15创意电子商务营销策略以使您的品牌与众不同

It is anticipated that more than2.14 billion世界各地的人们将在2021年在线购物。如果您有在线业务，那么您可以定位的大量消费者。但是，没有全面的电子商务marketing plan，有多少个在线购物者以及他们花了多少钱并不重要，因为您的竞争对手会不断成为他们的头脑顶点。

在电子商务营销方面，有效的活动应包括电子邮件营销，内容营销，社交媒体营销，会员营销and search engine marketing. To help you make the most of these different types of channels, we have scoured the web and found these 15 eCommerce marketing strategies, many of which your competitors probably have not implemented yet.

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15创意电子商务营销策略以使您的品牌与众不同:

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1. Personalize Your Brand

当消费者熟悉面孔在现场和屏幕后面努力工作时，他们更容易信任品牌。尽管客户推荐可以帮助您的品牌人性化，但您还应确保与追随者定期沟通。从回复推文到花时间分享更长的回应（不仅保留了负面评论），这些动作有助于向您的目标受众展示您确实在乎他们的经历。

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2. Concentrate on Customer Experience

To succeed in eCommerce, you need to exceed the expectations of your customers. One key area to focus on is your response time. As it is not humanly possible to reply to every single message within a couple of minutes, it is best to enlist the help of automation tools like聊天机器人，实时聊天和其他可以照顾最常见查询的自动响应者。

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3.鼓励客户创建愿望清单

愿望列表实际上对于电子商务营销人员来说是非常有用的工具，即使大多数访问者很少创建它们，而且当他们这样做时，通常会忘记它们。秘密 - 为您的目标受众提供某种类型的创造动力。例如，您可以在他们希望销售的一件项目中，向订户发送电子邮件。您甚至可以进一步迈出一步创建特殊的促销代码对于已愿意创建排他性感的产品项目。

Another way to leverage the full potential of wishlists is to make them shareable. This way, a customer will be able to share his/her wishlist on social media, which in turn helps to increase brand awareness and attract new website visitors.

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4. Create Various Gift Guides

从情人节到单身人士，有很多盈利的时期，您可以销售相关的礼物创意。因此，与其仅为黑色星期五和圣诞节等大型活动创建礼品指南，还可以确保您的营销团队全年推荐礼物创意。为了使读者更容易消化礼物指南，例如，您可以根据其价格对相关产品进行分类。这样，您的礼物指南将吸引所有人，无论其预算如何。

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5. Share Event Invites

In addition to emailing gift guides to your email subscriber list continuously throughout the year, you can also include calendar invites in these promotional emails. You can do this by giving your subscribers the option to save the date of your sale to their calendars. All in all, it is a creative way to ensure your promotion remains memorable, especially during the more popular events, and this strategy can also help your brand to stay in the minds of mid-funnel prospects who are eager to make a purchase.

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6. Optimize your Product Pages for Search Engines

SEO forms a key part of any digital marketing strategy. While there are many aspects of your web design that you should pay attention to, your product pages, in particular, are important. All your product pages should have unique title tags, engaging meta descriptions, multiple product photos and well-written product descriptions that use the relevant target keywords.

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7. Use Retargeting

In short, retargeting is when you track users who have browsed your site and then show them ads while they are surfing the web with the goal of getting them to visit your website again. The logic behind this approach is simple: users who have already taken an interest in your site are more likely to buy a product later.

The mostsuccessful retargeting adsare very specific. Also, while you can get good results by retargeting your advertisements on social media platforms, Google Ads are the most important place.

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8. Write Guest Posts

To help you boost website traffic and sales, you can also focus on creating backlinks. One of the easiest ways to create backlinks is to write guest posts for other websites. Though, for this to be effective, limit it to relevant websites in your industry so that the readers will be more likely to click on the backlinks.

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9. Use Quizzes to Grow Leads

导致磁铁顶部的想法之一是创建测试zes. Not only is it more interactive and engaging than other types of lead magnets, but with the right approach you can also find out where a user is in the buyer’s journey. You can, for instance, word the first question of the quiz in such a manner to figure out the user’s level of interest in your product or service. After a user has completed a quiz, you can then redirect him/her to a personalized page that shows the results along with product recommendations.

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10. Offer Free Shipping

While simple,free shippingremains one of the best incentives. By offering free shipping, your customers will be more motivated to complete the checkout process and add more products to their shopping cart.

To maximize the effectiveness of this eCommerce marketing strategy, you can set a minimum amount that customers must spend in order to qualify for free shipping. You can then take it one step further and notify customers if they are missing out on free shipping and how much more they need to spend. Then, if you want to take it another step further, you can even recommend a few inexpensive products that they can quickly add to their cart in order to take advantage of the offer.

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11. Include Social Proof in Your Emails

Sometimes a potential customer simply needs to read a testimonial written by a happy customer to quash any hesitation. Though, testimonials and other forms of social proof are often only included in the website design of eCommerce businesses. To take your marketing strategy one step further and differentiate your brand from its competitors, you can also include testimonials in your email newsletters and promotional emails. You can, for instance, leave the detailed product description for the actual product page, and instead use a shorter product review for your email content. A one-sentence customer testimonial can also be used effectively in the subject line to help arouse interest.

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12.与（微 - ）有影响力的人一起工作

结合来自影响者的用户生成的内容可以帮助您的品牌成为真实和权威。此外，这是一种简单的方式，您可以创建目标受众会发现相关和值得信赖的内容。好消息是，较小的跟随者的影响者实际上可以提供更好的转化，并且以更少的钱提供了追随者，因为他们的追随者通常更具参与度。要找到可以使用的潜在微型影响者，请搜索与您的产品范围相关的兴趣和主题标签。然后，您可以密切关注他们共享的帖子类型以及获得多少参与度。

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13. Experiment with Upselling and Cross-selling

如果您的电子商务商店作为产品系列的一部分出售更大或更昂贵的版本，那么销售绝对是值得探索的策略。如果不是这种情况，您可以使用交叉销售，可以为任何类型的电子商务商店提供结果。

To help you develop an effective cross-selling strategy, you should start by taking a look at your product inventory and data related to customer purchases. This way, you will have a much better idea of the products that are typically bought together.

例如，您还可以查看废弃的购物车项目，然后发送简短的后续电子邮件，其中包含一些潜在客户可能想要购买的类似产品。您可以通过包括有关这些建议的客户评论来进一步采取此策略。

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14.要求评论和推荐

If you do not make a point to ask for reviews, you will have very little social proof to include on your website and share in your emails. One way to encourage your customers to leave a review or refer your brand and its products or services to their network is to send them a follow-up email a couple of days after they have placed an order. You can also, for instance, introduce them to your referral program that offers them some type of discount.

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15.优化结帐过程

None of these eCommerce marketing strategies will be of any use if your target audience fails to complete the checkout process. It takes hard work to win the trust of strangers and convince them to purchase a product. So, it would be a real shame if your checkout process does not keep that trust.

对于初学者来说，如果您负担不起免费送货，那么您对运输费用的工作方式开放至关重要。在结帐过程开始时，最好将您的运输成本和交货时间告知他们。这样，只有在输入所有详细信息之后，客户才不会获得任何不愉快的惊喜。

Another way to help instill trust is to make it clear which forms of payment you accept. In addition to showing the logos of the credit cards that are welcomed, you can also include the logos of security seals. This way, customers will feel much more comfortable to proceed with the payment.

At the end of the day, your goal should be to restrict the entirecheckout processto a single page. If this is impossible, be sure to include a progress bar at the bottom of the page and make all the buttons clear so that customers never feel lost during the checkout process.

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Wrapping Things Up

The best eCommerce marketing strategies have clearly defined goals, keep their target audience in mind and change in response to trends. Using the several marketing tools that are available, any online brand can create campaigns that will help them to attract the right type of customer and keep long-term customers engaged. From SEO to social proof to shipping, even by starting small, the right strategy can still help you to scale your online business.