您是否知道全球电子邮件用户的数量估计会增加44亿到2023年的人？那几乎是世界人口的一半。
Given the wide reach of emails, a lot of marketers choose to invest in email marketing. However, not all succeed. Emails get lost in crowded inboxes or simply ignored by uninterested recipients. There are a lot of reasons why email marketing fails, but knowing how to do it right can help you avoid them.在这篇文章中，我们策划了12种有效的电子邮件营销策略的列表，这些策略将帮助您成功。
您从未尝试过的12个电子邮件营销策略：
1. Personalize Your Emails
When it comes to email marketing, there’s nothing that’s more effective than personalization. A simple, “Hi Joe,” is much more likely to get the person to open the email than an email with no salutation.
例如，从食品送货服务中查看此电子邮件。在电子邮件主题行中使用一个人的名字可能是使他们打开电子邮件的非常有效的方法。
而且，如果您已经拥有客户数据以及他们的电子邮件地址，那么个性化电子邮件就不困难了。您甚至不必手动进行。您要做的就是使用电子邮件营销和自动化工具这可以帮助您大规模地个性化电子邮件。
以下是您可以个性化电子邮件的一些方法：
- 将订户名称添加为称呼甚至在主题行中。
- Send personalized recommendations to your subscribers based on their past online behavior.
- Provide personalized offers to your subscribers based on their preferences.
- 发送遗弃电子邮件并及时欢迎电子邮件。
2.使用行为段进行自动电子邮件
如果你做到了电子邮件营销in the past, you know that it is important to have different email lists. Not all your subscribers are alike, and you need to target different segments with different types of emails and content.
但是，使用人口统计或其他传统的分割标准不再有效。您需要利用高级网络分析和其他技术来分析您的网站访问者的在线行为。然后，您应该根据过去的在线行为和偏好对订户进行细分。
This is a much better way to target people and is a more effective way to desired results from your email campaigns. Netflix, for example, sends notifications to their subscribers when there’s a new series or movie that a particular individual might like.
3.使用A/B测试
A/B测试您的电子邮件是了解与客户合作的有效方法，以便您可以优化未来的电子邮件内容。就像A/B测试您的网站一样，您可以在电子邮件的不同元素上执行这些测试。
例如，将CTA按钮放在顶部而不是电子邮件底部可能会改善点击率。或者，也许您的听众比其他人更喜欢一种特定类型的CTA。您可以使用A/B测试和设计电子邮件模板进行测试，这对您的订户有效。
4. Send Emails at The Right Times
One of the biggest challenges that marketers face is that their emails get lost in a crowded inbox. It is quite difficult to get your emails noticed when a person has so many emails to check.
That is why it is important to send emails at the right times. Most people check their email in the morning and usually have a crowded inbox that they have to go through. Therefore, it is not a good idea to send an email early in the morning.
However, once a person has gone through their emails in the morning, when they check their inbox again during the day, it won’t be as crowded. So, it is a good idea to send emails in the late mornings or afternoons to get these noticed.
5. Use Email Templates
There is a lot of debate around whether to use templates or design each email from scratch. The proponents of the latter would argue that customizing each email is more effective in getting more engagement. That might be true to a certain extent, but is not feasible in the long run, especially for larger companies that send thousands of emails in a day.
A better alternative is to create customizedemail templates，使用您的品牌准则，您以后可以重复使用。从头开始创建每封电子邮件是浪费时间和精力。所有聪明的营销人员都知道如何平衡效率与创造力，定制模板非常适合。
6.创建并发送移动响应电子邮件
许多人在往返上下班或从工作或出于其他业务目的旅行时会在旅途中检查他们的电子邮件。多年来，使用移动设备来检查电子邮件已大大增长。因此，重要的是要确保您的电子邮件对移动设备友好。
使用移动响应设计，无论您使用哪种设备，都可以很好地工作。
7. Make Way For Two-Way Communication
切勿从“无需重新”电子邮件地址发送电子邮件，因为这会关闭您与订户的通信。您应该始终为他们提供回复您的电子邮件并保持频道打开的选项。
This helps you connect with your audience better and gives them an assurance that they can connect with you directly if they want to.
8. Use Emotion to Encourage Action
Using emotion to engage your audience and encourage them to take an action works for all types of marketing. Humans are, after all, social and emotional beings who can be influenced by using emotional cues.
因此，使用唤起人类积极情绪的单词或句子是一个好主意。这是使用此策略吸引观众的电子邮件的示例。
9. Provide Valuable Content
You need to provide valuable content. This is not some hidden strategy, but a fact that should be apparent to everyone.
However, a lot of marketers still make the mistake of not considering this for email marketing. Email marketing is often limited to transactional and promotional emails, and marketers don’t really focus on providing valuable content via emails.
Do not make that mistake. There is nothing like a useful and relevant piece of content to engage your audience. You can use this in your email marketing, just like a lot of smart marketers do.
Here’s an example from Zomato where they send a list of valuable content resources to their subscribers.
10. Add Multiple CTAs or Links
The main goal of sending emails is to get people to your website, usually to make a purchase or consume your content. Why should you, then, limit yourself to just one website link or CTA?
您提供的选项越多，您的订户会单击一个。此外，提供选择可以使人们感到控制。许多人喜欢浏览这些选项，然后单击他们喜欢的选项，而不是只有一个可能单击或可能不想单击的选项。
这是该公司在电子邮件中为某些产品提供直接购买链接的示例。这很有用，因为它们可以通过一封电子邮件来满足更广泛的受众群体，因为每个订户可能都有至少一种产品从选项中喜欢的产品。
11.利用视觉效果
Emails with a lot of text are boring and fail to engage people. No one wants to have to go through a block of text to find something of value. The easier you make it for people to read your emails, the better the engagement you will get.
That is where adding visuals can help you. Some marketers go as far as using only pictures in their emails or newsletters. You can always make it interactive and add a link right in the image.
这是丝芙兰的新闻通讯的一个示例，其中有很多视觉效果。这就像一个迷你产品目录，上面有漂亮的图片，吸引了人们购买这些产品。
Source:sephora.com
12.始终提供出路
After you have tried your best and followed all of the expert tips and tricks, some people just might not be interested in receiving your emails.
Here’s really no point in spamming people who are just not interested. It could cause them to mark your emails as “spam” and that is bad for your brand’s reputation.
The best thing to do in such situations is to give them an option to unsubscribe. And, this should not be difficult at all. In fact, add this option at the end of your emails so that anyone who does not want to receive your emails can easily opt-out.
虽然大多数品牌只会提供unsubscribe option below an email, some go as far as to draft an email for it.
这是一个这样的电子邮件的示例。我们不了解您，但我们宁愿不被踢出列表并打开电子邮件。至少有些人可以通过看到这样的电子邮件来保留，这就是它的才华。
Ready to Try These Email Marketing Strategies?
These email marketing strategies can help you improve your email campaigns and get the desired results. These just might be what you needed to take your campaigns from average to brilliant.
尝试这些并亲自查看结果。
