作为零售商Etsy,搜索结果排名很高可能很艰难，尤其是如果您是新来的平台。因此，从头开始建立在线业务可能具有挑战性。但是，有一些可靠的方法可以增加商店的曝光率，并使潜在的买家更容易找到您Etsy。
本文将解释如何Etsysearch feature works and the elements that influence search ranking. We'll also go through the best practices for growing yourEtsy业务并增加您的整体销售和利润。
Etsy SEO的10个有用技巧：
- 重命名您的Etsy商店以更好地代表您出售的东西
- 使用简短但详细的产品名称
- 选择产品描述单词时要注意
- 避免反复使用相同的关键字
- Optimize the Sections of Your Store
- Maximize Your Use of the 13 Tags
- Promoting Your Listings Will Help Your Etsy SEO
- Ensure That Your Listings Are Updated Regularly
- Improve the Consumer Buying Experience
- Promote Your Etsy Shop With Ads on Etsy
What Is Etsy SEO?
Etsy是一个eCommerce平台主要以出售工艺品，老式物品，手工制品和其他独特物品而闻名。Etsy的业务策略在很大程度上依赖于满足客户需求的定制和个性化产品。
通过称为搜索引擎优化或简单的SEO的过程，可以改善像Etsy's这样的平台搜索引擎的188滚球地址可见性。SEOmay be tricky, especially since search engines continually adjust their criteria for ranking.
因此，Etsy商人需要对SEO最佳实践。你的Etsy如果您使用关键字并应用其他最佳实践，则商店或网站可能会出现在搜索结果的第一页上。
You can also attract new customers by优化您的网站或博客包含与您出售产品相关的关键字。这有助于提高您的排名并将您的产品暴露于更多的潜在客户。
How Does Etsy SEO Work?
Etsy的search algorithm aims to provide the most relevant results for every user’s query. To serve its customers better, it constantly tweaks its algorithm's parameters. But sellers still have significant influence over the most crucial components of SEO on the site. ForEtsy Seo, the search process has two phases.
- Query matching
- 排行
Query Matching
When a customer searches for a product, Etsy's search engine uses the titles, tags, categories, and descriptions you have included in your listings to locate relevant keywords. To increase the probability that your listings will match a search query, you should use all 13 tags.
使用各种标签，包括所有相关属性，并尽可能准确地对您的产品进行分类。
排行
Etsy考虑以下要素以确定其排名：
- Relevance and Listing Quality Score
Etsygives a lot of consideration to how relevant customers find your listings and engage with them. Your listing quality score rises if a customer is interested in your product and stays in your store for a long time.
如果Etsyusers swiftly exit your listing, it indicates that they are either uninterested in what you’re selling or your items do not fit their search queries.
- Recency Score
Etsy’s search engine gives new listings a boost in search rankings to understand how buyers interact with these listings. This would help the algorithm determine their quality score. Renewed listings receive a minor but considerable boost.
搜索量的上升可能会从几个小时到几天，具体取决于客户搜索特定产品的频率。
- Personalized Search Score
Etsy使用机器学习将其搜索结果调整为客户的利益。由于Etsy的主观排名系统，您的产品在某些客户的搜索结果中可能比其他客户更高。
到那个时刻Etsy Seo，当您尝试不同SEO实践。
- 客户和市场经验评分
你的business score can be determined by factors like customers' reviews, your shop's "About" section's completeness, and negative comments.
- 运输价格得分
It is common forEtsyshops to charge hefty shipping fees. Shipping price scores are higher for stores that offer free or discounted shipping than those that charge more.
- Language and Translation
你的product descriptions should be written in a language that your customers can understand. For merchants who want to promote their products in a wide range of languages, you can use personal translation instead of Etsy’s automatic translation.
全球客户将欣赏您的多语言上市选项，这反过来又可以帮助您在Google的搜索结果中排名更高。
- Shop Location
本地项目仅在欧盟，澳大利亚和加拿大的搜索结果中得分更好。从其他国家进行搜索时，未考虑位置。
- 购物者的习惯得分
每个购物者都会收到根据自己的喜好量身定制的结果。所以Etsy向买家展示他们最有可能购买的商品。
2022年Etsy SEO的10个有用技巧
了解如何Etsyranks and displays search results, here are 10 bestEtsy Seo帮助您提高商店排名的提示。
重命名您的Etsy商店以更好地代表您出售的东西
An online store's title tells potential customers exactly what it sells. So don't miss out on the chance to give your store a fitting name.
你的store page's title will be based on this name, and it will be the first thing a user sees when they arrive at your shop.
以下是一个示例。钻石出售钻石珠宝Etsy。一看商店，您可以告诉它出售与钻石相关的物品。从其名称到徽标，所有元素都具有统一的音调。
来源：etsy.com
给出您出售的令人难忘且相关的名称将使您的产品更容易在搜索结果中找到。
请注意，当您创建或修改新商店标题或更改现有商店时，您将能够预览它在Google搜索结果中的显示。这样，您可以在保存设置之前进行任何必要的调整。
使用简短但详细的产品名称
项目的标题是列表非常重要的信息。您的列表标题确定其排名在哪里Etsy，因此，在适当的安排中选择和放置相关词至关重要。
The first words in your title tags should be the words that your visitors are most likely to type into a search box. When describing your product to a prospective buyer, start with the essential details and stick to one language.
选择产品描述单词时要注意
Etsy Seo严重依赖关键字。Etsy想要促进添加关键字的卖家，这些关键字直接与客户的搜索短语相匹配。在研究商店的理想关键字时，像客户一样思考。您的潜在消费者类型会进入搜索引擎以找到您的产品或服务？他们最有可能使用什么搜索短语？
Once you have identified your target audience's keywords, check out keywords your immediate competitors use as well. VariousSEO tools on the market提供有关关键字，反向链接，内容创意等的大量信息。例子是Semrush，Ahrefs和Ubersuggest。
来源：etsy.com
Etsy Seo确定搜索结果时考虑以下因素：
- 精确的短语 - 精确短语匹配的功能大于匹配单个搜索词的强度。
- 标题和标签中包含搜索关键字的列表被认为是Etsy更相关的，而仅包括标题中的术语。
- More weight is given to the first few words of a title than the last words.
有效Etsy Seo策略由标签，标题，类别和功能中的关键字组成，以提高可见性，并更好地将列表与消费者查询相匹配。
Avoid stuffing keywords and jam-packing titles with keywords.Etsy不断专注于限制塞满关键字的标题的可见性。
避免反复使用相同的关键字
As a new seller onEtsy, you most likely have a general store with a diverse selection of items, such as vintage apparel, jewelry, accessories, etc., which means you are targeting a broad customer base. Most times, sellers make the mistake of using the same set of keywords to rank many products in the same category.
You might assume that once you have identified some relevant keywords for your products, all you have to do is keep using those keywords to rank higher. But this is not always the case.
事实证明，Etsy的algorithm shows just one or two items from the same seller when they are ranked using the same set of keywords. So, to increase your product's exposure, employ a variety of search terms.
Optimize the Sections of Your Store
商店的部分名称也可以帮助您Etsy商店seo。每个部分的着陆页以该部分的名称命名。
您的每个商店的着陆页Etsywill have a title generated from your selection of section names on the landing pages. In a搜索引擎的结果页面，页面标题是指导您网站用户的文本。
While search engines allow page titles to be up to 66 characters long,Etsyonly allows section names to be 24 characters long. By default, the page title includes your company name.
您的客户将能够找到您search enginesif you use "category style" titles for your sections and include your keywords.
Maximize Your Use of the 13 Tags
项目描述最多可以具有13个标签。充分利用所有这些。专注于长尾keywordsand be technical when creating tags because each tag has a 20-character limit.
在创建标签时，您可以使用区域术语，同义词和多字短语Etsy。Repetition, deliberate misspellings, various languages, and keyword pluralization are all discouraged on the site.
Promoting Your Listings Will Help Your Etsy SEO
作为Etsy卖方，当您使用社交媒体时marketing your products，您将吸引更多的列表流量并改善您的Etsysearch engine optimization.
This is because you create backlinks, whichEtsy认为是有价值的。因此，当您提及平台外的Etsy商店和产品时，Etsy在搜索结果中的总体排名更高。
Apart from social media, you can use other platforms as well. Blogging about yourEtsyproducts helps SEO. There is also an added benefit of having Google display it in the SERPs, exposing yourEtsystore to an even larger audience. Sites like WordPress, Blogger, and even Tumblr allow you to create and host a blog at an affordable rate.
Ensure That Your Listings Are Updated Regularly
Depending on how frequently customers look for certain items, listings that have been recently updated might see a spike in search.
It may be beneficial to renew or re-list your products occasionally, althoughEtsyadvises against this as a long-term SEO strategy.Etsyconsumers are more likely to buy if you renew a listing.
Improve the Consumer Buying Experience
Etsytakes customer satisfaction into account when determining a shop's rating on the marketplace. If your store is verified, it is more likely to appear higher in search engine results.
如果you want to sell more onEtsy，您需要确保您的个人资料尽可能完整。在此处包括有关公司运输，付款方式以及有关退款和交换政策的信息的信息。
你的Etsy Seo您提供的客户服务水平可能会对负面影响。积极的评论和更好的搜索结果可以通过回应查询，退货，掉期和解决负面评论来获得。您的搜索引擎结果可能会受到知识产权或客户投诉的争议的影响。
Promote Your Etsy Shop With Ads on Etsy
如果您希望人们快速找到您的商店，最简单的方法之一就是使用Etsy广告。虽然Etsy的算法确保潜在客户看到您的广告商品，您仍然需要考虑智能竞标以防止浪费钱。
The higher your bid price, the better your chances are of being placed in a prominent location inEtsy的ad promotion system, which works like an auction.
如果your ad budget is too high, your profit margin may be affected. To avoid this, set a reasonable budget and establish your maximum bid in advance before you start bidding.
Etsy SeoMistakes You Don't Want to Make
A few factors have been known to influenceEtsy Seonegatively, but Google isn't always clear about what these are and how it affects your search results. To avoid being penalized by Google, the best approach is to present helpful information straightforwardly.
如果谷歌感觉你操纵机器人s, it will reduce your site's search engine rankings. Make an effort to create a user-friendly store that contains helpful content, and steer clear of the following practices.
- Don't Fill Your Page With Unnecessary Text
您的页面不应用不必要的单词和冗长的文本块填充。您需要考虑目标受众会发现哪些信息有趣而有价值。
尝试使此信息尽可能简洁。请勿重复在其他列表上共享的信息。
- 不要误导您的客户
搜索引擎旨在帮助人们找到他们在网上寻找的东西。网站上的链接断开或错误页面将受到惩罚search engines。
As soon as you notice a problem with one of your website's broken links, try to restore them or redirect them to new ones.
- 避免购买反向链接
所以me websites enable you to buy backlinks to your site in the hopes of raising its rating, but Google is well aware of this practice. If you try to boost your ranking through purchased backlinks, it might affect yourSEO努力。
- Don't Focus on Search Engines Only
考虑您的品牌身份和价值。为了使潜在的消费者轻松找到您，请在所有平台上使用相同的品牌颜色。188滚球地址在您的社交媒体个人资料中包括指向在线商店或网站的链接，以使用户更容易进入您的商店。
✔️Pros of Selling on Etsy
对于大多数供应商,有一个广泛的选择s when it comes to eCommerce platforms. Many people choose Etsy as their primary selling platform for the following benefits:
设置和维护Etsy商店很简单
Setting up anEtsyshop is simple and takes only a few minutes.Etsyalso offers a free basic storefront. Premium features are available for purchase.
您有关销售的所有问题Etsycan be answered in the “Seller Handbook,” which includes information about legal, shipping, and taxation.一旦您开设了一家商店Etsy，您可以选择在进行销售时自动续订清单。
选择此选项时，无需重写清单说明。这对于可以大量生产的项目很有帮助。但是，请确保为新列表创建不同的描述。
Built-In Traffic
Etsy为您的产品提供了一个绝佳的机会。您可以使用Etsy的built-in traffic为您的商店获取新客户。建立自己的声誉eCommercebusiness owner takes a long time. As a newbie, you can start your business onEtsyand then spread it across different platforms.
ManyEtsysellers每个月都从销售中获得稳定的收入。他们的故事经常在网上分发，因此您可能会从他们学会的知识上受益于在平台上建立业务。
新卖家友好
Etsyis a great place to start if you're interested in selling simple items you can find around your house. You can even start with homemade goods. To rent a physical store, a seller may be required to get a business license.
Etsyis newbie-friendly and flexible as well. Sellers may work whenever they want and establish their own pricing.
Etsy为卖家提供了一个协作社区
自成立以来，Etsy对卖家的成功充满热情。结果，卖方有社区可以聚集并分享想法。他们还可以从彼此的错误和成功故事中学习。
❌卖出Etsy的缺点
Selling on Etsy Requires Both Listing and Transaction Fees
Like the majority of othereCommerce站点，Etsy向其供应商收取他们进行的每笔销售费用。Etsy收取的上市费为0.20美元，交易费为5％。这项费用也包括礼品包装和运输的费用。
如果您接受信用卡付款Etsy, you will be charged a 3% fee. An additional $0.25 will be deducted automatically. If your consumers select PayPal as their payment option,Etsy处理他们的付款而不是贝宝。因此，Etsy的transaction charge will still apply.
在计算销售价格与成本价格的同时牢记这些费用至关重要。如果您出售几乎没有空间以获得高利润的物品，那么在Etsy上出售可能不值得您。做更多在另一个平台上销售可能是一个更好的选择。
You Can Mostly Only Sell Handcrafted or Vintage Items
Etsy市场上可用的大多数产品都是与手工艺相关的材料。您的产品应该属于此类别，以便您获得更多的流量。因此，分销商和经销商无法在网站上提供其物品。
转售政策Etsy将您的转售选择限制为仅制作材料和复古物品。Etsydoes not allow the selling of repackaged commercial goods.
Competition in Pricing
There are so many sellers onEtsythat you'll have to compete with, especially if you sell a popular item. Etsy's platform is now available to large and small craft companies and individual sellers, which further heightens the competition.
由于此，价格受到影响。如果您的竞争对手这样做，您可能会被迫降低成本。结果损害了盈利能力。总有可能有人愿意获得较低的利润率。
Etsy完全控制您的商店
Etsyis a host site and has control over what you do in your store, how your website looks, and how it works. This can be limiting if you intend to create a long-term brand with a unique style.
Etsy允许您添加横幅和一些图像以供清单。但是使用平台意味着您的大多数设计都是一致的。
在任何规则侵权的情况下，Etsy有权立即删除您的业务，而无需警告。
结论
MasteringSEOon any platform takes time andEtsy也不例外。在您在网站上获得更多专业知识时，您的策略将有所改善。建立本指南中讨论的策略开始实施Etsy商业计划。
Constant application of these tips and tactics will help you build a solid foundation for your store and set you on a path to success.
