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There’s a misconception that you have to choose between email and SMS marketing. Depending on your target audience, it might make the most sense to explore both of these strategies. For example, you can useSMS marketing通过发送快速短信来提醒收件人查看您之前发送的电子邮件，以支持您的电子邮件广告系列。
使用正确的营销自动化工具，这很容易。尽管Klaviyo是电子邮件和SMS营销的最著名的名称之一，但还有许多其他解决方案也很棒。您可能已经尝试过的一些工具来进行电子邮件营销，但是您不知道它也提供SMS营销。这很有可能，因为其中一些主要专注于作为电子邮件营销的工具进行广告宣传。
2022年的顶级klaviyo替代品：
Why Should You Check Out Klaviyo Alternatives?
Klaviyo不仅仅是电子邮件营销平台。这是一个功能丰富的营销平台，可以帮助保留客户的企业。话虽如此，虽然应该将其视为应有的完整工具，但电子邮件营销仍然是它最大的吸引卡。
Included in its long list of features are automated flows that can be set off by various triggers, including actions and events. You can either build it from scratch to match your requirements or use one of the prebuilt flows. It offers several options for including dynamic and personalized content. So, automation will never be at the expense of personalization.
Another key feature of Klaviyo is integrations. It integrates with the最受欢迎的电子商务平台188滚球地址like Shopify, BigCommerce, and Magento, to give you access to all the historical and real-time data coming from your online store. In addition to these, it also has more than 200 prebuilt integrations. The more integrations you have, the more opportunities you can create for your business to add more data to its platform that you can ultimately use to个性化您的电子邮件and text messages further.
Getting setup can be a time-consuming process and the manual configurations can be more involved than anticipated. So much so that you might want to decide halfway through the process that this isn’t for you. In that case, here are six other superb solutions that you can try instead.
Source:klaviyo.com
Here are some of the main pros and cons of Klaviyo:
Pros of Klaviyo
- It offers many options for segmentation
- 得益于动态内容和基于规则的自动化，您可以创建非常个人的体验
Cons of Klaviyo
- The design tools for emails can be hard to understand and use
- 它不包含着陆页的任何功能
What Are the Top Alternatives to Klaviyo?
- sendinblue
- Omnisend
- GetResponse
- Drip
- Campaign Monitor
- Mailchimp
To help you figure out which Klaviyo alternative will work for your business goals, needs, and budget, here are short, side-by-side comparisons of some of the best options.
1。Campaigner
Campaigner is a robust email and SMS marketing platform for eCommerce businesses on a budget. It was founded in 1999 and has been offering affordable price tiers for savvy email marketers. It comes with the basic features you’d expect from every email marketing platform, like hundreds of responsive templates, a drag-and-drop builder, contact management, A/B split testing, and static or dynamic segmentations.
What sets it apart from the competition is the intelligent automation workflows that allow users to create simple and complex chains based on the subscribers’ interactions. The automation feature works for email and SMS services and is linked to a robust tracking tool to help measure conversions and engagements. Campaigner also offers advanced template management to help your team collaborate efficiently on your campaigns.
Here are some of Campaigner’s key features:
- Advanced email marketing automation with simple and complex workflows
- 个性化电子邮件以增强客户体验和参与度
- Multivariate testing to take your A/B testing to the next level
Klaviyo vs竞选者
Campaigner promises to provide advanced email and SMS marketing tools at anaffordable price, and it delivers this promise well. For $59 monthly (or $104 monthly for email and SMS), you can store up to 5,000 contacts and enjoy their basic features like experiments, responsive templates, and recurring campaigns. If you increase your budget to $179 monthly (or $224 with SMS), you can store 25,000 contacts and access most of their advanced features.
相比之下，克拉维约（Klaviyo）每月收取115美元的联系（电子邮件和SMS），每月为25,000个联系人（电子邮件和SMS）每月收费415美元。这是竞选者收费的价格的两倍。
如果您开始使用电子邮件营销，则可能需要在测试水域时提供免费计划。克拉维约（Klaviyo）提供250个联系人，并提供500个每月电子邮件发送。如果您是一家仅仅建立列表的小型企业，这是一种很好的开始方式。竞选者没有免费计划。它提供了30天的免费全访问试验，因此您可以检查其工具是否适合您。
Both platforms offer intelligent automation workflows, intuitive drag-and-drop builders, landing pages, advanced segmentation, and responsive templates. If you’re exploring email marketing and can’t foresee how your list will grow, Klaviyo is a good option. If you already have a massive list and an email marketing strategy, Campaigner is the best choice.
价钱：Campaigner has an Email plan and a combined Email and SMS plan. It also has different pricing for eCommerce plans with features specific to eCommerce brands. There are three subscription tiers depending on the number of contacts (regular plans) or monthly emails sent (eCommerce plans).
The Starter plan, which is good for 5,000 contacts, is $104 per month (email and SMS) and $59 per month (email only). For eCommerce brands, the Starter plan is $79.95 per month for 30,000 emails. The Essential plan, which is good for 25,000 contacts, is $224 per month (email and SMS) and $179 per month (email only). The Essential eCommerce plan is good for 45,000 emails and is priced at $99.95 per month. The Advanced plan is $694 per month (email and SMS) and $649 per month (email only). It is good for 100,000 contacts. The Advanced eCommerce plan is $149.95 for 75,000 emails. There is also an Enterprise solution for those needing more than the plans offer.
2。sendinblue
sendinblueis an all-in-one digital marketing platform that was founded a decade ago in 2012. Its target audience is mostly growing small to mid-sized businesses and it offers tools to help with communication, personalization, and conversion. It can be used for email marketing, SMS marketing, and live chat. Included in its list of features are fully responsive email templates, an easy-to-use, drag-and-drop tool, a WYSIWYG HTML editor, A/B testing, and segmentation to mention only a few.
这是Sendinblue的一些关键功能：
- Real-time deliverability reporting and engagement statistics
- A CRM to organize customer interactions
- A drag-and-drop landing page builder to create custom landing pages
klaviyo vs sendinblue
定价是Sendinblue和Klaviyo之间的主要区别之一。sendinblue限制了您每月可以发送的电子邮件数量，而Klaviyo的定价基于您要存储的电子邮件联系人的数量。后一种方法可以违反希望快速扩展的小型企业。从技术上讲，克拉维约也只有一个定价计划。有一个用于电子邮件，如果您想同时使用电子邮件和短信。您每个计划支付的唯一途径是限制联系人。
在功能方面，它们几乎相同。但是，有两个主要区别是，Sendinblue还提供实时聊天和着陆页构建器。
价钱：Sendinblue有一个免费计划，两个订阅计划以及针对企业客户的定制定价。LITE计划每月每月25美元的电子邮件量为20,000封电子邮件。同一每月电子邮件量的高级计划每月起价为65美元 - 20,000封电子邮件。
3。Omnisend
Omnisend is one of the best email marketing services for small businesses and is trusted by more than 70,000 eCommerce brands. In addition to email marketing, it also offers various other eCommerce marketing features that include prebuilt eCommerce workflows to help you with each step of your customer journey, segmentation, landing pages, various forms, and SMS marketing.
Here are some of Omnisend’s key features:
- Web推送通知以立即开始重新定位客户
- A/B split testing to help make your workflows more relevant
- 高级报告包括有关销售，活动和受众增长的详细信息
Klaviyo vs Omnisend
Both Klaviyo and Omnisend target eCommerce brands and integrate with the main eCommerce platforms like Shopify, WooCommerce, and BigCommerce. When it comes to other integrations, both Klaviyo and Omnisend offer a decent selection of third-party integrations too.
Some of the main differences come in with email marketing. For example, Omnisend’s email builder offers more customization options. Plus, to help you grow your list of email subscribers, Omnisend also offers landing pages, whereas Klaviyo includes only pop-up forms and form teasers. While Klaviyo doesn’t let you create landing pages per, it does give you the option to embed a form on a specific page, though.
总而言之，功能方面没有太大差异。如果您只对探索电子邮件营销感兴趣，那么Omnisend的价格更便宜。但是，如果您想同时利用电子邮件和SMS，Klaviyo的工作更便宜。
价钱：Omnisend has a free plan (for email) and two subscription plans. The Standard plan focuses only on email marketing and starts at $16 per month for up to 500 contacts. The Pro plan includes email and SMS marketing and starts at $59 per month for up to 500 contacts.
4。GetResponse
GetResponse是一种强大的营销工具，受到各种规模的企业的信任，其客户列表包括Stripe，Ikea和Zendesk等名称。它提供了您需要构建列表和渠道所需的各种工具，您可以使用这些工具与订户进行交流并推广您的产品。在其令人印象深刻的营销解决方案集中包括网站构建器，弹出式和表格，网络推送通知，着陆页，电子邮件营销和SMS营销。与Klaviyo和Omnisend类似，它还包括与Shopify和WooCommerce等流行的电子商务平台的集成，以帮助您进行电子商务营销。188滚球地址
Here are some of GetResponse’s key features:
- Professional email templates that you can customize to match your branding
- A huge library with free images and GIFs to enhance your email designs further
- Perfect Timing tools to optimize SMS and email campaigns
Klaviyo vs GetResponse
克拉维约（Klaviyo）和GetResponse都提供了强大的电子邮件营销和营销自动化功能。但是，就像Omnisend一样，GetResponse还提供着陆页，最重要的是，网络研讨会功能也可以使其成为挑选Klaviyo的有吸引力的选择。
在集成方面，克拉维约提供了更多。也就是说，它在社交媒体部门缺乏，与GetResponse与YouTube，Twitter和Facebook的集成不同，Klaviyo仅与Facebook集成。
Price-wise, there’s a catch, though. While GetResponse looks like the cheaper option at first glance, if you want to use its SMS marketing features, you’ll have to sign up for its MAX plan that offers custom pricing on request (and we all know what that means — it doesn’t come cheap). However, if you’re interested in only using it for email marketing and limited eCommerce marketing, it’s about half the price of Klaviyo.
价钱：GetResponse offers a free plan and three subscription plans. The Email Marketing plan costs about $20 per month for 1,000 contacts. The Marketing Automation plan costs about $60 per month for 1,000 contacts. The eCommerce Marketing plan costs about $120 per month for 1,000 contacts and includes useful eCommerce features.
5.Drip
Drip was created for eCommerce, specifically for independent brands. With the help of their automated marketing tools and insights, users can boost their income and get more access to valuable data. In short, it collects and organizes customer data so that online businesses can create personalized omnichannel customer journeys. They’re driven by their belief that any online brand should have the tools to help it connect with their target audience and compete in the online space, even againsteCommerce giants。
Here are some of Drip’s key features:
- 您可以使用点击视觉编辑器制作的预制电子邮件模板库
- 预先构建的剧本可以使电子商务最佳实践自动化
- SMS workflows
Klaviyo vs Drip
One of the features that make Drip such a popular alternative is its strong focus on eCommerce. Just like Klaviyo, it offers integration with many of the most popular eCommerce platforms like Shopify, WooCommerce, and BigCommerce.
While Drip also offers impressive segmentation and personalization, you’ll probably find that Klaviyo is easier to use. Another area where Klaviyo outshines Drip is in the testing department. That said, Drip is slightly cheaper and doesn’t limit how many emails you may send per month.
价钱：Drip bases its pricing on the number of email contacts that you have. For up to 2,500 contacts, pricing is $39 per month after a free 14-day trial.
6。Campaign Monitor
广告系列监视器提供直观的电子邮件营销和自动化工具。尽管它主要关注电子邮件营销，但它还包括SMS营销，帮助其用户与目标受众建立更牢固的联系并最大程度地提高ROI。其功能列表中包括电子邮件模板，交易电子邮件，细分和个性化以及易于使用的视觉旅程设计师。
以下是广告报监视器的一些主要功能：
- Hyper-targeted segments to boost email engagement
- A Link Review tool that automatically checks emails and highlights hyperlinks that need your attention
- A full analytics suite
Klaviyo vs Campaign Monitor
在线消息来源表明，尽管Klaviyo总体上是一个更好的工具（但仅通过较小的利润），但广告系列监视器提供了更好的用户满意度。但是，一个关键区别是定价。虽然Campaign Monitor并未提供像Klaviyo这样的免费计划，但价格便宜得多。从每月9美元起，您可以从大量的订户量开始。但是，在此阶段，其SMS功能不包含在其定价计划中，并且由于在网上没有定价信息，因此，就价格而言，它可以使Klaviyo再次成为更有利的选择。
价钱：Campaign Monitor offers a free plan and three subscription plans. The Basic plan costs $29 per month for up to 1,000 contacts. The Unlimited plan costs $59 per month for the same number of contacts, while the Premier plan that includes advanced segmentation costs $149 per month for 1,000 contacts. For SMS functionality, you’ll need to contact their sales team directly for more info about the pricing.
7。Mailchimp
MailChimp是专门用于电子邮件营销的最受欢迎的工具之一。自推出以来，它不仅将重点扩展到了电子邮件。它针对中小型企业主和中型企业，提供了一长串功能，包括电子邮件和着陆页模板，客户旅程构建器，A/B测试以及文本消息传递选项。
这是MailChimp的一些主要功能：
- 吨automations to help with all the most important email tasks
- 拖放电子邮件功能
- Detailed reporting features
Klaviyo vs MailChimp
尽管Klaviyo为您提供更多功能，特别是在信息和自动化方面，而MailChimp比MailChimp仍然是该部门的竞争者，尤其是如果您也想专注于其他营销渠道。例如，MailChimp为您提供更多的营销渠道，并具有更多的集成。它还使您可以使用着陆页来增加联系列表。而且，如果您不仅需要登陆页面，但是整个网站，MailChimp也可以提供帮助。您甚至可以直接通过MailChimp购买自定义域，然后使用其拖放网站构建器创建业务网站。
Klaviyo’s pricing is more transparent, though. And, if you plan on adding more than 5,000 contacts, Klaviyo might work out cheaper.
价钱：Mailchimp offers a free plan and three subscription plans. The Essentials plan starts at about $12 per month for up to 500 contacts. The Standard Plan will set you back about $20 for up to 500 contacts. For more serious needs and bigger budgets, there’s the Premium plan that starts at about $320 per month for up to 10,000 contacts.
Wrapping Things Up
有许多很棒的电子邮件营销工具可帮助您启动和改善营销活动。虽然选择是不错的，但确实很难找到满足您需求和预算的最佳工具。当然，如果您发现它不适合您（许多公司会帮助您免费移民），则可以迁移到另一个平台，但这仍然是一个耗时的过程。
For more than just email marketing, any of the software solutions mentioned above are great choices and excellent alternatives to Klaviyo. While you should never ignore price, remember to keep other factors like integrations, ease of use, and list management in mind as well.
最后,报告和数据也可以有一个巨大的impact on the results. While you might not recognize immediately that access to this data will make your marketing tasks easier, without it you definitely won’t be able to improve it.
