Influencer marketing is an effective marketing tactic that can help you achieve a variety of marketing goals simultaneously. You can leverage influencers to improve your brand awareness and image, get more followers, drive traffic to your website, and even drive conversions.
However, Instagram still has a monopoly when it comes to the preferred channels for influencer marketing, even though LinkedIn is just as important for B2B marketers. Here’s why you should focus on LinkedIn influencer marketing.
LinkedIn影金博宝188备用网址响者营销是B2B营销的关键：
Why Invest in LinkedIn Influencer Marketing?
LinkedIn是B2B公司的重要网络平台，甚至比Instagram和Facebook更重要。虽然Instagram显然是最受欢迎的金博宝188备用网址影响者营销平台对于所有品牌，B2B公司不能忽略LinkedIn的重要性。
LinkedIn是一个适合来自各个行业的专业人员的平台，可以分享他们的思想并与其他专业人员互动。而且，与Instagram不同，LinkedIn专业人士通常是高级管理人员或行业专家，在Instagram上，任何拥有良好追随者人数的人都可以成为影响者。
So, LinkedIn should be a key part of any B2B firm’s influencer marketing strategy. And, yet, most marketers don’t spend as much money on LinkedIn as they spend on Instagram and other popular social networks.
Image Source:IMH
因此，如果您拥有B2B公司，LinkedIn影响者营销将提供一个未开发的机金博宝188备用网址会，以获得比其他人的竞争优势。
如何利用LinkedIn的影响者金博宝188备用网址营销
让我们仔细研究一下如何利用LinkedIn影响者营销来获得最佳结果。金博宝188备用网址
Find Relevant LinkedIn Influencers
在开始搜索LinkedIn影响者之前，您应该清楚选择有影响力的人的标准。第一个也是最重要的是，它们应该来自您的利基市场，并具有一定水平的专业知识。
Another important factor is that the influencers you select should have people in their connections that you want to target. After all, the whole purpose of partnering with influencers is to reach their connections, who could turn out to be potential customers for your business.
The third most important criterion for influencer selection is that they should be active on the platform and get good engagement on their posts.
Manual Search Using Keywords
在LinkedIn上找到影响者的最常见和最简单的方法就是仅仅搜索相关的行业关键字和短语。当您在LinkedIn主页左上角的搜索框中输入特定关键字时，您会看到结果列表。这还包括与该关键字有关的人列表，如下所示。
Image Source:LinkedIn
这些re the first and second connections that you have on LinkedIn, so you have a chance to reach out to them with your collaboration proposal. So, just scroll through the list of people and identify people who regularly post articles and get good engagement on their posts.
The more specific keyword or phrase you search for, the smaller and more relevant your list of influencers will be.
在LinkedIn组中搜索
手动寻找影响者的另一种方法是找到相关的行业团体，看看著名成员是谁。成为行业团体一部分的任何人都已经对该领域感兴趣。而且，正如人们通常认识其团队中的其他成员一样，任何积极发布小组的人都是潜在的影响者。
To search for groups, write the keyword in the search bar and select “Groups” from the drop-down menu at the top-right corner. When you search for a specific keyword or niche, you will find a list of related groups. Search these groups to find influential people in your industry.
Image Source:LinkedIn
Influencer Search Tools
There are numerous influencer search tools that can help you find influencers using advanced search filters. Using these, you can find the most relevant influencers for your brand.
Some of these tools also have the option to search for influencers by the platform. So, preferably opt for a tool that provides this option, along with other search filters like industry, location, followers, etc.
Reach Out and Develop Relationships
与Instagram和Twitter等其他人相比，LinkedIn是一个更专业的社交网络平台。因此，很难与LinkedIn影响者合作，因为他们通常是行业专家和高级管理人员。
Unlike Instagram, where there is no lack of influencers who are looking for collaborations, with LinkedIn influencers, you need to cultivate relationships before you reach out for collaborations.
您可以通过评论他们的帖子并分组与他们互动来做到这一点。在与之合作之前，请确保有影响力的人至少知道您的名字。
而且，当您与他们联系时，首先在他们最近的帖子中称赞他们或提及有关它们的内容，从而个性化。不要直接要求他们协作来启动您的消息。
Enter Into Mutually-Beneficial Collaborations
成功与影响者建立联系后，您可以共同创建高质量的内容，这对您的受众都会有益。您可以通过多种方式与LinkedIn影响者合作以生成内容。
让我们看一些最受欢迎的东西。
Articles
利用LinkedIn影响者的最常见方法之一是让他们创建与目标受众及其联系相关的文章。由于LinkedIn影响者是行业专家，您可以要求他们创建高质量的思想领导作品。
LinkedIn拥有自己的博客，您可以在其中直接共享与观众相关的长期内容和文章。这可以帮助您确立自己的行业专家并建立宝贵的联系。
You can also ask influencers to post articles describing their experiences with your product or detailing your product’s features.
Company Pages
您可以使用LinkedIn影响者营销的另一种方法是在您自己的公司中金博宝188备用网址找到一个有影响力的人，并要求他们共享内容并提及您的公司。
Alternatively, you can ask influencers to mention your brand or product when they post on their company page. This is a direct way in which you can reach their network. And, an influencer talking about your product will add more credibility to it and may encourage people to try it.
他们可以通过发布视频或简单帖子来做到这一点。但是，视频更具吸引力，并且是展示产品功能的绝佳方式。因此，如果您选择使用这种影响者营销方式，请要求影响者发布有关您产品的视频，以获得最佳结果。金博宝188备用网址
Expert Quotes
利用影响者的另一种有效方法是在您的内容中使用影响者行情，提及它们并给予信誉。这将为您的内容增加实质，并使其看起来更可信。
You can also compile a list of expert quotes and tag them all to target all of their connections all at once, using a single post.
You can also promote your expert roundup post on social media and use the name of popular influencers to get more views.
测量结果
直到您金博宝188备用网址measure the ROI看看您的竞选表现如何。这将指导您未来的影响者营销策略，因为您可以从过去的错误中金博宝188备用网址学习。
And, if you are working with multiple influencers, you should also identify the ones who performed well and those who didn’t. You can simply check that by looking at the engagement rates that each influencer’s content gets on LinkedIn.
另外，您的结果应与您为竞选活动设定的目标息息相关。无论您是想推动转化措施还是只是提高品牌知名度，都应根据目标来衡量自己的绩效。
您还需要记住，B2B产品的销售周期更长，因此，如果您的目标是转换，那么您应该等待适当的时间才能测量结果。
You can use aninfluencer marketing tool管理所有影响者并轻松地跟踪他们的表现。这将节省您在手动跟踪性能和测量结果中所需的时间和精力。此外，使用影响者管理工具将使整个广告系列都变得更加容易。
Conclusion
LinkedIninfluencer marketing is a very important marketing tactic for B2B companies and should be an integral part of any B2B company’s marketing strategy.
LinkedIn是专业人士的社交网络，因此它是B2B公司找到潜在客户的理想场所。B2B公司与其他公司的决策者和高级管理人员打交道，这些公司可以成为其潜在客户。而且，将自己确立为LinkedIn的专家是吸引注意力的好方法。
Influencers can help you achieve that by amplifying the reach of your content and making people aware of your brand or product. Use LinkedIn influencer marketing to get your prospective clients to take notice of your brand.
