克莱蒙特研究生大学神经经济学研究中心完成的一项研究发现，当客户收到促销代码时，他们的催产素水平实际上会增加。这是负责使我们感到高兴的激素。因此，不要太快地将促销代码视为客户不会注意到或价值的内容。无论客户是否通过您的网站完成首次购买或本月第十次为您提供支持，诸如10％折扣或免费送货的小动力都可以直接改善购物体验。
由于快乐的客户对业务有益，因此促销代码也可以为电子商务企业提供优势。在本文中，我们分享了一些实用的想法，即如何为客户提供折扣和交易。从免费的礼物创意到将其转变为竞争，促销代码可以有许多不同的形状和大小。
促销优点：促销代码如何帮助电子商务业务：
What Is a Promotional Code?
促销代码（或简称为促销代码）是一个字符串，可以包含电子商务商店可以与客户共享的字母和数字。这些也称为字母数字代码的代码通常长约5-10个字符，并且大部分时间仅使用大写字母。有时，此代码会拼出一个与freeGift10这样提供的折扣类型连接的单词。不过，它也可以是一连串荒谬的字母和数字。
结帐后，客户可以在优惠券代码框中输入代码以获得折扣。有时，此代码框也可以按折扣代码，礼品代码，优惠券代码或报价代码的名称使用。不管如何标记如何，它都受到客户的欢迎（也就是说，如果他们有有效的代码明显输入）。
电子商务企业可以使用不同类型的促销代码。以下是一些最受欢迎的类型：
Amount off
使用这种类型的促销代码，您的客户将能够节省整个订单或单个项目的设定金额。在某些情况下，这可能只有在购买同一项目中的两个时才适用。
百分比关闭
使用此类促销代码，您的客户将能够获得一定百分比的关闭。作为商店所有者，您可以事先确定该百分比应该是多少，以及它是否仅适用于特定产品还是整个购物车。
Free shipping
提供免费送货的优惠码是一个the most popular (and smartest) approaches. You can either offer it to all orders for a set period of time or limit it to orders that are more than a specific amount.
赠品
使用此类代码，客户可以有资格获得特定购买的奖金项目。尝试将其作为激励措施，比您的平均订单值高15％。这样，这是客户能够达到的合理目标，但是您的业务最终仍会产生更多的销售。流行的免费礼物包括袋子，袜子或咖啡豆。
优惠券与促销代码
While eCommerce stores are pretty much restricted only to using alphanumeric codes that customers can enter online, promo codes also offer more benefits than traditional cut-out-and-keep coupons. By using codes, you have the option to limit the number of customers who may take part in a specific promotion. You also have the option of sharing it with only specific users such as first-time buyers or subscribers on your mailing list who indicated that they want to unsubscribe.
使用促销代码的优点
When done right, promo codes can be a win-win situation. They can offer your customers that extra reason they might need to shop from your online store which means that you will generate more revenue. On the other hand, your customer would not mind supporting your business because they can get the products that they have eyed for a while at a better price.
除了帮助您产生收入并创造更快乐的客户外，促销代码还可以帮助您注意营销策略的进度。例如，您可以使用它来查看通过哪些社交媒体平台和渠道获得最多的转换或流量。188滚球地址您可以通过将特定折扣代码与特定的付费广告或营销渠道链接来做到这一点。这比听起来更容易，因为可以将不同的促销代码用于相同的报价。例如，促销代码FBSALE50将适用于Facebook，而诸如Survey50之类的内容可以与完成您发送的调查的客户共享，该调查是您作为一部分发送的一部分email marketing活动。
实际上，他们实际上可以鼓励您的目标受众参与营销活动。如果客户知道，他们牺牲了时间来完成在线调查或分享您的社交媒体内容来为他们提供一些东西，那么您更有可能吸引参与者。例如，如果您将促销代码链接到完成调查，也可以将其用作获取联系方式和其他客户信息的机会，以帮助您生成潜在客户。因此，实际上，促销代码也可以为您的营销活动增加更多价值。
使用促销代码的缺点
While promo codes in general can be very effective tools, there are some disadvantages of using promotional codes. The most obvious disadvantage is that it can decrease your profit margin.
While it more often than not increases brand awareness and brand loyalty and helps you to grow your email subscription list, you do also run the risk of attracting the wrong type of customer for your brand. By sharing promo codes publicly, you can also attract people who are not part of your target audience. This will ultimately not help you with your efforts of growing brand loyalty. Plus, there is always the risk that you attract customers who are looking only for the best buy that they can find and not a new favorite online store or brand.
如何使用促销代码
使用促销代码的最常见方法是要求您的客户购买最低订单金额以兑换代码。换句话说，您的客户将必须花费固定的金额才能获得百分比/金额或免费送货或礼物。但是，如果您感到特别慷慨，您也可以决定将您的促销代码应用于任何购买，而与客户的总计无关。
You can also include in your terms and conditions that only specific products or categories qualify for the promo code. Alternatively, you can also exclude certain products or a brand, for example. In fact, online stores often exclude their more expensive high-end brands or products from the promo codes that they are running.
Here are some ideas for how you can use promo codes:
Allowing multiple codes
“Stacking” or “stacks” refer to when customers may redeem more than one coupon per order. Though, not all websites will be able to support this option. If your site can support it, there is no right or wrong approach when it comes to using multiple codes. Just bear in mind that whatever you decide does not end up hurting you financially.
将其与奖品配对
您可以通过向所有关注者或少数关注者提供促销代码来进一步使用促销代码。然后，当他们声称自己的促销代码时，他们还可以自动进入最终抽奖获得一个大奖。例如，奖品可以是您的新产品之一。通过遵循这种方法，您也可以将其用作介绍新的机会产品范围就像新品牌的茶或最新小工具一样。
与任何追随者共享促销代码
一种简单的方法是与所有关注者共享促销代码作为一次性折扣。例如，您可以要求他们注册您的电子邮件新闻通讯in order to get the code. Not only will this approach increase sales, but you can also boost interaction this way.
与选定的关注者共享促销代码
If you are scared that just sharing a specific promo code with only some customers will make you appear stingy, rest assured that it can actually make your brand appear the opposite. By targeting a specific group of followers or limiting the number of participants, your deal will become more exclusive, and, in turn, more effective.
与每个追随者共享一个唯一的代码
您也可以将其更进一步，并创建与每个追随者共享的唯一代码。遵循这种方法的优点是，您可以收集有关每个用户购物习惯的更多具体信息。
如何将免费礼物与购买配对
Unlike some of the other options where it is simply taking off an amount and the promo is done, free gifts come with more logistics. So, if you have decided that you will be offering a free gift with a purchase, here are a few more things that you should consider.
它应该吸引人
每个人都喜欢少付钱。因此，很难抵抗慷慨的30％的折扣，如果他们只节省了10％的购买折扣，大多数人都会称其为胜利。不过，在礼物方面，客户更加挑剔。它应该提供足够的价值，您的客户将感觉像是支持您在线商店的赢家。它不仅应该吸引您的客户，而且还应该适合您的品牌。例如，如果您要出售手工艺品，一双袜子将很奇怪。
It should be lightweight and small
While the value of the gift should be substantial enough, it should ideally be lightweight and small. The reason for this is simple – shipping. Larger gifts might need bigger packaging which can increase your shipping rates.
It should be easy to source
为了进行这项促销活动，您需要兑现诺言。因此，请选择免费的礼物，如果您应该用完库存，则有足够的库存或易于订购的物品。由于您可能会经历销售激增（毕竟目标），因此您必须准备好应对数字。
使用影响者分享促销代码
While you can choose to share these promo codes directly with your target audience by means of email newsletters, you can also enlist the services of influencers. There are numerous eCommerce businesses that share exclusive promotional codes with influencers who in turn can share it with their following.
If you are alreadyworking with influencers, this approach can help you to monitor the effectiveness of an influencer marketing campaign better. In fact, it can also help with future campaigns as your influencers will look like heroes to your target audience for sharing exclusive opportunities with them.
但是，使用影响者共享促销代码时考虑的一件事只是使用易于大声说的代码。代码是一个随机的字母和数字字符串并不少见，但是由于您的影响者很可能会在Tiktok，Instagram，YouTube或Facebook上的视频中以口头分享促销代码，这是一个促销代码，该促销代码拼写出一个单词仅分享的单词容易得多。
Other Ideas for Using Promo Codes
每月折扣
如果您发现自己努力实现每月目标，则可以考虑在遇到艰难的一个月时共享促销代码。这可能是实现目标的有效方法。
Customer milestones
In 2021, personalization will become even more valuable. One way that you can offer a more personalized shopping experience to your customers is by sharing promo codes to help celebrate certain milestones. It could be as simple as a code in their birthday month or a promo code once they have completed a certain number of purchases. This type of promo code can also help you to introduce a customer loyalty program, if your brand has one.
废弃的购物车促销代码
如果您发现越来越多的客户放弃了他们的购物车，则可以向他们发送带有促销代码的电子邮件。这可以作为客户完成结帐过程的好动力。但是，您显然应该花时间弄清楚为什么客户首先放弃购物车。也许您没有共享估计的交货时间？也许您的运费太高了？在不解决这些问题的情况下，提供促销代码将是一个更大问题的石膏。
Promo codes for sharing on social media
If you want to boost sales and increase your online presence, offering a promo code to your target audience for liking or following you on social media can help you with word of mouth advertising. For example, when a customer shares a recent product purchase on Facebook, you can reward them with 10% off their next purchase.
另外，您可以简单地坚持将品牌推荐给朋友或家人的良好旧激励措施（即使不是通过社交媒体）。您可以将促销代码提供给进行推荐的客户，也可以向被推荐的朋友或亲戚提供。一些品牌甚至决定使其公平，并与推荐人共享并引用。
虚拟事件
如果您的电子商务商店计划举办虚拟活动，例如video shopping事件,你可以奖励那些参加exclusive promo code. Needless to say, for this to be effective, the actual discount code should only be shared after the event (or perhaps towards the end of the live stream).
包裹东西
As promotional codes can easily be adapted to suit a wide range of formats, they are often used by eCommerce stores. All in all, it is a relatively easy way to boost sales.
话虽如此，不时使用促销代码的优势远不仅仅是销售快速激增。当他们做得正确时，它们还可以帮助您提高品牌忠诚度并监控营销活动的有效性（尤其是在与影响者合作的情况下）。从加入新闻通讯的奖励到转介朋友的折扣，您可以使用无数的创意方式来激励目标受众与您一起购物并了解您的品牌。
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