Product placement is being used more and more often as an advertising technique. To give you an idea, Bloomberg predicted that global product placement spending would increase by nearly 14% in 2021 to just over $23 billion. To put its rise to popularity further into perspective, in 2019, product placement in the US generated “only” about $11.4 billion, according to Statista. Considering that streaming services are gaining popularity, this move is to be expected. As a result, traditional ads just don’t reach us nearly as much anymore.
那网络视频呢？来吧，我们知道您实际上是在倒数几秒钟，直到可以跳过广告为止。
It might be more popular nowadays, but it’s nothing new. In fact, the phrase “soap operas” are directly linked to product placement. Some of the earliest examples date back to the 1930s when Procter & Gamble, an American multinational consumer goods corporation, sponsored daytime shows in exchange for getting its soap featured. Now, you know why soap operas are actually called soap operas. Fast-forward a few decades and movies like E.T., Cast Away, and Talladega Nights also successfully included brands in the plot. Though, these were no patch on the musical comedy Josie and the Pussycats which featured more than 100 individual products for marketing purposes, the highest number of product placements in a movie as of March 2022. And, TV shows continue to use product placements – not just soap operas. The US version of The Office is currently the TV show with the most product placements of all time. According to Statista, they had more than 1,400 individual product placements during its run.
如果您是一个苦苦挣扎的营销人员，试图找到新的方法来吸引目标受众或内容创建者考虑兑现产品放置，请快速介绍其涉及的内容和您可以使用的工具。
最佳8个虚拟产品放置软件公司在2022年
什么是产品放置以及如何使用它？
简而言之，产品放置是一种广告，企业支付内容创建者以将其产品插入例如音乐视频中。虽然可以用作广告表格，但并非所有产品放置都可以付费。
In some instances, it might just be the result of a creative decision. For example, if it’s critical to your plot, you might decide that your character wears Abercrombie & Fitch (like was the case with the LFO’s music video Summer Girls). Though, audiences don’t necessarily always know the difference between paid and unpaid product placements.
产品展示不仅可以帮助您提高品牌知名度，而且在做得正确的情况下，它们还可以带来更积极的态度。但是，关键是要找到一种使产品看到的方法，但以您的脸不像。
如果您觉得有必要指导视频中主演的人在持有产品时专门谈论该产品，那么您就有可能使观众感到无聊。在视频的前几分钟，在视频之前为特定产品播放提供广告也不是最好的主意。
您需要更加微妙。这种类型的方法不仅会出现太销售，而且还可以中断观看体验。
Research completed by Beth L. Fossen, an assistant professor of marketing at Indiana University’s Kelley School of Business, has found that one of the solutions is to feature the product earlier in the video. The reason for this is that at the beginning of the video, viewers aren’t that into whatever is unfolding yet. So, there’s less risk that you’ll annoy them and spoil their experience.
Depending on your content, you can also opt for a verbal placement. So, instead of featuring the product, you can get the person to mention the product by name.
8种产品安置工具和公司要结帐
1.瑞夫
Based in Los Angeles, Ryff uses proprietary AI technology to insert products virtually into edited or fully mastered edited content. They were founded only a few years ago in 2018 and describe themselves as “a new breed of Hollywood player” that wants to rewrite the rules of product placement.
简而言之，他们的AI技术将分析任何运动图像内容以共享深度数据智能。然后，他们可以确定正确的机会将品牌连接到内容，以确保其与上下文相关。
2.Mirriad
Mirriad是最重要的广告平台之一。188滚球地址他们的技术最初着重于改变镜头和背景以创建令人惊叹的场景，但是随着技术的进步，他们可以向营销团队和内容所有者提供它，以便他们可以使用它将产品和品牌虚拟地整合到其内容中。这样，他们可以与观众更好地联系，但也可以创建一个新的收入来源。
一切都完成后制作。这使得使用和扩展变得直接，帮助品牌优化曝光。
借助专利的人工智能，SpaceFinder，他们还可以确保在上下文相关的场景中进行产品放置。这可以帮助您更真实地与观众互动并建立真正的情感联系。
3。交易
交易is a sophisticated computer vision based advertisement solution for video-sharing sites. It can insert images into videos automatically making it a useful tool for targeted product placement at scale. Not only does it help you to use the full potential of video content, but it will also help to improve the viewing experience as the ads will be presented in a more attractive way.
它借助算法来完成此操作。这些算法将在视频中搜索可以放置产品3D模型的最佳位置。然后，当观众开始观看视频时，他们的软件将从其库存中找到最相关的广告。
4。合成
在虚拟产品放置方面，Syntheyes提供了关键功能。它可以帮助您识别相机的视野以及原始拍摄过程中使用的精确运动。来自实际镜头的此信息可让您获得有效产品放置所需的正确结果。另外，通过使用最终镜头，您不需要特殊的跟踪标记或原始拍摄中的记录。在一分钟内，您可以分析您的第一张照片，然后将其导出到最终插入的效果之类的工具中。
5。动力学视觉
动力学视觉uses sophisticated technologies to fasten product innovation across various industries. They’re regarded as industry leaders in a number of fields including visual communication, augmented reality, virtual reality, and digital twin simulation.
With regards to their virtual product placement tool, it offers proprietary augmented and virtual reality technology that lets brands place full-size or 3D virtual products in trade show booths or on conference room tables to mention only a few possibilities.
For example, when Kinetic Vision partnered with Andretti Autosport, they helped them to place photorealistic scale cars from different races to boost sponsorship opportunities and user engagement.
6。均匀
均匀is a provider of extended reality (XR) solutions. They offer a number of XR solutions, one of which is virtual product placement. Instead of focusing on the advertising potential, their service is geared towards product or service launches. In short, they will create a digital show space for your products. This way it doesn’t matter where your audience is located, they can all look forward to a memorable customer experience.
您唯一需要专注的是内容和邀请。均匀度将解决所有其他复杂的细节，例如工程和创造互动体验流程。
7。本
Ben受到一系列大品牌的信任，包括迪士尼，足球俱乐部和微软等名称。他们的专家团队和定制的人工智能可以帮助品牌以广告无法做到的方式与目标受众建立联系。除了有影响力的营销和音乐整合外金博宝188备用网址，它们还提供产品展示。
由于他们的数十年经验，他们与美国房地产制作人协会和全球制作人建立了一些重要的合作伙伴关系。这意味着他们的客户可以基本上可以访问任何平台，工作室或位置。更重要的是，他们所有的竞选活动都得到了印象的保证。因此，您可以确信自己可以达到目标指标。
8。Amazon Virtual Product Placement Program
2022年5月，亚马逊透露了其新的虚拟产品位置（VPP）工具。现在仍然是早期（目前仍在Beta中运行），因此在此阶段对此知之甚少。简而言之，它将允许广告商策略性地将其品牌产品插入来自Amazon Prime Video和Amazon Freevee（以前称为IMDBTV）后期制作的内容流中。开始使用它的系列包括汤姆·克兰西（Tom Clancy）的杰克·瑞安（Jack Ryan）和波什（Bosh）：旧版。
在揭露中，亚马逊广告产品和科技高级副总裁Colleen Aubrey分享说，他们的VPP工具可以将品牌优惠性提高超过5％，而将购买意图提高了近15％。因此，看起来很有希望。
包裹东西
如果虚拟产品的位置对您来说仍然是新的，请不要击败自己。毕竟，它的目标是走到雷达下。实际上，根据Sortlist完成的研究，平均而言，每部电影的客户将被销售近13种产品，而这没有注意到。因此，您不是唯一在产品放置上“错过”的人。
虚拟产品放置的优点在于，您可以使用它来推出新的广告。这意味着您可以对视频进行重新货币化，从而授权您使用相同的内容产生更多的收入。
这种易用性不仅可以为内容获取更多的机会，而且还可以帮助品牌以他们喜欢的方式达到目标市场。如今，消费者不再想被广告打断。根据ORC International共享的数据，将近90％的消费者选择在可能的情况下跳过广告或切换到新标签来观看预卷广告。但是，通过巧妙地使用虚拟产品放置，您仍然可以在正确的时机将品牌放在正确的眼睛前面，而不会打扰他们的观看体验。而且，如果您主要针对千禧一代或Z世代，那么您必须认真考虑采用这项技术。
