开设在线商店的10步指南

When you start an online store, there are many things, like which type of products sell fast and whether email or paid ads will deliver the best ROI, you’ll learn along the way. Sure, just like other types of businesses, much of it is trial and error and that’s perfectly fine. Though, many of the common initial mistakes can be avoided altogether if you make sure that you complete all the essential steps.

而且，第一步不是要获得域名并开始设计您的网站。

在进入实际设计（又称有趣阶段）之前，您首先需要完成很多研究。您不仅需要了解未来的客户，还需要研究可能的产品。然后，有更多的技术细节，例如比较the best eCommerce platforms并决定业务结构。

To help you tackle this daunting, yet exciting, venture, in a logical way, we’ve created this step-by-step guide for starting an online store. While it’s by far not everything that you’ll need to do, it will give you a good idea of which things you’ll need to have in place at the start. Think of it as a type of top-10-things-to-do listicle for starting an online store.

---

开设在线商店的10步指南：

---

开设在线商店的10个基本步骤

1. Identify your target audience

此步骤至关重要。它不仅可以确定您将出售的产品类型，而且还会确定未来的营销活动。基本上，只要您做出业务决定，您就会发现自己回到这一点。

In short, your target audience (or market) refers to who your ideal customer is. When you’re marketing your products or services, who are you trying to reach?

以下是确定目标受众时需要分析的一些因素：

• 年龄
• Gender
• Occupation
• Gross income
• 地点
• Lifestyle

Identifying your target customer can be a time-consuming process, especially when you’re eager to start with the “actual” work like designing your website. If you do it properly the first time around, though, it will make numerous of your other routine tasks much easier. After all, if you don’t know what your ideal customers are like, much less who they are, how can you effectively reach them?

然后，您可以将其更进一步，然后将收集到的信息转换为买家角色。确保将其包括在您的电子商务业务计划so that it's easily accessible when you need to refer to it again (and, as mentioned, you’ll be using it a lot).

---

2.研究可能的产品

了解您的目标受众是谁，将使确定产品理念或需求服务变得更加容易。您不一定需要出售趋势产品。就是说，您出售的任何东西都需要吸引您已经确定的目标受众。他们的爱好，兴趣或需求是什么？让这个引导您。

好消息是，您不一定需要自己生产这些产品。您也可以转售它。这dropshipping business modelis also popular, especially if you’re new to eCommerce.

---

3.决定业务结构

当您在线运营时，决定正式的业务结构仍然是一个好主意。最简单的可能是将其设置为独资企业。不仅决定业务模式，您的企业更容易获得资金，而且还可以帮助您确保您的个人资产安全。

---

4. Find an eCommerce platform

Basically, an eCommerce platform is like a website builder. Though, not only can you use it to build your website, but it also offers loads of other features that can help you to improve the customer experience and grow your online business. From email marketing to inventory management to order fulfillment, most eCommerce platforms will virtually give you everything that you need, eliminating the need to invest in third-party apps.

When deciding on an eCommerce platform to power your store, there are a few critical features to look out for. For starters, it should be intuitive. If you’re very new to all of this, look for a platform that offers a drag-and-drop website builder. This makes it a whole lot easier to understand and use.

Another added benefit is if the platform includes built-in web hosting. Otherwise, you’ll need to use a third-party solution.

您还需要从客户的角度看待它。他们会发现结帐过程容易吗？为了帮助创建无缝的客户体验，请考虑页面速度和付款方式等因素。您可以提供的付款方式越多，您可以接受的货币越好。

利用任何免费试验（大多数电子商务平台提供此信息）或安排演示也是一个好主意。188滚球地址这不仅会使您对界面有更好的感觉，而且还可以衡量客户支持水平的机会。您可能不会认为客户支持是当务之急，但是如果您被陷入困境，您将为24/7的支持提供全新的赞赏。

---

5. Get a domain and name your store

You probably already have a store name in mind. If not, the best way to go about finding a suitable name for your online shop is to make a list of words that are linked to your niche and products. Perhaps there’s a very unique selling proposition that you can tie into your name?

这challenge with naming an online store, though, is that you’ll also need to keep the search engines in mind. By including words that your target audience will likely use when searching online for your products, you can already enjoy a significant boost in search rankings. You can, for example, even include the product category or type in your business name. So, if you’re planning on selling dog food, you could build it around words like “pets”, “canine”, or “treats”. That being said, it should be unique and help you to stand out.

找到可能的业务名称后，请记住检查是否仍然可用。您想要的最后一件事是开始设计像徽标这样的数字资产，却发现已经采用了数字资产。例如，您可以使用NAMECHK，NAMEQL或即时用户名搜索等工具。

另一个主要挑战是必须可用域名（又称网站地址）。抬头，许多人实际上只是为了转售它们而购买流行的域名。因此，您可能必须创造性地思考才能找到可用的相关域名。

虽然您的域名不必与您的业务名称完全相同，但这是最终目标。目标受众不仅可以使您的商店更容易，而且还可以帮助品牌召回和意识。

If you’ve signed up for one of the免费电子商务网站建设者, you’ll probably not have the option to connect your own custom domain name. In this case, you’ll need to settle for their domain. While this is convenient, your URL won’t look as professional as it will include the name of the eCommerce platform.

---

6.开始设计您的网站

在确定电子商务平台后，您终于可以开始设计网站了。您需要完成许多页面和元素。

产品页面

As you won’t have a brick-and-mortar location, your product pages will do a lot of heavy lifting. Instead of asking an in-store sales assistant, potential customers will turn to the particular product’s dedicated product page to find out more details like sizing, material, dimensions, etc.

您需要确保拥有明确的产品标题，详细说明和许多高质量的产品照片。编写产品标题时，请尽可能短。您始终可以使用实际描述来添加其他相关信息，例如颜色，大小或变体。

除了在产品描述下添加实际详细信息外，您还可以使用此空间吸引访问者对功能和好处的关注。例如，如果它对环境友好，则可以在这里提及。由于此文本可以很快变得非常W rangy，因此请确保通过使用，例如：

• 子弹点
• Numbered lists
• 简短的段落
• 子标题
• 大胆的
• 图标

Just like your descriptions should go beyond simply focusing on solely the details, some of your product photos can also demonstrate how customers can use it in real life. In fact, effective marketing strategies rely on both lifestyle and product-only photos. Whatever type of photos you decide to use, here are some golden rules that apply toproduct photography:

• 所有照片都应该是高质量的。
• Use Alt Text to describe your photos. This extra step makes your online store more accessible.
• 将相同的纵横比应用于所有照片。
• 浅色哑光或白色背景是最好的。
• 最多将仅限产品的照片限制为五个不同的角度。
• 优化照片以降低产品页面的加载速度。

好消息是,大多数智能手机现在基于“增大化现实”技术e well equipped for taking your own product photos. Plus, with the right photo editing tool, new business owners can tackle this as a DIY project to save costs.

关于我们页面

Your About us page gives you the opportunity to connect with your target audience on a deeper level. As your store is still new, you’ll first need to win over their trust before they hopefully turn into loyal customers. So, use this space to share more details about your online store, like how it started and its mission, vision, and philosophy to show to visitors that you’re a credible brand, albeit online.

如果您已经获得了新闻稿或赢得奖项，则还可以在此处包含指向这些链接。基本上，您需要包括任何社交证明，可以帮助访客说服接下来探索您的产品页面。

您不必仅将其限制为发短信。您还可以包含一个简短的视频来介绍自己和您的品牌。例如，幕后视频可以使您的目标受众更好地了解工作场所文化，交付方式如何运输或介绍您品牌背后的其他团队成员。如前所述，您的关于我们的页面就是建立信任并与观众建立真实的联系，视频是使您的商店人性化的好方法。

政策页面

As you’ll be operating online, it’s key that you include policy pages on your website. Not only can these pages help to answer frequently asked questions, but it can also offer you protection against possible disputes. Examples of policy pages that you’ll want to share include:

• 退货政策
• 运输政策
• 服务条款
• Privacy policy

运营在线商店时，尤其是收益和运输政策很重要。实际上，如果您提供的是一个慷慨的退货或免费送货窗口，您也需要在网站上的其他地方突出显示。

接触

In addition to listing your contact details like your email address, phone number, and/or address, it’s also a good idea to include a contact form to this page. You can also possibly include a link to your FAQ page where visitors might be able to get their questions answered immediately.

导航

Your navigation is another key element that will play a huge role in the success of your online store. The main navigation menu at the top should be clear and make it easy for customers to find their way around. In this area, you’ll also add your logo and a cart icon. Links to other less important content, like an FAQ page or shipping details, should rather be placed in the footer.

If you have a wide range of products, it can also be a good idea to include a search bar in the header next to the main navigation. This way customers can go directly to the product that they’re searching for instead of having to scroll through a number of product categories.

Basically, the golden rule when it comes to designing navigation is to keep it as simple as possible. Too many menus will only end up confusing people.

---

7.决定您的运输政策

Unlike traditional brick-and-mortar stores that might need to ship an order every now and again, when you operate an online store every single order that you receive will need to be shipped. So, how you’ll deal with shipping requires some serious thought.

您需要考虑许多因素，例如：

例如，如果您大多出售小型，轻质的产品，则使用统一费率可能更有意义，因为预期您的运输成本会更容易。On the other hand, if your eCommerce platform integrates with some of the leading shipping carriers, you’ll be able to offer your customer various shipping options like same-day delivery, shipping in one to three business days, etc. Not only will customers find the options convenient, but the live pricing means that you’ll never operate at a loss.

That being said, there’s a huge advantage to offering free shipping. According to电子商务统计, an extra cost like shipping is the main reason why online shoppers abandon their carts. What’s more, free delivery is the main feature why consumers choose one online store over another. In fact, consumers prefer free delivery over fast delivery. Alternatively, if you plan on having one or two locations, you can also give local customers the option to order online and collect it at one of your locations in person for free.

---

8. Set up taxes

虽然当您管理在线商店时，您不必担心很多事情，但征税不是其中之一。就像其他任何类型的业务一样，您还需要为每次销售缴税。

这good news is that depending on the eCommerce platform that you’ve used, most tax calculations could possibly be automated. That said, it’s still best that you familiarize yourself with your local tax regulations first to ensure that you’re indeed charging the right percentage of sales tax. Better yet, leave it to an experienced tax practitioner.

---

9.链接付款网关

如前所述，在建立在线商店时，最好提供各种付款方式。尽管大多数消费者大多数情况下仍然通过信用卡付款，但Statista共享的付款统计数据表明，贝宝实际上是在线购物者中的首选付款方式。除了接受Visa，MasterCard和PayPal外，最好探索以后的购买付款（BNPL）选项，例如Klarna，Amazon Login and Pay以及Afterpay。实际上，替代付款方式现在被认为是任何在线业务的必备功能。

---

10.编写营销策略

没有网站会自行营销。即使您在设计时确保您在设计时优化了网站以供自然流量搜索引擎优化（SEO）不应该是吸引游客的唯一手段。

这re are various social media platforms and channels that you can use for marketing your store such as:

• Facebook
• Pinterest
• Instagram
• Email
• 推特
• Podcasts

除了社交媒体营销和电子邮件营销外，您还可以尝试以下运气：

• 金博宝188备用网址
• 会员营销
• 搜索引擎营销
• 内容营销

At the end of the day, whichever电子商务营销策略您决定包括您的目标受众。毕竟，当您的目标受众很少使用时，可以说是在广告上使用什么？

---

Wrapping Things Up

当您贯穿这10个步骤时，请记住要牢记未来的需求。例如，您选择的电子商务平台是否能够随您的业务发展吗？您稍后可以添加哪些其他销售渠道？也许创建一个Facebook商店？

While online shopping is not showing any signs of slowing down any time soon, online retailers still need to actively scale their business over time. So, as you go over these simple steps, at each step, remember to think about and plan for the future too.