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LinkedIn是一个多功能平台，专注于雇主与潜在员工之间的互动。一方面，这是一个面向企业的社交网络，专业人士可以分享周到的帖子和评论。另一方面，这是一个巨大的招聘网站，数以百万计的企业和工人更新其就业历史并展示其基于工作的成功。然后，许多人和企业将LinkedIn视为巨大的销售机会，找到潜在客户并通过购买渠道推动他们。所有这些不同的任务都可以从LinkedIn自动化工具中受益。
尽管LinkedIn具有不同的用途模式，但其业务重点为其提供了共同的方向。结果，LinkedIn是专业人士及其雇用的公司的首选社交媒体平台。
Although LinkedIn's use is much smaller than Facebook, YouTube, Instagram, or TikTok, it has more members than Twitter. It is beloved by B2B audiences, andapproximately93% of marketing professionalsuse LinkedIn fororganic social marketing.
With LinkedIn having many facets, it is harder to create a list of automation tools than many other platforms. However, there are so many tasks on LinkedIn that you can benefit from automating, from workflow to outreach and engaging with prospects at scale. In this post, we focus on LinkedIn automation tools that help ease your social posting, but we have added a few that automate finding sales leads that may be of value to you, including one from LinkedIn itself.
Best LinkedIn Automation Tools for 2023:
1。Brandwatch (Formerly Falcon.io)
Brandwatch has an extensive remit as a social media listening, publishing, advertising, measurement, and customer data management platform. So, although it counts as a LinkedIn automation tool, it is so much more. It has a particular strength in providing in-depth data and analytics for its clients. You can sum up Brandwatch services across multiple social channels, including LinkedIn as:
- Publish – manage all your content from one calendar
- Engage – funnel all social interactions into one Inbox
- 广告 - 按大规模创建自动广告活动（不是LinkedIn - Facebook，Instagram和WhatsApp）
- Audience – see all your audience data in one place (not LinkedIn)
- Listen – monitor the social web for insights (not LinkedIn)
- 测量 - 跨频道跟踪您的表现
- Benchmark – compare and contrast with benchmarking (not LinkedIn)
Brandwatch recognizes the needs of smaller businesses with their cut-down Essentials plan. Here, you can connect up to five social media channels and receive access to a social media calendar, a social inbox, message templates, performance dashboards, and receive chat/email support. This may also be suitable for firms primarily looking for a LinkedIn automation tool to assist their social publishing, with most of the “missing” components not currently available for LinkedIn.
2。织机
LinkedIn是众多与织机合作的众多集成之一。从Pinterest到Snapchat再到Google我的业务的每个社交渠道。他们声称为建立成功品牌的有效协作提供了您所需的一切。您可以从一个平台管理所有社交媒体内容 - 有机帖子和广告。您甚至可以将内容设置为差不多的，每当团队中的某人更新或发表电子邮件，推送，懈怠和Microsoft团队通知时，每次都会通知您。
织机helps you store, organize and use your assets in a central, intuitive Library. This includes your photos, videos, notes, links, and post templates. In addition, you can create video slideshows from multiple images.
The platform guides you step by step to create fantastic posts and ads. It even includes Unsplash & Giphy integrations to help you find visuals for your posts. In addition, you can plan content ahead of time: just set it and forget it. For many channels, including LinkedIn, Loomly enables automated publishing.
Loomly的互动使您能够在Facebook，Twitter，Instagram和LinkedIn上回复关注者的消息，评论和反应。
3。Sendible
From its launch back in 2008, Sendible has aimed to make it easy for marketers to manage all of their social media platforms and more from a central console. Its capabilities differ by platform, presumably because of the varying quality of the platforms’ APIs, but for LinkedIn, you can:
- Schedule posts to LinkedIn profiles and Company Pages
- 回应评论并分析您的内容性能
With Sendible integrating multiple social channels, you can create content suitable for your LinkedIn followers and cross-post and publicize this content on your other social platforms. Indeed, Sendible is particularly useful if you make content for a WordPress website or blog, as you can draft posts and publish them to your WordPress account (both self-hosted and WordPress.com) and then promote them on your social channels. Usefully, their integration with the graphics app, Canva, means you can create social media graphics with Canva and schedule them to your profiles and pages without leaving Sendible.
If you’re an agency, you can tailor your clients’ posts to each network, meaning you can switch up the hashtags and emojis and even change the attachments. You can group social media posts into campaigns and schedule them on specific days and optimal times. In addition, you can schedule with queues, making promoting evergreen content easy and allowing for consistency in keeping your clients’ social media profiles active.
4.Iconosquare
You can use Iconosquare to make data-driven decisions for Instagram, TikTok, LinkedIn, Facebook, and Twitter. Although you can’t yet use its social scheduling tools with LinkedIn, you can still subscribe to its advanced analytics that helps you maximize your social media performance. Your customized dashboard quickly visualizes the metrics most important to you, and scheduled reports help you stay on top of your game.
Iconosquare provides you with a range of easy-to-read graphs that display brand performance. For example, track follower evolution, average engagement rate per post, reach, and impressions history. The available statistics vary by social platform, but they are comprehensive and give complete insight into whether your social posts perform successfully and how they gel with your social audience.
5.ContentCal
ContentCalis an easy-to-use, visual, social media content planning tool that integrates with Facebook, Twitter, Instagram, Pinterest, Google My Business, and Medium, as well as LinkedIn. All plans collect your organic LinkedIn data, so you can reflect on your LinkedIn performance using metrics such as engagement, follower growth, and individual post analytics.
你可以使用ContentCal计划活动,沙re ideas, and sequence activity across multiple channels, including LinkedIn. ContentCal revolves around a visual calendar to schedule all your upcoming social posts. The software color-codes the entries in your calendar to give you an at-a-glance understanding of where you’re at with your social posting for LinkedIn and all your other social platforms.
ContentCal的自动化之一是真实的时间播放器。在这里，您可以根据需要预先定义许多不同的重复文本字符串，并且在创建后时间，您只需从下拉菜单中选择合适的摘要即可插入帖子。
ContentCalincludes a Content Hub, where you can create template posts, save ideas, and store images, media, and links in one central location.
As you would expect from a social media planning and automation tool, you can set schedules and automatically publish your content at your chosen time and date. This isn’t restricted to LinkedIn (which is one of the more accessible platforms to auto-publish to), but all your other social channels too.
6.NapoleonCat
NapoleonCat is an all-in-one social media management platform that connects your teams and untangles your workflows. It makes a point of emphasizing its social media automation capabilities. It believes its automation tools can help you streamline your processes, save time, and improve the quality of your customer service. You can use Napoleon Cat to automate your:
- 社会客户服务
- Social sales
- Teamwork
- Moderating ads
- Scheduling and publishing
- 分析和报告
该平台集成了Facebook, Instagram, Twitter, Google My Business, YouTube, Facebook Messenger, and LinkedIn.
您可以使用拿破仑猫在多个LinkedIn公司页面上安排和发布更新。然后，您可以通过回复一个地方的评论（对于LinkedIn和所有其他社交网络），并分析和改善内容的性能，从而使生活更轻松。
组合的社交收件箱可能特别有用。您甚至可以将评论转换为客户服务票，并直接从收件箱中回复并回复它们。此外，如果您有国际观众，则可以将拿破仑猫设置为自动翻译对话。
As you would expect, Napoleon Cat helps you publish or schedule posts in advance for multiple LinkedIn Pages at once. You can plan all your social content, including your LinkedIn posts, in a handy calendar. You can even add images, videos, links, and UTM tags just like you would on LinkedIn, without having to go to your page every time.
7.Onlypult
Onlypult saves you time by providing you with one control panel for (big breath here): Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, and Medium. It truly is a one-stop-shop for social media marketing. You can manage all of your accounts from one window without switching users.
Onlypult is packed with a collection of well-integrated features, from posting to image and video editing.
You can use Onlypult to auto-schedule posts, i.e., you set your preferred posting times across your channels, and after that, when you create a new post, Onlypult adds it to the auto-schedule queue in one of your preferred slots. You don’t need to manually schedule your posts, although you can if you wish. You can also create auto-deleting posts that expire at a specific date and time – great for short-term promotions and coupons.
8.LinkedInSales Navigator
LinkedIn销售导航器是一个官方LinkedInutomation tool emphasizing LinkedIn’s potential to assist your sales activity. You can use it to find the right people and companies faster and keep track of key leads and company changes. You don’t even have to exit the program to reach and engage with prospecting leads.
LinkedInSales Navigator includes advanced search features using personalized algorithms to help discover the best leads. It includes multiple filters to narrow your search, and once you have found the most desirable people, you can save their details into your CRM.
9.Zopto
Zoptois a LinkedIn automation tool that you can use to generate new business leads. In addition, you can use it to manage multiple profiles. It works with Recruiter and Sales Navigator accounts, offering flexibility based on your type of business. In addition, you can respond to conversations in your Inbox right in the app. Zopto stresses that their algorithm mimics human behavior, so you never get a LinkedIn ban.
Zopto通过Zapier和Webhooks使用营销自动化和CRM工具以及成千上万的集成。例如，您可以使用它来构建基于数百个标准的前景和过滤器的高级列表。
Zopto帮助您找到，识别和扩展网络。通过与理想的受众联系，您可以推动销售和共享内容。您可以根据数百个标准使用高级过滤。
Because Zopto believes in the power of AB testing, they allow you to run an unlimited number of campaigns.
10.DUX-SOUP
DUX-SOUPprovides LinkedIn automation to accelerate your lead generation by targeting your prospects with personalized LinkedIn outreach. It automatically engages with the prospects you select on LinkedIn, endorsing their skills, sending them customized connection requests and multiple, delayed, personalized direct messages. It does this on your behalf, from your browser, providing you with complete control and visibility of the activity in your LinkedIn account.
Even the free Starter Dux plan allows you to find LinkedIn prospects, visit their profiles, filter, and take notes. The paid plans add more in-depth features, such as cost-effective lead generation, uploading prospect lists, and network building. The highest plan, Turbo Dux, adds in campaigns and lead management.
11。Expandi
Expandi helps you find and connect with the most relevant leads, and it ensures that you don’t suffer from spam penalties from LinkedIn. It uses a dedicated country-based IP address, smart limits, a delay between actions, blacklisted contacts, and an auto-warm-up feature to ensure that you avoid getting banned in LinkedIn when trying to link up with leads. As a result, you can use it to reach your target audience and never have to waste time looking for prospects.
You can create follow-up campaigns with sequences for your 1st, 2nd, or 3rd-degree connections. You can add as many extra touch points as you wish and set up time delays between them.
It includes a Smart Inbox that integrates with your LinkedIn and email and will let you do all of your prospects’ communication in one place.
If you’re an agency, you can manage all your clients’ LinkedIn accounts in one (white-labeled) dashboard.
12。Cleverly
Unlike some of the other automation tools that integrate with all the main social media channels, Cleverly focuses solely on LinkedIn. It’s more accurately described as a lead generation agency than an automation tool, in fact, and can basically put the whole process of acquiring new leads via LinkedIn on autopilot.
在巧妙的帮助下，您的LinkedIn个人资料每天将自动向您的理想潜在客户发送消息。使用他们通过实施数千个竞选活动收集的数据，他们的团队知道要针对哪些前景。另外，所有消息都是个性化的，这意味着您实际上会得到响应。然后，当铅响应时，您将收到一条通知，以帮助您改善响应时间。
除了潜在客户生成外，巧妙的还可以帮助您充分利用您的内容，无论您选择在个人资料中分享还是在帖子中分享的内容。他们的团队将看到您的个人资料已得到优化，并将代表您创建帖子，以反映您的声音并展示您的技能。
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