Top 15 VR Marketing Examples for 2023

VR is an emerging technology that’s being used in various industries around the world. It’s bringing more compelling experiences not only to brands but also to their audiences. While it used to be associated with gaming, VR has already become a powerful tool for education, collaboration, and enhanced productivity, especially during this pandemic, where studying or working from home has become the norm. It can inspire people and help brands make a lasting impact.

最近，VR营销已经进入metaverse. Manyvirtual influencersare emerging and the face of金博宝188备用网址已经在经历重大变化。

As more companies and individuals embrace this new technology, it’s starting to warrant attention from marketers and they’re exploring how to leverage it to create immersive marketing campaigns that drive results.

虚拟现实技术已经波澜。这里是如此me numbers to prove its steady growth:

• 据估计，到2024年，VR收入将超过$12 billion.
• VR is set to become one of the fastest-growing entertainment and media segments in 2020 to 2025. In 2020 alone, it raked in a18亿美元的收入.
• More people are welcoming AR and VR with headset shipments having a2021年同比增长92.1％（1120万个单位）。
• Sectors目前，对VR的需求不断增长，包括游戏，娱乐和教育（培训）。这些行业正在使用这种新生的技术来创建身临其境的3D环境，以提供真正的身临其境的体验。
• 据估计，美国VR市场将有一个14.4％的复合年增长率during the 2022 to 2030 period.
• Key playersin the VR market include Sony, Samsung, Google, Oculus, Eon Reality, and Leap Motion.

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Changing the Marketing Landscape with VR Technology: Top 15 VR Marketing Examples for 2023:

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How VR is Reshaping the Marketing Industry

VR用于通过沉浸式数字体验来提高观众的参与。从零售到活动计划，品牌都渴望采用虚拟现实来讲述他们的故事并产生影响。

How can marketers use the latest technology to grab their audience’s attention and deliver new experiences that can make their engagement efforts more memorable?

When used to enhance marketing strategies, VR can create a lasting impression not only on its users but also on your clients. You’d create more opportunities for enhanced emotional engagement and build campaigns that are easy to execute because VR users can download or access your VR features remotely. Moreover, VR can enhance the productivity of sales teams by minimizing their workload. Using VR, companies can showcase their products or services more effectively without a sales associate having to supervise customers all the time.

However, given that this is still a relatively new piece of technology, using VR for marketing also comes with challenges. Developers and businesses that aren’t familiar with the technology may find it difficult to navigate VR software development to create one-of-a-kind marketing campaigns. Additionally, it can be tricky to create meaningful shared experiences for different users.

尽管存在这些挑战，VR被证明是营销中的有用工具。例如，它可以在B2B营销中使用，以创建更多有趣的内容，组织诸如贸易展览之类的虚拟活动并进行市场研究。除这些功能外，营销人员还可以使用VR来创建品牌内容，使客户几乎可以尝试自己的商品，增强其营销活动，改善客户服务并突出其品牌计划的积极影响。

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Top 15 Examples of VR Marketing

How are global enterprises leveraging the power and capabilities of VR technology? Here are some examples of how VR is used in marketing. Hopefully, these would inform and inspire you to look into using VR for your marketing campaigns.

1. New York Times: Using VR Tech for Storytelling

虚拟现实可以成为使故事栩栩如生的强大工具。

In 2016, The New York Times (NYT), through its partnership with Google, shipped Google Cardboards to their online-only subscribers. Google Cardboard, a disposable VR headset, allowed the publication’s digital-only subscribers to watch a VR film entitledSeeking Pluto’s Frigid Heart，给他们矮星的亲密外观。VR电影使用计算机生成的图像描绘了冥王星的更现实，更具吸引力的图片。

The Times also used Google Cardboard to tell the visual, visceral story of the war’s effects on children through an immersive documentary entitledThe Displaced，赢得了娱乐大奖赛在2016年戛纳狮子节上.The Displacedis a multimedia journey that tells the story of three children and how the wars in their respective countries changed their lives.

通过使用VR技术，NYT及其合作伙伴VRSE.Works使读者亲密了解了战争带来的破坏以及成为这样动荡的事件流离失所的孩子的感觉。

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2. GSK: Migraine Experience

偏头痛是一种令人衰弱的状况，可能会影响儿童或青少年和成年人。它可以持续几个小时到几天，可能会对一个人的日常生活产生不利影响。

但是，体验偏头痛是什么感觉？它们与正常头痛有何不同？

VR技术不仅用于模拟冒险。它也用于教育观众。

GSK launched a virtual reality simulator called the Exedrin Migraine Experience to recreate what it’s like to have a migraine. It’s giving its audience a look into the lives of individuals who are suffering from this condition and what they’re going through. The experience doesn’t include the pain that comes with migraines but it does simulate the visual symptoms that come with migraines, such as auras and light sensitivity.

The company uses VR to educate its audience about migraine and to induce empathy for individuals who are suffering from migraine, a condition that can be difficult to explain and understand for non-sufferers.

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3. Adidas Terrex: Delicatessen

Adidas used VR to give its audience the ultimate—although vicarious—experience of what it’s like to climb a mountain. To promoteTERREX该品牌的户外装备线路使用VR来模拟科西嘉岛Punta du Corbi的Delicatessen路线上最艰难的攀登之一。

Through VR headsets, players were able to experience virtually climbing the Delicatessen summit from a climber’s point of view. It also helped educate users about best practices in rock climbing while letting them enjoy the realistic outdoor scenery.

通过这种VR经验，玩家可以前往其他地方，并有机会进行新的或具有挑战性的活动。Delicatessen创建了一个身临其境的户外经验,给了我ts audience a clearer idea of a climb’s scale and what it entails.

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4.托马斯·库克：Try Before You Fly

VR在旅游和旅游业中广泛用于复制旅行体验。

Thomas Cook, a travel agency based in the UK, launched itsTry Before You Flycampaign, allowing users to virtually experience a vacation in select locations such as the US, Greece, Singapore, and Egypt. Using the Samsung Gear VR, potential customers were able to virtually try snorkeling in Sharm-el-Sheik, visiting the pyramids in Egypt, or having a helicopter tour of Manhattan.

Through this campaign, Thomas Cook became the world’s first travel company to offer in-store virtual reality experiences to its customers. Furthermore, the campaign led to higher conversion rates for bookings, particularly for travels to New York.

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5.麦当劳：快乐的护目镜

McDonald’s has leveraged the power of virtual reality to tap into the interests of its younger audience by using a Happy Meal box and turning it into a VR viewer like the Google Cardboard.

然后，快乐的护目镜被用来访问一个有趣而教育的游戏，称为坡星, allowing children to experience virtual reality. With this move, McDonald’s has made virtual reality more accessible to the public, as the VR viewer can be made at home by repurposing limited edition Happy Meal boxes.

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6.沃尔沃：虚拟现实测试驱动器

Trying out a car and going through a test run can be difficult especially if you don’t have a car dealership close to where you live.

Volvo used VR to let users test drive the XC90 using their phone and experience a “weekend escape” via an app. The virtual test drive puts users in the driver’s seat and takes them for a ride through a mountain. This enables users to go on a virtual adventure, coupled with an immersive experience that delivers stunning 360-degree landscapes. The technology also allows users to examine the car’s interior for themselves using the Google Cardboard.

Best of all, even if users didn’t have a Google Cardboard headset, they can still enjoy the app’s features.

This campaign led to an查询数量增加requesting more information and more than 20,000 app downloads.

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7. All Nippon Airways:房间

All Nippon Airways (ANA) harnessed virtual reality to offer its audience a virtual tour of its new business class cabin. This campaign allowed users to experience the new cabin first-hand and learn about its unique features and the expansive space it offers.

Through VR headsets, users could virtually interact with the cabin’s features. They can experience the comfort and luxury that the new cabins can offer. They can close cabin doors, change the lighting, and even try ordering food. All in all,房间provided an immersive and memorable experience to anyone who wanted to learn more about ANA and its new cabin offerings.

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8. Patrón:The Art of Patrón

著名的龙舌兰酒公司Patron成立了The Art of Patrón, a virtual reality experience that gave its audience an intimate look at how Patrón tequila is crafted.

使用Oculus技术，观众被运送到了墨西哥哈利斯科的公司的酿酒厂。从蜜蜂的角度来看，人们能够看到龙舌兰田和酿酒厂的旅程，以查看龙舌兰酒的生产过程，包括它的老化和瓶装方式。用户还瞥见了帕特里（Patrón）的庄园团队，并有机会看到每瓶龙舌兰酒的巨大关注和精力。

还可以使用Google Cardboard查看器通过智能手机获得沉浸式VR体验。

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9. Lowe：promoroom

Imagining what a space could look like after home improvements isn’t an easy feat. Lowe’s, one of the world’s largest home improvement stores, launched a Holoroom, a virtual environment where people can learn new DIY skills and see what a home improvement project will look like.

Using a VR headset, customers can access a design and visualization tool that will help them start a DIY project while being given detailed instructions on how to complete a task. In the Holoroom, users are able to select their preferred designs and learn skills like how to tile a shower. Through this initiative, Lowe’s hopes to improve customers’ confidence and motivate them to tackle DIY home improvement projects.

Furthermore, the company used the Holoroom to educate its in-store associates to teach them how to use in-store equipment. This gave the associates in-depth knowledge of the equipment and helped improve how they interact with the company’s customers.

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10.宜家：宜家地方

Ikea launched IKEA Place, a VR-based app that allows users to virtually place 3D models of its fixtures and furniture in their own homes.

Using true-to-scale models, users can better visualize how a specific piece of furniture would fit in and feel like in their space. The app uses camera-first experiences to help customers select the right pieces for their home based on fit, design, and functionality.

The app is currently available for download on iOS devices.

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11. L’Oréal Paris: Makeup Genius

Using VR technology, L’Oréal lets customers play with different makeup looks through its Makeup Genius app. The app allows users to virtually try on makeup and explore curated looks. It’s also one way to safely test makeup during the pandemic, as users can try out the products without having to go out and visit a store.

该应用程序很容易访问，并且可以在移动设备和台式设备上使用。借助化妆天才，用户可以获得个性化的建议并收到新的L'Oréal产品的警报。

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12. Merrell: Trailscape

梅雷尔（Merrell）的越野景观将用户运送到一个充满挑战的地形，并让他们可以远足。它使用运动捕获来提供身临其境的4D多感官体验，同时导航虚拟世界。

Through an Oculus Rift headset, players can get lost in a virtual terrain that offers tactile elements like rope walkways and a range of mini-crises like landslides. Merrell released Trailscape to support the launch of the brand’s Capra hiking boots. With this campaign, Merrell tapped into the interests of its adventurous audience, bringing novel experiences closer to them.

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13. Topshop：VR走秀节目

Donning Oculus Rift VR headsets, fashion enthusiasts were transported to the front row of Topshop’s AW14 show during the London Fashion Week. Using the headset, shoppers accessed a 360-degree virtual world complete with a live runway feed and backstage passes.

Partnering with Inition UK, Topshop gave their customers the opportunity to get a virtual seat and experience the show in real-time, allowing them to look at the models and check out the celebrity attendees. The campaign’s goal was to bring the brand’s London Fashion week show in front of a larger audience.

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14.Matterport: Virtual Real Estate Tours

The real estate industry has capitalized on virtual reality technology to reinvent how potential buyers can see a property and make them feel as if they’re actually occupying the space being shown.

MatterPort使用3D虚拟旅行为客户提供空间的现实和沉浸式360度视图。借助Matterport，房地产经纪人可以轻松地创建引人入胜的虚拟导游旅行，从而有可能帮助他们完成更多交易。此外，通过能够提供互动旅行，代理商可以获得竞争优势。

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15. London Natural History Museum: Virtual Museum

The London Natural History Museum (NHM) has utilized VR to create interactive educational content. Using an online tool that operates using 3D technology, the NHM lets users explore the Hintze Hall, Darwin Centre, and Earth Hall from the comfort of their homes.

你可以开始virtual self-guided tourto view the galleries and access audio guides narrated by acclaimed naturalist Sir David Attenborough. Through Google Arts and Culture, you can view the Wonder of Nature exhibition, learn more about the life of Hope, a blue whale, and explore various museum highlights.

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Bringing Marketing to the Future with VR

Virtual reality and other digital immersive technologies are changing the way we approach and perceive brands. Various industries, like healthcare, tourism, and real estate, are taking advantage of the unique experiences that these technologies can deliver to create more compelling marketing campaigns.

The world of VR brings about unlimited possibilities, from transporting us to remote places to allowing us to virtually walk a mile in someone else’s shoes. It’s exciting to see how far it’ll go and what new experiences such innovations can bring in the near future.