Mailchimp vs. Klaviyo: Comparing the Leading Marketing Automation Platforms

营销自动化has become more than just a buzzword. It’s now a crucial component of every business to fuel growth. Marketing automation and email marketing platforms offer a lot of benefits, for small businesses and global enterprises alike.

Let’s look at two of the leading marketing automation and email marketing platforms, Mailchimp and Klaviyo, to see which one will fit your business’s needs.

Mailchimp vs. Klaviyo:

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What Is Mailchimp?

Mailchimphas been around since 2001. It started as a bootstrapped startup that specialized in helping small businesses access technology for email marketing services. Now, Mailchimp has evolved to be a powerful all-in-one marketing platform.

除电子邮件营销外，该平台现在还包括用于录制和跟踪客户潜在客户，营销CRM，高级自动化，社交发布数字广告等的解决方案。MailChimp被认为2021年最好的营销产品之一经过G2.

This wider scope of features catapulted Mailchimp to become one of the world’s leading marketing automation platforms. Mailchimp serves2.4 million monthly active users并在电子邮件营销行业获得60.51％的市场份额。

显然，MailChimp是自结束以来的许多企业发展的关键参与者每天生成125万个电子商务订单通过MailChimp广告系列。另外，通过MailChimp发起的A/B广告系列，客户已经售出了价值超过2.5亿美元的商品。除了拥有100％创始人所有，MailChimp还回馈中小型企业，投资over $12 millionto jumpstart their growth.

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什么是klaviyo？

克拉维约是另一个屡获殊荣的营销自动化软件，成立于2012年。它已收到几个奖项, including the Organization of the Year, the “Best Overall Email Marketing Company”, and the Best SaaS Product for eCommerce in 2021 alone.

This full-featured marketing platform makes it easier for businesses of all sizes to store customer data, build email-based customer experiences, engage customers based on brand interactions, and more. Klaviyo also offers growth workshops for marketers, equipping them with the knowledge and skills they need for growth.

虽然它拥有强大的功能,Klaviyo也an easy-to-use tool. Designed to eliminate steep learning curves, the platform offers seamless “this-minute” integrations with major eCommerce platforms like Shopify and BigCommerce, ready-today templates, self-sending messages (automation), and predictive analytics. Klaviyo has seen steady growth over the past few years and now serves more than 100,000 paying customers.

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Mailchimp vs. Klaviyo: Which One Is Best for Your Business?

尽管MailChimp仍然是最受欢迎的营销自动化平台之一，但它仍然具有相当多的竞争，其中包括Klaviyo。188滚球地址此外，MailChimp的范围略有范围，因为它是为不同企业设计的，而不仅仅是电子商务。要了解有关MailChimp和Klaviyo的更多信息，并查看哪种解决方案适合您，我们比较了两个平台。188滚球地址

自动化

这两个平台188滚球地址都提供了强大的自动化工具，例如事件和基于行为的自动化和产品建议等预构建的自动化。MailChimp具有客户旅程构建器功能，可让用户访问带有拖放功能的视觉接口，以监视客户在买家的旅程中监视客户互动。这使您可以为客户创建个性化体验。此外，MailChimp具有单步自动化系列和MailChimp标准计划的多步自动化（最大联系人数量）。

尽管Klaviyo的智能自动化工具提供了类似的东西，但它的成本略高，具体取决于您的联系人数量。您的联系越多，计划的价格就越高。但是，Klaviyo确实有一个“流”选项卡，它使您可以访问许多预先构建的自动化模板，以获取欢迎系列电子邮件，以及为购物车放弃，客户赢取和客户感谢您的电子邮件提供工作流程的选项。

Campaigns

Mailchimp and Klaviyo have visual drag-and-drop campaign builders. Klaviyo lets you create product blocks using either the product feed or selected products from your store or catalog. If you’re creating a product feed for specific categories or collections, Klaviyo can dynamically populate your product block.

另一方面，MailChimp的创建产品块的选项有限，并且不会显示特定的类别或收藏。如果您有两个单独的收藏，您可能会发现很难与适当的受众群体共享单独的块。

Marketing Channels

When it comes to marketing channels, Mailchimp has the edge. Mailchimp offers email marketing, custom domains, landing pages, access to Creative Assistant (an AI-powered design tool), free网站构建器，产品重新定位，交易电子邮件计划（以额外的费用）以及访问内容工作室。

Klaviyo具有能力的营销渠道和功能。但是，这些仅限于以下内容：动态内容，Facebook广告，产品建议，客户资料以及注册和弹出表格。

集成

克拉维约has more than 220 built-in integrations. Some of the available integrations for Klaviyo are Okendo, Google Ads, Gorgias, Recharge, Wix, WooCommerce, Shopify, Magento Commerce, and BigCommerce. Note that the platform only currently supports one integration per type for a single account.

Mailchimp has over 300 integrations, including more than 250 pre-built integrations. Mailchimp’s integrations include LinkedIn, Eventbrite, Google Analytics, Zapier, Automate.io, and OpenTable.

Reporting and Analytics

在报告和分析方面，MailChimp和Klaviyo提供了很多深度。但是，MailChimp可以通过为您的广告系列页面和A/B测试的基础知识来简化分析。如果要访问多元测试或更深入的比较等功能，则需要获得高级帐户。

A fantastic feature of Klaviyo is its in-depth integration with major eCommerce platforms. You can view metrics like bounced emails, unsubscribe rates, dropped emails, and opened emails. Klaviyo users can enjoy an easily customizable analytics dashboard, as well as real-time insights into customer activity. Furthermore, you can customize the way your reports look since Klaviyo offers options like bar graphs, charts, and plain numbers.

Given the sheer number of options for reporting and analytics from Klaviyo, you may find it hard to get used to dealing with a lot of data. If you’re looking for a simpler option, you might want to consider Mailchimp’s reporting and analytics instead.

分割

Both platforms offer powerful segmentation. However, they do differ in some specific features.

如果您要深入segmentation for emails，Klaviyo具有强大的选择。您可以选择行为或交易数据以细分电子邮件。另外，您还可以从Shopify等集成中收集数据。您可以创建全面的细分市场，并使用平台的数据科学工具来构建更详细的细分市场。但是，Klaviyo仅在五个渠道上运行：电子邮件，SMS，推送通知，Facebook和Instagram。

MailChimp提供了基于列表的细分，可让您一般查看客户群。借助MailChimp，您可以根据行为，买方舞台特征，位置，兴趣等在七个营销渠道上进行分割观众。此外，MailChimp可以预测联系人的人口统计信息，以帮助您创建更多的战略性活动。

Usability

对于想要简单的东西的用户，MailChimp可能是最佳选择。毕竟，它在简化复杂流程（例如设计品牌电子邮件和创建工作流程）等复杂流程方面做得很好。MailChimp还拥有一位AI驱动的创意助手，可让您一次点击为不同的频道创建惊人的设计。想保持与您的品牌一致吗？创意助理可让您导入品牌的资产并创建自己的品牌套件。

克拉维约is also designed to be user-friendly with its drag-and-drop interface and automatic website integrations, allowing you to easily use your brand’s assets. If you want to have more control over your emails, Klaviyo offers convenient content blocks that you can customize without having coding skills.

Customer Support

Mailchimp has an award-winning customer support team that won 14 Stevie Awards. However, if you have a free account, you’re limited to the following options:

• Guides and tutorials
• 营销技巧
• 营销词汇表
• 电子邮件支持30天
• 雇用专家（用于设计，文案和其他优化服务）

If you want more access to customer support, you’ll have to sign up for any of the paid plans. The Premium plan currently offers the best support options, which include phone support and priority response along with the features you can get with the free, Essentials, and Standard plans. Meanwhile, the Essentials and Standard plans offer everything under the free plan, plus 24/7 email support and live chat support.

Klaviyo提供了有用的资源，例如其数据库188金宝慱网站和社区访问免费计划。但是，实时聊天支持仅限于付费计划。注意：Klaviyo的电子邮件支持仅在上午6:00至下午10:00提供。（ET）在工作日。在周末，可以从上午10:00到下午4:00。（ET）。如果您有一个免费的计划，Klaviyo拥有免费的24/7虚拟聊天机器人Kira。

Pricing

选择营销自动化平台时，您需要仔细考虑预算。您可能已经为这种解决方案设定了预算，因此让我们快速了解每个平台的定价计划，从MailChimp开始。

Mailchimp的为市场提供了四种定价方案ing Platform service. Businesses that have 500 contacts can access the free plan that offers 2,500 monthly email sends and access to features like pre-built email templates, 300+ integrations, forms and landing pages, and basic reporting and analytics. If you want to enjoy more features, Mailchimp also has the following plans:

• Essentials, which starts at $11 per month
• Standard, starting at $17 per month
• Premium, which starts at $299 per month

定价根据您的联系数而变化。该平台还针对其其他服务（即网站和商务和交易电子邮件）制定了不同的定价计划。

克拉维约offers flexible pricing tiers that vary based on how many contacts you have. For 0 to 250 contacts, Klaviyo offers a free plan that gives you up to 500 monthly email sends and 150 free monthly SMS or MMS credits. For businesses with more contacts, such as 251-500, the pricing plans are as follows:

• Email, which starts at $20 per month
• 电子邮件和短信，起价为每月35美元

每层都可以访问一键集成，报告和个性化基准等功能。如果您选择使用更高的层次，则可以获得自己的客户经理。

您需要更多帮助比较其他营销软件吗？使用我们方便的软件比较工具。

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最好：判决

Ultimately, the best platform for you will depend on what you’re looking for and what you want to achieve.

如果您想要易于使用，预算友好的东西，并且可以用于电子商务以外的其他企业，那么MailChimp是一个不错的选择。它提供的不仅仅是基本的电子邮件营销解决方案。它具有一系列用于营销的解决方案，包括网站构建器，众多集成，在线商店启动器等。

For those who have already established an online store and want to grow their businesses through optimizing email or SMS channels (or both), cutting-edge segmentation, powerful targeting capabilities, robust automations, and quick integrations, consider opting for Klaviyo. However, Klaviyo is more expensive with a bigger learning curve.

如果您认为MailChimp和Klaviyo不符合账单，则有几种替代方案可以帮助您提高电子邮件营销。一些MailChimp的最佳替代品are Campaigner, Sendinblue, and GetResponse. Leaning toward Klaviyo but want something different? Some of theKlaviyo替代品worth checking out include Omnisend, Drip, and Campaign Monitor.

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Why Use Marketing Automation Platforms?

营销自动化platforms eliminate the need to manually perform repetitive tasks. They provide you with accurate reports, generate and nurture leads, efficiently manage data, and make systems and processes more scalable. By helping you save time and resources, marketing automation allows you to concentrate on generating revenue, building relationships with your customers, streamlining your operations, and delivering better customer experiences. Furthermore, marketing automation canreduce marketing overhead by 12.2%, and increase conversions by up to 77%.

Small businesses can offer a more organized and personalized way to connect with their clients by using marketing automation tools. Marketing automation and email marketing platforms combine various solutions, such as segmentation tools and comprehensive reports, to make marketing more efficient.

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Choosing the Best Marketing Automation and Email Marketing Platform

Picking the right platform can be tricky, which is why we’re sharing a few tips to help you find the right one.

• Consider key factors, such as your budget, company size, and the scalability of the platform. How about onboarding? Does a particular platform offer training or resources to help you get started?
• 评估您的直接和未来需求。您现在需要什么功能？您是否想要可以帮助您创建网站的东西，或者您想要一种为您提供全面报告和分析的解决方案吗？您是否正在寻找易于使用的平台？那集成呢？另外，考虑到平台随着业务增长的扩展能力。
• 仔细浏览每个平台的功能，例如可用性，支持和细分功能，以查看哪些最能满足您的需求。MailChimp和Klaviyo的伟大之处在于他们提供免费的计划，因此您可以感觉到他们的功能和功能。从那里，您可以确定所需的平台以及是否应该升级计划。
• Go over the marketing channels that the platform is compatible with.
• 检查客户评论以查看其他人对特定解决方案的评价。这也可以帮助您了解其他人如何使用MailChimp和Klaviyo等平台。188滚球地址