其控制台搜索网络（支持语音搜索）。更重要的是，该应用程序还将游戏​​中的Microsoft Bing数据与从游戏机中的游戏进度（例如游戏中）结合在一起，从而为用户提供了整个设备的完整搜索结果体验。

---

20. Microsoft Is the Second Largest Company in the World

资料来源：https：//www.statista.com/statistics/263264/top-companies-in-the-world-by-market-capitalization/

带有市值1,966,6 trillion US dollars, Microsoft is the globe’s second biggest company in 2021. Alphabet, Google’s parent company, was only in fifth position with 1,538,9 trillion US dollars. The largest company as of April 2021 was Apple. While Apple and Microsoft aren’t competing over search engines, you don’t need to know a lot about computers and software to know that Apple and Microsoft are long-time rivals.

On a side note, to make more sense of these figures, market capitalization shouldn’t be confused with market value. Market capitalization refers to the worth of a company based on the total value of all their shares. Market value is broader and looks at what a company is worth – its overall value. Various factors including corporate debt, the market environment, and profitability can impact market value. It’s useful for figuring out if the shares are overvalued and settling on a price in the event that a company needs to be sold.

---

21. Microsoft Is Ranked the Third Most Valuable Tech Company

When looking at brand value, Microsoft was ranked the third most valuable tech company across the world boasting a brand value of about$410 billion美元。在这个著名的类别中，它输给了Google的战斗，该战斗排名第二，其品牌价值将近4600亿美元。

Needless to say, Apple was the most valuable tech company globally when looking at brand value. They’re simply one of the ultimate masters when it comes to branding (something you would definitely know if you ever bought an Apple product).

---

22. 2021 Was a Record-setting Year for Microsoft

2021年，微软的全球收入超过了168 billion美元。使它更令人印象深刻的是什么by how much it managed to increase its global revenue from 2020 to 2021. In 2020, the company’s annual revenue worldwide was just over 143 billion US dollars. While its global revenue increased each year for the past five years, this is the biggest increase during this time period.

---

23.一百五百万的广告商有一个帐户

根据共享的数据MRS Digital, by means of Microsoft Advertising, Bing has attracted half a million advertisers. Although Google is still the preferred choice, the advantage of Bing is that there’s not nearly as much competition.

---

24. In the UK, Search Engines Have More Weight Than Customer Reviews

In the United Kingdom, the majority of consumers (67％）依靠搜索引擎需要决定购买时。在决定要进行哪些购买时，只有不到一半的消费者依靠客户评论。

---

25.其营销策略专注于直接流量

As of September 2021, direct traffic was Bing.com’s major source of traffic. More than85％它的流量来自此频道。

它的第二大traffic source was referrals. Just over 8% of its desktop traffic came via this channel. The top referring sites were msn.com (47.58%) and rewards.microsoft.com (8.82%).

搜索仅考虑2.69％其交通。其中99.77％是有机的，仅支付0.23％。

最大的有机关键字是：

• bing
• bing maps
• Bing翻译器
• bing images

The top paid keywords were:

• canva
• bing
• youtube.com

Social accounted for1.85％其交通。YouTube was the biggest source (51.41%), followed by Facebook 18.3%, and LinkedIn 7%.

A September 2021 analysis revealed that display advertising was merely0.21％。

---

26. Facebook是美国搜索最多的单词

According toAHREFS共享的数据，截至2021年，美国关于Bing的查询最多的是Facebook。它拥有12,983,821的搜索量。其次是YouTube（11,452,722）和Google（8,060,698）。是的，人们正在通过Bing搜索Google（很难不读太多内容）。

其他流行的关键字是：

• Gmail
• 亚马逊
• Bing
• 给你的新闻
• 雅虎
• eBay
• 热门故事

从这些数据中可以清楚地看出的一件事是，品牌查询盛行。超过60％的搜索疑问是关于著名品牌的。Ahrefs还指出，其中一些搜索查询是品牌和导航的。例如，该短语Facebook登录，Gmail登录量分别为320万和130万。

---

27. Google是全球搜索最多的单词

However strange you might find it, people are using Bing to search for Google and in their numbers. Globally, the keyword Google boasted the highest search volume of40,958,757, according to Ahrefs data. It’s followed by YouTube (35,279,042) and Facebook (28,550,537).

Other popular keywords include:

• Gmail
• 亚马逊
• 雅虎
• Hotmail
• eBay
• Facebook登入
• Netflix
• Google maps

如您所见，我们与全球搜索之间没有太大区别。实际上，在全球列表中，美国前100名搜索中的近70％也出现在全球列表中。

Searches that were popular globally, but not in the US include:

• Google Chrome
• 外表
• Daily Mail
• YouTube music

一个有趣的观察结果是，AHREFS的重点是，该数据揭示了用户正在通过Bing下载Google Chrome。这可能表明许多人对他们当前正在使用的浏览器（可能是Microsoft Edge）以及搜索引擎不满意。

---

28. 8％在bing之前访问了Google

Data shared by Alexa reveals that8.35%of its visitors visited its biggest rival – Google – just before visiting its search engine. Interestingly enough, 7.56% visited Google right after they visited bing.com. Could it be that the same visitors realized their mistake and returned to Google again?

---

29. Its Bounce Rate is Between 28 and 38%

Alexa估计,bing.com网站的跳出率是28。5% the past 90 days. On the other hand, Similarweb suggests that it can be as high as 38%. Whichever the case, it’s still optimal. According to Semrush, anything between 26% and 40% is excellent.

---

30.它的客户满意度得分为71

在2021年，Bing的客户满意度得分为71, according to the American Customer Satisfaction Index. In 2020, it had the same score. The highest that its score has ever been was in 2011 when it was 82. Since then it steadily declined, apart from 2016 when it jumped from 72 to 75.

On the other hand, Google’s customer satisfaction score is 79. It has never dipped below 79 in the past five years.

得分低于71的唯一其他搜索引擎是AOL为69。

---

31. It Has Its Own Rewards Program

One of Bing’s unique selling points is that it has its own rewards program - Microsoft Rewards. By signing in on your PC or mobile device, users can earn rewards whenever they search on Bing. What’s more, users who search with Bing via Microsoft Edge, the browser designed for Windows 10, can earn even more points. The points earned can be redeemed for gift cards or it can be donated to a cause.

---

32. Most Users Are Also Interested Programming

According toSimilarweb, most users who visit Bing.com are also interested in programming and developer software. Other interests include computer electronics, consoles, and accessories.

---

33.它于2020年推出了Covid-19

当Google设定步伐时，Bing在Google领先于其Covid-19 Interactive Map领先的一个实例。2020年3月，微软推出了交互式地图分享有关COVD-19传播的信息。它显示了每个国家的案件数量。用户还可以获取有关当前活动案件，恢复病和死亡的信息。仪表板中还包括指向相关视频和新闻报道的链接。根据科技巨头的说法，它从包括世界卫生组织（WHO），维基百科，欧洲疾病预防与控制中心（ECDC）和美国疾病控制与预防中心（DCD）在内的许多来源获得数据。。

On the other hand, Google only announced its new COVID-19 map feature in September 2020. The地图中的卷层shows important information about the number of COVID-19 cases in a region for the past seven days and whether or not the cases are increasing or decreasing.

---

34. It Developed a New Search Engine Protocol

也许“我的敌人的敌人是我的朋友”一词部分启发了Bing和Yandex，以合作IndexNow，他们于2021年10月早些时候宣布了一项新的搜索引擎协议计划。简而言之，Indexnow网站所有者将能够描述他们对网站的任何更改。这样，他们将不再需要等待网络爬虫来描述这些变化。

在Microsoft Bing博客上，它解释了“IndexNow is an initiative for a more efficient Internet: By telling search engines whether an URL has been changed, website owners provide a clear signal helping search engines to prioritize crawl for these URLs. IndexNow is also an initiative for a more open Internet.”

---

35.它与Shopify合作

Not only did Microsoft Bing partner with Yandex, but it also announced in October 2021 that it will与Shopify合作to increase product selection for shoppers. Via the Shopping tab on Microsoft Bing, shoppers will be able to view a bigger range of products as well as better prices and deals. What’s more, they’ll also be able to check out by means of the Shopping tab on the search engine. On the Microsoft Bing blog, the company also states that they’re planning many more shopping enhancements to offer more convenient shopping experiences.

---

36. Search Success Will Depend on Voice Assistants

根据GWI的说法80%of internet users still visit traditional text-based search engines on a weekly basis. As mentioned, Google continues to be the go-to web domain for the vast majority. However, increasingly more people are adding new search behaviors to their daily online activities, one being voice search.

GWI also reports that about 25% of all internet users in the 16-64 age group use voice assistants such as Alexa and Siri every week. It’s especially high in India and China where over 30% of internet users indicated that they’ve used a voice search assistant to collect info in the past seven days.

As a result, several of the leading brands in the digital world are taking advantage of voice search. For example, Bing introducedvoice searchin September 2020 to allow users to use their voice to ask questions. All a user has to do is click on the microphone icon in the search box. A drop-down menu will show up and the search engine will play an audible noise to indicate that it’s all “ears” for your query. After you ask your question, you’ll be directed to the results page and the site will also read back the result to you. It’s available on desktop as well as in the Bing app on iOS and Android.

---

37.排名第一将变得更加困难

A voice assistant usually delivers search results as a spoken answer. Plus, it also, in many instances, shares only one result per search query. This means that ranking first will become even more critical in voice search.

---

38.对搜索引擎有持怀疑态度的态度

搜索引擎可能与我们的日常任务交织在一起，但用户仍然对它们持怀疑态度。一个普遍的问题是，搜索引擎可以包括有偏见的信息，这使用户不信任显示结果的有效性。

---

Wrapping Things Up

You probably didn’t have to read these statistics to know that Google is still the preferred search engine in 2021. It gets more monthly visits. It has a much bigger market share. Its brand value is also higher.

Though Microsoft, which developed and owns Bing, is still bigger than Alphabet, the parent company of Google. Also, Bing launched an interesting initiative IndexNow that sounds promising. According to Microsoft, big companies such as eBay, LinkedIn, MSN, and GitHub have already indicated that they’re planning to migrate to IndexNow via the Bing URL submission API. Currently, it doesn’t seem as if Google will be participating in this initiative.

The Apple versus Microsoft/Jobs versus Gates war has kept us on the edge of our seats for decades. Will the Google and Bing search war make for the same blockbuster stuff in the next coming years?