社交媒体调度模板可以让布鲁里溃疡sy life of a social media marketer a ton easier. No more panic-posting content that you're not excited about just so you can get something posted. No more realizing—too late—that your post has a typo. No more spending hours every day trying to decide what to post. A social media scheduling template does away with all of that, helping you plan an engaging and effective mix of content for each of your social media platforms so your message comes across the way you want it and reaches the people you need to see it.
In this article, we're going to share everything you need to know about social media scheduling templates—what they are, why you need them, and how to create your own.
强大的社交媒体安排模板的7个步骤：
What Is a Social Media Scheduling Template?
A social media scheduling template is an editorial calendar specifically for social media that you can use to plan out and schedule your posts in advance, as well as note deadlines, the content to be shared, manage campaigns, and more. There are essentially three ways to create a social media scheduling template: paper, spreadsheets, or social media scheduling tools.
No matter what method you choose to plan and schedule your social media content, there are certain things you'll want to include:
- Goals
- Target audience
- 社交平台188滚球地址
- Content types
- Social media benchmarks
Benefits of Scheduling Social Media Content
Scheduling your content using a social media scheduling template has several benefits. In addition to saving you time and having a mechanism by which to hold your team accountable, let's take a look at some of the reasons you should be using a scheduling template.
Get Organized
Social media scheduling templates help you get and stay organized so you can avoid spending too much time each day figuring out what to post to each of your social media platforms. By creating and filling out your template, you can strategize to build a cohesive social media message that meets your goals. Plus, this frees up time each day to talk about any industry news as it occurs.
分享每个平台的最佳内容
A plan will help you create and publish content that works for each social media platform instead of just posting the exact same content with the exact same message to every single platform you use. Remember, different segments of your audience are likely to be active on differentsocial media platforms。当您为每个平台创建自定义内容时，使用多个平台的内容更有可能注意您的内容。188滚球地址此外，仅使用一个平台的目标受众的细分市场可能会这样做，因为他们喜欢通常在该平台上发布的内容类型。为了获得最大的回报，您需要分享他们喜欢的内容类型。
Build a Consistent Posting Schedule
社交媒体安排模板还使创建和保持一致的发布时间表变得更加容易，这对于保持听众的参与至关重要。而且，当您的内容以这种方式构建时，如果您的发布差距或包含太多相似的内容，则可以一目了然地看到。
防止错误
Planning out your content ahead of time minimizes mistakes because you'll actually have time to check it for spelling and grammar errors, make sure your links are working, ensure that your images look good, and, finally, that you're including the right information.
轨道性能
When you create and publish content haphazardly, it's difficult to track the performance of your content and trends over time. When you use a social media scheduling template, you can take a look back at the content you've published and how it performed. This data will inform your strategy going forward.
创建强大的社交媒体发布时间表
Managing social media—even a single account on a single platform—has a lot of moving pieces. You need to create new content, engage with your audience, and promote your content. And most social media managers actually manage multiple accounts on multiple platforms. Without a social media scheduling template for each account you manage, you'll find yourself missing things and your clients, not to mention your own business, will suffer for it.
Fortunately, building out your social media scheduling template doesn't have to be complicated. In fact, here's a simple and straightforward 7-step process:
审核您的社交媒体
首先进行社交媒体审核，以便您了解当前在不同的社交媒体帐户中所在的位置。这意味着创建一个列表：
- Your current social media accounts (including the handle for each)
- 每个帐户的目标
- 每个帐户的关键人口统计（基于您的分析）
- 谁负责维护帐户
- 您多久在每个帐户上发布一次
- 您的内容如何根据您选择的social media metrics
进行竞争分析
在知道自己的社交媒体所在的位置之后，您将想看看竞争对手在帮助您识别行业规范并在自己的帖子中找到差距的事情。您需要找出答案：
- What channels your competitors are using
- 他们如何在这些平台上展示自己188滚球地址
- 他们如何衡量您行业的社交媒体基准
- The type of content they're creating
- How customers respond to their content
- The hashtags they use
- 如果他们运行任何付费社交广告
You can choose from a number of social listening tools to get this information. Otherwise, you'll need to choose your top 3–5 competitors and dig for the information manually.
确定您最重要的社交媒体平台188滚球地址
Now that you're armed with tons of information, you can start making plans for your ownsocial media platforms。我们建议从确定您应该使用的社交媒体平台开始。188滚球地址好消息是，您不必在每个社交网络上都活跃，只是目标受众最有可能成为的网络。从目标受众最常使用的1-2个社交媒体平台开始。188滚球地址一旦您拥有这些平台，您就可以分支到目标受众中受欢迎188滚球地址的其他平台。
Choose When and How Often to Post
Once you've decided which social media platforms you're going to focus on, you'll want to decide when and how often to post on those platforms. You may think that the best time to post is when the platforms are most active, but that may not be the case. Fortunately, there's been tons of research done into the best times to post on each social media platform, so you'll have a good place to start. After that, you'll want to play around with your posting times to see if you can get better engagement at another time. To start, though, here are the recommended days and times to post on the most popular platforms, along with how often to publish content.
Best time to post on Facebook：Monday to Thursday between 9 AM and 2 PM. Post daily.
Best time to post on Twitter:Monday to Thursday between 9 AM and 4 PM. Post at least 3 times per day.
Best time to post on Instagram：Wednesday, Thursday, and Friday between 9 AM and 11 AM or 2 PM to 3 PM. Publish content at least once daily.
Best time to post on YouTube：Weekdays between 2 PM and 4 PM. Post at least weekly.
Best time to post on TikTok：星期二上午9点，星期四上午12点，星期五上午5点。每天至少发布3次。
Best time to post on Instagram Reels：星期二上午9点，星期四上午12点，星期五上午5点。每天至少发布3次。
找到正确的内容组合
There are essentially four types of content you can post on social media:
- 图片
- Videos
- Text
- Links
当然，其中有很多无限的types of social media content您可以创建和分享。我们建议共享一个mix of content and not just posting promotional content all the time. While the ultimate goal of marketing is to generate sales, you're going to turn your audience off of your content if all you do is try to sell to them. Instead, publish a mix of educational, entertaining, and promotional content. A traditional rule of thumb is called the "rule of thirds." This means that one-third of your content is promotional, one-third is entertaining and engaging, and the final one-third is curated content that would be of interest to your followers. Some marketers use the Pareto Principle, or the 80/20 rule, in which 80% of your content is for educating, entertaining, and engaging, while the remaining 20% is promotional.
这是流行的社交媒体平台的主要用途：188滚球地址
- Facebook：Videos, live videos, blog posts, and curated content
- Instagram:高分辨率照片，报价和故事
- Twitter:News
- LinkedIn：工作和职业信息，公司新闻和专业内容
- Pinterest:Infographics and photo guides
- YouTube and IGTV:长格式视频内容
- TikTok and Instagram Reels:Short-form video content
无论您选择什么，都要确保您为关注者增加价值，以便他们不断回来更多。
填写您的社交媒体计划模板
接下来，是时候填写您的社交媒体调度模板了。虽然您可以将其写在纸上或使用电子表格来跟踪信息，但我们喜欢以下提供的社交媒体调度模板：
Services Offered:分析，自动出版，内容管理，多学院管理，邮政计划，客户参与，多用户协作，报告/分析，社交媒体监控
Channels:LinkedIn，Facebook，Instagram，Twitter，YouTube
HubSpot has a full CRM as well as Marketing Hub, Sales Hub, and Service Hub software. Social media management is a big draw for the platform. HubSpot lets you publish, monitor, and report on your social posts so you can understand which posts and channels drive leads and sales.
Source:rasabingung.blogspot.com
Services Offered:分析，自动出版，内容管理，多学院管理，邮政计划，客户参与，多用户协作，报告/分析，社交媒体监控
Channels:Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr
Coschedule非常适合各种规模的企业，但对于经营博客或其他经常变化的网站的组织特别有用。Coschedule的营销套件包括内容组织者，工作组织者，社会组织者和资产组织者。
Source:coschedule.com
定义成功
在开始实施社交媒体计划模板之前，您需要完成最后一步：定义成功对您意味着什么。虽然虚荣心指标使您感觉良好，但重要的是要专注于真正改变您的业务的指标。建立您将要使用的指标将有助于您实现社交媒体营销目标，并在不针对这些目标的目标方面对策略进行更改。社交媒体覆盖与参与are two very important things to look at, as well as the social media benchmarks we've linked to earlier in this article.
Achieve Success With a Social Media Scheduling Template
就是这样！您已经成功计划并构建了社交媒体调度模板。现在是时候实施了。希望本文向您展示，尽管社交媒体营销有大量动人的作品，但制定计划使其更易于管理。
