在2022年成为内容创建者的步骤和技巧

内容创建是营销的基石。这是将您的信息传达给世界并引起人们对您的品牌，产品或服务的嗡嗡声。

为了it to get results, though, it needs to resonate with your audience. And, to achieve this, you need to understand where they are coming from and what they want to read.

因此，要成为一个成功的内容创建者，您还需要了解更多知识，而不仅仅是如何拍照，写博客文章或捕获视频。您需要跟上趋势并知道如何进行研究。

如果研究的想法并没有吓到您，请继续阅读以了解如何加入这个令人兴奋的快节奏行业。我们已经搜寻了网络以总结主要步骤，并提供了一些技巧，以帮助您从一开始的竞争中与众不同。

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在2022年成为内容创建者的步骤和技巧：

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您会得到哪些类型的内容创建者？

如前面提到的，内容创建is not limited to the written form and so there’s not just one type of content creator that you can become. In the digital marketing space, content creators manage different digital “departments”. While some companies may use a dedicated content creator for a specific type of medium, others may use one to manage all avenues.这是一些主要内容创建者的类型您得到的，简要介绍了他们的职位描述：

内容作家

内容作家s create original and engaging written content that can be usedon various platforms. They are often also tasked with creating text for the company's various marketing channels, such as social media, and email.That said, blogging is usually the most common channel used by content writers.

摄影师

摄影师s are in charge of filming and editing video content. It’s their responsibility to ensure that the video content is up to the company's standards. YouTube has become the preferred platform for video content creators, but with increasingly more video content getting shared on sites like Instagram, Facebook, and TikTok, there are multiple platforms where videographers can share their craft.

摄影师

摄影师s are the creatives behind many of our images on social media and on websites. They use their skills to create compelling photos that tell stories or capture the world's beauty around them.从时尚到美食再到食物再到健身，您都会在许多不同的领域。尽管他们对拍摄的东西有很多创造性的控制，但他们还必须考虑客户希望他们拍摄的东西。这意味着有时他们可能不得不解决一个不太有趣的项目，例如拍摄产品照片。

Podcast host

播客are a great way to share messages. As a podcast host, you often have to act as the middle or neutral party between the guest and the listeners. You’ll be responsible for conducting interviews, providing commentary, and, ultimately, creating an engaging experience for listeners.

One of the most important responsibilities when hosting a podcast is interviewing the guestsand asking them relevant questions to keep the interview interesting. So, podcast hosts often work with scripted content ideas.This can be difficult because you need to think of questions on the spot, but it is also rewarding to learn more about your guests and meet interesting people along the way.

社交媒体影响者

社交媒体影响者在社交媒体上有着重要而忠诚的追随者。他们使用他们的追随者促进产品和服务或传达他们的信息。

There are many different types of social media influencers that include:

• 纳米影响者有1,000至10,000个关注者
• 有10,000至50,000个关注者的微型影响者
• Macro influencers who have 500,000 to 1 million followers
• Mega influencers who have over 1 million followers

社交媒体影响者可以创建和共享内容的一些示例包括：

• 在Instagram或Facebook上发布图片
• 创建YouTube视频
• 在抽搐上创建实时流
• Hosting podcasts
• Writing blog posts
• Hosting webinars
• Providing one-on-one digital coaching sessions

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成为成功的内容创建者的基本步骤

Whether you decide to focus on video, blog posts, or podcasts, the following steps will help you to carve your rightful place. While you don’t necessarily need to complete the steps in this exact order, there are certain things, like establishing your target audience, that you’ll need to do first before you can move on to the next step.

1.确定您的听众

Knowing who your target audience is, is crucial to the success of your content and marketing strategy. A brand needs relevant and innovative content to pique the audience’s interest. Though, it doesn’t stop at grabbing their attention, you’ll also need to find ways to keep it. And, knowing what they’ll resonate with will make this challenge much easier.

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2. Choose a platform

使用社交媒体平台的好处是那188滚球地址t they already have a loyal following of users. Just take Facebook with over 2 billion active users, for example. The picture looks pretty much the same for YouTube (with 1.5 billion users), WhatsApp (with more than 1 billion), and Instagram (with an estimate of 1 billion users).因此，社交媒体是您已经有了俘虏的观众的好地方。

在所有平台上都很好，而且很好188滚球地址该品牌），但是选择一个或两个平台将帮助您集中精力和精力，使其成为非常成功188滚球地址的来源。毕竟，如果您的理想受众是B2B企业主，则使用Snapchat或Tiktok毫无意义。

Also, not all social platforms are created equally. Not only do they attract different audiences, but some platforms have been created for a specific type of content. WordPress is synonymous with blogs. YouTube is the home of video. You get the idea.

Here are some examples of the social and digital platforms that content creators often use to help boost their reach:

YouTube

YouTubeis perfect for vlogging (video blogging). Content creators can utilize the platform for a wide range of videos like how-to videos, product reviews, unboxing videos, tutorials, etc. Not only is YouTube versatile, but video content is also one of the leading forms of digital entertainment. When people have limited time, they would often much rather watch a short video than to read a long article.

Instagram

What’s easier and faster to digest than a short-form video? A picture. After all, a picture is worth a thousand words and this is especially true for Instagram. Sometimes you can’t type everything you want to share, but in many instances you can do just that with the perfect picture.

企业还可以使用该平台来推广产品或直接销售产品。另外，可以说Instagram提供的最大优势是帖子很容易共享，非常适合参与。

Facebook

Facebook一直是企业的灵活选择，因为它允许各种营销方法。从发布简短的文章，共享和重新发布故事，视频内容并加载更多，这是推广品牌或服务的好方法。

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3. Design the content plan

A content plancan be viewed in some ways as a business plan. It sets the brand up for各种场景以及如何通过每个方案进行工作。最重要的是，它改善了协调。

如果您将作为一个更大的营销团队的一部分工作，那么内容计划是必须的，因为它允许团队无缝合作，并确保每个人都在同一页面上。有很多出色的项目管理软件工具like Monday.com, Asana, and Trello that can help you to keep things seamless and communication on a roll.

使用有效的内容计划还可以帮助您为每个月的主题和活动做好准备。例如，如果您专门专注于社交媒体，则有很多社交媒体内容日历模板that you can make your own. Even if you’ll be running the show on your own, a unified calendar helps you to look at your posts from a strategic vantage.

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4. Establish the business/brand voice

该品牌的声音是企业如何与目标受众说话。为了帮助您找到和建立声音，您可能需要完成客户调查和民意调查。这些努力会help you to identify the age, gender, profession, and geographical area of your target audience. This is a good example of where you’ll first need to complete one step (identify your target audience) before you can move to the next one (establishing your unique brand voice).

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5. Invest in third-party tools

当您投资时基本内容工具like Grammarly and Canva, it goes a long way in helping you to refine your content even more. Some of the most popular third-party tools trusted and loved by content creators are:

Semrush

Semrush is a must-have tool for any content creator who’s looking to establish their online presence. The tool provides valuable feedback that helps improve SEO, PPC, PR content management, marketing insights and keyword research to name only a few of its features. It basically does it all, making it extremely convenient and cost-effective.

Canva

Canva是另一种非凡的内容工具，它将帮助制作出色的演示文稿，图形，信息图表，海报和加载更多。它不仅是负担得起的（甚至有一个慷慨的免费计划），而且由于其拖放编辑器，它也非常直观。

语法

如果您主要是担任内容作家，那么像Grammarly这样的专业语法检查器是必备的工具。事实上，即使您不使用书面形式作为主要媒介，也可以投资于这种类型的工具仍然是一个好主意。毕竟，无论是简短的标题还是更长的视频描述，基本上您将为Web创建的每个内容都有书面组件。有许多语法工具，其价格从一种到另一个方面有所不同，但总体而言，语法提供了一些最佳价值的物有所值。

谷歌

谷歌is a star contender for online marketing for businesses of all sizes. The online business giant has a variety of tools, both free and paid versions, and all of them can help with content creation.

例如，Google广告非常适合创收，而Google Drive使团队可以实时合作进行同时项目。然后，您还可以查看Google我的业务和Google趋势。

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6.制作投资组合

所有企业都需要投资组合来展示经验，才华和其他快乐客户必须说。如果您在内容创建行业工作，那么花点时间创建一个真正可以传达您的专业知识和独特卖点的投资组合就更为重要。除了包括最成功完成的项目的示例外，您还可以包含类似于关于我们页面的信息，以便潜在的客户可以了解您的品牌声音和风格。

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7.营销自己

如果您创建内容，那么拥有网站和名片只是您可以用来推销自己的一些传统方式。数字网络和社交平台还将有助于提高当今时代蓬勃发展所需的在188滚球地址线形象。即使您不打算担任内容作者，博客也可能是一个有用的资源来了解您的内容创建服务（但稍后再多一点）。

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8.在社交网络上发展一个追随者

Social media serve as digital lines that you can use to establish an authentic connection with your target audience. With a solid social media presence, you can reach your audience and increase the credibility of your services. Even if you don’t plan on becoming a social media influencer, it’s still important that you devote some time to creating content to advertise your own brand on social platforms like Instagram, LinkedIn, Facebook, etc. Plus, it can be a great way to generate social proof.

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Do You Need a Qualification to Become a Content Creator?

The good news is that you need no degree to make high-quality content or to be called a content creator. Still, taking extra courses to sharpen your skills and insights is worth the investment.

Aspiring content creators may consider courses about digital marketing, copywriting, content策略，社交媒体内容创建和内容管理仅列举几个。尽管在线有很多付费课程，但诸如Udemy，LinkedIn Learning和HubSpot等可靠平台提供了许多免费课程。188滚球地址例如，您的真正提供了10-module introduction course to influencer marketing对于那些渴望成为社交媒体影响者的人。

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你能赚钱吗？

Finally, the question that’s been on your mind all this time. Will becoming a content creator pay off? Can you make money?

无论您是全职处理内容的创建还是自由内容创建者，都有definitely revenue potential.您需要花一些时间才能开始看到水果（就像其他任何业务一样），但是如果您纪律严明，并且不断提高和扩展技能，那么就会有一个市场。

为了给你一个主意YouTube上的顶级内容创建者正在赚数百万。不过，我们并不是说您会赚取六位数，但是肯定有赚钱的潜力。

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成为成功的内容创建者的额外技巧

为了成功的内容创建者, creating content forms part of their lifestyle. After you’ve completed the key steps discussed above, there are a few other things that you should do on a continuous basis to ensure that you can continue to churn out content that’s relevant and gets results. Here are some key habits that you can develop:

1. Create content continuously

无论您使用哪种利基市场，一致性是成为成功的内容创建者的关键部分。所有内容创建者都必须定期发布。这不仅可以确保您的技能保持敏锐，而且还可以帮助您保持搜索引擎的顶端并提高品牌知名度。

2.通过KPI跟踪衡量成功

跟踪关键绩效指标（KPI）很重要，因为它将使您能够查看哪种类型的内容正在起作用，什么无效。您要衡量的指标包括追随者数量，平均社交媒体参与率和后范围。

3.创建博客

Blogs are great for SEO. Not only will it help to establish your online presence, but you can also repurpose the blog posts as an infographic, Instagram post, email newsletter, etc. later on.

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包裹东西

The above-mentioned steps and tips offer a useful and holistic approach to content creation. Not only will it help you to create better content more often, but it will also make the process less labor-intensive.

归根结底，有很多方法来创建内容，但它们都依赖相同的基本原理。了解您的目标受众，了解自己（又称您的品牌），并了解您正在努力的目标。即使您没有像Ryan Kaji这样的数百万美元，这也可能是一个非常充实的职业，您可以从今天开始。