Mailchimp vs HubSpot: A Point-by-Point Comparison

The increasing demand for omnichannel experiences makes an agile marketing platform essential for business growth.

一项消费者觉得调查表明more than 80 percent of consumers shop across at least three different channels。通过multip消费者与品牌互动le platforms and multiple devices create countless touchpoints that can overwhelm marketers. These add to their endless list of tasks, including sending emails, launching ad-retargeting campaigns, managing social media accounts, and so on. This is where marketing platforms play a key role.

除了讲营销人员的日常任务,marketing platforms streamline workflows and improve efficiency. Their advanced tools for automation and电子邮件营销服务使营销人员能够一次在多个渠道中发起多个广告系列。但是，选择合适的平台可能会带来数十种选择。

Here, we focus on two of the most popular platforms today, Mailchimp and HubSpot. We try to make a point-by-point comparison of their features to help you decide which platform is best for your business.

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Mailchimp vs HubSpot:

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About Mailchimp

Mailchimpwas originally designed as an email marketing service targeted towards small businesses that did not have access to costly high-end email software tools. Over the last two decades, it has transformed into an all-in-one marketing platform that empowers small businesses. Their expanded service offerings now include advanced automations, a marketing CRM, smart content tools, shoppable landing pages, social posting digital ads, transactional emails, websites, and many more. The platform brings marketing channels, audience data, and insights in one easy-to-use interface.

MailChimp通常是企业家和小型企业的首选，因为其价格合理的每月订阅成本和灵活的套餐。

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About HubSpot

HubSpot， 另一方面，brings together everything that a business needs to deliver exceptional customer experiences. It combines a full suite of sales and marketing tools with a powerful CRM. Its marketing hub offers email marketing automation and other flexible tools that enable you to run complete inbound marketing campaigns.

除了其营销枢纽外，HubSpot还设有用于销售，服务，运营和CMS的枢纽。拥有所有这些使其成为即将扩展的小型企业的好平台。这也是为什么许多大型企业更喜欢它而不是其他平台的原因。188滚球地址

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快速浏览数字

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MailChimp vs Hubspot：功能的比较

Email Marketing

There are全球超过40亿电子邮件用户。凭借如此庞大的潜在潜在客户，电子邮件营销成为每个营销人员工具包的重要组成部分。此外，它是吸引新受众并培养忠实客户的最具成本效益的方法之一。

Both Mailchimp and HubSpot have powerful email marketing tools – many of them quite similar. Both platforms have drag-and-drop email editors, email personalization,A/B测试，动态发送时间和设备优化。他们也提供交易电子邮件和电子商务电子邮件。付费层也可以访问数据分析和比较报告。

When it comes to the number of templates, Mailchimp has more to offer – with 100 professional-looking templates to choose from. This helps you design and edit emails faster. However, HubSpot has a slight edge when it comes to customization. Emails can be personalized for each contact and designed to carry your unique branding.

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Contact Management

As your business grows, your contacts database grows too. To nurture your relationship with every customer, you must keep track of all their interactions with your brand. Also, to give you a full insight into every customer journey, your marketing platform should include a contact management system.

MailChimp的联系管理系统已集成到其营销CRM中。它利用段来自动创建基于可变的组，并使用标签手动创建分组。免费版本允许您最多使用五个变量来创建一个细分市场，而高级版本使您可以结合高级条件的无限条件segmentation。

HubSpot CRM还提供列表管理和自定义联系属性。但是，与MailChimp不同，它允许无限数量的属性进行分割，即使是免费版本。此外，它提供了有关整个销售渠道中客户行动的其他数据。

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Marketing Automation

除了电子邮件自动化工具，您的营销平台还必须具有营销自动化，以帮助您提高服务质量并提高销售效率。通过营销自动化，您可以减轻重复的任务团队，以便他们将精力集中在更重要的任务上。您还可以使客户参与效率更高，并丰富客户体验。

For marketing automation, Mailchimp has content optimization tools and a customer journey builder. It offers over 40 pre-built customer journeys with expanded automation triggers for deeper customization. Along with other tools, it provides different ways to keep your customers engaged and satisfied.

HubSpot also has powerful tools for marketing automation to scale your efforts. Its automated workflows and cross-functional operations help personalize marketing across channels. It also has bulk data management feature that can save your precious time.

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社交媒体和广告

在2021年，已经有4.26 billion people using social media worldwide。By 2027, this number is expected to grow to as much as six billion. With even a fraction of this number as potential leads, social media is a medium that’s definitely worth establishing your presence in. However, managing your social media accounts and ads require different tools from traditional marketing methods.

MailChimp有一个社交工具，用于在Instagram和Facebook上发布和管理广告。此工具还允许您管理Google Display广告。它还生成有关广告支出如何连接到收入的报告。但是，目标是有限的，因为您无法使用联系人列表来完善受众或指定页面。

HubSpot offers more when it comes to social media management. In fact, you can post comments on your social media posts straight from your HubSpot account. Its ad tool also lets you manage all your ad campaigns on different platforms and sync leads in a central location on HubSpot. You get to see which ads and on which platforms are converting leads into customers.

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Supported Languages

For businesses with a global audience or with remote teams, support for multiple languages is important. This lets you reach customers from different countries worldwide and ensure clear communication among remote team members.

While Mailchimp is primarily in English, some of its pages and the Help Center can be translated into French, Spanish, Portuguese, German, or Italian – depending on browser settings. The Mailchimp mobile app is available in five languages: English, Spanish, French, German, and Portuguese. Using the auto-translate option, hosted forms and response emails can also be translated into over 50 languages.

On the other hand, almost all HubSpot software in all its hubs are available in several languages, including English, French, German, Japanese, Spanish, Dutch, and Italian. However, services and support have limited language availability. As of now, HubSpot support is available only in English, French, German, and Japanese.

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Data and Analytics

To make smarter business decisions, you need to utilize the power of data and analytics. Identifying what works, what doesn’t, and what leads to the best outcomes will help you optimize your performance. Data analytics will also give you deep insights into customer behavior and your market so you can gain a competitive edge.

MailChimp将所有电子邮件营销数据放在一个地方 - 节省了跨渠道合并数据所需的时间。分析仪表板显示您的所有广告系列指标，因此您可以随着时间的推移评估营销绩效。

HubSpot also has powerful data and analytics tools for marketing. You can custom object data into reports and build dashboards to share with teams. You can also track your ROI easily with revenue attribution reporting.

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价格

It can be tricky to calculateemail marketing costs对于您进行的每个活动。但是，选择适合您预算的营销平台对于可持续性很重要。除了确保您能够获得应有的价值以获得所需的钱的价值外，还必须确保可以维持每月的订阅。

Both Mailchimp and HubSpot platforms have tiered pricing from free versions for small businesses to premium ones for large enterprises. Mailchimp’s free version includes basic automations and templates for handling up to 2,000 contacts. All plans come with free website and commerce features which can also be upgraded to paid plans for access to more advanced tools for scheduling and selling.

HubSpot’s free version is a bit more robust with up to 1,000 marketing contacts allowed and more advanced marketing automation tools. However, its rates are significantly higher than that of Mailchimp.

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Which is better? –Mailchimp or HubSpot?

The better platform is the one that meets your specific business needs. When choosing your marketing platform, consider your business goals, target audience, and budget. If you’re starting off, you can go freemium and leverage免费电子邮件营销工具。

As for these two, both are excellent platforms. The choice would depend on how much you can allocate for your marketing expenses. The level of marketing automation you need will also vary according to your business size and nature.

Choose Mailchimp

如果您的联系基础仍然很小，并且您的营销预算有限，请选择MailChimp。它的功能有限，但您仍然可以获得所支付的价格。它的价格肯定会吸引具有简单自动化要求的较小业务。因此，请选择mailChimp，如果：

• You are highly focused on email marketing.
• You need a slipstream solution for simple marketing needs.
• You have limited budget for monthly fees.

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Choose HubSpot

For large enterprise and business scaling their operations, HubSpot offers more advanced features. Its robust platform will allow you to manage multiple large-scale campaigns with ease. The price point is intimidating for small businesses but the potential ROI may be well worth the investment. Choose HubSpot if:

• 您有能力分配大量的营销预算。
• 您需要高水平的自定义和个性化。
• 您需要一个用于销售，营销和服务的中央枢纽。

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Get a Marketing Platform that Boosts Efficiency

关注email marketing trendscan be helpful, but it is not enough to optimize your marketing campaigns and improve performance. Regardless of your business type or size, you must invest in a marketing platform that can boost your efficiency and maximize your revenue.

Evaluate your needs and set your business goals before choosing anemail marketing software或平台。合适的人最终将为业务增长铺平道路。