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Artificial intelligence (AI) has improved in accuracy in recent years, and the marketing industry has taken to it with gusto. This is particularly so with email, where nearly every tool and platform contains some AI email marketing software element.
Many brands use AI email marketing platforms to perfect their email marketing strategies, resulting in increased revenues and decreased costs. For example, using AI to optimize your sending frequency will help you generate a better ROI. In addition, with more successful email campaigns, you will have less need to spend funds on other types of advertising.
那么，电子邮件营销中的AI是什么？杰西·萨姆拉克（Jesse Sumrak）Twilio sendgriddescribes AI as "the set of rules and processes that allows programs to analyze hundreds or thousands of inboxes for marketers to create better, more personalized content for subscribers." AI helps email teams understand what kind of email to send, to whom, when, and how often. In addition, it supports email marketers in streamlining their processes and analyzing big data in real time.
Of course, real-world AI still has some limitations. We haven't yet reached the point where we can have our equivalent of Iron Man's JARVIS to organize our email marketing. Humans are emotional beings, and AI still lacks the corresponding emotional decision-making. Real people don't always make logical decisions and definitely don't always make the best choices. Therefore, successful email marketing will generally still require (human) email marketers using AI email marketing software and platforms to generate the best results.
前12个AI电子邮件营销平台以发展您的业务：188滚球地址
1.Optimail - Optimove
Optimove主要是跨多个营销渠道的关系营销中心，非常重视AI优化，以自动化数据驱动的见解，以系统地改善营销性能。
The software includes Optimail, a native email personalization and delivery platform which incorporates eDataSource for inbox placement analytics, analysis, and escalation capabilities. It uses cutting-edge, AI-powered machine learning to track over 90% of all commercial emails sent globally.
Optimove将可用的高级客户电子邮件平台与领先的客户关系管理中心可用。这使电子邮件个性化和客户超级目标可以利用所有可用的最佳数据和见解（客户数据库，客户模型，活动跟踪，预测分析和AI建议）。每个客户都会看到最相关的消息，产品，价格和报价，即使发送电子邮件后很长一段时间，电子邮件都坐在收件箱中。Optimail/Optimove不断监视行为，因此调整了发送消息，以将潜在客户和客户推向您的业务目标。
2.Sendinblue
Sendinblue是一个智能，直观的电子邮件营销平台，适用于成长中的企业，将AI和自动化纳入您的电子邮件营销流程中。他们希望您专注于重要的任务，并以自动化的方式将其剩下的人放在自动驾驶仪上。
但是，Sendinblue不仅涵盖了电子邮件营销。它还可以满足SMS营销和聊天。
您可以立即创建一封外观专业的电子邮件。从电子邮件模板库开始或从头开始构建新设计。然后，您可以使用直观的拖放构建器来匹配您的品牌并赞叹您的观众，从而添加所需的块和样式。
确定基本电子邮件内容后，通过使用个性化添加诸如联系人名称之类的文本，或者使用高级电子邮件个性化选项将其栩栩如生。
When ready to send, you can group contacts however you want. Then, take your strategy further by choosing even smaller segments based on criteria that you choose (e.g., gender, geography, purchase history, etc.)
使用A/B测试查找最佳消息，并确保您的电子邮件在使用SendInblue的机器学习驱动的发送时间优化的单击按钮时在完美的时间发送。
3.全能
全能is an easy-to-use eCommerce email marketing, SMS, and automation platform. Engage your shoppers wherever they are with integrated email and SMS campaigns. All templates are built-in and 100% customizable so that you can give your customers a personalized, consistent experience through a single platform.
全能integrates with hundreds of eCommerce tools, and you can add it to your store with a single click.
Omnisend c库的模板很容易reate professional, stunning emails without coding. You can easily customize the emails to fit your brand, add products and dynamic discount codes and save them as presets for your subsequent campaigns. Their Automations Library has pre-built workflows for every step of your customer journey. With drag-and-drop workflow editing, it’s easy to adjust and visualize the sequencing or even build one from scratch. Use complete contact data to personalize your messages, improve your targeting, and increase conversions. You can segment your contacts in many ways, including customer lifecycle stages, shopping and on-site behavior, and message engagement.
4.Twilio sendgrid
Twilio sendgridoffers a suite of tools to create engaging email campaigns. These cover areas such as email automation, signup forms, email testing, email design, email templates, and email statistics. In addition, they offer an email API with features such as SMYP service, email validation, deliverability insights, dynamic templates, and email integration.
它在三个主要领域使用AI：
- 电子邮件验证 - 实时API扫描您的列表以检测和防止无效的电子邮件地址，使您的列表清洁并降低跳出率。
- 神经保护 - 这通过确定危险的发送模式来提高您的可交付率。AI检查了传出消息，以发现您在ISP中损害声誉的方式。
- Deliverability insights – the AI scans your real-time metrics and email performance to provide recommendations to improve your email deliverability
The company views AI as essential to ensuring its customers generate the greatest return on their emails. It helps complex systems to adapt, learn, and perform, even if human communication changes.
5.EmailOctopus
EmailOctopus offers a range of simple, powerful tools to grow your business; all the features you need to grow your list, engage your audience, and get results.
您可以导入现有订户，并为您的网站提供可自定义表格的增长。此外，您可以创建令人惊叹的着陆页来捕获更多的订户。从预先设计的模板开始，然后通过易于使用的电子邮件编辑器自定义它，或从头开始构建设计 - Import HTML模板以进行完整的创意控制。
节省时间并触及新的订户，而他们最能参与自动化的欢迎系列。创建电子邮件序列以吸引您的订户加入您的列表。设置滴水活动，以教育新订户的产品或服务。通过电子邮件培养它们，并推动对您的业务最重要的行动。因此，创建您的电子邮件，设置序列并放松，因为自动化完成了艰苦的工作。
6。Drift Email
Drift acts as a conversation platform to help your marketing, sales, and customer teams easily connect with customers through conversations. It delivers personalized conversations via chat, email, video, and more.
One of Drift’s solutions is Drift Email. It includes powerful email management software that automatically separates human email replies from autoresponders. This ensures you can route real human responses to the right person to guarantee follow-up and drive more pipeline.
漂移电子邮件会自动清洁并丰富您的营销自动化平台中的联系记录，并通过电子邮件签名中的电话号码和职位进行CRM。结果，每次发送电子邮件时，您都可以提高可交付性和数据库健康。此外，Drift Email的收件箱管理工具将无缝集成到您现有的电子邮件营销技术堆栈中，以便您可以从更少的工作中从电子邮件广告系列中驱动更多管道。
7。Seventh Sense
Seventh Sense markets itself as AI software designed to drive maximum performance and engagement with your existing email marketing program. It is an email delivery optimization system designed specifically for HubSpot and Marketo.
With Seventh Sense’s artificial intelligence to optimize and personalize email delivery times for everyone in your database, you will see more engagement and better results with your email marketing. Features include send-time optimization, email throttling, increased deliverability, and email frequency optimization, enabling knowledge transfer between your sales and marketing teams and increased conversions.
8。Zeta电子邮件
Use the popular AI email marketing platform, Zeta Marketing Platform, to boost email marketing performance with real-time email personalization at scale. Personalize your content and product offerings based on individual interests, demographics, and real-time behaviors from continuously updated profiles.
Zeta具有始终的预测见解，对频道，主题行，创意，发送时间，频率等优化。您可以在几秒钟内轻松添加，评分和使用新的数据源 - 从高级集成和辛迪加绩效数据实时的stream Live segment更新。
But the Zeta Marketing Platform covers more than just email. It is an omnichannel marketing platform that combines consumer intent data, first-party data, and results-driven AI to power customer acquisition and retention. It combines 2.4 billion unique data identities with industry-leading AI to create personalized omnichannel experiences. In addition to email, you can use Zeta’s AI to predict intent and engagement across display, website personalization, and social.
9。牧师
牧师is a powerful AI platform to help firms optimize their email, push, web, SMS, and social channels. It is excellent for email marketing, where you can optimize content for email subject lines, in-body copy, and calls-to-action.
Phrasee使用自然语言生成（NLG），分析您过去的消息传递和品牌准则，以了解您的风格和语气。这使他们的AI能够生成符合品牌的营销信息，听起来像您的文案团队所写。然后，通过单击按钮，Phrasee实时产生自然听起来的，防丑闻的语言。它将基于注意力的深度学习网络应用于客户和市场数据，以预测和部署品牌表现最佳语言。
此外，通过自动优化内容以确保表现最佳的消息达到最广泛的受众，Phrasee使用动态优化来帮助品牌对客户的反应更加灵活和个人。他们的数据驱动方法测试了针对人类生成的控制，部署最佳副本并计算收入影响的AI变体。
10.Mailmodo
Mailmodobrings all your email marketing to one place. You can even add forms and widgets to emails without coding. They describe themselves as a single platform to create, send, and automate.
Mailmodobuilds interactive email experiences on AMP email. Unlike traditional HTML emails, users can act right within their inboxes. By letting users take action inside the email, they can convert from the email itself.
您可以通过Mailmodo的预构建旅程来自动化电子邮件。基于时间的滴灌系列自动化并跟踪自动化广告系列的覆盖范围。您可以使用拖放工作流的视觉构建器来完成此操作。您可以通过各种集成将他们的电子邮件自动化软件与营销堆栈和触发广告系列集成在一起。创建自动化的广告系列以发送时间敏感的自定义电子邮件。
您可以在不妥协自动化的情况下定制用户体验。利用用户数据和操作来个性化您的电子邮件序列，包括在电子邮件广告系列中添加自定义字段，电子邮件中的有条件逻辑，高级细分和具有更新模板的动态电子邮件内容。
11.LeadGnome
LeadGnome describes itself as a B2B reply email mining solution. You can use it to eliminate bad contacts, find titles, direct dials, mobile phones, and other details on your leads and customers, ensuring your database is always up to date. LeadGnome also helps you identify decision makers, influencers, and indeed the best people with whom to connect for a potential sale.
此外，LeadGnome不仅从自动响应和人类的答复中挖掘出所有销售智能，而且会自动将任何自动响应带入文件夹中。LeadGnome不含收件箱，因此您可以专注于来自真实人的重要电子邮件。
Leadgnome被动地监视您的收件箱并分析它们的回复。然后按类型对答复进行分类。其中包括户外活动，左家园，地址更改，电子邮件等。然后将自动响应物理移至指定的文件夹中。您最终会带有一个干净的面向动作的收件箱。
12.ActiveCampaign
ActiveCampaignprovides email marketing, marketing automation, and CRM tools to create incredible customer experiences. Their platform includes tools to assist with each stage of the customer journey. These range from core email marketing functionality and email segmentation at the Reach stage through marketing automation and dynamic content while Nurturing to CRM and sales automation and pipeline automation when Converting, and split testing, predictive sending, and predictive content to push for Growth.
ActiveCampaign包括许多自动化工具，以使您的生活更轻松。例如，细分使您可以准确发送联系人想要看到的内容。当您自动化细分市场时，您可以通过动态的电子邮件内容，A/B测试流量进行个性化的后续活动，并使您的滴水活动更加有效。动态内容可确保您的客户看到最相关的信息，从而提高参与度，销售和忠诚度。基于保存的客户数据，例如人口统计信息，过去购买和参与历史记录，交换图像，复制和CTA。
ActiveCampaignmakes good use of machine learning, crunching the numbers so that you can make better decisions in your business. One use of this is predictive sending, which sends your automation emails at the best time. Their data model ranks each hour daily based on a contact’s habitual open time. Based on these results, ActiveCampaign recommends scheduling emails at an appropriate time. As people continue to engage with your emails, send times become even more targeted.
