How to Use LinkedIn Creator Mode: The Ultimate Guide

LinkedIn has been around for nearly two decades, having been born in May 2003, even before Facebook. Though it didn’t come into popularity until closer to 2011 when it finally hit the 100 million user milestone.

Now, LinkedIn has more than8.75亿活跃用户和drives 2x more conversions比其他社交平台。188滚球地址Many professionals love to share work anecdotes on the platform, either via LinkedIn posts or articles.

LinkedIn also provides its users with a ton of options to fully flesh out their professional experience on their profile—but they’ve recently created a new mode that offers even more.

LinkedIn creator mode is a great way to boost yourLinkedIn marketing strategy和generate even more reach within your target audience. Throughout this article, we’re going to talk more about what this means, how to use it, and why you might want to.

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如何使用LinkedIn Creator模式：最终指南：

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什么是LinkedIn Creator模式？

According to LinkedIn, creator mode is “a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn.” Users can turn this on to gain access to additional tools that can help them create and promote theirLinkedIn content。

一些additional featuresavailable to users with creator mode include:

• 用户可以“关注”您而不是发送连接请求的能力
• An area to display the topics you regularly talk about on LinkedIn
• Placement of the “Featured” and “Activity” sections at the top of your profile
• 能够添加个人资料“简介”部分的链接以吸引网站流量
• Eligibility to be featured as a suggested creator for others to follow
• Access to creator tools like LinkedIn Live, LinkedIn Audio Events, LinkedIn Newsletter, and creator analytics

If you’re a prominent LinkedIn user, getting access to these additional features can be a massive help when working to reach an even larger audience.

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如何打开LinkedIn创建者模式

If you’re interested in turning LinkedIn creator mode on, the process is extremely simple.

If you want to turn off creator mode at a later date (i.e., if you’re not making full use of the available features), you can head back to that same area. This time, you’ll click “Creator mode在”然后向下滚动以单击选项以“关闭创建者模式”。单击按钮，然后单击Turn off。

Because the process is so simple to go back and forth between creator mode and the normal profile mode, it’s worth it to give creator mode a try if having a more active LinkedIn presence is one of your goals.

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优点& Cons of LinkedIn Creator Mode

But before you decide to turn on LinkedIn creator mode, let’s make sure it makes sense for you and your usage. Let’s look through some overall pros and cons of this new profile type to see if it’ll work for your LinkedIn habits.

优点

• 展示您在个人资料顶部谈论的内容，立即吸引您行业中的人们或有兴趣了解您的行业。您可以添加多达五个主题。如下所示，它们将以您的生物下方的主题标签的形式出现：

• 开关的“连接”按钮“关注”部tton to entice people to start following your content before they send a connection request. This can help you grow your follower count, but it also helps decrease the clutter in your own feed while still reaching a larger audience.

• Get access to creator analytics that can help you track your follower growth, reach, and more, giving you an even more in-depth look into how your LinkedIn is performing. Pay attention to these, creating a monthly or quarterly report for yourself to track growth and overall performance.
• Use LinkedIn Live Video to broadcast livestreams to your audience, connecting with people in real-time. You can now go live on a number of platforms, with LinkedIn adding onto capabilities already available in Facebook, Instagram, and TikTok.
• Use LinkedIn Newsletters to add a newsletter feature to your profile that your followers can subscribe to in order to learn even more from you/your brand.
• Use LinkedIn Audio Events (similar to Twitter Spaces) to hold online discussions in real-time. These were inspired by audio platform Clubhouse and have now made their way onto a couple other platforms.

缺点

• 您需要拥有一个主动的LinkedIn存在，才能真正获得创建模式所能提供的好处。这意味着您始终发布新的LinkedIn帖子和interact with other posts on the platform.
• Your “About” section is pushed down to make room for “Activity”, so if you’re not active, this won’t have a positive outcome for your profile. See the example below to get an idea of how far down this could potentially push your profile summary:

• If you don’t have a lot of connections, the “Follow” button can hinder your connection growth. You may want to wait until you’ve reached the 500+ cutoff to start growing your overall following. People will still connect with you, but the frequency will likely fall.
• 您可能需要分配更多时间来实施LinkedIn策略，以确保您吸引了新发现的受众。如果您已经在努力为LinkedIn腾出时间，那么切换到创作者的个人资料可能不值得。

Our general consensus: If you already have the time and make the effort to publish content consistently on LinkedIn, creator mode is 100% worth it. If you’re not utilizing LinkedIn as much as other platforms, you may not want to turn this on yet.

Keep in mind that you can always turn creator mode back off. If you decide it’s not right for you, you can put your profile back into normal mode and take a step back from publishing articles and other content on the platform.

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How to Use LinkedIn Creator Mode

After reading all of the pros and cons, have you decided if LinkedIn creator mode is for you? If you’re going to remain active on the platform, we see no reason why you shouldn’t give it a try!

We’ve already walked you throughhowto turn it on—but let’s cover a few tactics you can use to make the most of this new profile mode.

1. Utilize all five available topics.

当您打开Creator模式时，您可以在平台上最多介绍五个主题。While this is completely optional, we highly recommend that you take advantage of this.

Those topics appear as hashtags at the very top of your profile, helping people who land on your LinkedIn profile to get an immediate understanding of the types of content you share.

Take a look at this example to see what we mean:

内容营销机构的所有者布鲁克林·纳什（Brooklin Nash）在他自己的个人资料中包括了主题“ #freealancing，#salesenablement和#contentmarketing”。如果他还增加了两个人，他可能会吸引更多的观众。

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2. Create a comprehensive LinkedIn content strategy.

To make the most out of your newfound creator status, you need to create a plan to publish original content to your LinkedIn profile—and a lot of it.

LinkedIn上的理想发布频率是two to five times per week。借助Creator工具，您将要在后者的一侧犯错，每周或每个工作日都接近五次。

但是，您到底应该每周发布两到五次呢？我们汇总了一些内容想法（加上示例！），以帮助您为内容策略获得灵感。

• 共享行业统计数据，但要确保它们是最新的并且可以正确采购
• Share a success story—but include actionable steps to help your viewers try to replicate your results

• Post an anecdote from work
• Share a post from your business—it’s a win-win, helping both your profile and your company profile get more reach

• Conduct a poll—LinkedIn has its own poll feature to make this easy and interactive
• Be educational/informational

• Share an inspirational quote or passage—either from you, someone influential in your industry, or a famous person
• Post business or professional milestones—your audience wants to support and cheer you on

• Write and publish LinkedIn Pulse articles
• Cross-promote content from other platforms—sharing screenshots of tweets is a pretty commonplace practice on most platforms now

• Publish case studies—then share them with quotes, statistics, and other anecdotes on your LinkedIn profile
• Create engaging content

• Ask questions—this is a great way to engage your audience and get them to leave comments on your posts
• Use your creator tools, like Live, Audio Events, Newsletters, and more

您也可以利用LinkedIn scheduling toolsto help make creating and publishing content even easier. Bulk-creating your content and then scheduling it out over the next week or two can make your life a whole lot easier.

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3. Add a cover story video to your profile.

With creator mode, you also get access to adding a 30-second video to your profile. Users can click on your profile photo to view your video if you have one.

You’ll know if someone has a video that you haven’t watched yet because their profile photo will be outlined by this blue-purple gradient circle:

录制一个专业的30秒视频，在其中介绍自己，分享您的工作，谈论人们如何与您取得联系以及与您合作的外观。这可能是一个很棒的转换器，因此请确保在个人资料视频中付出一些努力。

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通过LinkedIn Creator模式扩展您的影响力

如果您是LinkedIn繁重的用户，那么开始使用Creator模式以访问更多功能是一个好主意。为了提高您的成功率，请了解如何completely optimize your profileto appeal to prospects and generate even more sales.