YouTube广告有可能达到25.6亿用户。但是，随着浏览器扩展程序和阻断广告的应用程序的使用，这种范围显然开始减少。
有了这么多的广告阻滞剂，品牌是否需要担心他们的目标受众将能够避免他们投入这么多时间和广告预算的广告？
In this article, we’re going to discuss what YouTube AdBlock is, investigate how many people are actually using some kind of tool to block their YouTube ads, and cover why you don’t need to worry about ad blockers.
Should You Be Concerned About YouTube AdBlockers?
What are YouTube AdBlockers?
YouTubeAdblockers是浏览器扩展that keeps ads from popping up and interrupting videos as users browse YouTube. In fact, there are a number of them available on Google Chrome’s extension marketplace now.
广告拦截器安装的人都不会看到ny advertisements while they watch YouTube videos, allowing them to have an uninterrupted video streaming experience.
虽然我敢肯定我们都可以同意广告可能很烦人，但广告阻滞剂会影响两个YouTube的收入and its creators。This is why many businesses and YouTubers alike are concerned that ad blockers could potentially hinder their income.
但是，即使存在广告阻滞剂，人们可能会继续使用它们，我们将为您介绍为什么您不必担心它们。
有多少人使用广告阻滞剂？
According toeMarketer Research，，，，an estimated 27% of US internet users were using ad blockers in 2021. And we can also see that the growth rate of ad blockers in use has also slowed, dropping from 7.5% from 2017 to 2018 to 3.3% from 2020 to 2021.
Source:emarketer.com
This shows us that while ad blockers are still in use, and more people are using them each year, it’s far from the majority and the growth is stalling.
但是，上面的数字正在谈论所有广告阻滞剂。我们更关心YouTube广告阻滞剂，以及HubSpot did their own survey在这方面了解更多。
他们的数据表明，有63％的受访者不使用任何类型的广告阻滞剂，而只有11％的受访者说是，他们确实使用广告阻滞剂来防止YouTube广告出现。
如果只有10个YouTube用户中只有9个YouTube用户阻止广告，那么仍然留下约23亿用户，这些用户仍然可能看到您的video ads。
人们为什么使用adblock？
现在我们知道有多少人在使用广告阻滞剂，让我们谈谈为什么。他们从日常网络冲浪中删除广告的动机是什么？
Based on surveys run byMarketingSherpa，，，，HubSpot，，，，andPageFair，，，，some of the most common reasons include:
最常见的主题只是广告令人讨厌，破坏性和侵入性。这可能意味着，如果互联网用户或YouTube的观众看到您的广告弹出，他们对您的公司的口味不好。
Personally, we welcome the use of AdBlock if it can keep something like that from happening. Those consumers wouldn’t purchase from your business anyway, so there’s no need to be worried about missing out on those views.
为什么您不需要担心YouTube Adblockers
Based on the data showing the number of consumers actually using ad blockers andGoogle对广告阻滞剂的态度，，，，we don’t think YouTube AdBlock is something to be concerned about at this point.
Not convinced? We’ve got three reasons why below.
1. AdBlock users likely aren’t going to click on your ads anyway.
如果某人如此担心避免使用广告，以至于他们将使用广告阻滞剂，那么他们可能不会单击您的广告来登陆您的着陆页。这意味着，当他们绝对无意转换时，您将付费看广告。
In the end, that means these users are saving you money. You don’t need to be concerned about losing out on viewers that simply won’t convert.
2. There are fewer people using ad blockers than not.
We’ve seen the numbers. The vast majority of people are not using any type of ad blocker. And when we look specifically at YouTube, only 11% of survey respondents admitted to using an ad blocker.
不仅如此，adblock使用的增长正在放缓。因此，即使每年越来越多的人都在使用广告阻滞剂，但它的增长率也不令人震惊。
Because you still have access to so many other YouTube viewers, ad blockers really don’t need to play much of a factor into yourvideo marketing。Which brings us to our last point.
3.您可以围绕广告阻滞剂浏览视频营销策略。
如果您仍在脑海中保持YouTube adblock，那很好。您仍然可以导航视频营销策略在他们旁边。
Let’s talk about how.
Don’t rely exclusively on YouTube.
YouTubeis not the only outlet you can place your video ads. There are a number of different social media platforms you can utilize to cross-promote your video content and make sure your ads are seen by a large enough audience.
A few to consider are:
- Snapchat
Each of these platforms gives you the ability to share the video ads you’ve worked so hard on and want to put in front of the right audience.
对于B2B公司而言，LinkedIn是另一个要考虑的平台。
This isn’t to say you should use theseinsteadof YouTube. They’re padding in your video advertising strategy to ensure you’re reaching as many people as possible.
Create valuable, native video ads.
每个品牌应该做的第一件事就是重新审视他们已经创建的广告。这些实际上是否为YouTube观察者增加了价值？您的目标受众会感兴趣吗？最重要的是 - 您的广告会破坏吗？
Making sure you’re only placing valuable ads that don’t create obnoxious disruptions (read: loud noises or salesy voiceover that can put off viewers) will be key to a successful video ad strategy.
如果您可以创造有价值的本地人YouTubeadsthat feel like a part of the overall YouTube experience, your ads won’t frustrate viewers and drive more users to turn on AdBlock. Instead, they’ll start to welcome ads—especially those that are helpful to them.
专注于适当的广告定位。
确保YouTube广告策略取得成功的最佳方法是确保您针对合适的受众。不管广告阻滞剂如何，专注于正确的定位是您确保广告与合适的人联系在一起的方式。
It’s a good idea to create multiple target audiences that you can reuse each time you run a new video ad. You can have a separate audience for each of yourcustomer personasas well as an audience based on different products, services, or features your business offers.
YouTube的广告平台使品牌可以基于：188滚球地址
- Affinity Segments:基于他们的生活方式，喜欢和行为的整体情况吸引观众。
- 人生大事：Reach viewers based on life events like graduation, marriage, homebuying, or having children.
- In-Market Segments:吸引可能正在寻找和购买像您这样的产品或服务的观众。
- Custom Segments:Reach viewers based on your own custom audience that you’ve created by entering keywords, URLs, and apps they’re likely searching for/using.
- 再营销/您的数据段：Previously known as remarketing (which is a term most marketers are familiar with), this allows you to reach viewers who have previously interacted with your business in some way.
- Detailed Demographics:Reach viewers based on things like their age, gender, parental status, and more.
确保您正在利用YouTube的目标，以便您仍在吸引大量的受众群体 - YouTube Adblock没有。
无畏地将YouTube添加到您的营销策略中
Just because people have the ability to block YouTube ads doesn’t mean you need to keep your ad budget off the platform. The majority of YouTube’s 2.56 billion users don’t have an ad blocker installed, meaning you’re still likely to reach your target audience.
所以我们说放心大胆地添加YouTube your digital marketing strategy, creating and promoting incredible video ads that generate buzz around your brand.
经常问的问题
YouTube阻止了Adblock吗？
YouTube（和整个Google）尚未阻止Adblock，实际上，Chrome扩展商店中有许多广告阻滞剂。这是因为Google仍然希望人们使用其产品，即使他们阻止了广告。正如我们提到的，想要阻止广告的人反正不会单击它们，因此Google知道这些用户不会丢失太多。
如何在YouTube上阻止广告？
There are a number of ad-blocking tools available for Google and YouTube that keep ads from showing while they use these platforms.
Adblock会伤害YouTubers吗？
If a consumer is using an ad blocker, they’re not being shown ads, therefore the creators of the videos they watch aren’t able to receive revenue from those viewers. While this can impact their income, we’ve discovered that the majority of YouTube users aren’t using these tools.
广告阻滞剂是非法的吗？
No, using an ad blocker is not illegal. Users with apps or extensions like this added to their devices do not need to worry about getting into legal trouble or being blocked by YouTube or Google.
Does an ad blocker cause YouTube to lose money?
In short, yes. If the ads aren’t being shown, there’s no ad cost for YouTube to gain. However, they tend to accept this loss because their main goal is to have as many people using their platform as possible—even if they’re using an ad blocker.
