电子商务空间是一如既往的动态。According toestimates，美国电子商务销售将在2022年首次超过1万亿美元，这一壮举被大流行加速，直到2024年才是不可能的。
Globally, this number is poised to reach $5 trillion in 2022 and $6 trillion by 2024. The advancements in technology, the evolution of tech-savvy customers, changing end-user expectations and needs, and the unmatched convenience that online shopping provides have fueled this growth.
此外，电子商务B2B销售也证明了一个上升趋势：
有了很好的了解，让我们深入研究世界上最受欢迎的电子商务网站。我们也会看看top eCommerce websites by web traffic并了解这些电子商务门户在销售，客户体验等方面的表现如何。
Let's jump right in.
A Lowdown of the Top Most-Visited eCommerce Websites in the World:
世界上访问量最多的电子商务网站的列表
1.Amazon.com
来源：amazon.com
Amazon's dominance in the eCommerce space is unparalleled. According to the latest research, Amazon was ranked as the world's most valuable retail brand, with a brand value of around $683.8 billion. In 2021, here's how the brand fared with respect to retail eCommerce sales by category:
According to research, Amazon's monthly footfall runs up to 5.2 billion monthly with eBay on the second spot, boasting of 1.7 billion visits:
In terms of country-wise market share, here's a snapshot of the brand's net sales from 2014 to 2021:
来源：statista.com
根据数据，美国是2021年亚马逊最大的市场，净销售额为3140亿美元，而德国以373亿美元的价格排名第二，比英国以319亿美元领先。
在美国所有电子商务销售中，近40％归因于亚马逊。亚马逊成立于1994年，已成为最大的电子商务市场之一。进一步的研究表明，亚马逊增长最快的类别将是食品和饮料，定于生长几乎25%in eCommerce sales year-over-year (YoY).
2.ebay.com:
来源：ebay.com
eBay is the second-biggest online marketplace and eCommerce giant in the world, established in 1995 in California by Pierre Omidyar.
It has a brand presence across190市场和59%of its revenue comes from international operations. What started out as an auction website (where sellers listed items for buyers to bid on) has now transformed into a direct purchasing portal.
According to estimates, the brand boasts of an active buyer base of187 million全球买家，增长了7％。数据进一步表明，其年度活跃卖家增长了8％，总计2000万全球活跃卖家。
Research by Statista claims that eBay is the second most visited eCommerce site in the US, with more than885 millionvisits per month.
3.Alibaba Group Holding Limited:
来源：alibaba.com
Alibaba is the largest Chinese eCommerce website offering B2B, B2C, and C2C e-commerce services.
该品牌于1999年作为专门的B2B电子商务门户网站与海外买家联系起来，现在是该品牌leadingeCommerce provider in Asia.
The company offers a plethora of marketplaces for different customer segments, such as Alibaba.com (B2B), Taobao (C2C), and Tmall (B2C). Additionally, it offers electronic payment services called Alipay, cloud computing services, and other related services to cater to all its end-to-end eCommerce needs.
The brand's annual revenue has steadily increased over a period of time:
来源：statista.com
Furthermore, its number of active buyers amounted to 882 million in 2021:
来源：statista.com
During the two-week shopping events, popularly known as the Singles' Day shopping festival, Chinese consumers spent$84.54 billionon Alibaba's e-commerce platforms.
4.rakuten：
来源：rakuten.com
Rakuten is based out of London, U.K., and was launched in 1997. This eCommerce website deals with coupons and rebates and boasts of revenues of $5 million to $10 million.
The total website visits for January 2022 amounted to 45.2 million, where users spent 2:48 seconds on average and visited 2.97 pages per visit.
5.沃尔玛：
来源：walmart.com
沃尔玛成立于1962年，是一个电子商务市场，拥有10亿美元的年收入。毫无疑问，这是世界上最著名和最有价值的品牌之一。
根据数据，沃尔玛是世界上第六个有价值的品牌（截至2021年）：
来源：statista.com
The brand's total website visitors amounted to 466.2 million in January 2022. Visitors visited 5.2 pages on average and spent 4:35 seconds per visit.
According to research, 94.55% of Walmart's traffic comes from the United States, 1.06% from Canada, and 0.31% from India.
6.Etsy:
来源：etsy.com
Etsy是一个全球的在线市场，它允许卖方和买家使用独特而创意的产品。它成立于2005年，总部位于美国纽约。
该品牌的收入按数据逐年增长Statista:
来源：statista.com
The brand's revenues shot up by more than 100% between 2019 and 2020. In 2019, the company's market capitalization was$ 7.46billion.
众所周知，该公司将从三个来源产生收入：卖方服务收入，市场收入，例如销售交易和上市费用，以及其他收入，例如第三方支付处理器费用。
The brand's mobile app accounted for 61% of the brand's总商品量2020年：
来源：statista.com
7.PinDuoDuo:
PinDuoDuo is an eCommerce unicorn whose global eCommerce market share is6%. The company's annual revenue amounts to 59.49 billion CNY, and its annual GMV is 1.67 trillion CNY.
该公司是中国最大的以农业为中心的技术平台，可以通过互动购物体验直接帮助农民和分销商与消费者建立联系。
8.Costco Wholesale Corporation:
来源：costco.com
Costco was founded in 1983 and is headquartered in Washington. Essentially, it is a chain of big-box stores that sells diverse wholesale products, from furniture and electronics to appliances and outdoor living items.
The factors that work the most in the brand's favor include low pricing, a no-frills warehouse layout, free food samples, and bulk packaging.
According to data, Costco has been named thesixth most valuable retail brandin the world, with a brand value of over $28 billion.
9.Target:
来源：target.com
Target是美国最古老，最大的折扣零售商之一。该品牌于1902年在明尼苏达州的明尼阿波利斯成立。
它经营一系列普通商店，在美国（截至2020年）经营近1900家商店：
来源：statista.com
该品牌的全球零售额为26.7万亿美元，其网站在2022年1月的脚步量为1,9.50万。
Not surprisingly, the majority (96.49%) of the brand's customers are from the United States, followed by Australia (0.63%) and Canada (0.36%).
10。百思买:
来源：bestbuy.com
Bestbuy成立于1966年，并在美国明尼苏达州的运营中运作。其年收入为10亿美元。
The brand primarily fares in the consumer electronics category. Data predicts that the total visits in January 2022 were 138.4 million and around 91.15% of its consumers hail from the United States.
11.Shopify:
来源：shopify.com
Shopify is an Ottawa-based eCommerce platform founded in 2004.
站在8 Statista估计,其品牌价值28 billion Canadian dollars in 2021, having skyrocketed an overwhelming 113% compared to its brand value in 2020. In terms of annual revenues, the brand's annual revenues are expected to be around $1 billion.
12.Flipkart:
来源：flipkart.com
Flipkart是印度最大的电子商务购物平台之一，客户可以在这里购买家用电器，杂货，时尚和服装，电子产品等。188滚球地址
Founded in 2007, it boasts annual revenues of $1 billion. Its monthly visits for January 2022 amounted to 212.2 million. Users typically spend 4:45 seconds on the website and browse through an average of 6.21 pages.
Around 95.67% of its website visitors are from India, followed by the US (1.06%), and the UK (0.28%).
13.快板:
来源：关于allegro.eu
快板is one of the largest online shopping eCommerce brands in Poland. It was launched in 1999 and enjoys a loyal target base.
As perStatista, as of March 2021, Allegro recorded over 197 million visits per month. This places the eCommerce platform in 9th place among global leaders in online sales such as Amazon and eBay.
14.汤宝:
汤宝is a C2C eCommerce marketplace that was launched in 2003 in the Yuhang District of China.
The brand, one of the largest in China, boasts of annual revenues of $200 million–$1 billion. With 324.2 million visitors in January 2022, users ended up browsing through 5.54 pages on average and spent 5:53 seconds per page per visit.
Research byStatistaclaims that TaoBao is in the 18th position for the top 25 most valuable brands in the world:
来源：statista.com
15.Avito.ru:
来源：avito.ru
Avito AB is a Moscow-based classifieds company that was founded in 2007.
2022年1月的电子商务网站的平均访问量为2.913亿，用户每次访问访问11.87页。该品牌在俄罗斯拥有最多的客户（那里并不令人惊讶），其中大多数通过桌面访问网站。
16.Zalando:
Zalando是一个电子商务网站，可从顶级品牌在线购买时尚和服装。该品牌的年收入总部位于意大利，触及10亿欧元。
The total number of website visitors for January 2022 was around 15.9 million. According to数据, users based in Germany have been spending the most amount of time on the website.
17.Tmall:
Tmall is a B2C online commerce platform that was founded in 2008 in Hangzhou, China. This brand is an online marketplace with revenues of $50-$75 million.
Boasting 101 million visitors in January 2022, the website has an average bounce rate of 28.94%, with users visiting an astounding 19.43 pages per visit and spending an average time of 7:17 seconds per visit. Compared to December 2021, the website's traffic has increased by 4.47%.
18.Zappos:
来源：zappos.com
Zappos成立于1999年，总部位于拉斯维加斯内华达州。该品牌以其传奇的365天回报政策和全天候客户服务而闻名。
According to estimates, the brand's revenues amount to $1 billion. Its monthly visitor count for January was over 19.4 million, with users visiting 5.5 pages on average and having an average visit duration of 3:47 seconds.
The target audience is most interested in the lifestyle (fashion and apparel) section on the website.
19.craigslist:
Founded in 1995 and headquartered in San Francisco, Craigslist is an American classified advertisements website that offers local classifieds and forums for jobs, housing, services, local communities, and events.
The company employs 200 people and earns an annual revenue of $1 billion. According to research, the brand's total website visits for January 2022 amounted to 287.8 million. Users typically visit 10 pages on average, and the average visit duration is 7:58 seconds.
根据数据，该品牌的受众对新闻和媒体最感兴趣。
20。AliExpress:
来源：shopify.com
Aliexpress由阿里巴巴集团（Alibaba Group）拥有，是一个在线零售营销场所，旨在弥合第三方卖家与全球客户之间的差距。
在2021年上半年，该品牌见证了546 million访客。根据研究，游客访问大约七页，最终每页平均每页花费六分钟。
这是显着的，因为根据数据，网站的平均会话仅为1.18秒：
来源：数据box.com
根据Beijing Review, the brand aims to increase its number of consumers to 30 million globally by 2030.
The brand possesses over 13 product categories, from fashion and jewelry to home improvement and beauty.
AliExpress' Spain division is a big market that is predicted to drive $40 billion by 2023. Furthermore, the brand's mobile app is the第一shopping app in Russia.
Tying it All Together
The eCommerce landscape is a highly-competitive space—one that's constantly evolving in real-time. Numerous eCommerce brands rise and fall, depending on how well they're able to meet the customer's needs, wants, and desires.
无论是投资技术还是制定新的客户体验计划，电子商务品牌都需要掌握脉搏，并利用可行的见解来获得获胜的电子商务策略。你怎么认为？
