1.SEMrush

您可以使用Semrush进行SEO，内容营销，竞争对手研究，PPC和社交媒体营销。它包括与SEO相关的26个工具。这些与关键字研究，页面SEO，本地SEO，等级跟踪，链接构建和竞争对手SE分析有关。

One tool is Keyword Overview, which helps you find out any keyword’s value, instantly judge estimated value and competition for a keyword, and discover precisely how it fits your goals. Their Organic research tool lets you analyze a complete list of your competitor’s organic keyword rankings and pages to discover the best-performing organic keywords for your niche and find new ways to win SERPs.

4.5out of 5 stars

SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

评分

Features & Pricing

Pros and Cons

评分

Features

4.8

便于使用

4.3

Support

4.4

Overall Score

4.5

Features & Pricing

Competitive Analysis

直接出版

社交媒体日历

分析/报告

Teams/Collaboration

Brand Monitoring

内容放大/提升

Price starting at: $119.95

Pros and Cons

客户和经理易于使用

Constantly updating features

优秀的关键字研究工具

Comprehensive historical trends research

Semrush和Google搜索控制台之间的一些差异

学生访问有限

Poor user management

Best for: Businesses of all sizes

4.5out of 5 stars

SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

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2.Screaming Frog SEO Spider

尖叫的青蛙SEO Spider网站Crawler通过提取数据并审核常见的SEO问题来帮助您改善现场SEO。您可以从此工具的免费和付费版本中进行选择，而付费版本具有更多功能。

The SEO Spider can efficiently crawl both small and huge websites, allowing you to analyze the results in real-time. It finds broken links (404s) and server errors. You can analyze page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated across your site.

该工具的免费版本限制您在单个爬网中爬行多达500个URL。它不能使您完全访问配置，节省爬网或高级功能。付费版本消除了这些限制。

3.氦10

氦气10主要针对在亚马逊上销售的电子商务业务。他们提供了一系列工具，可以帮助产品研究，关键字研究，上市优化，操作，分析和营销。

A crucial part of successful SEO on Amazon is keyword research. Helium 10 provides a tool that will help you discover high-volume, high-ranking keywords that put you at the top of the search results with advanced keyword aggregation and detailed competitor data. With their Magnet tool, you can find high-volume search terms relevant to your Amazon product listing. Helium 10 claims that Magnet has the largest database of actionable Amazon-related search terms and long-tail keywords on the market.

清单对苏SEO优化是至关重要的ccess. Listing optimization is how you put your keywords to work. Helium 10’s Listing Optimization Tools can save you time and money by doing your listing optimization the right way. The Helium 10 Listing Evaluation Tool gives you immediate insight into how well a listing is optimized. Their listing optimization tool, Frankenstein, is a keyword processor and keyword bank that allows you to consolidate thousands of potential keyword phrases instantly. The Helium 10 tool Scribbles will enable you to write your entire listing with an easy-to-read user interface displaying whether you’ve taken advantage of all of your target keywords. Finally, Helium 10’s Index Checker Tool ensures your top keywords are searchable or “indexed” for your listing.

4.8out of 5 stars

氦10is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.

评分

Features & Pricing

Pros and Cons

评分

Features

5.0

便于使用

4.5

报告

5.0

Overall Score

4.8

Features & Pricing

评论管理

Inventory Management

多商店管理

返回管理

SEO管理

Amazon FBA

Price on request

Pros and Cons

Access to Amazon analytics removes all guesswork

Listing tool simplifies search optimization

Free training course with paid accounts sets users up for success

这么多工具，这么多名称

Steep learning curve

最佳：亚马逊卖家

4.8out of 5 stars

氦10is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.

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4.Moz Pro

Moz offers several tools you can use to improve the SEO of your eCommerce store. Their flagship product is Moz Pro, an all-in-one suite of SEO tools.

You begin your SEO using Keyword Explorer, so you know which keywords are being used and what questions are being asked can help you create high-quality content. You can then use Moz Pro to accurately track how you’re ranking for keywords compared to your competition. You should regularly use their Site Crawl to hunt for issues that keep search engines from fully crawling your site. You can also use Moz Pro to optimize your pages and spend your time where it matters most with prioritized recommendations to improve page optimization.

4.6out of 5 stars

由最早的SEO行业的专家15 years ago, Moz Pro is at this point synonymous with search engine optimization.

评分

Features & Pricing

Pros and Cons

评分

Features

5.0

便于使用

4.5

报告

5.0

Integration

4.0

Overall Score

4.6

Features & Pricing

SEO管理

Price starting at: $99

Pros and Cons

不仅提供数据，还可以教您每个指标的重要性以及如何改进

Site crawling performs an exhaustive health check of your website

列表功能汇总的关键字和链接的数据，这些数据和链接对于您来说最重要的是监视

Some of the tools could be overwhelming for SEO newbies, even with an explanation

Customers complain about long waits for onboarding session means, say the first month is essentially a wash

最适合：小型，中和大型企业

4.6out of 5 stars

由最早的SEO行业的专家15 years ago, Moz Pro is at this point synonymous with search engine optimization.

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5.ahrefs

Ahrefs提供了一系列帮助您的SEO的工具。它最著名的工具是站点资源管理器，关键字浏览器，站点审核，等级跟踪器和内容资源管理器。

You can use Site Explorer to get an in-depth look at the backlink profile and search traffic of any website or URL. With Keyboard Explorer, you can conduct keyword research for Google, YouTube, and Amazon.

网站审计工具分析您的网站是否有结构性SEO问题，并随着时间的推移监视您的SEO。顾名思义，您可以使用Rank Tracker来跟踪您如何跟踪首选关键字。使用内容资源管理器，您可以在领先的社交媒体渠道中找到最共享和相关的内容。

6.乌鸦SEO工具

Raven is another alternative suite of SEO tools that you could use for your eCommerce business. There are now two versions of Raven:Raven Classic（原始的SEO平台）和Raven Reimagined (Raven by TapClicks)。

Raven Classic是SEO和报告工具的多合一平台。该工具涵盖网站审核，反向链接工具，营销报告，竞争对手研究，链接构建经理和关键字排名检查器。

The new Raven by TapClicks is still an all-in-one SEO and SEM platform. TapClicks describes the product as a full suite of SEO research tools in one intelligent marketing platform. You can get actionable insights, increase visibility, drive leads, and close more business. Their components are Site Auditor, SEM Competitor Research, SEO Competitor & Keyword Research, Backlink Analysis & Authority, and Rank Tracking.

7.Attracta

Attracta specializes in offering managed SEO services. Indeed, their Mega SEO is an all-in-one premium service that will take care of all your link-building SEO needs. However, they also provide a range of SEO tools for those preferring to do their own SEO. Their system provides you with five simple steps for increasing your search engine rankings. Their tools include sitemap generation, backlinking, content generation, SEO audits, and local SEO services.

You can apply their 5-step SEO tool to as many websites as you like.

8.Ubersuggest

Ubersuggestis marketing guru Neil Patel’s keyword suggestion tool. Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started and then pick the main country or city you wish to target (you can select multiple regions if you have a diverse target market). Ubersuggest offers a list of keywords that you can automatically track, and you can add others that interest you. It shows you your rankings over time, both on mobile and desktop devices.

You can also use Ubersuggest to undertake a site audit. It gives you an SEO score, with suggestions of changes you can make to improve your score. Ideally, you will want to reach a score of 90 or higher.

但是，Ubersuggest提供的不仅仅是此。想要提高其SEO绩效的电子商务公司的其他关键功能包括竞争对手分析和内容想法。

9.SEO Review Tools

SEO评论工具提供56个实时免费工具，您可以用来改善网站的SEO。Jasja ter Horst在另一个SEO工具项目中找到了令人沮丧的体验，从而创立了SRT（SEO评论工具）。目前，他所有的时间都用于开发新工具并改善/调整现有工具。

He splits his tools into SEO Authority tools, Technical SEO tools, SEO Content tools, and Webmaster tools. Some of these tools include Fresh Backlink Checker, Broken Link Checker, Domain Rank Tracker, FAQ Schema Generator, Page Experience Checker, Website SEO Checker, Search based Keyword Density Checker, SEO Content Editor, and Keyword Sourcer.

10.免费的Google工具

Nearly all webmasters and eCommerce website developers use free Google tools to assist them in improving their SEO. These include:

一种。Google Analytics

An essential source of the data you need for SEO analytics is Google Analytics. You can use it to monitor your SEO Performance from your keywords. Another use for Google Analytics is to create goals to track views and specified conversions on your website pages, along with information about when people fill in and use your website forms. You can also run reports showing your top-performing pages and determine what you can do to optimize them.

b。Google搜索控制台

If you wish to gain the most from your Google Analytics, you need to link it to your Google Search Console. You need the two tools connected to see all the queries to identify opportunities for improvement with keywords. Google Search Console tells you the keywords people use when searching for your content. It includes in-depth information about landing pages and search queries based on clicks, impressions, CTR %, and more.

C。Google AdWords关键字计划者

The Google AdWords Keyword Planner helps ensure that you create ads for the best keywords. You can even use it for more general keyword research, although Google has limited its use for this.

该工具可以深入了解搜索某些单词的频率以及这些搜索如何随时间变化。它还为您提供了每个关键字的建议估算，以便您确定广告预算。

d。Google我的业务

您可以使用Google我的业务创建一个免费的业务资料，该资料显示在Google搜索列表中。您的业​​务资料使您可以轻松地通过Google搜索和地图与客户联系。

e。Google结构化数据测试工具

You can use the Google Structured Data Testing Tool to create new web pages and make manual optimizations to new ones. The tool also validates structured data accuracy.

F。Google Tag Assistant Legacy

Google Tag Assistant可帮助您对安装各种Google标签进行故障排除，包括Google Analytics（分析），Google Tag Manager等。标签助手会告诉您存在哪些标签，报告任何错误，并建议您可以对实现进行改进。Google Tag Assistant记录记录了典型的用户流入您的网站，并立即验证，诊断和对Google Analytics（分析）实现的问题进行故障排除。

G。Google PageSpeed Insights

Google PagesPeed Insights分析了您网页的内容，然后生成建议以更快的速度使该页面。它报告了移动设备和台式设备上页面的性能。在报告的顶部，PagesPeed Insights提供了总结页面性能的分数。Google通过运行灯塔来收集和分析有关该页面的实验室数据来确定此分数。90分或更高的分数被认为是好的。