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There was a time when Google tried to compete with the major social networks using Google+. However, they eventually realized that Google+ was never going to seriously match its more established counterparts, so they shut down its consumer version in April 2019. While Google My Business is not a replacement for Google+, it does have some similarities. These include posting offers, events, products, and services directly to Google Search and Maps through posts on Google My Business. You can make this process more manageable by using Google My Business scheduling tools and platforms.
Many businesses create a Google business listing, formally a Google profile. Business Profiles appear in Google Maps and in the local results of Google Search. If you want to manage and optimize your Google profile, you need a Google My Business account.
Once you have a Business Profile, anybody can leave reviews, add photos, and ask questions. You can use your Google My Business account to access, customize, manage, and enhance your Business Profile on Google. Amongst the thing you can do with Google My Business is to engage with your customers. You can respond to reviews, answer questions, enable direct messaging, and set up alerts. However, you can also use Google My Business to publish posts to your Business Profile, much as you do to your social platforms. The Google My Business scheduling tools and platforms we cover in this article enable you to schedule these posts in advance, just as you can to Facebook, Twitter, and other social networks. Indeed, many of these tools cater to multiple social platforms, as well as Google My Business.
13谷歌我的业务调度工具和Platforms:
1.Loomly
毫无疑问，您可以与团队创建，预览，批准和安排帖子到您管理的任何已验证的位置。在Loomly中，您可以从日历设置的“社交帐户”选项卡连接Google我的业务帐户。然后，您将Google My Business选择作为Post Builder第二个面板的渠道。您可以将帖子定为新的，活动或在Post Builder第四个面板中提供的帖子。然后，您可以从发布视图中预览，批准和安排您的帖子。您计划的帖子也将在列表视图和日历视图中可见。
2.Sendible
Sendible gave brands the ability to schedule posts to Google My Business pages using their social media tool in 2018. They recognized that one of the most exciting features to come from the Google My Business team is the Posts feature, allowing businesses to publish content directly to Google’s search results. Also, if you run an agency and don’t currently manage your clients’ presence on Google, the Posts feature offers a massive opportunity for you to deliver value.
You can use Sendible to schedule Google My Business Posts at scale. You begin by connecting your Google My Business account to Sendible (do this for each account if you are an agency). As part of this process, you connect for each of your business locations.
You can then schedule your posts to Google My Business in Sendible, just as you would to any other social platform. An option appears below each post, allowing you to choose a CTA you’d like to use. If your post includes a link, you can automatically create a button on your Google My Business post when it gets published, directing visitors to your link.
3.社交活动
You can use Social Pilot to help you ace your local marketing strategies by automating your Google My Business posts. Post updates and share news to your local Google My Business listings and let every visitor take notice of your business. You can use it to post new offers, deals, new products/services and give all customers a reason to visit your store, even re-targeting your regular or occasional customers.
Add Call-To-Actions to your posts to encourage visitors to check out your site, product page, or social profile. You can add pictures of your store, products, or happy customers to your posts to attract more views on your Google business page. You can even add short videos like ‘how to’ and product demos to your posts to build trust among potential customers.
4.e-clincher
e-clincher recognizes that Google My Business is an all-in-one tool that allows you to create a web presence, reach more customers, increase site traffic, and make more money. However, it can be time-consuming to manage Google My Business on top of Facebook, Twitter, Instagram, and your other social media channels. By using e-clincher, you can manage all your social media accounts in one place. e-clincher supports publishing and scheduling posts to Google My Business and responding to reviews and comments. You can manage multiple Google My Business locations.
5.一单
OneUp使您能够安排和发布社会media and Google My Business posts to boost growth and traffic. You add a post, choose whether to post it once or have it automatically recycled at your desired frequency, and then post it now or schedule for the future.
You can create categories to group accounts together, then organize and filter posts by those categories. You can create as many categories as you’d like to keep your posts organized and separated across different clients if you’re an agency.
日历视图为您提供了所有即将发表的帖子的概述，您可以在其中编辑它们并拖放以更改天数。
一单allows you to schedule and automate your Google My Business posts. For example, post to one or multiple Google My Business locations simultaneously, add images, links, and Call-To-Action buttons to your Google My Business posts, and even add pictures to the Photos section of Google My Business.
6。ContentCal
ContentCal automates much of the planning, scheduling, and content posting tasks. At its heart, it is a visual calendar and uses color-coding to organize your content.
ContentCal added integration with Google My Business in 2020. The ability to publish to Google My Business had been a highly requested feature for some time. However, you need to be on the Premium / Custom plans to gain access to the Google My Business integration.
您可以使用ContentCal Google我的业务集成来发布两种类型的Google我的业务帖子：“新的”帖子类型和“事件”帖子类型。您还可以在每个帖子中添加一个按钮，鼓励您的听众对您的内容采取行动。
7. GMB by RecurPost
RecurPost is a social media scheduler with repeating schedules. You can automatically share your updates at the best time, saving you countless hours and increasing your social media engagement every week.
RecurPost’s scheduling tool combined with their Google My Business automation tool enables you to create recurring schedules and automate Google My Business posts that go out on your profile in a loop. With just a handful of updates, you can sort out months of your Google My Business posts.
You can use it to add one of six CTA options to your Google My Business posts: Learn More, Sign Up, Buy, Order Online, Book, and Call Now.
8. Google My Business Post Scheduler – dbaPlatform
DBAPLATFORM是一个强大的营销自动化平台，该平台品牌，特许经营和代理机构通过其当地商人渠道来协调和扩展内容分配。他们具有Google My Business的私人API访问权限和专有算法，该算法符合Local Authority™的Tenets™的宗旨，这是对本地关键字排名的独立测量。
您可以使用它来无缝，毫不费力，整个位置的列表，无论是十个Google我的业务清单还是一万。在全球范围内安排动态基于位置的帖子。轻松创建和安排所有Google我的业务帖子类型，并单击一单击，甚至是特许经营的位置。
9. Planable
You can schedule your Google My Business posts with Planable’s new integration tool. To do this, you first need to sign up to both Google My Business and Planable. Set up your company and workflow within Planable. Add your account. Click on “Add Pages,” go to Google My Business and log in with your account.
You can schedule your Google My Business posts in Planable, just like you can schedule to your social networks. You decide how your feed looks in Planable, depending on whether you prefer Feed View or Calendar view. You can set special roles and permissions for teammates, clients, and stakeholders to avoid confusion and mistakes. You can then use Planable to schedule all your LinkedIn, Instagram, Facebook, Twitter, and Google My Business content.
10. Sked Social
Although Sked Social primarily markets itself as the only Instagram scheduler you’ll need, you can use the social media platform to post on Instagram, Facebook, Twitter, YouTube, LinkedIn, and Google My Business.
As Google limits who can use Google My Business to only some businesses, you must first check if you can create Google My Business posts in the Google Business Dashboard. You will have to be ‘verified’ before you can post to Google My Business.
Assuming that you qualify to use Google My Business, you can use Sked to make posts there, much as you can to your other social platforms. You can specify locations for your posts, however. When you schedule or edit a post, you must choose a “topic type.” These are Google’s “post types,” and each post type has specific features. Sked currently only supports some Google My Business post types: “What’s New” (“standard”), Events, Offers, and Alerts.
11.Sprout Social
Sprout Social includes Google My Business integration. You can publish posts to your Google My Business profile directly from Sprout Social.
您首先像其他任何网络一样打开组合。选择一个或多个Google我的业务位置，然后输入要在帖子中包含的文本和图像。接下来，从新功能中选择帖子类型？或事件。在后一种情况下，您需要输入活动标题以及活动的开始和结尾。您还可以选择帖子的按钮类型。然后，您可以立即发送帖子，安排它，将其添加到新芽队列或将其保存为草稿。
12.PromoRepublic
You can now connect your Google My Business account to PromoRepublic. Only verified locations can be connected to PromoRepublic, however. One limitation caused by the Google My Business API is that you can only use PromoRepublic to connect to ten locations when you post.
Any posts you make with PromoRepublic go in the “What’s New?” section of Google My Business. Your posts can contain up to 1500 characters of text and a single attached square image. Unfortunately, you can’t yet add a call-to-action (CTA) button to your posts.
PromoRepublic now also includes an Inbox feature for Google My Business. You can answer Google My Business Questions and Reviews in one place, along with Facebook Comments, Reviews, and Direct Messages. In addition, the Google My Business filter enables you to instantly see reviews and questions of any rating based on user requests.
13.Hootsuite
Although Hootsuite doesn’t appear to highlight the fact, you can use the social media scheduling tool to post to Google My Business. Begin by verifying your Google My Business profile. Then go to Hootsuite’s App Directory, where you will find Google My Business. Once you have installed that add-on, authorize Hootsuite to access your Google My Business account for each stream (posts, questions, and reviews).
When you’re ready to make a post, go to the Posts stream and click to add a New Post. Fill in the required fields, e.g., text, image, CTA button, and link, and then click on Post Now.
您还可以在流中查看我的Google我的业务问题和评论，并在您选择的情况下对任何内容进行响应。
