5 Reasons Your Brand Should be Working With Micro Influencers

There’s one type of influencer that’s nearly always a perfect fit for brands of every kind and size:micro influencers, or those with between 10k - 75k followers.These influencers have enough experience to create high-quality, professional content, yet they’re still in a stage of growth that allows for maintaining a tight-knit and highly engaged community.

通过正确的技术来有效地与微影响者合作，他们可以是the制定有影响力战略的秘密，该战略适用于长期工作。

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5 Reasons Your Brand Should be Working With Micro Influencers:

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1. Micro Influencers Have Great Engagement Rates.

Smaller influencers tend to have higher engagement rates because their audiences are passionate and loyal. Micro influencers hit the sweet spot - they’re big enough to amplify their voices louder than nano influencers, but still maintain a high average engagement rate of 5%. To put the significance of this in context: a group of 10 micro influencers with an average of 5% engagement can deliver more engagement for your brand overall than a single macro influencer with a 2% engagement rate… and at a fraction of the price.

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2.微观影响者是超本地。

One of the most strategic reasons to partner with micro influencers is that they usually have concentrated audiences, meaning they offer a way to reach a specific target audience. Their followers could be geographically concentrated, like in a city, state, or on a college campus, but they could also be people interested in a more niche category like vintage fashion or vegan cooking. Being able to reach hyper specific audiences is a huge plus of working with micro influencers, whether you’re testing a product or service with a new demographic or aiming to drive foot traffic to a local event.

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3. Micro Influencers are Cost Effective.

This could be the most basic reason to start building micro influencers into your marketing mix. They normally charge about $100-$300 per post plus product or experience, which is an excellent price point for the broad value and high-quality content they provide. They’re perfect partners for both brands looking to get into influencer marketing and brands who want to build a huge influencer marketing program. Their moderate impact on a budget also means brands are able to reap the benefits of the next two reasons to work with micros.

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4. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence.

Imagine having the budget to work with dozens to thousands of influencers at a time. With the right technology and strategy (that is, micro influencers),你可以.有很多伟大的津贴to working at that scale within an affordable budget.

首先，您可以负担得起测试，学习和优化哪种类型的影响者和内容最适合您的品牌，并与再次上升到顶级的影响者合作。我们发现，当品牌重新参与高绩效micros时，他们都会获胜。其次，一旦您弄清楚哪些影响者是您的最佳伴侣，他们会随着时间的流逝而重复曝光，并成为您的自然品牌大使网络。最后，随着该小组成为长期的品牌大使，他们对您的产品和服务的自然亲和力成为所有品牌渴望的营销真实性的标志。

But - and this is a big but - there are two critically important caveats to working at scale. First, the right technology is essential. Executing large influencer campaigns becomes too time and money intensive without a powerful platform at your fingertips. Second, all the reporting you receive at the end of a campaign should focus on how to improve the next time. Strong influencer marketing strategists have the expertise to analyze performance metrics and create actionable context for you.

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5.微影响者创造了大量的内容。

微影响者帮助解决对新鲜，高质量的品牌含量的近恒定需求。凭借健康的追随者和他们不断增长的经验，Micros几乎总是耗尽专业，创意的内容。与数十名微影响者合作的品牌营销人员也最终得到了各种各样的内容（以及其中的许多内容），这些内容可以在整个营销组合中以不同的方式利用。在大多数情况下，此UGC可以作为广告系列的一部分进行重新发布，但是在与Micros合作时，购买图像权利也比原始内容创建相对便宜。

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底线？

After years of research and experience in influencer marketing, we’ve found that micro influencers are a nice balance between achieving a solid reach and finding audience perfect for your product. They can be a great creative resource when it comes to helping your brand attract and entice shoppers. Plan on working at scale, using the right technology, and connecting over time to really reap the benefits of micro influencers.