E-Clincher

Overview

Upon learning of their backgrounds, you might be inclined to wonder how e-clincher’s founders—Gil Salamander and Tal Mikaelovich—ended up launching a SaaS marketing platform businesses and agencies. It’s not完全从哪儿冒出来。在E-Clincher的2013年成立之前，既在技术，业务和技术业务上都非常成功。但是，没有找到营销经验，至少没有将其放在简历或LinkedIn个人资料上的程度上。社交媒体的业务终结也是如此。那么，社交媒体营销的世界如何呼吁这两个男人，并使他们陷入潜在的盈利拥抱中？

Well, if you’re a tech-savvy entrepreneurial type living in the Silicon Valley area in the last 10 years, chances are you’ve heard of social media and the abundant opportunities that had sprung up in its wake. But if, like e-clincher’s founders, you’re a tech-savvy entrepreneurial type you’re also aware of the ensuing problems caused by these opportunities. So in the early part of the ‘10’s, brands and marketing agencies were catching on to what social media could do for them—and people like Salamander and Mikaelovich were catching on to the headaches that managing social media a social media presence could entail.

缺乏社交媒体/营销背景，电子链接机可能很容易成为机会主义。因此，它说明了创始人及其选择优秀团队的能力。这也是一个努力建立电子链接机的优秀团队的称赞，该团队与任何竞争对手一样出色且执行得很好。E-Clincher并没有在这里重新发明轮子，但是他们整理了一套适合小型和大型团队的工具，所有这些工具都包裹在外观和直观的界面中。

他们所做的截然不同的是支持：即，即使以最低的分层订阅，电子链接也提供24/7的实时支持。对于小企业主来说，这可能是天赐之物。他们在工作时间没有时间与Facebook或Instagram一起猴子。他们正在深夜或清晨进行社交媒体管理，而电子链接机是全天为客户提供的少数公司之一。

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摘要：快速跳跃菜单

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Pricing

像大多数SaaS平台一样，E-188滚球地址Clincher具有不同的订阅水平，提供越来越扩展的功能。但是，最低层的功能只有少数功能。每个级别之间的差异通常在多少you can use a feature (e.g. 10 monitoring feeds vs. 50), not无论你可以。

• 基本，$ 59/mo- 1个用户可以管理10个配置文件；收件箱工具；无限计划和出版；社交和网络分析（包括竞争对手在内的3个帐户）；15个自动队列；3个自动RSS馈送；监视/聆听（10个提要）；建议的主题标签；建议内容（3个关键字或主题）；内容策划（100 RSS和原子供稿）
• 总理，$ 119/mo— 3 users can manage 20 profiles; Inbox tool; unlimited scheduling and publishing; social & web analytics (10 accounts, including competitors); unlimited auto-post queues; 30 auto-post RSS feeds; monitoring/listening (50 feeds); suggested hashtags; suggest content (10 keywords or topics); content curation (100 RSS & Atom feeds); post approval workflow; content library (unlimited cloud storage); Zendesk integration; team collaboration (notes, tags, roles, assigns)
• 代理商，$ 219/mo— 6 users can manage 40 profiles; Inbox tool; unlimited scheduling and publishing; social & web analytics (30 accounts, including competitors); unlimited auto-post queues; 10 auto-post RSS feeds per brand; monitoring/listening (50 feeds); suggested hashtags; suggest content (10 keywords or topics); content curation (100 RSS & Atom feeds); post approval workflow; content library (unlimited cloud storage); Zendesk integration; team collaboration (notes, tags, roles, assigns)
• 企业- 这是一个完全定制定价的完全自定义计划；致电E-Clincher以满足特定的需求和定价。

在所有情况下，客户都可以访问E-Clincher的24/7实时支持，并可以选择一些附加组件：

• 影响者发现与管理，$ 20/mo
• Additional 5 social profiles, $30/mo
• 其他用户，$ 20/mo

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使用方便

It’s got a pretty retro name: remember the 90’s, when everything got the letter E in front of it and suddenly it was a technical marvel? Think: e-trade, e-toys, e-pinions—e-clincher’s throwback name elicits memories of these, but that’s about where the similarity ends. The interface itself is modern and clean, and everything works as a dynamic Software-as-a-Service platform should. The navigation menu is clearly spelled out, and every feature can be learned just by clicking through and seeing what they can do (on-screen tutorials offer more help if you’re not clear on what’s going on).

但是，该界面并不是完美的：它可以使用更多对比色的颜色，因此信息不太难理：单词是在深灰色或白色背景上设置的浅灰色。图标偶尔会有蓝色的蓝色飞溅，或者有时用红色突出显示单词。但大多数情况下，您在带有平淡视觉效果的单调屏幕上扫描。这并不是我在网站上看到的最糟糕的美学，但可以使用一点帮助。

获取设置非常简单。当you first log in, you’re invited to add in all the social profiles you’re going to want to monitor. Doing so is just a matter of entering your login credentials for each account on its associated social channel. It’s quick and painless, with each profile added to a list before you’re back setting up the next one. You don’t get stuck waiting for each profile’s data to ingest into the platform; that all happens in the background while you’re setting things up. Once you’ve got your profiles all set up, you can start using the many features e-clincher has to offer.

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特点

Publishing and scheduling are excellent: this feature is a basic requirement of any social media management tool, and if you don’t get it just right users are going to quickly start looking for alternatives. e-clincher nails it, and the first thing they’ve done better than most is their support for direct Instagram publishing. If this doesn’t sound like a big deal to you, then you’ve likely never used another social media management tool. Most of them require a kind of Rube Goldberg process to post, where you schedule things in your web browser, then get a notification on your phone, which notification brings you to the platform’s mobile app, where you can then copy and paste all the things you wanted to put on Instagram. None of that needs to happen, and we are all here for it.

视觉的日历是另一个亮点。你根据dule posts by choosing dates and times, and the calendar shows you a week at a time, and makes it effortless to see what you’ve got coming up for publication. Better than that, it allows you to just drag and drop anything you have scheduled from one date and time to another, rather than editing each entry and having to type in the information. There’s also a way to comb through content from the calendar module so you can just drag an image on the calendar, which causes an overlay window to appear so you can create the rest of the post. The content can come from stock image services like Pixabay, or from your own content library.

内容周围有很多功能 - 从自动启动条目从RSS feed到创建帖子队列，E-Clincher将在特定的计划时间或以“每12小时”之类的时间间隔为您发布。对于Evergreen内容，您可以将队列设置为“回收”帖子，这意味着一旦到达队列的结尾，E-Clincher将重新开始并重新开始。要进行更多选择性/手动内容策划，您可以使用平台的策展工具之一来设置多个供稿，您可以滚动以查找相关内容。这可以通过关键字或通过RSS和Atom feed来完成。当您找到好的内容时，只需单击几下即可在队列中添加一些内容或安排它。

一个令人失望的功能是E-Clincher的监视/听力工具。旨在用作一种研究工具，使您能够监视竞争对手和趋势，这一切都太令人沮丧和脆弱，无法多用。如果您想密切关注竞争对手，则只能监视他们的Facebook页面，这些页面以相反的时间顺序显示。但这就是事情：您也可以在Facebook上做到这一点。监视主题标签，情况变得更加棘手。您将获得更多更多的内容，但是随后您会浏览大量无关紧要的结果。也无法指定一种语言：我设置了一个供稿来监视主题标签，而英语的任何内容都在列表中。我回来的前几个结果是西班牙语还是法国人，尽管事实上，我在电子语言中添加了一个社交概况，或者就这些语言进行了测试或电子链接者本身。

Finally, the analytics and reporting on the platform don’t disappoint. They don’t necessarily amaze you, either—you’re not getting very deep data on the audience beyond some simple demographics—but the reporting tools are solid as a way of measuring social success and failure, and of how to optimise your efforts moving forward. And there are quite a lot of reports you can run.

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集成

E-Clincher拥有各种各样的集成，可以完善平台。这些主要针对内容策划和监视：

• 这Google DriveandDropboxintegrations are two more cloud storage options beyond the one that comes with e-cincher. If you’ve already got a library of images and videos going on one of these services, you’re unlikely to want to use the built-in library storage. Good on the e-clincher team for recognizing this.
• 口袋andFeedlyare both news aggregators that give users another couple of options for content curation.
• 这喊叫集成使您可以监视您（或竞争对手的）个人资料，以保持人们对您的评价。
• 该平台配备了自己的URL缩短工具；它会自动使用Google或bit.ly缩短您添加到内容中的所有URL，不需要干预。但是，如果要跟踪链接点击，则可以使用Bit.lyorsnip.ly集成以连接您的帐户。
• 这些整合中最重要的可能是Zendesk。通过启用此功能，您可以将任何消息，评论或发布到支持票中，然后将其分配给您的支持团队中的某人。

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TL;DR (aka The Conclusion)

就社交媒体管理工具而言，E-Clincher并不是该障碍物上的新孩子。他们已经这样做了一段时间，它在平台提供的功能中显示。它最接近的竞争对手是Hootsuite，E-Clincher团队似乎关注着超越他们。当您查看两者的中层计划时，这一点非常明显：它们在提供的产品上几乎相同，但是电子链接者每月的价格降低了10美元。在这个级别上，这是两者之间的折腾，但是E-Clincher肯定具有界面的脚步 - 除了蓝色的颜色，比使用Hootsuite更容易理解发生的事情。然后是24/7支持的问题，Hootsuite仅在服务的高层提供。

On either side of that, though, e-clincher is a clear winner. HootSuite’s lowest tier of service is just $29/mo, but is severely limited in features. And their top level is $599, which is $380 more a month to manage fewer profiles with a nearly identical set of features than e-clincher’s Agency plan. For small businesses, there’s probably no better option. And for large businesses, this is a great alternative if you aren’t happy with what you’re using now.